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Intangible Assets, Net | 12 Months Ended
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Dec. 31, 2014
Goodwill and Intangible Assets Disclosure [Abstract] |
Intangible Assets, Net |
7. | INTANGIBLE ASSETS, NET
The following tables present the Group’s intangible assets with definite lives as of the respective balance sheet dates:
|  | December 31, 2014 |
|  | Gross Carrying Value |  |  | Accumulated Amortization |  |  | Net Carrying Value |
|  | RMB |  |  | RMB |  |  | RMB |  |  | US$ |
Trademarks |  |  | 68,310 |  |  |  | (29,601 | ) |  |  | 38,709 |  |  |  | 6,239 |
Customer relationship |  |  | 9,050 |  |  |  | (9,050 | ) |  |  | — |  |  |  | — |
Websites |  |  | 27,000 |  |  |  | (27,000 | ) |  |  | — |  |  |  | — |
Domain names |  |  | 1,870 |  |  |  | (1,870 | ) |  |  | — |  |  |  | — |
Licensing agreements |  |  | 2,352 |  |  |  | (1,661 | ) |  |  | 691 |  |  |  | 111 |
|  |  | 108,582 |  |  |  | (69,182 | ) |  |  | 39,400 |  |  |  | 6,350 |
|  | December 31, 2013 |
|  | Gross Carrying Value |  |  | Accumulated Amortization |  |  | Net Carrying Value |
|  | RMB |  |  | RMB |  |  | RMB |
Trademarks |  |  | 68,310 |  |  |  | (25,047 | ) |  |  | 43,263 |
Customer relationship |  |  | 9,050 |  |  |  | (9,050 | ) |  |  | — |
Websites |  |  | 27,000 |  |  |  | (27,000 | ) |  |  | — |
Domain names |  |  | 1,870 |  |  |  | (1,714 | ) |  |  | 156 |
Licensing agreements |  |  | 2,266 |  |  |  | (324 | ) |  |  | 1,942 |
|  |  | 108,496 |  |  |  | (63,135 | ) |  |  | 45,361 |
The intangible assets are amortized using the straight-line method, which is the Group’s best estimate of how these assets will be economically consumed over their respective estimated useful lives ranging from approximately 1.75 to 15 years. Amortization expense was RMB10,203, RMB6,250 and RMB6,053 (US$976) for the years ended December 31, 2012, 2013 and 2014, respectively. The annual estimated amortization expenses for the acquired intangible assets for each of the next five years are as follows:
|  | 2015 |  |  | 2016 |  |  | 2017 |  |  | 2018 |  |  | 2019 |
|  | RMB |  |  | RMB |  |  | RMB |  |  | RMB |  |  | RMB |
Trademarks |  |  | 4,554 |  |  |  | 4,554 |  |  |  | 4,554 |  |  |  | 4,554 |  |  |  | 4,554 |
Licensing agreements |  |  | 691 |  |  |  | — |  |  |  | — |  |  |  | — |  |  |  | — |
|  |  | 5,245 |  |  |  | 4,554 |  |  |  | 4,554 |  |  |  | 4,554 |  |  |  | 4,554 |

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- Definition The entire disclosure for all or part of the information related to intangible assets. + References Reference 1: http://www.xbrl.org/2003/role/presentationRef -Publisher FASB -Name Accounting Standards Codification -Topic 350 -SubTopic 30 -Section 50 -Paragraph 2 -URI http://asc.fasb.org/extlink&oid=26713463&loc=d3e16323-109275 Reference 2: http://www.xbrl.org/2003/role/presentationRef -Publisher FASB -Name Accounting Standards Codification -Topic 350 -SubTopic 30 -Section 50 -Paragraph 1 -URI http://asc.fasb.org/extlink&oid=26713463&loc=d3e16265-109275 Reference 3: http://www.xbrl.org/2003/role/presentationRef -Publisher FASB -Name Accounting Standards Codification -Topic 350 -SubTopic 30 -Section 50 -Paragraph 3 -URI http://asc.fasb.org/extlink&oid=26713463&loc=d3e16373-109275 + Details
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