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Reportable Segments | 6 Months Ended
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Jun. 30, 2025
Segment Reporting [Abstract] |
Reportable Segments | Reportable Segments The Company operates in three business segments: HDMC, LiveWire and HDFS. The Company's reportable segments are strategic business units that offer different products and services and are managed separately based on the fundamental differences in their operations. Selected segment information is set forth below (in thousands):
| Three months ended |  | Six months ended
| June 30, 2025 |  | June 30, 2024 |  | June 30, 2025 |  | June 30, 2024
HDMC: |  |  |  |  |  |  |
Revenue | $ | 1,043,649 |  |  | $ | 1,348,906 |  |  | $ | 2,125,155 |  |  | $ | 2,825,012 |
Motorcycles and related products cost of goods sold | 744,944 |  |  | 915,780 |  |  | 1,511,206 |  |  | 1,930,816 |
Gross profit | 298,705 |  |  | 433,126 |  |  | 613,949 |  |  | 894,196 |
Selling, administrative and engineering expense: |  |  |  |  |  |  |
People expenses(a) | 90,566 |  |  | 110,617 |  |  | 171,874 |  |  | 213,747 |
Marketing and advertising expenses(b) | 48,919 |  |  | 32,980 |  |  | 80,914 |  |  | 65,220 |
Other segment items(c) | 97,904 |  |  | 91,624 |  |  | 183,574 |  |  | 178,878 |
Operating income | 61,316 |  |  | 197,905 |  |  | 177,587 |  |  | 436,351 |
LiveWire: |  |  |  |  |  |  |
Revenue | 6,011 |  |  | 6,448 |  |  | 8,754 |  |  | 11,152 |
Motorcycles and related products cost of goods sold | 5,849 |  |  | 8,232 |  |  | 10,373 |  |  | 16,877 |
Gross profit | 162 |  |  | (1,784) |  |  | (1,619) |  |  | (5,725) |
Selling, administrative and engineering expense | 18,815 |  |  | 26,382 |  |  | 36,842 |  |  | 51,682 |
Operating loss | (18,653) |  |  | (28,166) |  |  | (38,461) |  |  | (57,407) |
HDFS: |  |  |  |  |  |  |
Financial services revenue | 257,438 |  |  | 263,539 |  |  | 502,399 |  |  | 512,336 |
Financial services interest expense | 93,574 |  |  | 93,741 |  |  | 182,508 |  |  | 182,480 |
Financial services provision for credit losses | 49,738 |  |  | 56,030 |  |  | 103,072 |  |  | 117,040 |
Selling and administrative expense | 44,353 |  |  | 42,405 |  |  | 83,010 |  |  | 87,578 |
Operating income | 69,773 |  |  | 71,363 |  |  | 133,809 |  |  | 125,238 |
Operating income | $ | 112,436 |  |  | $ | 241,102 |  |  | $ | 272,935 |  |  | $ | 504,182 |
(a)People expenses include salary and related fringe costs, including payroll tax and health and welfare costs, as well as short-term incentive compensation and long-term incentive compensation, primarily in the form of share-based awards. (b)Marketing and advertising expenses include costs related to digital and print media, social media, website maintenance, consumer experiences, product placement, sponsorships and market research. (c)Other segment items for HDMC include depreciation, warranty, maintenance and facilities costs, supplies and materials, and other professional services. These costs are all included in Selling, administrative and engineering expense. Additional segment information is set forth below (in thousands):
| (Unaudited) |  |  |  | (Unaudited)
| June 30, 2025 |  | December 31, 2024 |  | June 30, 2024
Assets: |  |  |  |  |
HDMC | $ | 3,616,903 |  |  | $ | 3,630,710 |  |  | $ | 3,634,831 |
LiveWire | 109,770 |  |  | 147,960 |  |  | 204,916 |
HDFS | 8,323,772 |  |  | 8,102,909 |  |  | 8,920,495 |
Consolidated | $ | 12,050,445 |  |  | $ | 11,881,579 |  |  | $ | 12,760,242 |
| Three months ended |  | Six months ended
| June 30, 2025 |  | June 30, 2024 |  | June 30, 2025 |  | June 30, 2024
Depreciation and Amortization: |  |  |  |  |  |  |
HDMC | $ | 35,420 |  |  | $ | 33,764 |  |  | $ | 71,679 |  |  | $ | 70,726 |
LiveWire | 2,588 |  |  | 2,716 |  |  | 5,673 |  |  | 5,042 |
HDFS | 2,417 |  |  | 2,392 |  |  | 4,777 |  |  | 4,608 |
Consolidated | $ | 40,425 |  |  | $ | 38,872 |  |  | $ | 82,129 |  |  | $ | 80,376 |
| Six months ended
| June 30, 2025 |  | June 30, 2024
Capital expenditures: |  |  |
HDMC | $ | 63,287 |  |  | $ | 81,970 |
LiveWire | 2,043 |  |  | 5,080 |
HDFS | 230 |  |  | 785 |
Consolidated | $ | 65,560 |  |  | $ | 87,835 |

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- Definition The entire disclosure for reporting segments including data and tables. Reportable segments include those that meet any of the following quantitative thresholds a) it's reported revenue, including sales to external customers and intersegment sales or transfers is 10 percent or more of the combined revenue, internal and external, of all operating segments b) the absolute amount of its reported profit or loss is 10 percent or more of the greater, in absolute amount of 1) the combined reported profit of all operating segments that did not report a loss or 2) the combined reported loss of all operating segments that did report a loss c) its assets are 10 percent or more of the combined assets of all operating segments. + References Reference 1: http://www.xbrl.org/2003/role/disclosureRef -Topic 280 -SubTopic 10 -Name Accounting Standards Codification -Section 50 -Paragraph 21 -Subparagraph (b) -Publisher FASB -URI https://asc.fasb.org/1943274/2147482810/280-10-50-21 Reference 2: http://www.xbrl.org/2003/role/disclosureRef -Topic 280 -SubTopic 10 -Name 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