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13. Intangible Assets (Details) - BRL (R$)
R$ in Thousands
 12 Months Ended
Dec. 31, 2017
Dec. 31, 2016
Dec. 31, 2015
SummaryOfIntangibleAssetsLineItems [Line Items]      
Intangible assets, beginning R$ 3,371,599 R$ 3,293,935 R$ 3,158,113
Intangible assets, additions 801,971 651,171 609,600
Intangible assets, amortization (571,711) (554,924) (490,464)
Intangible assets, transfer (10,253) (4,631) (2,520)
Intangible assets, write-offs and disposals (3) (2,749) (78)
Intangible assets, effect of foreign currency exchange rate variation 2,253 (11,203) 19,284
Opening balance CBLSA 133,617    
Intangible assets, ending balance 3,727,473 3,371,599 3,293,935
Cost      
SummaryOfIntangibleAssetsLineItems [Line Items]      
Intangible assets, beginning 5,975,474 5,511,288 4,879,662
Intangible assets, additions 801,971 651,171 609,600
Intangible assets, amortization 0 0 0
Intangible assets, transfer 2,379 (169,057) 376
Intangible assets, write-offs and disposals (3,151) (3,315) (346)
Intangible assets, effect of foreign currency exchange rate variation 3,960 (14,613) 21,996
Opening balance CBLSA 165,725    
Intangible assets, ending balance 6,946,358 5,975,474 5,511,288
Cost | Goodwill      
SummaryOfIntangibleAssetsLineItems [Line Items]      
Intangible assets, beginning 1,454,484 1,456,179 1,456,179
Intangible assets, additions 0 0 0
Intangible assets, amortization 0 0 0
Intangible assets, transfer 0 0 0
Intangible assets, write-offs and disposals 0 (1,695) 0
Intangible assets, effect of foreign currency exchange rate variation 0 0 0
Opening balance CBLSA 123,673    
Intangible assets, ending balance 1,578,157 1,454,484 1,456,179
Cost | Software      
SummaryOfIntangibleAssetsLineItems [Line Items]      
Intangible assets, beginning 641,691 539,522 451,936
Intangible assets, additions 207,703 99,734 82,612
Intangible assets, amortization 0   0
Intangible assets, transfer 2,447 7,601 453
Intangible assets, write-offs and disposals (1,193) (7) (59)
Intangible assets, effect of foreign currency exchange rate variation 2,431 (5,159) 4,580
Opening balance CBLSA 0    
Intangible assets, ending balance 853,079 641,691 539,522
Cost | Technology      
SummaryOfIntangibleAssetsLineItems [Line Items]      
Intangible assets, beginning 32,617 32,617 32,617
Intangible assets, additions 0 0 0
Intangible assets, amortization 0 0 0
Intangible assets, transfer 0 0 0
Intangible assets, write-offs and disposals 0 0 0
Intangible assets, effect of foreign currency exchange rate variation 0 0 0
Opening balance CBLSA 0    
Intangible assets, ending balance 32,617 32,617 32,617
Cost | Commercial property rights      
SummaryOfIntangibleAssetsLineItems [Line Items]      
Intangible assets, beginning 43,258 36,588 31,881
Intangible assets, additions 13,837 7,303 4,994
Intangible assets, amortization 0 0 0
Intangible assets, transfer (68)   0
Intangible assets, write-offs and disposals (1,958) (633) (287)
Intangible assets, effect of foreign currency exchange rate variation 0 0 0
Opening balance CBLSA 0    
Intangible assets, ending balance 55,069 43,258 36,588
Cost | Distribution rights      
SummaryOfIntangibleAssetsLineItems [Line Items]      
Intangible assets, beginning 3,651,316 3,278,487 2,762,985
Intangible assets, additions 580,011 543,527 515,502
Intangible assets, amortization 0 0 0
Intangible assets, transfer 0 (170,698) 0
Intangible assets, write-offs and disposals 0 0 0
Intangible assets, effect of foreign currency exchange rate variation 0 0 0
Opening balance CBLSA 42,052    
Intangible assets, ending balance 4,273,379 3,651,316 3,278,487
Cost | Brands      
SummaryOfIntangibleAssetsLineItems [Line Items]      
Intangible assets, beginning 112,936 120,944 105,458
Intangible assets, additions 0 0 0
Intangible assets, amortization 0 0 0
Intangible assets, transfer 0 0 2
Intangible assets, write-offs and disposals 0 0 0
Intangible assets, effect of foreign currency exchange rate variation 607 (8,008) 15,484
Opening balance CBLSA 0    
Intangible assets, ending balance 113,543 112,936 120,944
Cost | Others      
SummaryOfIntangibleAssetsLineItems [Line Items]      
Intangible assets, beginning 39,172 46,951 38,606
Intangible assets, additions 420 607 6,492
Intangible assets, amortization 0 0 0
Intangible assets, transfer 0 (5,960) (79)
Intangible assets, write-offs and disposals 0 (980) 0
Intangible assets, effect of foreign currency exchange rate variation 922 (1,446) 1,932
Opening balance CBLSA 0    
Intangible assets, ending balance 40,514 39,172 46,951
Accumulated amortization      
SummaryOfIntangibleAssetsLineItems [Line Items]      
Intangible assets, beginning (2,603,875) (2,217,353) (1,721,549)
Intangible assets, additions 0 0 0
Intangible assets, amortization (571,711) (554,924) (490,464)
Intangible assets, transfer (12,632) 164,426 (2,896)
Intangible assets, write-offs and disposals 3,148 566 268
Intangible assets, effect of foreign currency exchange rate variation (1,707) 3,410 (2,712)
Opening balance CBLSA (32,108)    
Intangible assets, ending balance (3,218,885) (2,603,875) (2,217,353)
Accumulated amortization | Software      
SummaryOfIntangibleAssetsLineItems [Line Items]      
Intangible assets, beginning (396,702) (350,760) (303,780)
Intangible assets, additions 0 0 0
Intangible assets, amortization (59,579) (49,380) (44,346)
Intangible assets, transfer (5) (2) 0
Intangible assets, write-offs and disposals 1,191 7 59
Intangible assets, effect of foreign currency exchange rate variation (1,704) 3,433 (2,693)
Opening balance CBLSA 0    
Intangible assets, ending balance (456,799) (396,702) (350,760)
Accumulated amortization | Technology      
SummaryOfIntangibleAssetsLineItems [Line Items]      
Intangible assets, beginning (32,469) (31,256) (29,471)
Intangible assets, additions 0 0 0
Intangible assets, amortization (72) (1,213) (1,785)
Intangible assets, transfer 0 0 0
Intangible assets, write-offs and disposals 0 0 0
Intangible assets, effect of foreign currency exchange rate variation 0 0 0
Opening balance CBLSA 0    
Intangible assets, ending balance (32,541) (32,469) (31,256)
Accumulated amortization | Commercial property rights      
SummaryOfIntangibleAssetsLineItems [Line Items]      
Intangible assets, beginning (19,568) (16,979) (14,545)
Intangible assets, additions 0 0 0
Intangible assets, amortization (3,689) (3,148) (2,643)
Intangible assets, transfer 8 0 0
Intangible assets, write-offs and disposals 1,957 559 209
Intangible assets, effect of foreign currency exchange rate variation 0 0 0
Opening balance CBLSA 0    
Intangible assets, ending balance (21,292) (19,568) (16,979)
Accumulated amortization | Distribution rights      
SummaryOfIntangibleAssetsLineItems [Line Items]      
Intangible assets, beginning (2,131,826) (1,802,989) (1,366,128)
Intangible assets, additions 0 0 0
Intangible assets, amortization (500,488) (493,348) (433,869)
Intangible assets, transfer (12,635) 164,511 (2,992)
Intangible assets, write-offs and disposals 0 0 0
Intangible assets, effect of foreign currency exchange rate variation 0 0 0
Opening balance CBLSA (32,108)    
Intangible assets, ending balance (2,677,057) (2,131,826) (1,802,989)
Accumulated amortization | Others      
SummaryOfIntangibleAssetsLineItems [Line Items]      
Intangible assets, beginning (23,310) (15,369) (7,625)
Intangible assets, additions 0 0 0
Intangible assets, amortization (7,883) (7,835) (7,821)
Intangible assets, transfer 0 (83) 96
Intangible assets, write-offs and disposals 0 0 0
Intangible assets, effect of foreign currency exchange rate variation (3) (23) (19)
Opening balance CBLSA 0    
Intangible assets, ending balance R$ (31,196) R$ (23,310) R$ (15,369)