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INTANGIBLE ASSETS, NET | 9 Months Ended | 12 Months Ended
--- | --- | ---
Sep. 30, 2014 | Dec. 31, 2013
Goodwill and Intangible Assets Disclosure [Abstract] |  |
INTANGIBLE ASSETS, NET |
5. | INTANGIBLE ASSETS, NET
The following table presents the Group’s intangible assets with definite lives as of the respective balance sheet dates:
|  | September 30, 2014 |
|  | Gross Carrying Value |  |  | Accumulated Amortization |  |  | Net Carrying Value |  |  | Net Carrying Value |
|  | RMB (Unaudited) |  |  | RMB (Unaudited) |  |  | RMB (Unaudited) |  |  | US$ (Unaudited) |
Trademarks |  |  | 68,310 |  |  |  | (28,463 | ) |  |  | 39,847 |  |  |  | 6,492 |
Customer relationship |  |  | 9,050 |  |  |  | (9,050 | ) |  |  | — |  |  |  | — |
Websites |  |  | 27,000 |  |  |  | (27,000 | ) |  |  | — |  |  |  | — |
Domain names |  |  | 1,870 |  |  |  | (1,870 | ) |  |  | — |  |  |  | — |
Licensing agreements |  |  | 2,363 |  |  |  | (1,331 | ) |  |  | 1,032 |  |  |  | 168 |
|  |  | 108,593 |  |  |  | (67,714 | ) |  |  | 40,879 |  |  |  | 6,660 |
|  | December 31, 2013 |
|  | Gross Carrying Value |  |  | Accumulated Amortization |  |  | Net Carrying Value |
|  | RMB (Audited) |  |  | RMB (Audited) |  |  | RMB (Audited) |
Trademarks |  |  | 68,310 |  |  |  | (25,047 | ) |  |  | 43,263 |
Customer relationship |  |  | 9,050 |  |  |  | (9,050 | ) |  |  | — |
Websites |  |  | 27,000 |  |  |  | (27,000 | ) |  |  | — |
Domain names |  |  | 1,870 |  |  |  | (1,714 | ) |  |  | 156 |
Licensing agreements |  |  | 2,266 |  |  |  | (324 | ) |  |  | 1,942 |
|  |  | 108,496 |  |  |  | (63,135 | ) |  |  | 45,361 |
Amortization expense was RMB4,670 and RMB4,576 (US$746) for the nine months ended September 30, 2013 and 2014, respectively. |
8. | INTANGIBLE ASSETS, NET
The following tables present the Group’s intangible assets with definite lives as of the respective balance sheet dates:
|  | December 31, 2013 |
|  | Gross Carrying Value |  |  | Accumulated Amortization |  |  | Net Carrying Value |
|  | RMB |  |  | RMB |  |  | RMB |  |  | US$ |
Trademarks |  |  | 68,310 |  |  |  | (25,047 | ) |  |  | 43,263 |  |  |  | 7,146 |
Customer relationship |  |  | 9,050 |  |  |  | (9,050 | ) |  |  | — |  |  |  | — |
Websites |  |  | 27,000 |  |  |  | (27,000 | ) |  |  | — |  |  |  | — |
Domain names |  |  | 1,870 |  |  |  | (1,714 | ) |  |  | 156 |  |  |  | 26 |
Licensing agreements |  |  | 2,266 |  |  |  | (324 | ) |  |  | 1,942 |  |  |  | 321 |
|  |  | 108,496 |  |  |  | (63,135 | ) |  |  | 45,361 |  |  |  | 7,493 |
|  | December 31, 2012 |
|  | Gross Carrying Value |  |  | Accumulated Amortization |  |  | Net Carrying Value |
|  | RMB |  |  | RMB |  |  | RMB |
Trademarks |  |  | 68,310 |  |  |  | (20,493 | ) |  |  | 47,817 |
Customer relationship |  |  | 9,050 |  |  |  | (8,145 | ) |  |  | 905 |
Websites |  |  | 27,000 |  |  |  | (27,000 | ) |  |  | — |
Domain names |  |  | 1,870 |  |  |  | (1,247 | ) |  |  | 623 |
|  |  | 106,230 |  |  |  | (56,885 | ) |  |  | 49,345 |
The intangible assets are amortized using the straight-line method, which is the Group’s best estimate of how these assets will be economically consumed over their respective estimated useful lives ranging from approximately 1.75 to 15 years. Amortization expense for continuing operations was RMB13,768, RMB10,203 and RMB6,250 (US$1,032) for the years ended December 31, 2011, 2012 and 2013, respectively. The annual estimated amortization expenses for the acquired intangible assets related to continuing operations for each of the next five years are as follows:
|  | 2014 |  |  | 2015 |  |  | 2016 |  |  | 2017 |  |  | 2018 |
|  | RMB |  |  | RMB |  |  | RMB |  |  | RMB |  |  | RMB |
Trademarks |  |  | 4,554 |  |  |  | 4,554 |  |  |  | 4,554 |  |  |  | 4,554 |  |  |  | 4,554 |
Domain names |  |  | 156 |  |  |  | — |  |  |  | — |  |  |  | — |  |  |  | — |
Licensing agreements |  |  | 1,302 |  |  |  | 640 |  |  |  | — |  |  |  | — |  |  |  | — |
|  |  | 6,012 |  |  |  | 5,194 |  |  |  | 4,554 |  |  |  | 4,554 |  |  |  | 4,554 |

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- Definition The entire disclosure for all or part of the information related to intangible assets. + References Reference 1: http://www.xbrl.org/2003/role/presentationRef -Publisher FASB -Name Accounting Standards Codification -Topic 350 -SubTopic 30 -Section 50 -Paragraph 2 -URI http://asc.fasb.org/extlink&oid=26713463&loc=d3e16323-109275 Reference 2: http://www.xbrl.org/2003/role/presentationRef -Publisher FASB -Name Accounting Standards Codification -Topic 350 -SubTopic 30 -Section 50 -Paragraph 3 -URI http://asc.fasb.org/extlink&oid=26713463&loc=d3e16373-109275 Reference 3: http://www.xbrl.org/2003/role/presentationRef -Publisher FASB -Name Accounting Standards Codification -Topic 350 -SubTopic 30 -Section 50 -Paragraph 1 -URI http://asc.fasb.org/extlink&oid=26713463&loc=d3e16265-109275 + Details
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