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Revenue recognition (Tables)
9 Months Ended
Nov. 01, 2025
Revenue from Contract with Customer [Abstract]  
Schedule of Disaggregation of Revenue
The following table provides the Company’s total sales, disaggregated by brand, for the 13 and 39 weeks ended November 1, 2025 and November 2, 2024:
13 weeks ended November 1, 202513 weeks ended November 2, 2024
(in millions)North AmericaInternationalOtherConsolidatedNorth AmericaInternationalOtherConsolidated
Sales by brand:
Kay
$507.9 $ $ $507.9 $483.7 $— $— $483.7 
Zales
243.4   243.4 225.4 — — 225.4 
Jared
242.8   242.8 226.5 — — 226.5 
Blue Nile74.3   74.3 77.0 — — 77.0 
James Allen27.8   27.8 42.8 — — 42.8 
Diamonds Direct87.9   87.9 93.7 — — 93.7 
Banter by Piercing Pagoda
69.2   69.2 69.6 — — 69.6 
Peoples
42.2   42.2 39.7 — — 39.7 
International segment brands 87.0  87.0 — 83.3 — 83.3 
Other (1)
3.9  5.4 9.3 3.6 — 4.1 7.7 
Total sales
$1,299.4 $87.0 $5.4 $1,391.8 $1,262.0 $83.3 $4.1 $1,349.4 
39 weeks ended November 1, 2025
39 weeks ended November 2, 2024
(in millions)North AmericaInternationalOtherConsolidatedNorth AmericaInternationalOtherConsolidated
Sales by brands:
Kay
$1,656.5 $ $ $1,656.5 $1,593.8 $— $— $1,593.8 
Zales
796.6   796.6 737.6 — — 737.6 
Jared
765.0   765.0 727.6 — — 727.6 
Blue Nile226.6   226.6 231.3 — — 231.3 
James Allen104.1   104.1 153.5 — — 153.5 
Diamonds Direct259.1   259.1 265.6 — — 265.6 
Banter by Piercing Pagoda
227.0   227.0 230.8 — — 230.8 
Peoples
130.8   130.8 122.5 — — 122.5 
International segment brands 258.9  258.9 — 247.0 — 247.0 
Other (1)
10.9  33.0 43.9 16.9 — 24.6 41.5 
Total sales
$4,176.6 $258.9 $33.0 $4,468.5 $4,079.6 $247.0 $24.6 $4,351.2 
(1) Other primarily includes sales from the Company’s diamond sourcing operation, loose diamonds and Rocksbox.
The following table provides the Company’s total sales, disaggregated by major product, for the 13 and 39 weeks ended November 1, 2025 and November 2, 2024:
13 weeks ended November 1, 202513 weeks ended November 2, 2024
(in millions)North AmericaInternationalOtherConsolidated
North America (3)
InternationalOtherConsolidated
Sales by product:
Bridal
$611.3 $37.1 $ $648.4 $599.4 $37.0 $— $636.4 
Fashion
433.0 18.6  451.6 430.0 17.1 — 447.1 
Watches
48.7 25.2  73.9 43.7 23.3 — 67.0 
Services (1)
179.5 6.1  185.6 166.9 5.9 — 172.8 
Other (2)
26.9  5.4 32.3 22.0 — 4.1 26.1 
Total sales
$1,299.4 $87.0 $5.4 $1,391.8 $1,262.0 $83.3 $4.1 $1,349.4 
39 weeks ended November 1, 2025
39 weeks ended November 2, 2024
(in millions)North AmericaInternationalOtherConsolidated
North America (3)
InternationalOtherConsolidated
Sales by product:
Bridal
$1,900.9 $114.4 $ $2,015.3 $1,876.6 $112.2 $— $1,988.8 
Fashion
1,489.9 54.0  1,543.9 1,477.3 50.0 — 1,527.3 
Watches
152.0 72.1  224.1 135.1 67.1 — 202.2 
Services (1)
550.8 18.4  569.2 519.3 17.7 — 537.0 
Other (2)
83.0  33.0 116.0 71.3 — 24.6 95.9 
Total sales
$4,176.6 $258.9 $33.0 $4,468.5 $4,079.6 $247.0 $24.6 $4,351.2 
(1) Services primarily includes sales from service plans, repairs and subscriptions.
(2) Other primarily includes sales from the Company’s diamond sourcing operation and other miscellaneous non-jewelry sales.
(3) Certain amounts have been reclassified between bridal and fashion to conform to the Company’s current product categorizations.
The following table provides the Company’s total sales, disaggregated by channel, for the 13 and 39 weeks ended November 1, 2025 and November 2, 2024:
13 weeks ended November 1, 202513 weeks ended November 2, 2024
(in millions)North AmericaInternationalOtherConsolidatedNorth AmericaInternationalOtherConsolidated
Sales by channel:
Store
$1,034.1 $67.9 $ $1,102.0 $988.1 $64.8 $— $1,052.9 
E-commerce261.6 19.1  280.7 270.7 18.5 — 289.2 
Other (1)
3.7  5.4 9.1 3.2 — 4.1 7.3 
Total sales
$1,299.4 $87.0 $5.4 $1,391.8 $1,262.0 $83.3 $4.1 $1,349.4 
39 weeks ended November 1, 2025
39 weeks ended November 2, 2024
(in millions)North AmericaInternationalOtherConsolidatedNorth AmericaInternationalOtherConsolidated
Sales by channel:
Store
$3,285.0 $203.4 $ $3,488.4 $3,162.6 $193.2 $— $3,355.8 
E-commerce881.5 55.5  937.0 905.6 53.8 — 959.4 
Other (1)
10.1  33.0 43.1 11.4 — 24.6 36.0 
Total sales
$4,176.6 $258.9 $33.0 $4,468.5 $4,079.6 $247.0 $24.6 $4,351.2 
(1) Other primarily includes sales from the Company’s diamond sourcing operation and loose diamonds.
Unamortized deferred selling costs
Unamortized deferred ESP selling costs as of November 1, 2025, February 1, 2025 and November 2, 2024 were as follows:
(in millions)November 1, 2025February 1, 2025November 2, 2024
Other current assets$27.3 $28.4 $27.2 
Other assets79.0 81.3 80.0 
Total deferred ESP selling costs$106.3 $109.7 $107.2 
Schedule of Deferred Revenue
Deferred revenue as of November 1, 2025, February 1, 2025 and November 2, 2024 was as follows:
(in millions)November 1, 2025February 1, 2025November 2, 2024
ESP deferred revenue$1,160.6 $1,170.8 $1,132.7 
Other deferred revenue (1)
68.2 76.8 69.3 
Total deferred revenue
$1,228.8 $1,247.6 $1,202.0 
Disclosed as:
Current liabilities$350.4 $362.5 $337.7 
Non-current liabilities878.4 885.1 864.3 
Total deferred revenue$1,228.8 $1,247.6 $1,202.0 
(1) Other deferred revenue primarily includes revenue collected from customers for custom orders and e-commerce orders, for which control has not yet transferred to the customer.
13 weeks ended39 weeks ended
(in millions)November 1, 2025November 2, 2024November 1, 2025November 2, 2024
ESP deferred revenue, beginning of period$1,170.5 $1,146.1 $1,170.8 $1,158.7 
Plans sold (1)
119.7 106.7 387.1 345.6 
Revenue recognized (2)
(129.6)(120.1)(397.3)(371.6)
ESP deferred revenue, end of period$1,160.6 $1,132.7 $1,160.6 $1,132.7 
(1) Includes impact of foreign exchange translation.
(2) The Company recognized sales of $69.9 million and $235.0 million during the 13 and 39 weeks ended November 1, 2025, respectively, and $67.6 million and $227.8 million during the 13 and 39 weeks ended November 2, 2024, respectively, related to deferred revenue that existed at the beginning of the periods.