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Organization - Schedule of Assets, Liabilities, and Cash Flows of VIEs (Detail)
In Thousands, unless otherwise specified
12 Months Ended
Dec. 31, 2014
USD ($)
Dec. 31, 2014
CNY
Dec. 31, 2013
CNY
Dec. 31, 2012
CNY
Dec. 31, 2014
VIEs [Member]
USD ($)
Dec. 31, 2014
VIEs [Member]
CNY
Dec. 31, 2013
VIEs [Member]
CNY
Dec. 31, 2012
VIEs [Member]
CNY
Variable Interest Entity [Line Items]                
Current assets $ 586,785us-gaap_AssetsCurrent 3,640,766us-gaap_AssetsCurrent 1,899,265us-gaap_AssetsCurrent   $ 103,044us-gaap_AssetsCurrent
/ us-gaap_VariableInterestEntitiesByClassificationOfEntityAxis
= us-gaap_VariableInterestEntityPrimaryBeneficiaryAggregatedDisclosureMember
639,347us-gaap_AssetsCurrent
/ us-gaap_VariableInterestEntitiesByClassificationOfEntityAxis
= us-gaap_VariableInterestEntityPrimaryBeneficiaryAggregatedDisclosureMember
577,529us-gaap_AssetsCurrent
/ us-gaap_VariableInterestEntitiesByClassificationOfEntityAxis
= us-gaap_VariableInterestEntityPrimaryBeneficiaryAggregatedDisclosureMember
 
Non-current assets 263,958us-gaap_AssetsNoncurrent 1,637,749us-gaap_AssetsNoncurrent 1,613,685us-gaap_AssetsNoncurrent   259,852us-gaap_AssetsNoncurrent
/ us-gaap_VariableInterestEntitiesByClassificationOfEntityAxis
= us-gaap_VariableInterestEntityPrimaryBeneficiaryAggregatedDisclosureMember
1,612,276us-gaap_AssetsNoncurrent
/ us-gaap_VariableInterestEntitiesByClassificationOfEntityAxis
= us-gaap_VariableInterestEntityPrimaryBeneficiaryAggregatedDisclosureMember
1,606,709us-gaap_AssetsNoncurrent
/ us-gaap_VariableInterestEntitiesByClassificationOfEntityAxis
= us-gaap_VariableInterestEntityPrimaryBeneficiaryAggregatedDisclosureMember
 
Total assets 850,743us-gaap_Assets 5,278,515us-gaap_Assets 3,512,950us-gaap_Assets   362,896us-gaap_Assets
/ us-gaap_VariableInterestEntitiesByClassificationOfEntityAxis
= us-gaap_VariableInterestEntityPrimaryBeneficiaryAggregatedDisclosureMember
2,251,623us-gaap_Assets
/ us-gaap_VariableInterestEntitiesByClassificationOfEntityAxis
= us-gaap_VariableInterestEntityPrimaryBeneficiaryAggregatedDisclosureMember
2,184,238us-gaap_Assets
/ us-gaap_VariableInterestEntitiesByClassificationOfEntityAxis
= us-gaap_VariableInterestEntityPrimaryBeneficiaryAggregatedDisclosureMember
 
Current liabilities 174,173us-gaap_LiabilitiesCurrent 1,080,657us-gaap_LiabilitiesCurrent 789,818us-gaap_LiabilitiesCurrent   80,297us-gaap_LiabilitiesCurrent
/ us-gaap_VariableInterestEntitiesByClassificationOfEntityAxis
= us-gaap_VariableInterestEntityPrimaryBeneficiaryAggregatedDisclosureMember
498,209us-gaap_LiabilitiesCurrent
/ us-gaap_VariableInterestEntitiesByClassificationOfEntityAxis
= us-gaap_VariableInterestEntityPrimaryBeneficiaryAggregatedDisclosureMember
493,710us-gaap_LiabilitiesCurrent
/ us-gaap_VariableInterestEntitiesByClassificationOfEntityAxis
= us-gaap_VariableInterestEntityPrimaryBeneficiaryAggregatedDisclosureMember
 
Non-current liabilities 85,812us-gaap_LiabilitiesNoncurrent 532,435us-gaap_LiabilitiesNoncurrent 510,768us-gaap_LiabilitiesNoncurrent   4,334us-gaap_LiabilitiesNoncurrent
/ us-gaap_VariableInterestEntitiesByClassificationOfEntityAxis
= us-gaap_VariableInterestEntityPrimaryBeneficiaryAggregatedDisclosureMember
26,889us-gaap_LiabilitiesNoncurrent
/ us-gaap_VariableInterestEntitiesByClassificationOfEntityAxis
= us-gaap_VariableInterestEntityPrimaryBeneficiaryAggregatedDisclosureMember
33,069us-gaap_LiabilitiesNoncurrent
/ us-gaap_VariableInterestEntitiesByClassificationOfEntityAxis
= us-gaap_VariableInterestEntityPrimaryBeneficiaryAggregatedDisclosureMember
 
Total liabilities 259,985us-gaap_Liabilities 1,613,092us-gaap_Liabilities 1,300,586us-gaap_Liabilities   84,631us-gaap_Liabilities
/ us-gaap_VariableInterestEntitiesByClassificationOfEntityAxis
= us-gaap_VariableInterestEntityPrimaryBeneficiaryAggregatedDisclosureMember
525,098us-gaap_Liabilities
/ us-gaap_VariableInterestEntitiesByClassificationOfEntityAxis
= us-gaap_VariableInterestEntityPrimaryBeneficiaryAggregatedDisclosureMember
526,779us-gaap_Liabilities
/ us-gaap_VariableInterestEntitiesByClassificationOfEntityAxis
= us-gaap_VariableInterestEntityPrimaryBeneficiaryAggregatedDisclosureMember
 
Net assets         278,265us-gaap_VariableInterestEntityConsolidatedCarryingAmountAssetsAndLiabilitiesNet
/ us-gaap_VariableInterestEntitiesByClassificationOfEntityAxis
= us-gaap_VariableInterestEntityPrimaryBeneficiaryAggregatedDisclosureMember
1,726,525us-gaap_VariableInterestEntityConsolidatedCarryingAmountAssetsAndLiabilitiesNet
/ us-gaap_VariableInterestEntitiesByClassificationOfEntityAxis
= us-gaap_VariableInterestEntityPrimaryBeneficiaryAggregatedDisclosureMember
1,657,459us-gaap_VariableInterestEntityConsolidatedCarryingAmountAssetsAndLiabilitiesNet
/ us-gaap_VariableInterestEntitiesByClassificationOfEntityAxis
= us-gaap_VariableInterestEntityPrimaryBeneficiaryAggregatedDisclosureMember
 
Net revenues 343,769us-gaap_SalesRevenueNet 2,132,949us-gaap_SalesRevenueNet 1,216,548us-gaap_SalesRevenueNet 732,520us-gaap_SalesRevenueNet 237,469us-gaap_SalesRevenueNet
/ us-gaap_VariableInterestEntitiesByClassificationOfEntityAxis
= us-gaap_VariableInterestEntityPrimaryBeneficiaryAggregatedDisclosureMember
1,473,401us-gaap_SalesRevenueNet
/ us-gaap_VariableInterestEntitiesByClassificationOfEntityAxis
= us-gaap_VariableInterestEntityPrimaryBeneficiaryAggregatedDisclosureMember
1,216,410us-gaap_SalesRevenueNet
/ us-gaap_VariableInterestEntitiesByClassificationOfEntityAxis
= us-gaap_VariableInterestEntityPrimaryBeneficiaryAggregatedDisclosureMember
729,961us-gaap_SalesRevenueNet
/ us-gaap_VariableInterestEntitiesByClassificationOfEntityAxis
= us-gaap_VariableInterestEntityPrimaryBeneficiaryAggregatedDisclosureMember
Net (loss)/income 120,665us-gaap_NetIncomeLoss 748,680us-gaap_NetIncomeLoss 456,162us-gaap_NetIncomeLoss 212,881us-gaap_NetIncomeLoss 9,244us-gaap_NetIncomeLoss
/ us-gaap_VariableInterestEntitiesByClassificationOfEntityAxis
= us-gaap_VariableInterestEntityPrimaryBeneficiaryAggregatedDisclosureMember
57,358us-gaap_NetIncomeLoss
/ us-gaap_VariableInterestEntitiesByClassificationOfEntityAxis
= us-gaap_VariableInterestEntityPrimaryBeneficiaryAggregatedDisclosureMember
28,170us-gaap_NetIncomeLoss
/ us-gaap_VariableInterestEntitiesByClassificationOfEntityAxis
= us-gaap_VariableInterestEntityPrimaryBeneficiaryAggregatedDisclosureMember
(7,790)us-gaap_NetIncomeLoss
/ us-gaap_VariableInterestEntitiesByClassificationOfEntityAxis
= us-gaap_VariableInterestEntityPrimaryBeneficiaryAggregatedDisclosureMember
Net cash generated from operating activities 164,998us-gaap_NetCashProvidedByUsedInOperatingActivities 1,023,743us-gaap_NetCashProvidedByUsedInOperatingActivities 593,893us-gaap_NetCashProvidedByUsedInOperatingActivities 279,515us-gaap_NetCashProvidedByUsedInOperatingActivities 16,504us-gaap_NetCashProvidedByUsedInOperatingActivities
/ us-gaap_VariableInterestEntitiesByClassificationOfEntityAxis
= us-gaap_VariableInterestEntityPrimaryBeneficiaryAggregatedDisclosureMember
102,403us-gaap_NetCashProvidedByUsedInOperatingActivities
/ us-gaap_VariableInterestEntitiesByClassificationOfEntityAxis
= us-gaap_VariableInterestEntityPrimaryBeneficiaryAggregatedDisclosureMember
29,925us-gaap_NetCashProvidedByUsedInOperatingActivities
/ us-gaap_VariableInterestEntitiesByClassificationOfEntityAxis
= us-gaap_VariableInterestEntityPrimaryBeneficiaryAggregatedDisclosureMember
27,633us-gaap_NetCashProvidedByUsedInOperatingActivities
/ us-gaap_VariableInterestEntitiesByClassificationOfEntityAxis
= us-gaap_VariableInterestEntityPrimaryBeneficiaryAggregatedDisclosureMember
Net cash used in investing activities (283,582)us-gaap_NetCashProvidedByUsedInInvestingActivities (1,759,517)us-gaap_NetCashProvidedByUsedInInvestingActivities (45,943)us-gaap_NetCashProvidedByUsedInInvestingActivities (27,734)us-gaap_NetCashProvidedByUsedInInvestingActivities (5,443)us-gaap_NetCashProvidedByUsedInInvestingActivities
/ us-gaap_VariableInterestEntitiesByClassificationOfEntityAxis
= us-gaap_VariableInterestEntityPrimaryBeneficiaryAggregatedDisclosureMember
(33,773)us-gaap_NetCashProvidedByUsedInInvestingActivities
/ us-gaap_VariableInterestEntitiesByClassificationOfEntityAxis
= us-gaap_VariableInterestEntityPrimaryBeneficiaryAggregatedDisclosureMember
(38,100)us-gaap_NetCashProvidedByUsedInInvestingActivities
/ us-gaap_VariableInterestEntitiesByClassificationOfEntityAxis
= us-gaap_VariableInterestEntityPrimaryBeneficiaryAggregatedDisclosureMember
(24,865)us-gaap_NetCashProvidedByUsedInInvestingActivities
/ us-gaap_VariableInterestEntitiesByClassificationOfEntityAxis
= us-gaap_VariableInterestEntityPrimaryBeneficiaryAggregatedDisclosureMember
Net cash generated from financing activities $ 104,342us-gaap_NetCashProvidedByUsedInFinancingActivities 647,396us-gaap_NetCashProvidedByUsedInFinancingActivities 169,298us-gaap_NetCashProvidedByUsedInFinancingActivities (44,910)us-gaap_NetCashProvidedByUsedInFinancingActivities $ 0us-gaap_NetCashProvidedByUsedInFinancingActivities
/ us-gaap_VariableInterestEntitiesByClassificationOfEntityAxis
= us-gaap_VariableInterestEntityPrimaryBeneficiaryAggregatedDisclosureMember
0us-gaap_NetCashProvidedByUsedInFinancingActivities
/ us-gaap_VariableInterestEntitiesByClassificationOfEntityAxis
= us-gaap_VariableInterestEntityPrimaryBeneficiaryAggregatedDisclosureMember
0us-gaap_NetCashProvidedByUsedInFinancingActivities
/ us-gaap_VariableInterestEntitiesByClassificationOfEntityAxis
= us-gaap_VariableInterestEntityPrimaryBeneficiaryAggregatedDisclosureMember
0us-gaap_NetCashProvidedByUsedInFinancingActivities
/ us-gaap_VariableInterestEntitiesByClassificationOfEntityAxis
= us-gaap_VariableInterestEntityPrimaryBeneficiaryAggregatedDisclosureMember