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Share-Based Compensation - Schedule of Share-Based Compensation Expenses (Detail) In Thousands, unless otherwise specified | 9 Months Ended | 12 Months Ended | 9 Months Ended | 12 Months Ended | 9 Months Ended | 12 Months Ended | 9 Months Ended | 12 Months Ended | 9 Months Ended | 12 Months Ended
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Sep. 30, 2014 USD ($) | Sep. 30, 2014 CNY | Sep. 30, 2013 CNY | Dec. 31, 2013 USD ($) | Dec. 31, 2013 CNY | Dec. 31, 2012 CNY | Dec. 31, 2011 CNY | Sep. 30, 2014 Cost of Revenues [Member] USD ($) | Sep. 30, 2014 Cost of Revenues [Member] CNY | Sep. 30, 2013 Cost of Revenues [Member] CNY | Dec. 31, 2013 Cost of Revenues [Member] USD ($) | Dec. 31, 2013 Cost of Revenues [Member] CNY | Dec. 31, 2012 Cost of Revenues [Member] CNY | Dec. 31, 2011 Cost of Revenues [Member] CNY | Sep. 30, 2014 Sales and Marketing Expenses [Member] USD ($) | Sep. 30, 2014 Sales and Marketing Expenses [Member] CNY | Sep. 30, 2013 Sales and Marketing Expenses [Member] CNY | Dec. 31, 2013 Sales and Marketing Expenses [Member] USD ($) | Dec. 31, 2013 Sales and Marketing Expenses [Member] CNY | Dec. 31, 2012 Sales and Marketing Expenses [Member] CNY | Dec. 31, 2011 Sales and Marketing Expenses [Member] CNY | Sep. 30, 2014 General and Administration Expenses [Member] USD ($) | Sep. 30, 2014 General and Administration Expenses [Member] CNY | Sep. 30, 2013 General and Administration Expenses [Member] CNY | Dec. 31, 2013 General and Administration Expenses [Member] USD ($) | Dec. 31, 2013 General and Administration Expenses [Member] CNY | Dec. 31, 2012 General and Administration Expenses [Member] CNY | Dec. 31, 2011 General and Administration Expenses [Member] CNY | Sep. 30, 2014 Product Development Expenses [Member] USD ($) | Sep. 30, 2014 Product Development Expenses [Member] CNY | Sep. 30, 2013 Product Development Expenses [Member] CNY | Dec. 31, 2013 Product Development Expenses [Member] USD ($) | Dec. 31, 2013 Product Development Expenses [Member] CNY | Dec. 31, 2012 Product Development Expenses [Member] CNY | Dec. 31, 2011 Product Development Expenses [Member] CNY
Employee Service Share-based Compensation, Allocation of Recognized Period Costs [Line Items] |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |
Share-based compensation expense | $ 6,167 | 37,856 | 17,084 | $ 4,230 | 25,608 | 29,142 | 12,975 | $ 937 | 5,752 | 4,887 | $ 1,079 | 6,534 | 6,553 | 3,247 | $ 1,338 | 8,212 | 3,236 | $ 723 | 4,375 | 4,177 | 1,138 | $ 2,515 | 15,437 | 6,795 | $ 1,939 | 11,738 | 15,734 | 8,049 | $ 1,377 | 8,455 | 2,166 | $ 489 | 2,961 | 2,678 | 541

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- Definition Represents the expense recognized during the period arising from equity-based compensation arrangements (for example, shares of stock, unit, stock options or other equity instruments) with employees, directors and certain consultants qualifying for treatment as employees. + References Reference 1: http://www.xbrl.org/2003/role/presentationRef -Publisher FASB -Name Accounting Standards Codification -Topic 718 -SubTopic 10 -Section 50 -Paragraph 1 -Subparagraph (b) -URI http://asc.fasb.org/extlink&oid=6415400&loc=d3e5047-113901 Reference 2: http://www.xbrl.org/2003/role/presentationRef -Publisher FASB -Name Accounting Standards Codification -Topic 718 -SubTopic 10 -Section S99 -Paragraph 1 -Subparagraph (SAB TOPIC 14.F) -URI http://asc.fasb.org/extlink&oid=27013229&loc=d3e301413-122809 Reference 3: http://www.xbrl.org/2003/role/presentationRef -Publisher FASB -Name Accounting Standards Codification -Topic 718 -SubTopic 10 -Section 50 -Paragraph 2 -Subparagraph (h)(1)(i) -URI http://asc.fasb.org/extlink&oid=6415400&loc=d3e5070-113901 Reference 4: http://www.xbrl.org/2003/role/presentationRef -Publisher SEC -Name Staff Accounting Bulletin (SAB) -Number Topic 14 -Section F + Details
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