INTANGIBLE ASSETS, NET

9 Months Ended

12 Months Ended

Sep. 30, 2014

Dec. 31, 2013

Goodwill and Intangible Assets Disclosure [Abstract]

5.	INTANGIBLE ASSETS, NET

The following table presents the Group’s intangible assets with definite lives as of the respective balance sheet dates:


	September 30, 2014
	Gross Carrying Value		Accumulated Amortization			Net Carrying Value		Net Carrying Value
	RMB (Unaudited)		RMB (Unaudited)			RMB (Unaudited)		US$ (Unaudited)
Trademarks		68,310		(28,463	)		39,847		6,492
Customer relationship		9,050		(9,050	)		—		—
Websites		27,000		(27,000	)		—		—
Domain names		1,870		(1,870	)		—		—
Licensing agreements		2,363		(1,331	)		1,032		168

		108,593		(67,714	)		40,879		6,660


	December 31, 2013
	Gross Carrying Value		Accumulated Amortization			Net Carrying Value
	RMB (Audited)		RMB (Audited)			RMB (Audited)
Trademarks		68,310		(25,047	)		43,263
Customer relationship		9,050		(9,050	)		—
Websites		27,000		(27,000	)		—
Domain names		1,870		(1,714	)		156
Licensing agreements		2,266		(324	)		1,942

		108,496		(63,135	)		45,361

Amortization expense was RMB4,670 and RMB4,576 (US$746) for the nine months ended September 30, 2013 and 2014, respectively.

8.	INTANGIBLE ASSETS, NET

The following tables present the Group’s intangible assets with definite lives as of the respective balance sheet dates:


	December 31, 2013
	Gross Carrying Value		Accumulated Amortization			Net Carrying Value
	RMB		RMB			RMB		US$
Trademarks		68,310		(25,047	)		43,263		7,146
Customer relationship		9,050		(9,050	)		—		—
Websites		27,000		(27,000	)		—		—
Domain names		1,870		(1,714	)		156		26
Licensing agreements		2,266		(324	)		1,942		321

		108,496		(63,135	)		45,361		7,493


	December 31, 2012
	Gross Carrying Value		Accumulated Amortization			Net Carrying Value
	RMB		RMB			RMB
Trademarks		68,310		(20,493	)		47,817
Customer relationship		9,050		(8,145	)		905
Websites		27,000		(27,000	)		—
Domain names		1,870		(1,247	)		623

		106,230		(56,885	)		49,345

The intangible assets are amortized using the straight-line method, which is the Group’s best estimate of how these assets will be economically consumed over their respective estimated useful lives ranging from approximately 1.75 to 15 years. Amortization expense for continuing operations was RMB13,768, RMB10,203 and RMB6,250 (US$1,032) for the years ended December 31, 2011, 2012 and 2013, respectively.

The annual estimated amortization expenses for the acquired intangible assets related to continuing operations for each of the next five years are as follows:


	2014		2015		2016		2017		2018
	RMB		RMB		RMB		RMB		RMB
Trademarks		4,554		4,554		4,554		4,554		4,554
Domain names		156		—		—		—		—
Licensing agreements		1,302		640		—		—		—

		6,012		5,194		4,554		4,554		4,554