<SEC-DOCUMENT>0001972362-24-000317.txt : 20240305
<SEC-HEADER>0001972362-24-000317.hdr.sgml : 20240305
<ACCEPTANCE-DATETIME>20240305084751
ACCESSION NUMBER:		0001972362-24-000317
CONFORMED SUBMISSION TYPE:	144
PUBLIC DOCUMENT COUNT:		1
FILED AS OF DATE:		20240305
DATE AS OF CHANGE:		20240305

SUBJECT COMPANY:	

	COMPANY DATA:	
		COMPANY CONFORMED NAME:			HERC HOLDINGS INC
		CENTRAL INDEX KEY:			0001364479
		STANDARD INDUSTRIAL CLASSIFICATION:	SERVICES-MISCELLANEOUS EQUIPMENT RENTAL & LEASING [7350]
		ORGANIZATION NAME:           	07 Trade & Services
		IRS NUMBER:				203530539
		STATE OF INCORPORATION:			DE
		FISCAL YEAR END:			1231

	FILING VALUES:
		FORM TYPE:		144
		SEC ACT:		1933 Act
		SEC FILE NUMBER:	001-33139
		FILM NUMBER:		24718408

	BUSINESS ADDRESS:	
		STREET 1:		27500 RIVERVIEW CENTER BLVD
		CITY:			BONITA SPRINGS
		STATE:			FL
		ZIP:			34134
		BUSINESS PHONE:		(239) 301-1000

	MAIL ADDRESS:	
		STREET 1:		27500 RIVERVIEW CENTER BLVD
		CITY:			BONITA SPRINGS
		STATE:			FL
		ZIP:			34134

	FORMER COMPANY:	
		FORMER CONFORMED NAME:	HERTZ GLOBAL HOLDINGS INC
		DATE OF NAME CHANGE:	20060531

REPORTING-OWNER:	

	COMPANY DATA:	
		COMPANY CONFORMED NAME:			Silber Lawrence Harris
		CENTRAL INDEX KEY:			0001560939
		ORGANIZATION NAME:           	

	FILING VALUES:
		FORM TYPE:		144

	MAIL ADDRESS:	
		STREET 1:		7 FOX HOLLOW COURT
		CITY:			FLEMINGTON
		STATE:			NJ
		ZIP:			08822
</SEC-HEADER>
<DOCUMENT>
<TYPE>144
<SEQUENCE>1
<FILENAME>primary_doc.xml
<TEXT>
<XML>
<?xml version="1.0" encoding="UTF-8"?><edgarSubmission xmlns="http://www.sec.gov/edgar/ownership" xmlns:com="http://www.sec.gov/edgar/common">
  <headerData>
    <submissionType>144</submissionType>
    <filerInfo>
      <filer>
        <filerCredentials>
          <cik>0001560939</cik>
          <ccc>XXXXXXXX</ccc>
        </filerCredentials>
      </filer>
      <liveTestFlag>LIVE</liveTestFlag>



    </filerInfo>
  </headerData>
  <formData>
    <issuerInfo>
      <issuerCik>0001364479</issuerCik>
      <issuerName>HERC HOLDINGS INC</issuerName>
      <secFileNumber>001-33139</secFileNumber>
      <issuerAddress>
        <com:street1>27500 RIVERVIEW CENTER BLVD</com:street1>
        <com:city>BONITA SPRINGS</com:city>
        <com:stateOrCountry>FL</com:stateOrCountry>
        <com:zipCode>34134</com:zipCode>
      </issuerAddress>
      <issuerContactPhone>(239) 301-1000</issuerContactPhone>
      <nameOfPersonForWhoseAccountTheSecuritiesAreToBeSold>Silber Lawrence Harris</nameOfPersonForWhoseAccountTheSecuritiesAreToBeSold>
      <relationshipsToIssuer>
        <relationshipToIssuer>Officer</relationshipToIssuer>
      </relationshipsToIssuer>
    </issuerInfo>
    <securitiesInformation>
      <securitiesClassTitle>COMMON</securitiesClassTitle>
      <brokerOrMarketmakerDetails>
        <name>Morgan Stanley Smith Barney LLC Executive Services</name>
        <address>
          <com:street1>200 W Civic Center Dr - 4th Floor</com:street1>
          <com:city>SANDY</com:city>
          <com:stateOrCountry>UT</com:stateOrCountry>
          <com:zipCode>84707</com:zipCode>
        </address>
      </brokerOrMarketmakerDetails>
      <noOfUnitsSold>6599</noOfUnitsSold>
      <aggregateMarketValue>1088835.00</aggregateMarketValue>
      <noOfUnitsOutstanding>28300000</noOfUnitsOutstanding>
      <approxSaleDate>03/04/2024</approxSaleDate>
      <securitiesExchangeName>NYSE</securitiesExchangeName>
    </securitiesInformation>
    <securitiesToBeSold>
      <securitiesClassTitle>COMMON</securitiesClassTitle>
      <acquiredDate>03/04/2024</acquiredDate>
      <natureOfAcquisitionTransaction>STOCK OPTION EXERCISE</natureOfAcquisitionTransaction>
      <nameOfPersonfromWhomAcquired>ISSUER</nameOfPersonfromWhomAcquired>
      <isGiftTransaction>N</isGiftTransaction>
      <amountOfSecuritiesAcquired>6599</amountOfSecuritiesAcquired>
      <paymentDate>03/04/2024</paymentDate>
      <natureOfPayment>COMPENSATION</natureOfPayment>
    </securitiesToBeSold>
    <nothingToReportFlagOnSecuritiesSoldInPast3Months>N</nothingToReportFlagOnSecuritiesSoldInPast3Months>
    <securitiesSoldInPast3Months>
      <sellerDetails>
        <name>LAWRENCE SILBER</name>
        <address>
          <com:street1>27500 RIVERVIEW CENTER BLVD.</com:street1>
          <com:city>BONITA SPRINGS</com:city>
          <com:stateOrCountry>FL</com:stateOrCountry>
          <com:zipCode>34134</com:zipCode>
        </address>
      </sellerDetails>
      <securitiesClassTitle>PERFORMANCE SHARES</securitiesClassTitle>
      <saleDate>02/29/2024</saleDate>
      <amountOfSecuritiesSold>19543</amountOfSecuritiesSold>
      <grossProceeds>3065412.38</grossProceeds>
    </securitiesSoldInPast3Months>
    <noticeSignature>
      <noticeDate>03/04/2024</noticeDate>
      <signature>/s/ Lawrence Silber</signature>
    </noticeSignature>
  </formData>
</edgarSubmission>
</XML>
</TEXT>
</DOCUMENT>
</SEC-DOCUMENT>
