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INTANGIBLE ASSETS, NET (Tables) | 9 Months Ended | 12 Months Ended
--- | --- | ---
Sep. 30, 2014 | Dec. 31, 2013
Goodwill and Intangible Assets Disclosure [Abstract] |  |
Schedule of Intangible Assets with Definite Lives | The following table presents the Group’s intangible assets with definite lives as of the respective balance sheet dates:
|  | September 30, 2014 |
|  | Gross Carrying Value |  |  | Accumulated Amortization |  |  | Net Carrying Value |  |  | Net Carrying Value |
|  | RMB (Unaudited) |  |  | RMB (Unaudited) |  |  | RMB (Unaudited) |  |  | US$ (Unaudited) |
Trademarks |  |  | 68,310 |  |  |  | (28,463 | ) |  |  | 39,847 |  |  |  | 6,492 |
Customer relationship |  |  | 9,050 |  |  |  | (9,050 | ) |  |  | — |  |  |  | — |
Websites |  |  | 27,000 |  |  |  | (27,000 | ) |  |  | — |  |  |  | — |
Domain names |  |  | 1,870 |  |  |  | (1,870 | ) |  |  | — |  |  |  | — |
Licensing agreements |  |  | 2,363 |  |  |  | (1,331 | ) |  |  | 1,032 |  |  |  | 168 |
|  |  | 108,593 |  |  |  | (67,714 | ) |  |  | 40,879 |  |  |  | 6,660 |
|  | December 31, 2013 |
|  | Gross Carrying Value |  |  | Accumulated Amortization |  |  | Net Carrying Value |
|  | RMB (Audited) |  |  | RMB (Audited) |  |  | RMB (Audited) |
Trademarks |  |  | 68,310 |  |  |  | (25,047 | ) |  |  | 43,263 |
Customer relationship |  |  | 9,050 |  |  |  | (9,050 | ) |  |  | — |
Websites |  |  | 27,000 |  |  |  | (27,000 | ) |  |  | — |
Domain names |  |  | 1,870 |  |  |  | (1,714 | ) |  |  | 156 |
Licensing agreements |  |  | 2,266 |  |  |  | (324 | ) |  |  | 1,942 |
|  |  | 108,496 |  |  |  | (63,135 | ) |  |  | 45,361 |
| The following tables present the Group’s intangible assets with definite lives as of the respective balance sheet dates:
|  | December 31, 2013 |
|  | Gross Carrying Value |  |  | Accumulated Amortization |  |  | Net Carrying Value |
|  | RMB |  |  | RMB |  |  | RMB |  |  | US$ |
Trademarks |  |  | 68,310 |  |  |  | (25,047 | ) |  |  | 43,263 |  |  |  | 7,146 |
Customer relationship |  |  | 9,050 |  |  |  | (9,050 | ) |  |  | — |  |  |  | — |
Websites |  |  | 27,000 |  |  |  | (27,000 | ) |  |  | — |  |  |  | — |
Domain names |  |  | 1,870 |  |  |  | (1,714 | ) |  |  | 156 |  |  |  | 26 |
Licensing agreements |  |  | 2,266 |  |  |  | (324 | ) |  |  | 1,942 |  |  |  | 321 |
|  |  | 108,496 |  |  |  | (63,135 | ) |  |  | 45,361 |  |  |  | 7,493 |
|  | December 31, 2012 |
|  | Gross Carrying Value |  |  | Accumulated Amortization |  |  | Net Carrying Value |
|  | RMB |  |  | RMB |  |  | RMB |
Trademarks |  |  | 68,310 |  |  |  | (20,493 | ) |  |  | 47,817 |
Customer relationship |  |  | 9,050 |  |  |  | (8,145 | ) |  |  | 905 |
Websites |  |  | 27,000 |  |  |  | (27,000 | ) |  |  | — |
Domain names |  |  | 1,870 |  |  |  | (1,247 | ) |  |  | 623 |
|  |  | 106,230 |  |  |  | (56,885 | ) |  |  | 49,345 |
Schedule of Annual Estimated Amortization Expenses for Acquired Intangible Assets |  | The annual estimated amortization expenses for the acquired intangible assets related to continuing operations for each of the next five years are as follows:
|  | 2014 |  |  | 2015 |  |  | 2016 |  |  | 2017 |  |  | 2018 |
|  | RMB |  |  | RMB |  |  | RMB |  |  | RMB |  |  | RMB |
Trademarks |  |  | 4,554 |  |  |  | 4,554 |  |  |  | 4,554 |  |  |  | 4,554 |  |  |  | 4,554 |
Domain names |  |  | 156 |  |  |  | — |  |  |  | — |  |  |  | — |  |  |  | — |
Licensing agreements |  |  | 1,302 |  |  |  | 640 |  |  |  | — |  |  |  | — |  |  |  | — |
|  |  | 6,012 |  |  |  | 5,194 |  |  |  | 4,554 |  |  |  | 4,554 |  |  |  | 4,554 |

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