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SHARE-BASED COMPENSATION (Tables) | 9 Months Ended | 12 Months Ended
--- | --- | ---
Sep. 30, 2014 | Dec. 31, 2013
Disclosure of Compensation Related Costs, Share-based Payments [Abstract] |  |
Summary of Company's Employee Share Option Activity |
|  | Number of options |  |  | Weighted average exercise price |  |  | Weighted average grant date fair value |  |  | Weighted average remaining contractual term |  |  | Aggregate intrinsic value |
|  |  |  |  | US$ |  |  | US$ |  |  | Years |  |  | US$ |
|  |  |  |  | (Unaudited) |  |  | (Unaudited) |  |  | (Unaudited) |  |  | (Unaudited) |
Outstanding, January 1, 2014 |  |  | 7,665,500 |  |  |  | 2.20 |  |  |  | 2.65 |  |  |  | 7.74 |  |  |  | 263,617 |
Granted |  |  | 177,600 |  |  |  | 2.20 |  |  |  | 34.57 |  |  |  |  |  |  |  |  |
Exercised |  |  | (2,888,363 | ) |  |  | 2.20 |  |  |  |  |  |  |  |  |  |  |  |  |
Forfeited |  |  | (35,000 | ) |  |  | 2.20 |  |  |  |  |  |  |  |  |  |  |  |  |
Outstanding, September 30, 2014 |  |  | 4,919,737 |  |  |  | 2.20 |  |  |  | 3.76 |  |  |  | 7.19 |  |  |  | 195,855 |
Vested and expected to vest at September 30, 2014 |  |  | 4,806,777 |  |  |  | 2.20 |  |  |  | 3.72 |  |  |  | 7.18 |  |  |  | 191,358 |
Exercisable as of September 30, 2014 |  |  | 2,200,537 |  |  |  | 2.20 |  |  |  | 2.51 |  |  |  | 6.86 |  |  |  | 87,603 |
| The following table summarizes the Company’s employee share option activity under the share option plans:
|  | Number of options |  |  | Weighted average exercise price |  |  | Weighted average grant date fair value |  |  | Weighted average remaining contractual term |  |  | Aggregate intrinsic value |
|  |  |  |  | US$ |  |  | US$ |  |  | Years |  |  | US$ |
Outstanding, January 1, 2013 |  |  | 7,675,000 |  |  |  | 2.20 |  |  |  | 2.38 |  |  |  | 8.54 |  |  |  | 11,513 |
Granted on May 27, 2013 |  |  | 560,000 |  |  |  | 2.20 |  |  |  | 3.03 |  |  |  |  |  |  |  |  |
Granted on October 22, 2013 |  |  | 228,000 |  |  |  | 2.20 |  |  |  | 9.63/9.69 |  |  |  |  |  |  |  |  |
Exercised |  |  | — |  |  |  | — |  |  |  | — |  |  |  |  |  |  |  |  |
Forfeited |  |  | (797,500 | ) |  |  | 2.20 |  |  |  |  |  |  |  |  |  |  |  |  |
Outstanding, December 31, 2013 |  |  | 7,665,500 |  |  |  | 2.20 |  |  |  | 2.65 |  |  |  | 7.74 |  |  |  | 263,617 |
Vested or expected to vest at December 31, 2013 |  |  | 7,620,600 |  |  |  | 2.20 |  |  |  | 2.64 |  |  |  | 7.73 |  |  |  | 262,072 |
Exercisable as of December 31, 2013 |  |  | 3,330,000 |  |  |  | 2.20 |  |  |  | 2.38 |  |  |  | 7.47 |  |  |  | 114,519 |
Schedule of Restricted Shares Activity | Restricted shares activity for the period ended September 30, 2014 was as follows
|  | Numbers of shares |  |  | Weighted average grant date fair value |
|  |  |  |  | US$ |
|  |  |  |  | (Unaudited) |
Unvested, January 1, 2014 |  |  | 400,000 |  |  |  | 12.38 |
Granted |  |  | 100,000 |  |  |  | 29.00 |
Vested |  |  | (100,000 | ) |  |  | 41.65 |
Unvested, September 30, 2014 |  |  | 400,000 |  |  |  | 16.54 |
| Restricted shares activity for the year ended December 31, 2013 was as follows:
|  | Numbers of shares |  |  | Weighted average grant date fair value |
|  |  |  |  | US$ |
Outstanding, January 1, 2013 |  |  | — |  |  |  | — |
Granted |  |  | 400,000 |  |  |  | 12.38 |
Vested |  |  | — |  |  |  |  |
Forfeited |  |  | — |  |  |  |  |
Outstanding, December 31, 2013 |  |  | 400,000 |  |  |  | 12.38 |
Expected to vest, December 31, 2013 |  |  | 400,000 |  |  |  | 12.38 |
Schedule of Estimated Fair Value of Share-Based Awards on Respective Grant Dates using Binomial Option Pricing Model |  | The Company calculated the estimated fair value of the share-based awards on the respective grant dates using the binomial option pricing model with the following assumptions:
|  | 6 May, 2011 |  |  | 1 Aug, 2011 |  |  | 8 Oct, 2011 |  |  | 19 Dec, 2011 |  |  | 1 Jul, 2012 |  |  | 27 May, 2013 |  |  | 22 Oct, 2013 |
Fair value of ordinary share |  |  | US$3.69 |  |  |  | US$3.44 |  |  |  | US$3.68 |  |  |  | US$3.68 |  |  |  | US$3.70 |  |  |  | US$4.58 |  |  |  | US$11.64 |
Risk-free interest rates |  |  | 3.27 | % |  |  | 2.90 | % |  |  | 2.14 | % |  |  | 1.89 | % |  |  | 1.73 | % |  |  | 2.07 | % |  |  | 2.60 | %
Expected exercise multiple |  |  | 2.2 |  |  |  | 2.2 |  |  |  | 2.2 |  |  |  | 2.2 |  |  |  | 2.2 |  |  |  | 2.2 |  |  |  | 2.2 |
Expected volatility |  |  | 61.90 | % |  |  | 60.50 | % |  |  | 60.70 | % |  |  | 60.80 | % |  |  | 60.40 | % |  |  | 55.49 | % |  |  | 53.70 | %
Expected dividend yield |  |  | 0.00 | % |  |  | 0.00 | % |  |  | 0.00 | % |  |  | 0.00 | % |  |  | 0.00 | % |  |  | 0.00 | % |  |  | 0.00 | %
Weighted average fair value per option granted |  |  | US$2.40 |  |  |  | US$2.18 |  |  |  | US$2.37 |  |  |  | US$2.41 |  |  |  | US$2.36 |  |  |  | US$3.03 |  |  |  | US$9.63/ US$9.69 |
Schedule of Share-Based Compensation Expenses | Compensation expense recorded relating to options granted to employees recognized for nine months ended September 30, 2013 and 2014 is as follows:
|  | For the nine months ended September 30, |
|  | 2013 |  |  | 2014 |
|  | RMB |  |  | RMB |  |  | US$ |
|  | (Unaudited) |  |  | (Unaudited) |  |  | (Unaudited) |
Cost of revenues |  |  | 4,887 |  |  |  | 5,752 |  |  |  | 937 |
Sales and marketing expenses |  |  | 3,236 |  |  |  | 8,212 |  |  |  | 1,338 |
General and administration expenses |  |  | 6,795 |  |  |  | 15,437 |  |  |  | 2,515 |
Product development expenses |  |  | 2,166 |  |  |  | 8,455 |  |  |  | 1,377 |
|  |  | 17,084 |  |  |  | 37,856 |  |  |  | 6,167 |
| Share-based compensation expenses recorded in continuing operations relating to options granted to employees recognized for the year ended December 31, 2013 is as follows:
|  | Year ended December 31, |
|  | 2011 |  |  | 2012 |  |  | 2013 |
|  | RMB |  |  | RMB |  |  | RMB |  |  | US$ |
Cost of revenues |  |  | 3,247 |  |  |  | 6,553 |  |  |  | 6,534 |  |  |  | 1,079 |
Sales and marketing expenses |  |  | 1,138 |  |  |  | 4,177 |  |  |  | 4,375 |  |  |  | 723 |
General and administration expenses |  |  | 8,049 |  |  |  | 15,734 |  |  |  | 11,738 |  |  |  | 1,939 |
Product development expenses |  |  | 541 |  |  |  | 2,678 |  |  |  | 2,961 |  |  |  | 489 |
|  |  | 12,975 |  |  |  | 29,142 |  |  |  | 25,608 |  |  |  | 4,230 |

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- Definition Tabular disclosure of the number and weighted-average exercise prices (or conversion ratios) for share options (or share units) that were outstanding at the beginning and end of the year, vested and expected to vest, exercisable or convertible at the end of the year, and the number of share options or share units that were granted, exercised or converted, forfeited, and expired during the year. + References Reference 1: http://www.xbrl.org/2003/role/presentationRef -Publisher FASB -Name Accounting Standards Codification -Topic 718 -SubTopic 10 -Section 50 -Paragraph 2 -Subparagraph (c)(1) -URI http://asc.fasb.org/extlink&oid=6415400&loc=d3e5070-113901 + Details
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