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24. Net Revenue from Sale and Services (Details) - BRL (R$) R$ in Thousands	12 Months Ended
	Dec. 31, 2017	Dec. 31, 2016	Dec. 31, 2015
Net Revenue From Sale And Services Details
Gross revenue from sale	R$ 82,134,879	R$ 79,361,004	R$ 77,463,652
Gross revenue from services	728,590	621,823	568,556
Sales taxes	(1,936,077)	(1,929,288)	(2,011,860)
Discounts and sales returns	(927,557)	(703,305)	(360,777)
Deferred revenue	7,587	2,721	(4,297)
Net revenue from sales and services	R$ 80,007,422	R$ 77,352,955	R$ 75,655,274

X

- Definition

The accounting policies adopted for the recognition of Gross revenue from sale. The income arising in the course of an entity's ordinary activities. Income is increases in economic benefits during the accounting period in the form of inflows or enhancements of assets or decreases of liabilities that result in an increase in equity, other than those relating to contributions from equity participants.

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- Definition

The accounting policies adopted for the recognition of Gross revenue from services. The income arising in the course of an entity's ordinary activities. Income is increases in economic benefits during the accounting period in the form of inflows or enhancements of assets or decreases of liabilities that result in an increase in equity, other than those relating to contributions from equity participants.

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The amount of liability representing income that has been received but is not yet earned. [Refer: Revenue]

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- Definition

Amount of Discounts and sales returns.

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Taxes that infers on revenue from sales.

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- Definition

The income arising in the course of an entity's ordinary activities. Income is increases in economic benefits during the accounting period in the form of inflows or enhancements of assets or decreases of liabilities that result in an increase in equity, other than those relating to contributions from equity participants.

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