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ORGANIZATION, BASIS OF PRESENTATION AND USE OF ESTIMATES (Tables)

9 Months Ended

12 Months Ended

Sep. 30, 2014

Dec. 31, 2013

Accounting Policies [Abstract]

Schedule of VIEs

VIEs
Beijing Autohome Information Technology Co., Ltd. (“Autohome Information”)		August 28, 2006		PRC		—		Provision of online advertising and dealer subscription services
Beijing Shengtuo Autohome Advertising Co., Ltd.		September 21, 2010		PRC		—		Provision of online advertising services
Beijing Shengtuo Hongyuan Information Technology Co., Ltd. (“Shengtuo Hongyuan”)		November 8, 2010		PRC		—		Provision of online advertising and dealer subscription services
Beijing Shengtuo Chengshi Advertising Co., Ltd.		November 12, 2010		PRC		—		Provision of online advertising services
Shanghai Youche Youjia Advertising Co., Ltd. (“Shanghai Advertising”)		December 31, 2011		PRC		—		Provision of online advertising services
Guangzhou Youche Youjia Advertising Co., Ltd. (“Guangzhou Advertising”)		May 8, 2012		PRC		—		Provision of online advertising services

VIEs
Beijing Autohome Information Technology Co., Ltd. (“Autohome Information”)		August 28, 2006		PRC		—		Provision of online advertising and dealer subscription services
Beijing Shengtuo Autohome Advertising Co., Ltd.		September 21, 2010		PRC		—		Provision of online advertising services
Beijing Shengtuo Hongyuan Information Technology Co., Ltd. (“Shengtuo Hongyuan”)		November 8, 2010		PRC		—		Provision of online advertising and dealer subscription services
Beijing Shengtuo Chengshi Advertising Co., Ltd.		November 12, 2010		PRC		—		Provision of online advertising services
Shanghai Youche Youjia Advertising Co., Ltd. (“Shanghai Advertising”)		December 31, 2011		PRC		—		Provision of online advertising services
Guangzhou Youche Youjia Advertising Co., Ltd. (“Guangzhou Advertising”)		May 8, 2012		PRC		—		Provision of online advertising services

Schedule of Subsidiaries of Company

Entity		Date of incorporation or acquisition		Place of incorporation		Percentage of direct ownership by the Company		Principal activities
Subsidiaries
Cheerbright International Holdings, Ltd (“Cheerbright”)		June 13, 2006		British Virgin Islands		100%		Investment holding
Autohome (Hong Kong) Ltd. (“Autohome HK”)		March 16, 2012		Hong Kong		100%		Provision of online advertising services
Autohome Media Limited (“Autohome Media”, formerly known as Prbrownies Marketing Limited)		October 18, 2013		Hong Kong		100%		Provision of online advertising services
Beijing Cheerbright Technology Co., Ltd. (“Autohome WFOE”)		September 1, 2006		PRC		100%		Provision of technical and consulting services
Autohome Shanghai Advertising Co., Ltd.		September 29, 2013		PRC		100%		Provision of online advertising services
Beijing Prbrownies Software Co., Ltd.( formerly known as Beijing Autohome Software Co., Ltd.)		November 12, 2013		PRC		100%		Provision of information technology services
Beijing Autohome Technologies Co., Ltd.		November 12, 2013		PRC		100%		Provision of information technology services
Beijing Autohome Advertising Co., Ltd.		November 13, 2013		PRC		100%		Provision of online advertising services
Guangzhou Autohome Advertising Co., Ltd.		November 25, 2013		PRC		100%		Provision of online advertising services

As of December 31, 2013, the Company’s subsidiaries and VIEs where Autohome WFOE is the primary beneficiary include the following entities:

Entity		Date of incorporation or acquisition		Place of incorporation		Percentage of direct ownership by the Company		Principal activities
Subsidiaries
Cheerbright International Holdings, Ltd (“Cheerbright”)		June 13, 2006		British Virgin Islands		100%		Investment holding
Autohome (Hong Kong) Ltd. (“Autohome HK”)		March 16, 2012		Hong Kong		100%		Provision of online advertising services
Autohome Media Limited (“Autohome Media”, formerly known as Prbrownies Marketing Limited)		October 18, 2013		Hong Kong		100%		Provision of online advertising services
Beijing Cheerbright Technology Co., Ltd. (“Autohome WFOE”)		September 1, 2006		PRC		100%		Provision of technical and consulting services
Autohome Shanghai Advertising Co., Ltd.		September 29, 2013		PRC		100%		Provision of online advertising services
Beijing Autohome Software Co., Ltd.		November 12, 2013		PRC		100%		Provision of information technology services
Beijing Autohome Technologies Co., Ltd.		November 12, 2013		PRC		100%		Provision of information technology services
Beijing Autohome Advertising Co., Ltd.		November 13, 2013		PRC		100%		Provision of online advertising services
Guangzhou Autohome Advertising Co., Ltd.		November 25, 2013		PRC		100%		Provision of online advertising services

Schedule of Assets, Liabilities, and Net Assets of VIEs

The following table sets forth the assets, liabilities, and net assets of the VIEs:

		As of December 31, 2013				As of September 30, 2014
		RMB				RMB				US$
		(Audited)				(Unaudited)				(Unaudited)
Current assets			577,529				687,253				111,967
Non-current assets			1,606,709				1,605,887				261,630
Total assets			2,184,238				2,293,140				373,597
Current liabilities			493,710				541,378				88,201
Non-current liabilities			33,069				32,215				5,248
Total liabilities			526,779				573,593				93,449
Net assets			1,657,459				1,719,547				280,148

The following table sets forth the assets, liabilities, and net assets of the VIEs:

		December 31,
		2012				2013
		RMB				RMB				US$
Current assets			467,689				577,529				95,401
Non-current assets			1,591,626				1,606,709				265,409
Total assets			2,059,315				2,184,238				360,810
Current liabilities			418,471				493,710				81,555
Non-current liabilities			23,033				33,069				5,463
Total liabilities			441,504				526,779				87,018
Net assets			1,617,811				1,657,459				273,792

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