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INTANGIBLE ASSETS - Gross Value (Details) - ARS ($) $ in Millions | 12 Months Ended
--- | ---
Dec. 31, 2020 | Dec. 31, 2019
Intangible assets |  |
Value, at the beginning of the year | $ 112,388 |
Value, at the end of the year | 104,026 | $ 112,388
Gross value |  |
Intangible assets |  |
Value, at the beginning of the year | 139,727 | 140,042
CAPEX | 2,291 | 2,212
Currency translation adjustments | (117) | (35)
Decreases | (1,559) | (2,492)
Value, at the end of the year | 140,342 | 139,727
Gross value | 3G/4G licenses |  |
Intangible assets |  |
Value, at the beginning of the year | 46,564 | 46,550
CAPEX |  | 14
Value, at the end of the year | 46,564 | 46,564
Gross value | PCS license (Argentina) |  |
Intangible assets |  |
Value, at the beginning of the year | 22,070 | 22,070
Value, at the end of the year | 22,070 | 22,070
Gross value | Nucleo's licenses |  |
Intangible assets |  |
Value, at the beginning of the year | 5,413 | 5,442
CAPEX |  | 5
Currency translation adjustments | (78) | (34)
Value, at the end of the year | 5,335 | 5,413
Gross value | Customer relationships |  |
Intangible assets |  |
Value, at the beginning of the year | 29,497 | 31,906
Currency translation adjustments | (20) | 7
Decreases | (21) | (2,416)
Value, at the end of the year | 29,456 | 29,497
Gross value | Brands |  |
Intangible assets |  |
Value, at the beginning of the year | 27,811 | 27,811
Value, at the end of the year | 27,811 | 27,811
Gross value | Incremental Cost from the acquisition of contracts |  |
Intangible assets |  |
Value, at the beginning of the year | 5,021 | 2,837
CAPEX | 1,764 | 2,192
Currency translation adjustments | (15) | (8)
Decreases | (1,538) |
Value, at the end of the year | 5,232 | 5,021
Gross value | Other |  |
Intangible assets |  |
Value, at the beginning of the year | 3,351 | 3,426
CAPEX | 527 | 1
Currency translation adjustments | (4) |
Decreases |  | (76)
Value, at the end of the year | $ 3,874 | $ 3,351

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