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v3.25.1

Reportable Segments (Tables) | 3 Months Ended
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Mar. 31, 2025
Segment Reporting [Abstract] |
Schedule of Segment Reporting Information, by Segment | Selected segment information is set forth below (in thousands):
| Three months ended |  |
| March 31, 2025 |  | March 31, 2024 |  |  |  |
HDMC: |  |  |  |  |  |  |
Revenue | $ | 1,081,505 |  |  | $ | 1,476,106 |  |  |  |  |
Motorcycles and related products cost of goods sold | 766,261 |  |  | 1,015,036 |  |  |  |  |
Gross profit | 315,244 |  |  | 461,070 |  |  |  |  |
Selling, administrative and engineering expense: |  |  |  |  |  |  |
People expenses(a) | 81,308 |  |  | 103,130 |  |  |  |  |
Marketing and advertising expenses(b) | 31,996 |  |  | 32,241 |  |  |  |  |
Other segment items(c) | 85,668 |  |  | 87,254 |  |  |  |  |
Operating income | 116,272 |  |  | 238,445 |  |  |  |  |
LiveWire: |  |  |  |  |  |  |
Revenue | $ | 2,743 |  |  | $ | 4,704 |  |  |  |  |
Motorcycles and related products cost of goods sold | 4,524 |  |  | 8,645 |  |  |  |  |
Gross profit | (1,781) |  |  | (3,941) |  |  |  |  |
Selling, administrative and engineering expense | 18,028 |  |  | 25,300 |  |  |  |  |
Operating loss | (19,809) |  |  | (29,241) |  |  |  |  |
HDFS: |  |  |  |  |  |  |
Financial services revenue | 244,961 |  |  | 248,797 |  |  |  |  |
Financial services interest expense | 88,934 |  |  | 88,739 |  |  |  |  |
Financial services provision for credit losses | 53,334 |  |  | 61,010 |  |  |  |  |
Selling and administrative expense | $ | 38,657 |  |  | $ | 45,173 |  |  |  |  |
Operating income | 64,036 |  |  | 53,875 |  |  |  |  |
Operating income | $ | 160,499 |  |  | $ | 263,079 |  |  |  |  |
(a)People expenses include salary and related fringe costs, including payroll tax and health and welfare costs, as well as short-term incentive compensation and long-term incentive compensation, primarily in the form of share-based awards. (b)Marketing and advertising expenses include costs related to digital and print media, social media, website maintenance, consumer experiences, product placement, sponsorships and market research. (c)Other segment items for HDMC include depreciation, warranty, maintenance and facilities costs, supplies and materials, and other professional services. These costs are all included in Selling, administrative and engineering expense. Additional segment information is set forth below (in thousands):
| (Unaudited) |  |  |  | (Unaudited)
| March 31, 2025 |  | December 31, 2024 |  | March 31, 2024
Assets: |  |  |  |  |
HDMC | $ | 3,522,422 |  |  | $ | 3,630,710 |  |  | $ | 3,462,927 |
LiveWire | $ | 128,254 |  |  | $ | 147,960 |  |  | $ | 237,088 |
HDFS | 8,731,705 |  |  | 8,102,909 |  |  | 8,634,905 |
Consolidated | $ | 12,382,381 |  |  | $ | 11,881,579 |  |  | $ | 12,334,920 |
| Three months ended |  |
| March 31, 2025 |  | March 31, 2024 |  |  |  |
Depreciation and Amortization: |  |  |  |  |  |  |
HDMC | $ | 36,259 |  |  | $ | 36,962 |  |  |  |  |
LiveWire | $ | 3,085 |  |  | $ | 2,326 |  |  |  |  |
HDFS | 2,360 |  |  | 2,216 |  |  |  |  |
Consolidated | $ | 41,704 |  |  | $ | 41,504 |  |  |  |  |
| Three months ended
| March 31, 2025 |  | March 31, 2024
Capital expenditures: |  |  |
HDMC | $ | 29,322 |  |  | $ | 42,683 |
LiveWire | $ | 613 |  |  | $ | 3,239 |
HDFS | 38 |  |  | 434 |
Consolidated | $ | 29,973 |  |  | $ | 46,356 |

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- Definition Tabular disclosure of the profit or loss and total assets for each reportable segment. An entity discloses certain information on each reportable segment if the amounts (a) are included in the measure of segment profit or loss reviewed by the chief operating decision maker or (b) are otherwise regularly provided to the chief operating decision maker, even if not included in that measure of segment profit or loss. + References Reference 1: http://fasb.org/us-gaap/role/ref/legacyRef -Name Accounting Standards Codification -Topic 280 -SubTopic 10 -Section 50 -Paragraph 25 -Publisher FASB -URI https://asc.fasb.org/1943274/2147482810/280-10-50-25 Reference 2: http://fasb.org/us-gaap/role/ref/legacyRef -Name Accounting Standards Codification -Topic 280 -SubTopic 10 -Section 50 -Paragraph 22 -Publisher FASB -URI https://asc.fasb.org/1943274/2147482810/280-10-50-22 Reference 3: http://fasb.org/us-gaap/role/ref/legacyRef -Name Accounting Standards Codification -Topic 280 -SubTopic 10 -Section 50 -Paragraph 30 -Publisher FASB -URI https://asc.fasb.org/1943274/2147482810/280-10-50-30 + Details
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