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Intangible Assets, Net - Schedule of Intangible Assets with Definite Lives (Detail) In Thousands, unless otherwise specified | Sep. 30, 2014 USD ($) | Sep. 30, 2014 CNY | Dec. 31, 2013 USD ($) | Dec. 31, 2013 CNY | Dec. 31, 2012 CNY | Sep. 30, 2014 Trademarks [Member] USD ($) | Sep. 30, 2014 Trademarks [Member] CNY | Dec. 31, 2013 Trademarks [Member] USD ($) | Dec. 31, 2013 Trademarks [Member] CNY | Dec. 31, 2012 Trademarks [Member] CNY | Sep. 30, 2014 Customer Relationships [Member] USD ($) | Sep. 30, 2014 Customer Relationships [Member] CNY | Dec. 31, 2013 Customer Relationships [Member] CNY | Dec. 31, 2012 Customer Relationships [Member] CNY | Sep. 30, 2014 Websites [Member] USD ($) | Sep. 30, 2014 Websites [Member] CNY | Dec. 31, 2013 Websites [Member] CNY | Dec. 31, 2012 Websites [Member] CNY | Sep. 30, 2014 Domain Names [Member] USD ($) | Sep. 30, 2014 Domain Names [Member] CNY | Dec. 31, 2013 Domain Names [Member] USD ($) | Dec. 31, 2013 Domain Names [Member] CNY | Dec. 31, 2012 Domain Names [Member] CNY | Sep. 30, 2014 Licensing Agreements [Member] USD ($) | Sep. 30, 2014 Licensing Agreements [Member] CNY | Dec. 31, 2013 Licensing Agreements [Member] USD ($) | Dec. 31, 2013 Licensing Agreements [Member] CNY
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Finite-Lived Intangible Assets [Line Items] |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |
Gross Carrying Value |  | 108,593 |  | 108,496 | 106,230 |  | 68,310 |  | 68,310 | 68,310 |  | 9,050 | 9,050 | 9,050 |  | 27,000 | 27,000 | 27,000 |  | 1,870 |  | 1,870 | 1,870 |  | 2,363 |  | 2,266
Accumulated Amortization |  | (67,714) |  | (63,135) | (56,885) |  | (28,463) |  | (25,047) | (20,493) |  | (9,050) | (9,050) | (8,145) |  | (27,000) | (27,000) | (27,000) |  | (1,870) |  | (1,714) | (1,247) |  | (1,331) |  | (324)
Net Carrying Value | $ 6,660 | 40,879 | $ 7,493 | 45,361 | 49,345 | $ 6,492 | 39,847 | $ 7,146 | 43,263 | 47,817 | $ 0 | 0 |  | 905 | $ 0 | 0 |  |  | $ 0 | 0 | $ 26 | 156 | 623 | $ 168 | 1,032 | $ 321 | 1,942

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- Definition Accumulated amount of amortization of assets, excluding financial assets and goodwill, lacking physical substance with a finite life. + References Reference 1: http://www.xbrl.org/2003/role/presentationRef -Publisher FASB -Name Accounting Standards Codification -Topic 350 -SubTopic 30 -Section 50 -Paragraph 2 -Subparagraph (a)(1) -URI http://asc.fasb.org/extlink&oid=26713463&loc=d3e16323-109275 + Details
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