<SEC-DOCUMENT>0001554855-20-000028.txt : 20200729
<SEC-HEADER>0001554855-20-000028.hdr.sgml : 20200729
<ACCEPTANCE-DATETIME>20200729074220
ACCESSION NUMBER:		0001554855-20-000028
CONFORMED SUBMISSION TYPE:	6-K
PUBLIC DOCUMENT COUNT:		2
CONFORMED PERIOD OF REPORT:	20200729
FILED AS OF DATE:		20200729
DATE AS OF CHANGE:		20200729

FILER:

	COMPANY DATA:	
		COMPANY CONFORMED NAME:			ULTRAPAR HOLDINGS INC
		CENTRAL INDEX KEY:			0001094972
		STANDARD INDUSTRIAL CLASSIFICATION:	NATURAL GAS DISTRIBUTION [4924]
		IRS NUMBER:				000000000
		FISCAL YEAR END:			1231

	FILING VALUES:
		FORM TYPE:		6-K
		SEC ACT:		1934 Act
		SEC FILE NUMBER:	001-14950
		FILM NUMBER:		201055755

	BUSINESS ADDRESS:	
		STREET 1:		AV BRIGADERIO LUIZ ANTONIO 1343
		STREET 2:		9 ANDAR SAO PAULO
		CITY:			SP BRAZIL 01350-900
		STATE:			D5
		ZIP:			00000

	MAIL ADDRESS:	
		STREET 1:		CT CORPORATION SYSTEM
		STREET 2:		1633 BROADWAY
		CITY:			NEW YORK
		STATE:			NY
		ZIP:			10019
</SEC-HEADER>
<DOCUMENT>
<TYPE>6-K
<SEQUENCE>1
<FILENAME>MainDocument.htm
<DESCRIPTION>FORM 6-K
<TEXT>
<html><body><div><div style="font-family: 'times new roman', times; font-size: 10pt;">
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<p style="margin: 0pt; text-align: center;"><font style="font-size: 12pt; font-weight: bold;">UNITED STATES</font></p>
<p style="margin: 0pt; text-align: center;"><font style="font-size: 12pt; font-weight: bold;">SECURITIES AND EXCHANGE COMMISSION</font></p>
<p style="margin: 0pt; text-align: center;"><font style="font-size: 12pt; font-weight: bold;">&nbsp;</font></p>
<p style="margin: 0pt; text-align: center;"><font style="font-size: 12pt; font-weight: bold;">Washington, D.C. 20549</font></p>
<p style="margin: 0pt; text-align: center;"><font style="font-size: 12pt; font-weight: bold;">&nbsp;</font></p>
<p style="margin: 0pt; text-align: center;"><font style="font-size: 12pt; font-weight: bold;">&nbsp;</font></p>
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<p style="margin: 0pt; text-align: center;"><font style="font-size: 12pt; font-weight: bold;">Form 6-K</font></p>
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<p style="margin: 0pt; text-align: center;"><font style="font-size: 12pt; font-weight: bold;">&nbsp;</font></p>
<p style="margin: 0pt; text-align: center;"><font style="font-size: 12pt; font-weight: bold;">&nbsp;</font></p>
<p style="margin: 0pt; text-align: center;"><font style="font-size: 12pt;"><font style="font-weight: bold;">Report </font><font style="font-weight: bold;">Of</font><font style="font-weight: bold;"> Foreign Private Issuer</font></font></p>
<p style="margin: 0pt; text-align: center;"><font style="font-size: 12pt; font-weight: bold;">&nbsp;</font></p>
<p style="margin: 0pt; text-align: center;"><font style="font-size: 12pt;"><font style="font-weight: bold;">Pursuant </font><font style="font-weight: bold;">To</font><font style="font-weight: bold;"> Rule 13a-16 Or 15d-16 Of</font></font></p>
<p style="margin: 0pt; text-align: center;"><font style="font-size: 12pt; font-weight: bold;">&nbsp;</font></p>
<p style="margin: 0pt; text-align: center;"><font style="font-size: 12pt; font-weight: bold;">The Securities Exchange Act Of 1934</font></p>
<p style="margin: 0pt; text-align: center;"><font style="font-size: 12pt;">&nbsp;</font></p>
<p style="margin: 0pt; text-align: center;"><font style="font-size: 12pt;">For the month of July, 2020</font></p>
<p style="margin: 0pt; text-align: center;"><font style="font-size: 12pt;">&nbsp;</font></p>
<p style="margin: 0pt; text-align: center;"><font style="font-size: 12pt;">Commission File Number: 001-14950</font></p>
<p style="margin: 0pt; text-align: center;"><font style="font-size: 12pt; font-weight: bold;">&nbsp;</font></p>
<p style="margin: 0pt; text-align: center;"><font style="font-size: 12pt; font-weight: bold;">ULTRAPAR HOLDINGS INC.</font></p>
<p style="border-bottom-color: #000000; border-bottom-style: solid; border-bottom-width: 0.5pt; margin: 0pt; padding-bottom: 1pt; text-align: center;"><font style="font-size: 12pt;">(Translation of Registrant&#8217;s Name into English)</font></p>
<p style="margin: 0pt; text-align: center;"><font style="font-size: 12pt; font-weight: bold;">&nbsp;</font></p>
<p style="margin: 0pt; text-align: center;"><font style="font-size: 12pt; font-weight: bold;">Avenida Brigadeiro Luis Antonio, 1343, 9&#186; Andar</font></p>
<p style="margin: 0pt; text-align: center;"><font style="font-size: 12pt; font-weight: bold;">S&#227;o Paulo, SP, Brazil 01317-910</font></p>
<p style="border-bottom-color: #000000; border-bottom-style: solid; border-bottom-width: 0.5pt; margin: 0pt; padding-bottom: 1pt; text-align: center;"><font style="font-size: 10pt;">(Address of Principal Executive Offices)</font></p>
<p style="margin: 0pt; text-align: center;"><font style="font-size: 10pt;">&nbsp;</font></p>
<p style="margin: 0pt; text-align: center;"><font style="font-size: 10pt;">Indicate by check mark whether the registrant files or will file annual reports under cover of Form 20-F or Form 40-F:</font></p>
<p style="margin: 0pt; text-align: center;"><font style="font-size: 10pt;">&nbsp;</font></p>
<p style="margin: 0pt; text-align: center;"><font style="font-size: 10pt;">Form 20-F ____<font style="text-decoration: underline;">X</font>____ &nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; &nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; &nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; &nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; Form 40-F ________</font></p>
<p style="margin: 0pt; text-align: center;"><font style="font-size: 10pt;">&nbsp;</font></p>
<p style="margin: 0pt; text-align: center;"><font style="font-size: 10pt;">Indicate by check mark if the registrant is submitting the Form 6-K in paper as permitted by Regulation S-T Rule 101(b)(1):</font></p>
<p style="margin: 0pt; text-align: center;"><font style="font-size: 10pt;">&nbsp;</font></p>
<p style="margin: 0pt; text-align: center;"><font style="font-size: 10pt;">Yes ________ &nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; &nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; &nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; &nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; &nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; No ____<font style="text-decoration: underline;">X</font><font style="text-decoration: underline;">____</font></font></p>
<p style="margin: 0pt; text-align: center;"><font style="font-size: 10pt;">&nbsp;</font></p>
<p style="margin: 0pt; text-align: center;"><font style="font-size: 10pt;">Indicate by check mark if the registrant is submitting the Form 6-K in paper as permitted by Regulation S-T Rule 101(b)(7):</font></p>
<p style="margin: 0pt; text-align: center;"><font style="font-size: 10pt;">&nbsp;</font></p>
<p style="margin: 0pt; text-align: center;"><font style="font-size: 10pt;">Yes ________ &nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; &nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; &nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; &nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; &nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; No ____<font style="text-decoration: underline;">X</font><font style="text-decoration: underline;">____</font></font></p>
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<p style="font-size: 11pt; line-height: 115%; margin: 0pt 0pt 10pt; text-align: center;"><font style="font-family: Calibri; font-size: 11pt;">&nbsp;</font><font style="font-family: Calibri; font-size: 11pt;">&nbsp;</font></p>
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<td class="pgno" style="padding: 0px; text-align: center;"><font style="font-size: 10pt; color: #ffffff;" class="pageno"><font class='pageno'>1</font></font></td>
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<div class="pageBreak" style="page-break-before: always; font-size: 10pt; text-align: left;"><a href="#TOC">Table of Contents</a></div>
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<p style="font-size: 11pt; line-height: 115%; margin: 0pt 0pt 10pt; text-align: center;"><font style="font-family: Calibri; font-size: 11pt;">&nbsp;</font><font style="font-family: Calibri; font-size: 11pt;">&nbsp;</font></p>
<p style="font-size: 14.5pt; line-height: 115%; margin: 0pt 0pt 10pt; text-align: center;"><font style="font-size: 12pt; font-weight: bold;">ULTRAPAR HOLDINGS INC.</font></p>
<p style="font-size: 14.5pt; line-height: 115%; margin: 0pt 0pt 10pt; text-align: center;"><font style="font-size: 12pt; font-weight: bold;">TABLE OF CONTENTS</font></p>
<p style="font-size: 12.5pt; line-height: 115%; margin: 0pt 0pt 10pt;"><font style="font-family: 26nbvtokfgfhjcu,Bold; font-size: 12.5pt; font-weight: bold;">&nbsp;</font></p>
<p style="font-size: 12.5pt; line-height: 115%; margin: 0pt 0pt 10pt;"><font style="font-family: 26nbvtokfgfhjcu,Bold; font-size: 12.5pt; font-weight: bold;"><br></font></p>
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<td style="height: 29px; width: 32px;"><font style="font-family: 'times new roman', times; font-size: 10pt;"><b style="color: #000000; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; background-color: #ffffff; text-decoration-style: initial; text-decoration-color: initial;"><u><font style="line-height: 19.1667px;">ITEM</font></u></b></font></td>
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<td style="height: 10px; width: 414px; padding: 0px; margin: 0px; text-indent: 0px;"><font style="font-family: 'times new roman', times; font-size: 10pt;"><a href="#" name="TOC"></a></font>
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<td style="height: 17px; text-align: right; width: 32px;"><font style="font-family: 'times new roman', times; font-size: 10pt;">1.</font></td>
<td style="text-align: right; width: 8px; height: 17px;"><br></td>
<td style="height: 17px; width: 414px;"><font style="font-family: 'times new roman', times; font-size: 10pt;"><a href="#B1_YRC2TXO1SW00000000000000000000">Market Announcement</a></font></td>
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<p style="font-size: 11pt; line-height: 115%; margin: 0pt 0pt 10pt;"><font style="font-family: Calibri; font-size: 11pt;">&nbsp;</font></p>
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</div>
</div><div style="font-family: 'times new roman', times; font-size: 10pt;">
<div style="width: 8.5in; margin: 0 auto;">
<p style="margin: 0pt; text-align: center;"><img src="imggf43cp3xy2y05043970.jpg" alt="Graphics"></p>
<p style="margin: 0pt;"><font style="font-family: Calibri; font-size: 11pt;">&nbsp;</font></p>
<p style="background-color: #ffffff; font-size: 12pt; line-height: 108%; margin: 0pt 0pt 8pt; text-align: center;"><font style="font-family: 'times new roman', times; font-size: 12pt; font-weight: bold;">ULTRAPAR PARTICIPA&#199;&#213;ES S.A.</font></p>
<div style="font-size: 12pt; line-height: 108%; margin: 0pt; text-align: center;"><font style="font-family: 'times new roman', times; font-size: 12pt;"><a style="text-decoration: none; color: #000000; cursor: default; outline: none;" href="#" name="B1_YRC2TXO1SW00000000000000000000" class="customBookmark"> <font style="color: #000000; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: center; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; float: none; display: inline !important;">MARKET ANNOUNCEMENT</font></a></font></div>
<p style="font-size: 12pt; line-height: 108%; margin: 0pt; text-align: center;"><font style="font-family: 'times new roman', times; font-size: 12pt; font-weight: bold;">&nbsp;</font></p>
<p style="font-size: 12pt; line-height: 108%; margin: 0pt; text-align: center;"><font style="font-family: 'times new roman', times; font-size: 12pt;"><font style="font-weight: bold;">Ultra</font><font style="font-weight: bold;">par launches a digital payment business</font></font></p>
<p style="font-size: 12pt; line-height: 108%; margin: 0pt; text-align: center;"><font style="font-family: 'Open Sans'; font-size: 12pt; font-weight: bold;">&nbsp;</font></p>
<p style="margin: 0pt 0pt 8pt; text-align: justify;"><font style="font-family: 'times new roman', times; font-size: 10pt;"><font style="font-weight: bold;">S&#227;o Paulo, </font><font style="font-weight: bold;">July </font><font style="font-weight: bold;">29</font><font style="font-weight: bold;">,</font><font style="font-weight: bold;"> 2020</font><font style="font-weight: bold;">&nbsp;</font>&#8211; Ultrapar Participa&#231;&#245;es S.A. (&#8220;Ultrapar&#8221;, B3: UGPA3 / NYSE: UGP) announces the launch of a business in the digital payment segment, focused on the existing relationship with its extensive client base. </font></p>
<p style="margin: 0pt 0pt 8pt; text-align: justify;"><font style="font-family: 'times new roman', times; font-size: 10pt;">The <font style="font-style: italic; text-decoration: underline;">a</font><font style="font-style: italic; text-decoration: underline;">bastece</font><font style="font-style: italic; text-decoration: underline;"> </font><font style="font-style: italic; text-decoration: underline;">a</font><font style="font-style: italic; text-decoration: underline;">&#237;</font> app (Portuguese for &#8220;fill up here&#8221;) offers discounts since 2016 to the purchase of fuels and other products and services at Ipiranga service stations, Jet Oil units and ampm stores. From now on it will offer new features and act as a complete service platform, with digital payment accounts for each customer. The application will also offer discounts and cashback on a growing network of retail partners.</font></p>
<p style="margin: 0pt 0pt 8pt; text-align: justify;"><font style="font-family: 'times new roman', times; font-size: 10pt;">The cashback credits, in Reais, will be deposited in the client&#8217;s digital wallets and will be available to be used, at any time, either at a partner company or to be transferred to other participants of <font style="font-style: italic; text-decoration: underline;">a</font><font style="font-style: italic; text-decoration: underline;">bastece</font><font style="font-style: italic; text-decoration: underline;"> </font><font style="font-style: italic; text-decoration: underline;">a</font><font style="font-style: italic; text-decoration: underline;">&#237;</font>. Customers will continue to accumulate and redeem points in the loyalty program KmV - Km de Vantagens (&#8220;KmV Program&#8221;), one of the largest and most recognized in the country.</font></p>
<p style="background-color: #ffffff; margin: 0pt 0pt 15pt; text-align: justify;"><font style="font-family: 'times new roman', times; font-size: 10pt;">As a result of this initiative, a<font style="font-style: italic; text-decoration: underline;">bastece</font><font style="font-style: italic; text-decoration: underline;"> </font><font style="font-style: italic; text-decoration: underline;">a</font><font style="font-style: italic; text-decoration: underline;">&#237;</font> and KmV Program cease to be part of Ipiranga Produtos de Petr&#243;leo S.A. and become part of a new independent company of the Ultra Group, which will operate under the brand<font style="font-style: italic; text-decoration: underline;"> </font><font style="font-style: italic; text-decoration: underline;">a</font><font style="font-style: italic; text-decoration: underline;">bastece</font><font style="font-style: italic; text-decoration: underline;"> </font><font style="font-style: italic; text-decoration: underline;">a</font><font style="font-style: italic; text-decoration: underline;">&#237;</font>.</font></p>
<p style="background-color: #ffffff; margin: 0pt 0pt 15pt; text-align: justify;"><font style="font-family: 'times new roman', times; font-size: 10pt;">The management structure of this business combines executives from the market and from the Ultra Group. Jer&#244;nimo Santos, formerly Director of Marketing and Business Development at Ipiranga, assumes the position of Chief Executive Officer of the company, which will be headquartered in the city of S&#227;o Paulo.</font></p>
<p style="background-color: #ffffff; margin: 0pt 0pt 15pt; text-align: justify;"><font style="font-family: 'times new roman', times; font-size: 10pt;">The company is born with a relevant scale. More than four million users carried out transactions through a<font style="font-style: italic; text-decoration: underline;">bastece</font><font style="font-style: italic; text-decoration: underline;"> </font><font style="font-style: italic; text-decoration: underline;">a</font><font style="font-style: italic; text-decoration: underline;">&#237;</font>, resulting in a total payment volume (&#8220;TPV&#8221;) of over R$ 4 billion in 2019. The KmV Program, on its turn, adds to the new business more than 33 million users, in addition to a network of more than 100 corporate partners. The operation is expected to double its TPV in the first 12 months, both from an increased number of products and services offered as well as the addition of new users.</font></p>
<p style="background-color: #ffffff; font-size: 10pt; line-height: 115%; margin: 6pt 0pt 0pt; text-align: center;"><font style="font-family: 'times new roman', times; font-size: 10pt; font-weight: bold;">&nbsp;</font></p>
<p style="background-color: #ffffff; font-size: 10pt; line-height: 115%; margin: 6pt 0pt 0pt; text-align: center;"><font style="font-family: 'times new roman', times; font-size: 10pt; font-weight: bold;">Andr&#233; Pires de Oliveira Dias</font><br><font style="font-family: 'times new roman', times; font-size: 10pt;">Chief Financial and Investor Relations Officer</font><br><font style="font-family: 'times new roman', times; font-size: 10pt;">Ultrapar Participa&#231;&#245;es S.A.</font></p>
<p style="font-size: 10pt; line-height: 108%; margin: 0pt 0pt 8pt; text-align: justify;"><font style="font-family: 'Open Sans'; font-size: 10pt;">&nbsp;</font></p>
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<p style="font-size: 14.5pt; line-height: 115%; margin: 0pt 0pt 10pt;"><font style="font-size: 11pt; font-weight: bold;">SIGNATURES</font></p>
<p style="font-size: 12pt; line-height: 115%; margin: 0pt 0pt 10pt; text-align: justify;"><font style="font-family: 'times new roman', times; font-size: 10pt;">Pursuant to the requirements of the Securities Exchange Act of 1934, the registrant has duly caused this report to be signed on its behalf by the undersigned, thereunto duly authorized.</font></p>
<p style="font-size: 12pt; line-height: 115%; margin: 0pt 0pt 10pt; text-align: justify;"><font style="font-size: 10pt;"><font style="font-family: Calibri;">Date: </font><font style="font-family: Calibri;">Ju</font><font style="font-family: Calibri;">ly</font><font style="font-family: Calibri;"> </font><font style="font-family: Calibri;">29</font><font style="font-family: Calibri;">,</font><font style="font-family: Calibri;"> 20</font><font style="font-family: Calibri;">20</font><font style="font-family: Calibri;">&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; </font><font style="font-family: Calibri;">&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; </font><font style="font-family: Calibri;">&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; </font><font style="font-family: Calibri;">&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; </font></font></p>
<p style="font-size: 12pt; line-height: 115%; margin: 0pt 0pt 10pt 70.8pt; text-indent: 35.4pt;"><font style="font-family: 'times new roman', times; font-size: 10pt; font-weight: bold;">ULTRAPAR HOLDINGS INC.</font></p>
<p style="font-size: 12pt; line-height: 115%; margin: 0pt 0pt 10pt 106.2pt;"><font style="font-size: 10pt; font-family: 'times new roman', times;">By: /s/ Andre Pires de Oliveira Dias____________________________________</font></p>
<p style="font-size: 11pt; line-height: 115%; margin: 0pt 0pt 10pt 70.8pt; text-indent: 35.4pt;"><font style="font-size: 10pt; font-family: 'times new roman', times;">Name: Andre Pires de Oliveira Dias</font></p>
<p style="font-size: 11pt; line-height: 115%; margin: 0pt 0pt 10pt 70.8pt; text-indent: 35.4pt;"><font style="font-size: 10pt; font-family: 'times new roman', times;">Title: Chief Financial and Investor Relations Officer</font></p>
<p style="font-size: 11pt; line-height: 115%; margin: 0pt 0pt 10pt;"><font style="font-family: Calibri; font-size: 10pt;">&nbsp;</font></p>
<p style="font-size: 11pt; line-height: 115%; margin: 0pt 0pt 10pt;"><font style="font-size: 10pt;"><font style="font-style: italic;">(</font><font style="font-family: Calibri;">Market Announcement</font><font style="font-style: italic;">)</font></font></p>
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