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Summary of Significant Accounting Policies Advertising Costs (Details) (USD $) In Thousands, unless otherwise specified | 12 Months Ended
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Jul. 31, 2014 | Jul. 31, 2013 | Jul. 31, 2012
Accounting Policies [Abstract] |  |  |
Advertising Expense | $ 82,561 | $ 77,905 | $ 74,830

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- Details
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- Definition Amount charged to advertising expense for the period, which are expenses incurred with the objective of increasing revenue for a specified brand, product or product line. + References Reference 1: http://www.xbrl.org/2003/role/presentationRef -Publisher FASB -Name Accounting Standards Codification -Topic 720 -SubTopic 35 -Section 50 -Paragraph 1 -URI http://asc.fasb.org/extlink&oid=6420018&loc=d3e36677-107848 + Details
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Balance Type: | debit
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