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Reportable Segments and Geographic Information | 12 Months Ended
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Dec. 31, 2022
Segment Reporting [Abstract] |
Reportable Segments and Geographic Information | Reportable Segments and Geographic Information Reportable Segments – Historically, the Company has operated with two segments: Motorcycles and Related Products (Motorcycles) and Financial Services. In connection with the LiveWire Transaction that closed on September 26, 2022, the Company reorganized its business into three segments: Harley-Davidson Motor Company (HDMC), LiveWire, and Harley-Davidson Financial Services (HDFS) during the fourth quarter of 2022. The Company's reportable segments are strategic business units that offer different products and services and are managed separately based on the fundamental differences in their operations. The Financial Services segment was renamed the HDFS segment but remains unchanged from periods prior to the reorganization. The change has been retrospectively reflected in the periods presented below. HDMC designs, manufactures and sells motorcycles and also sells motorcycle parts, accessories, and apparel as well as licenses its trademarks. HDMC’s products are sold to retail customers primarily through a network of independent dealers. HDMC conducts business on a global basis, with sales in the U.S., Canada, Europe/Middle East/Africa (EMEA), Asia Pacific, and Latin America. LiveWire sells electric motorcycles, electric balance bikes for kids, parts and accessories and apparel in the United States and certain international markets. Electric motorcycles, related parts and accessories and apparel are sold at wholesale to a network of independent dealers and at retail through a company-owned dealer and through online sales. Electric balance bikes and related parts and accessories are sold through independent retail partners and distributors and direct to consumers online. HDFS is engaged in the business of financing and servicing wholesale inventory receivables and retail consumer loans, primarily for the purchase of Harley-Davidson motorcycles. HDFS also works with certain unaffiliated insurance companies to provide motorcycle insurance and protection products to motorcycle owners. HDFS conducts business principally in the U.S. and Canada. Selected segment information is set forth below for the years ended December 31, (in thousands):
| 2022 |  | 2021 |  | 2020
HDMC: |  |  |  |  |
Revenue | $ | 4,887,672 |  |  | $ | 4,504,434 |  |  | $ | 3,233,191 |
Gross profit | 1,527,873 |  |  | 1,299,527 |  |  | 853,265 |
Selling, administrative and engineering expense | 851,330 |  |  | 819,979 |  |  | 843,222 |
Restructuring (benefit) expense | (544) |  |  | 2,741 |  |  | 119,110 |
Operating income (loss) | 677,087 |  |  | 476,807 |  |  | (109,067) |
LiveWire: |  |  |  |  |
Revenue | 46,833 |  |  | 35,806 |  |  | 30,863 |
Gross profit | 2,904 |  |  | (2,574) |  |  | (24,956) |
Selling, administrative and engineering expense | 88,219 |  |  | 65,608 |  |  | 52,099 |
Operating loss | (85,315) |  |  | (68,182) |  |  | (77,055) |
HDFS: |  |  |  |  |
Financial services revenue | 820,625 |  |  | 796,068 |  |  | 790,323 |
Financial services expense | 503,119 |  |  | 380,580 |  |  | 583,623 |
Restructuring expense | — |  |  | 674 |  |  | 10,899 |
Operating income | 317,506 |  |  | 414,814 |  |  | 195,801 |
Operating income | $ | 909,278 |  |  | $ | 823,439 |  |  | $ | 9,679 |
HDFS revenue includes $6.1 million of interest paid by HDMC to HDFS on wholesale finance receivables in 2020. The offsetting cost of these interest incentives was recorded as a reduction to HDMC revenue. HDFS did not earn any interest from HDMC on wholesale finance receivables in 2022 or 2021. Additional segment information is set forth below as of December 31, (in thousands):
| HDMC |  | LiveWire |  | HDFS |  | Consolidated
2022: |  |  |  |  |  |  |
Assets | $ | 3,254,309 |  |  | $ | 351,422 |  |  | $ | 7,886,745 |  |  | $ | 11,492,476 |
Depreciation and amortization | $ | 138,875 |  |  | $ | 4,401 |  |  | $ | 8,666 |  |  | $ | 151,942 |
Capital expenditures | $ | 133,191 |  |  | $ | 14,081 |  |  | $ | 4,397 |  |  | $ | 151,669 |
2021: |  |  |  |  |  |  |
Assets | $ | 3,246,340 |  |  | $ | 61,952 |  |  | $ | 7,742,763 |  |  | $ | 11,051,055 |
Depreciation and amortization | $ | 151,251 |  |  | $ | 4,718 |  |  | $ | 9,216 |  |  | $ | 165,185 |
Capital expenditures | $ | 106,044 |  |  | $ | 9,951 |  |  | $ | 4,186 |  |  | $ | 120,181 |
2020: |  |  |  |  |  |  |
Assets | $ | 2,440,775 |  |  | $ | 51,740 |  |  | $ | 9,518,086 |  |  | $ | 12,010,601 |
Depreciation and amortization | $ | 173,171 |  |  | $ | 3,942 |  |  | $ | 8,602 |  |  | $ | 185,715 |
Capital expenditures | $ | 125,555 |  |  | $ | 3,243 |  |  | $ | 2,252 |  |  | $ | 131,050 |
Geographic Information – Included in the Consolidated financial statements are the following amounts relating to geographic locations for the years ended December 31, (in thousands):
| 2022 |  | 2021 |  | 2020
HDMC revenue(a): |  |  |  |  |
United States | $ | 3,253,875 |  |  | $ | 2,996,471 |  |  | $ | 2,022,389 |
EMEA | 693,073 |  |  | 703,048 |  |  | 583,342 |
Canada | 216,389 |  |  | 182,230 |  |  | 138,216 |
Japan | 175,292 |  |  | 150,138 |  |  | 96,442 |
Australia and New Zealand | 147,551 |  |  | 134,301 |  |  | 107,459 |
Other countries | 401,492 |  |  | 338,246 |  |  | 285,343 |
| $ | 4,887,672 |  |  | $ | 4,504,434 |  |  | $ | 3,233,191 |
LiveWire revenue(a): |  |  |  |  |
United States | 36,256 |  |  | 24,633 |  |  | 21,462 |
International | 10,577 |  |  | 11,173 |  |  | 9,401 |
| $ | 46,833 |  |  | $ | 35,806 |  |  | $ | 30,863 |
HDFS revenue(a): |  |  |  |  |
United States | $ | 794,912 |  |  | $ | 765,917 |  |  | $ | 757,730 |
Canada | 16,276 |  |  | 18,613 |  |  | 20,353 |
Europe | 6,071 |  |  | 7,464 |  |  | 8,300 |
Other countries | 3,366 |  |  | 4,074 |  |  | 3,940 |
| $ | 820,625 |  |  | $ | 796,068 |  |  | $ | 790,323 |
Long-lived assets(b): |  |  |  |  |
United States | $ | 611,421 |  |  | $ | 595,375 |  |  | $ | 644,224 |
Thailand | 72,474 |  |  | 81,927 |  |  | 94,749 |
Other countries | 5,991 |  |  | 6,682 |  |  | 4,811 |
| 78,465 |  |  | 88,609 |  |  | 99,560 |
| $ | 689,886 |  |  | $ | 683,984 |  |  | $ | 743,784 |
(a)Revenue is attributed to geographic regions based on location of customer. (b)Long-lived assets include all long-term assets except those specifically excluded under ASC Topic 280, Segment Reporting, such as deferred income taxes and finance receivables.

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- Definition The entire disclosure for reporting segments including data and tables. Reportable segments include those that meet any of the following quantitative thresholds a) it's reported revenue, including sales to external customers and intersegment sales or transfers is 10 percent or more of the combined revenue, internal and external, of all operating segments b) the absolute amount of its reported profit or loss is 10 percent or more of the greater, in absolute amount of 1) the combined reported profit of all operating segments that did not report a loss or 2) the combined reported loss of all operating segments that did report a loss c) its assets are 10 percent or more of the combined assets of all operating segments. + References Reference 1: http://www.xbrl.org/2003/role/disclosureRef -Publisher FASB -Name Accounting Standards Codification -Topic 280 -SubTopic 10 -Section 50 -Paragraph 31 -URI https://asc.fasb.org/extlink&oid=126901519&loc=d3e8924-108599 Reference 2: http://www.xbrl.org/2003/role/disclosureRef -Publisher FASB -Name Accounting Standards Codification -Topic 280 -SubTopic 10 -Section 50 -Paragraph 34 -URI https://asc.fasb.org/extlink&oid=126901519&loc=d3e8981-108599 Reference 3: http://www.xbrl.org/2003/role/disclosureRef -Publisher FASB -Name Accounting Standards Codification -Topic 280 -SubTopic 10 -Section 50 -Paragraph 21 -Subparagraph (a) -URI https://asc.fasb.org/extlink&oid=126901519&loc=d3e8721-108599 Reference 4: http://www.xbrl.org/2003/role/disclosureRef -Publisher FASB -Name Accounting Standards Codification -Topic 280 -SubTopic 10 -Section 50 -Paragraph 40 -URI https://asc.fasb.org/extlink&oid=126901519&loc=d3e9031-108599 Reference 5: http://www.xbrl.org/2003/role/disclosureRef -Publisher FASB -Name Accounting Standards Codification -Topic 280 -SubTopic 10 -Section 50 -Paragraph 32 -Subparagraph (f) -URI https://asc.fasb.org/extlink&oid=126901519&loc=d3e8933-108599 Reference 6: http://www.xbrl.org/2003/role/disclosureRef -Publisher FASB -Name Accounting Standards Codification -Topic 280 -SubTopic 10 -Section 50 -Paragraph 32 -Subparagraph (e) -URI https://asc.fasb.org/extlink&oid=126901519&loc=d3e8933-108599 Reference 7: http://www.xbrl.org/2003/role/disclosureRef -Publisher FASB -Name Accounting Standards Codification -Topic 280 -SubTopic 10 -Section 50 -Paragraph 26 -URI https://asc.fasb.org/extlink&oid=126901519&loc=d3e8844-108599 Reference 8: http://www.xbrl.org/2003/role/disclosureRef -Publisher FASB -Name Accounting Standards Codification -Topic 280 -SubTopic 10 -Section 50 -Paragraph 41 -URI https://asc.fasb.org/extlink&oid=126901519&loc=d3e9038-108599 Reference 9: http://www.xbrl.org/2003/role/disclosureRef -Publisher FASB -Name Accounting Standards Codification -Topic 280 -SubTopic 10 -Section 50 -Paragraph 32 -Subparagraph (d) -URI https://asc.fasb.org/extlink&oid=126901519&loc=d3e8933-108599 Reference 10: http://www.xbrl.org/2003/role/disclosureRef -Publisher FASB -Name Accounting Standards Codification -Topic 280 -SubTopic 10 -Section 50 -Paragraph 22 -URI https://asc.fasb.org/extlink&oid=126901519&loc=d3e8736-108599 Reference 11: http://www.xbrl.org/2003/role/disclosureRef -Publisher FASB -Name Accounting Standards Codification -Topic 280 -SubTopic 10 -Section 50 -Paragraph 42 -URI https://asc.fasb.org/extlink&oid=126901519&loc=d3e9054-108599 Reference 12: http://www.xbrl.org/2003/role/disclosureRef -Publisher FASB -Name Accounting Standards Codification -Topic 280 -SubTopic 10 -Section 50 -Paragraph 15 -URI https://asc.fasb.org/extlink&oid=126901519&loc=d3e8657-108599 Reference 13: http://www.xbrl.org/2003/role/disclosureRef -Publisher FASB -Name Accounting Standards Codification -Topic 280 -SubTopic 10 -Section 50 -Paragraph 21 -Subparagraph (b) -URI https://asc.fasb.org/extlink&oid=126901519&loc=d3e8721-108599 Reference 14: http://www.xbrl.org/2003/role/disclosureRef -Publisher FASB -Name Accounting Standards Codification -Topic 280 -URI https://asc.fasb.org/topic&trid=2134510 + Details
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