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EXPENSES BY NATURE (Details) - CLP ($)
$ in Thousands
 12 Months Ended
Dec. 31, 2019
Dec. 31, 2018
Dec. 31, 2017
EXPENSES BY NATURE      
Direct production costs $ 877,716,948 $ 759,229,954 $ 815,455,280
Payroll and employee benefits 273,123,010 266,966,841 287,458,526
Transportation and distribution 138,486,337 137,428,173 163,361,088
Advertising 27,113,322 17,345,951 29,209,904
Depreciation and amortization 111,087,284 99,594,446 99,163,891
Repairs and maintenance 30,528,180 28,120,098 34,253,824
Other expenses 83,188,784 138,860,648 181,249,647
Total $ 1,541,243,865 $ 1,447,546,111 $ 1,610,152,160