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Cost of Revenues - Schedule of Cost of Revenues (Detail)
In Thousands, unless otherwise specified
12 Months Ended
Dec. 31, 2014
USD ($)
Dec. 31, 2014
CNY
Dec. 31, 2013
CNY
Dec. 31, 2012
CNY
Income Statement [Abstract]        
Content-related costs $ 20,618us-gaap_CostOfServicesDirectLabor 127,929us-gaap_CostOfServicesDirectLabor 95,987us-gaap_CostOfServicesDirectLabor 62,871us-gaap_CostOfServicesDirectLabor
Depreciation and amortization 5,110us-gaap_CostOfServicesDepreciationAndAmortization 31,703us-gaap_CostOfServicesDepreciationAndAmortization 26,439us-gaap_CostOfServicesDepreciationAndAmortization 21,978us-gaap_CostOfServicesDepreciationAndAmortization
Bandwidth and internet data centre 4,950athm_BandwidthAndInternetDataCenterCosts 30,713athm_BandwidthAndInternetDataCenterCosts 21,047athm_BandwidthAndInternetDataCenterCosts 15,045athm_BandwidthAndInternetDataCenterCosts
VAT, business taxes and surcharges 30,808us-gaap_ExciseAndSalesTaxes 191,153us-gaap_ExciseAndSalesTaxes 108,763us-gaap_ExciseAndSalesTaxes 78,346us-gaap_ExciseAndSalesTaxes
Cost of revenues $ 61,486us-gaap_CostOfRevenue 381,498us-gaap_CostOfRevenue 252,236us-gaap_CostOfRevenue 178,240us-gaap_CostOfRevenue