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INTANGIBLE ASSETS - Gross Value (Details) - ARS ($) $ in Millions | 12 Months Ended
--- | ---
Dec. 31, 2021 | Dec. 31, 2020 | Dec. 31, 2019
Intangible assets |  |  |
Value, at the beginning of the year | $ 157,019 |  |
Value, at the end of the year | 144,114 | $ 157,019 |
Gross value |  |  |
Intangible assets |  |  |
Value, at the beginning of the year | 211,834 | 211,834 | $ 210,905
CAPEX | 3,282 |  | 3,458
Currency translation adjustments | (414) |  | (176)
Decreases | (5,172) |  | (2,353)
Value, at the end of the year | 209,530 | 211,834 | 211,834
Gross value | 3G/4G licenses |  |  |
Intangible assets |  |  |
Value, at the beginning of the year | 70,284 | 70,284 | 70,284
Value, at the end of the year | 70,284 | 70,284 | 70,284
Gross value | PCS and SRCE licenses (Argentina) |  |  |
Intangible assets |  |  |
Value, at the beginning of the year | 33,313 | 33,313 | 33,313
Value, at the end of the year | 33,313 | 33,313 | 33,313
Gross value | Nucleo's licenses |  |  |
Intangible assets |  |  |
Value, at the beginning of the year | 8,053 | 8,053 | 8,170
CAPEX | 292 |  |
Currency translation adjustments | (298) |  | (117)
Value, at the end of the year | 8,047 | 8,053 | 8,053
Gross value | Customer relationships |  |  |
Intangible assets |  |  |
Value, at the beginning of the year | 44,461 | 44,461 | 44,523
Currency translation adjustments | (70) |  | (30)
Decreases | (39) |  | (32)
Value, at the end of the year | 44,352 | 44,461 | 44,461
Gross value | Brands |  |  |
Intangible assets |  |  |
Value, at the beginning of the year | 41,978 | 41,978 | 41,978
Value, at the end of the year | 41,978 | 41,978 | 41,978
Gross value | Incremental Cost from the acquisition of contracts |  |  |
Intangible assets |  |  |
Value, at the beginning of the year | 7,898 | 7,898 | 7,579
CAPEX | 2,342 |  | 2,663
Currency translation adjustments | (39) |  | (23)
Decreases | (5,133) |  | (2,321)
Value, at the end of the year | 5,068 | 7,898 | 7,898
Gross value | Content activation |  |  |
Intangible assets |  |  |
CAPEX | 135 |  |
Value, at the end of the year | 135 |  |
Gross value | Others |  |  |
Intangible assets |  |  |
Value, at the beginning of the year | 5,847 | 5,847 | 5,058
CAPEX | 513 |  | 795
Currency translation adjustments | (7) |  | (6)
Value, at the end of the year | $ 6,353 | $ 5,847 | $ 5,847

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