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ORGANIZATION, BASIS OF PRESENTATION AND USE OF ESTIMATES (Tables) | 9 Months Ended | 12 Months Ended
--- | --- | ---
Sep. 30, 2014 | Dec. 31, 2013
Accounting Policies [Abstract] |  |
Schedule of VIEs |
VIEs |  |  |  |  |  |  |  |
Beijing Autohome Information Technology Co., Ltd. (“Autohome Information”) |  | August 28, 2006 |  | PRC |  | — |  | Provision of online advertising and dealer subscription services
Beijing Shengtuo Autohome Advertising Co., Ltd. |  | September 21, 2010 |  | PRC |  | — |  | Provision of online advertising services
Beijing Shengtuo Hongyuan Information Technology Co., Ltd. (“Shengtuo Hongyuan”) |  | November 8, 2010 |  | PRC |  | — |  | Provision of online advertising and dealer subscription services
Beijing Shengtuo Chengshi Advertising Co., Ltd. |  | November 12, 2010 |  | PRC |  | — |  | Provision of online advertising services
Shanghai Youche Youjia Advertising Co., Ltd. (“Shanghai Advertising”) |  | December 31, 2011 |  | PRC |  | — |  | Provision of online advertising services
Guangzhou Youche Youjia Advertising Co., Ltd. (“Guangzhou Advertising”) |  | May 8, 2012 |  | PRC |  | — |  | Provision of online advertising services
VIEs |  |  |  |  |  |  |  |
Beijing Autohome Information Technology Co., Ltd. (“Autohome Information”) |  | August 28, 2006 |  | PRC |  | — |  | Provision of online advertising and dealer subscription services
Beijing Shengtuo Autohome Advertising Co., Ltd. |  | September 21, 2010 |  | PRC |  | — |  | Provision of online advertising services
Beijing Shengtuo Hongyuan Information Technology Co., Ltd. (“Shengtuo Hongyuan”) |  | November 8, 2010 |  | PRC |  | — |  | Provision of online advertising and dealer subscription services
Beijing Shengtuo Chengshi Advertising Co., Ltd. |  | November 12, 2010 |  | PRC |  | — |  | Provision of online advertising services
Shanghai Youche Youjia Advertising Co., Ltd. (“Shanghai Advertising”) |  | December 31, 2011 |  | PRC |  | — |  | Provision of online advertising services
Guangzhou Youche Youjia Advertising Co., Ltd. (“Guangzhou Advertising”) |  | May 8, 2012 |  | PRC |  | — |  | Provision of online advertising services
Schedule of Subsidiaries of Company |
Entity |  | Date of incorporation or acquisition |  | Place of incorporation |  | Percentage of direct ownership by the Company |  | Principal activities
Subsidiaries |  |  |  |  |  |  |  |
Cheerbright International Holdings, Ltd (“Cheerbright”) |  | June 13, 2006 |  | British Virgin Islands |  | 100% |  | Investment holding
Autohome (Hong Kong) Ltd. (“Autohome HK”) |  | March 16, 2012 |  | Hong Kong |  | 100% |  | Provision of online advertising services
Autohome Media Limited (“Autohome Media”, formerly known as Prbrownies Marketing Limited) |  | October 18, 2013 |  | Hong Kong |  | 100% |  | Provision of online advertising services
Beijing Cheerbright Technology Co., Ltd. (“Autohome WFOE”) |  | September 1, 2006 |  | PRC |  | 100% |  | Provision of technical and consulting services
Autohome Shanghai Advertising Co., Ltd. |  | September 29, 2013 |  | PRC |  | 100% |  | Provision of online advertising services
Beijing Prbrownies Software Co., Ltd.( formerly known as Beijing Autohome Software Co., Ltd.) |  | November 12, 2013 |  | PRC |  | 100% |  | Provision of information technology services
Beijing Autohome Technologies Co., Ltd. |  | November 12, 2013 |  | PRC |  | 100% |  | Provision of information technology services
Beijing Autohome Advertising Co., Ltd. |  | November 13, 2013 |  | PRC |  | 100% |  | Provision of online advertising services
Guangzhou Autohome Advertising Co., Ltd. |  | November 25, 2013 |  | PRC |  | 100% |  | Provision of online advertising services
| As of December 31, 2013, the Company’s subsidiaries and VIEs where Autohome WFOE is the primary beneficiary include the following entities:
Entity |  | Date of incorporation or acquisition |  | Place of incorporation |  | Percentage of direct ownership by the Company |  | Principal activities
Subsidiaries |  |  |  |  |  |  |  |
Cheerbright International Holdings, Ltd (“Cheerbright”) |  | June 13, 2006 |  | British Virgin Islands |  | 100% |  | Investment holding
Autohome (Hong Kong) Ltd. (“Autohome HK”) |  | March 16, 2012 |  | Hong Kong |  | 100% |  | Provision of online advertising services
Autohome Media Limited (“Autohome Media”, formerly known as Prbrownies Marketing Limited) |  | October 18, 2013 |  | Hong Kong |  | 100% |  | Provision of online advertising services
Beijing Cheerbright Technology Co., Ltd. (“Autohome WFOE”) |  | September 1, 2006 |  | PRC |  | 100% |  | Provision of technical and consulting services
Autohome Shanghai Advertising Co., Ltd. |  | September 29, 2013 |  | PRC |  | 100% |  | Provision of online advertising services
Beijing Autohome Software Co., Ltd. |  | November 12, 2013 |  | PRC |  | 100% |  | Provision of information technology services
Beijing Autohome Technologies Co., Ltd. |  | November 12, 2013 |  | PRC |  | 100% |  | Provision of information technology services
Beijing Autohome Advertising Co., Ltd. |  | November 13, 2013 |  | PRC |  | 100% |  | Provision of online advertising services
Guangzhou Autohome Advertising Co., Ltd. |  | November 25, 2013 |  | PRC |  | 100% |  | Provision of online advertising services
Schedule of Assets, Liabilities, and Net Assets of VIEs | The following table sets forth the assets, liabilities, and net assets of the VIEs:
|  | As of December 31, 2013 |  |  | As of September 30, 2014 |
|  | RMB |  |  | RMB |  |  | US$ |
|  | (Audited) |  |  | (Unaudited) |  |  | (Unaudited) |
Current assets |  |  | 577,529 |  |  |  | 687,253 |  |  |  | 111,967 |
Non-current assets |  |  | 1,606,709 |  |  |  | 1,605,887 |  |  |  | 261,630 |
Total assets |  |  | 2,184,238 |  |  |  | 2,293,140 |  |  |  | 373,597 |
Current liabilities |  |  | 493,710 |  |  |  | 541,378 |  |  |  | 88,201 |
Non-current liabilities |  |  | 33,069 |  |  |  | 32,215 |  |  |  | 5,248 |
Total liabilities |  |  | 526,779 |  |  |  | 573,593 |  |  |  | 93,449 |
Net assets |  |  | 1,657,459 |  |  |  | 1,719,547 |  |  |  | 280,148 |
| The following table sets forth the assets, liabilities, and net assets of the VIEs:
|  | December 31, |
|  | 2012 |  |  | 2013 |
|  | RMB |  |  | RMB |  |  | US$ |
Current assets |  |  | 467,689 |  |  |  | 577,529 |  |  |  | 95,401 |
Non-current assets |  |  | 1,591,626 |  |  |  | 1,606,709 |  |  |  | 265,409 |
Total assets |  |  | 2,059,315 |  |  |  | 2,184,238 |  |  |  | 360,810 |
Current liabilities |  |  | 418,471 |  |  |  | 493,710 |  |  |  | 81,555 |
Non-current liabilities |  |  | 23,033 |  |  |  | 33,069 |  |  |  | 5,463 |
Total liabilities |  |  | 441,504 |  |  |  | 526,779 |  |  |  | 87,018 |
Net assets |  |  | 1,617,811 |  |  |  | 1,657,459 |  |  |  | 273,792 |

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