Intangible Assets, Net

12 Months Ended

Dec. 31, 2014

Goodwill and Intangible Assets Disclosure [Abstract]

7.	INTANGIBLE ASSETS, NET

The following tables present the Group’s intangible assets with definite lives as of the respective balance sheet dates:


	December 31, 2014
	Gross Carrying Value		Accumulated Amortization			Net Carrying Value
	RMB		RMB			RMB		US$

Trademarks		68,310		(29,601	)		38,709		6,239
Customer relationship		9,050		(9,050	)		—		—
Websites		27,000		(27,000	)		—		—
Domain names		1,870		(1,870	)		—		—
Licensing agreements		2,352		(1,661	)		691		111

		108,582		(69,182	)		39,400		6,350


	December 31, 2013
	Gross Carrying Value		Accumulated Amortization			Net Carrying Value
	RMB		RMB			RMB

Trademarks		68,310		(25,047	)		43,263
Customer relationship		9,050		(9,050	)		—
Websites		27,000		(27,000	)		—
Domain names		1,870		(1,714	)		156
Licensing agreements		2,266		(324	)		1,942

		108,496		(63,135	)		45,361

The intangible assets are amortized using the straight-line method, which is the Group’s best estimate of how these assets will be economically consumed over their respective estimated useful lives ranging from approximately 1.75 to 15 years. Amortization expense was RMB10,203, RMB6,250 and RMB6,053 (US$976) for the years ended December 31, 2012, 2013 and 2014, respectively.

The annual estimated amortization expenses for the acquired intangible assets for each of the next five years are as follows:


	2015		2016		2017		2018		2019
	RMB		RMB		RMB		RMB		RMB

Trademarks		4,554		4,554		4,554		4,554		4,554
Licensing agreements		691		—		—		—		—

		5,245		4,554		4,554		4,554		4,554