8-K 1 a8-kitem801moreroadsannoun.htm 8-K MORE ROADS ANNOUNCEMENT
UNITED STATES
SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549
FORM 8-K
CURRENT REPORT
Pursuant to Section 13 or 15(d) of the
Securities Exchange Act of 1934
Date of Report (Date of earliest event reported): July 30, 2018
Harley-Davidson, Inc.
(Exact name of registrant as specified in its charter)

Wisconsin |  | 1-9183 |  | 39-1382325
(State or other jurisdiction of incorporation) |  | (Commission File Number) |  | (IRS Employer Identification No.)

3700 West Juneau Avenue, Milwaukee, Wisconsin 53208
(Address of principal executive offices, including zip code)
(414) 342-4680
(Registrant’s telephone number, including area code)
Not Applicable
(Former name or former address, if changed since last report)
Check the appropriate box below if the Form 8-K filing is intended to simultaneously satisfy the filing obligation of the registrant under any of the following provisions:

o | Written communications pursuant to Rule 425 under the Securities Act (17 CFR 230.425)

o | Soliciting material pursuant to Rule 14a-12 under the Exchange Act (17 CFR 240.14a-12)

o | Pre-commencement communications pursuant to Rule 14d-2(b) under the Exchange Act (17 CFR 240.14d-2(b))

o | Pre-commencement communications pursuant to Rule 13e-4(c) under the Exchange Act (17 CFR 240.13e-4(c)

Indicate by check mark whether the registrant is an emerging growth company as defined in Rule 405 of the Securities Act of 1933 (§230.405 of this chapter) or Rule 12b-2 of the Securities Exchange Act of 1934 (§240.12b-2 of this chapter).
Emerging growth company o
If an emerging growth company, indicate by check mark if the registrant has elected not to use the extended transition period for complying with any new or revised financial accounting standards provided pursuant to Section 13(a) of the Exchange Act. o

Item 8.01 | Other Events.

On July 30, 2018, Harley-Davidson, Inc. (the “Company”) issued a press release disclosing certain details regarding its “More Roads to Harley-Davidson” growth plan. The press release is filed as Exhibit 99.1 to this report, and its contents are incorporated by reference in this item. However, the press release refers to a video and additional information concerning the plan, and the video, its content and such additional information should not be considered to be part of the press release or filed as part of Exhibit 99.1.

Item 9.01 | Financial Statement and Exhibits.

(a) | Not applicable.

(b) | Not applicable.

(c) | Not applicable.

(d) | Exhibits. The following exhibit is being filed herewith:

(99.1) Press Release of Harley-Davidson, Inc., dated July 30, 2018 (but expressly not including the video and additional information concerning the plan to which the press release refers, which should not be considered to be part of the press release or filed as part of Exhibit 99.1).
SIGNATURES
Pursuant to the requirements of the Securities Exchange Act of 1934, the registrant has duly caused this report to be signed on its behalf by the undersigned hereunto duly authorized.

|  | HARLEY-DAVIDSON, INC.
Date: July 30, 2018 |  |  |  | By: |  | /s/ John Olin
|  |  |  |  |  | John Olin
|  |  |  |  |  | Senior Vice President and Chief Financial Officer