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Intangible Assets, Net (Tables) | 12 Months Ended
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Dec. 31, 2014
Goodwill and Intangible Assets Disclosure [Abstract] |
Schedule of Intangible Assets with Definite Lives | The following tables present the Group’s intangible assets with definite lives as of the respective balance sheet dates:
|  | December 31, 2014 |
|  | Gross Carrying Value |  |  | Accumulated Amortization |  |  | Net Carrying Value |
|  | RMB |  |  | RMB |  |  | RMB |  |  | US$ |
Trademarks |  |  | 68,310 |  |  |  | (29,601 | ) |  |  | 38,709 |  |  |  | 6,239 |
Customer relationship |  |  | 9,050 |  |  |  | (9,050 | ) |  |  | — |  |  |  | — |
Websites |  |  | 27,000 |  |  |  | (27,000 | ) |  |  | — |  |  |  | — |
Domain names |  |  | 1,870 |  |  |  | (1,870 | ) |  |  | — |  |  |  | — |
Licensing agreements |  |  | 2,352 |  |  |  | (1,661 | ) |  |  | 691 |  |  |  | 111 |
|  |  | 108,582 |  |  |  | (69,182 | ) |  |  | 39,400 |  |  |  | 6,350 |
|  | December 31, 2013 |
|  | Gross Carrying Value |  |  | Accumulated Amortization |  |  | Net Carrying Value |
|  | RMB |  |  | RMB |  |  | RMB |
Trademarks |  |  | 68,310 |  |  |  | (25,047 | ) |  |  | 43,263 |
Customer relationship |  |  | 9,050 |  |  |  | (9,050 | ) |  |  | — |
Websites |  |  | 27,000 |  |  |  | (27,000 | ) |  |  | — |
Domain names |  |  | 1,870 |  |  |  | (1,714 | ) |  |  | 156 |
Licensing agreements |  |  | 2,266 |  |  |  | (324 | ) |  |  | 1,942 |
|  |  | 108,496 |  |  |  | (63,135 | ) |  |  | 45,361 |
Schedule of Annual Estimated Amortization Expenses for Acquired Intangible Assets | The annual estimated amortization expenses for the acquired intangible assets for each of the next five years are as follows:
|  | 2015 |  |  | 2016 |  |  | 2017 |  |  | 2018 |  |  | 2019 |
|  | RMB |  |  | RMB |  |  | RMB |  |  | RMB |  |  | RMB |
Trademarks |  |  | 4,554 |  |  |  | 4,554 |  |  |  | 4,554 |  |  |  | 4,554 |  |  |  | 4,554 |
Licensing agreements |  |  | 691 |  |  |  | — |  |  |  | — |  |  |  | — |  |  |  | — |
|  |  | 5,245 |  |  |  | 4,554 |  |  |  | 4,554 |  |  |  | 4,554 |  |  |  | 4,554 |

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- Definition Tabular disclosure of the amount of amortization expense expected to be recorded in succeeding fiscal years for finite-lived intangible assets. + References Reference 1: http://www.xbrl.org/2003/role/presentationRef -Publisher FASB -Name Accounting Standards Codification -Topic 350 -SubTopic 30 -Section 50 -Paragraph 2 -Subparagraph (a) -URI http://asc.fasb.org/extlink&oid=26713463&loc=d3e16323-109275 + Details
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- Definition Tabular disclosure of assets, excluding financial assets and goodwill, lacking physical substance with a finite life, by either major class or business segment. + References Reference 1: http://www.xbrl.org/2003/role/presentationRef -Publisher FASB -Name Accounting Standards Codification -Topic 350 -SubTopic 30 -Section 50 -Paragraph 1 -Subparagraph (a) -URI http://asc.fasb.org/extlink&oid=26713463&loc=d3e16265-109275 Reference 2: http://www.xbrl.org/2003/role/presentationRef -Publisher FASB -Name Accounting Standards Codification -Topic 350 -SubTopic 30 -Section 50 -Paragraph 2 -Subparagraph (a) -URI http://asc.fasb.org/extlink&oid=26713463&loc=d3e16323-109275 + Details
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