<SEC-DOCUMENT>0000950123-11-035954.txt : 20110725
<SEC-HEADER>0000950123-11-035954.hdr.sgml : 20110725
<ACCEPTANCE-DATETIME>20110415120713
<PRIVATE-TO-PUBLIC>
ACCESSION NUMBER:		0000950123-11-035954
CONFORMED SUBMISSION TYPE:	CORRESP
PUBLIC DOCUMENT COUNT:		2
FILED AS OF DATE:		20110415

FILER:

	COMPANY DATA:	
		COMPANY CONFORMED NAME:			GANNETT CO INC /DE/
		CENTRAL INDEX KEY:			0000039899
		STANDARD INDUSTRIAL CLASSIFICATION:	NEWSPAPERS:  PUBLISHING OR PUBLISHING & PRINTING [2711]
		IRS NUMBER:				160442930
		STATE OF INCORPORATION:			DE
		FISCAL YEAR END:			1225

	FILING VALUES:
		FORM TYPE:		CORRESP

	BUSINESS ADDRESS:	
		STREET 1:		7950 JONES BRANCH DRIVE
		CITY:			MCLEAN
		STATE:			VA
		ZIP:			22107-0910
		BUSINESS PHONE:		7038546000

	MAIL ADDRESS:	
		STREET 1:		7950 JONES BRANCH DRIVE
		CITY:			MCLEAN
		STATE:			VA
		ZIP:			22107-0910
</SEC-HEADER>
<DOCUMENT>
<TYPE>CORRESP
<SEQUENCE>1
<FILENAME>filename1.htm
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<HEAD>
<TITLE>Correspondence</TITLE>
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<DIV align="left" style="font-size: 10pt; margin-top: 10pt"><IMG src="c15595c1559500.gif" alt="(GANNETT LOGO)">
</DIV>


<DIV align="left" style="font-size: 10pt; margin-top: 10pt"><U>Via EDGAR and fax</U>
</DIV>


<DIV align="left" style="font-size: 10pt; margin-top: 10pt">April&nbsp;15 2011
</DIV>


<DIV align="left" style="font-size: 10pt; margin-top: 10pt">Mr.&nbsp;David R. Humphrey<BR>
Branch Chief<BR>
Securities and Exchange Commission<BR>
CF/AD 5<BR>
100 F Street, NE<BR>
Washington, D.C. 20549-3561

</DIV>

<DIV align="left" style="font-size: 10pt; margin-top: 10pt">Re: Gannett Co., Inc.<BR>
Form 10-K for the fiscal year ended December&nbsp;26, 2010<BR>
File No.&nbsp;1-6961

</DIV>

<DIV align="left" style="font-size: 10pt; margin-top: 10pt">Dear Mr.&nbsp;Humphrey,
</DIV>


<DIV align="left" style="font-size: 10pt; margin-top: 10pt">This letter is in response to your letter dated April&nbsp;7, 2011. The following are our responses to
each of your comments and requests. For ease of reference, we have repeated the Staff&#146;s comments.
</DIV>

<DIV align="left" style="font-size: 10pt; margin-top: 10pt"><U>Form&nbsp;10-K for the fiscal year ended December&nbsp;26, 2010</U>
</DIV>


<DIV align="left" style="font-size: 10pt; margin-top: 10pt"><U>Management&#146;s Discussion and Analysis</U>
</DIV>


<DIV align="left" style="font-size: 10pt; margin-top: 10pt"><U>Results from continuing operations and special charges and credits, page 30</U>
</DIV>


<DIV style="margin-top: 10pt">
<TABLE width="100%" border="0" cellpadding="0" cellspacing="0" style="font-size: 10pt">
<TR valign="top" style="font-size: 10pt; color: #000000; background: transparent">
    <TD width="4%" style="background: transparent">&nbsp;</TD>
    <TD width="3%" nowrap align="left">1.</TD>
    <TD width="1%">&nbsp;</TD>
    <TD>We note your presentation of adjusted earnings per share, and the subsequent discussion
on this measure, at the beginning of your MD&#038;A section. The presentation of a non-GAAP
measure before the related GAAP measure gives undue prominence to the non-GAAP measure and
is therefore prohibited. Please revise your disclosure to first present your discussion of
the appropriate GAAP measure. Reference is made to Regulation&nbsp;S-K, Item&nbsp;10(e).</TD>
</TR>

</TABLE>
</DIV>

<P align="center" style="font-size: 10pt">&nbsp;

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<DIV align="left" style="font-size: 10pt; margin-top: 10pt"><B>Response</B>: In consideration of the concerns expressed in the Staff&#146;s comment and to further enhance
the prominence of the GAAP measures, we will reposition the non-GAAP measures to an appropriately
labeled and separate section which would follow the presentation and discussion of the GAAP
measures that are featured in our filings. We will make such changes in future filings beginning
with our first quarter 2011 Form 10-Q.
</DIV>

<DIV align="left" style="font-size: 10pt; margin-top: 10pt"><U>Basis
of reporting</U><BR>
<U>Critical accounting policies and the use of estimates, page 32</U>

</DIV>

<DIV style="margin-top: 10pt">
<TABLE width="100%" border="0" cellpadding="0" cellspacing="0" style="font-size: 10pt">
<TR valign="top" style="font-size: 10pt; color: #000000; background: transparent">
    <TD width="4%" style="background: transparent">&nbsp;</TD>
    <TD width="3%" nowrap align="left">2.</TD>
    <TD width="1%">&nbsp;</TD>
    <TD>It appears that you have included a general statement with regard to your critical
accounting policies, along with a reference to the notes to your financial statements where
you discuss your critical accounting policies. However, the purpose of the discussion of
critical accounting policies within the MD&#038;A section differs significantly from that within
the notes to the financial statements. The MD&#038;A discussion of such policies should
supplement, not duplicate, the description of accounting policies that are already
disclosed in the notes to the financial statements, providing greater insight into the
quality and variability of information regarding financial condition and operating
performance. While accounting policy notes in the financial statements generally describe
the method used to apply an accounting principle, the discussion in MD&#038;A should detail the
uncertainties involved in applying a principle at a given time and include an explanation
of how results may differ over time given changes in the estimates and judgments used.
Please revise your critical accounting policies section accordingly.</TD>
</TR>

</TABLE>
</DIV>

<DIV align="left" style="font-size: 10pt; margin-top: 10pt"><B>Response: </B>We will include expanded discussion of our critical accounting policies in future
filings beginning with our first quarter 2011 Form 10-Q. The discussion will describe the
estimates and assumptions that are considered material and most subjective, and will also include
sensitivity analysis for potential changes in critical estimates and judgments.
</DIV>

<DIV style="margin-top: 10pt">
<TABLE width="100%" border="0" cellpadding="0" cellspacing="0" style="font-size: 10pt">
<TR valign="top" style="font-size: 10pt; color: #000000; background: transparent">
    <TD width="4%" style="background: transparent">&nbsp;</TD>
    <TD width="3%" nowrap align="left">3.</TD>
    <TD width="1%">&nbsp;</TD>
    <TD>In this regard, we note your goodwill balance at year end comprised approximately 42%
of your total assets. Please revise your disclosure to include a thorough and robust
discussion of the sensitivity aspects of your analysis of goodwill, including the judgments
and estimates used to determine whether any portion of this goodwill balance is impaired at
any point in time. You may also include an analysis of your goodwill balance to show if
any portion of the balance is at risk of impairment in the near future should any of your
estimates change.</TD>
</TR>

</TABLE>
</DIV>

<DIV align="left" style="font-size: 10pt; margin-top: 10pt"><B>Response: </B>We note the Staff&#146;s comment and confirm that we will expand our goodwill critical
accounting policy discussion in future filings beginning with our first quarter 2011 Form 10-Q. We
will enhance our disclosure to include a sensitivity analysis responsive to the Staff&#146;s comment.
</DIV>

<P align="center" style="font-size: 10pt">&nbsp;

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<DIV align="left" style="font-size: 10pt; margin-top: 10pt"><U>Consolidated Summary &#151; Continuing Operations, page 33</U>
</DIV>


<DIV style="margin-top: 10pt">
<TABLE width="100%" border="0" cellpadding="0" cellspacing="0" style="font-size: 10pt">
<TR valign="top" style="font-size: 10pt; color: #000000; background: transparent">
    <TD width="4%" style="background: transparent">&nbsp;</TD>
    <TD width="3%" nowrap align="left">4.</TD>
    <TD width="1%">&nbsp;</TD>
    <TD>We note you have presented several tables within this section where you adjust your
GAAP measure for certain items to present an adjusted non-GAAP measure. However, your
reason for these adjustments, and how the non-GAAP measures are meaningful to investors, is
not clear from either your discussion herein or that on page 40. Please revise your
disclosure to provide a more detailed explanation of the reasons why management believes
the presentation of each non-GAAP measure provides useful information to investors regarding your financial condition and results of operations. Disclose the
additional purposes, if any, for which management uses the non-GAAP measure as well. Please
note this comment applies to all sub-sections throughout MD&#038;A where a similar disclosure has
been provided. Reference is made to Regulation&nbsp;S-K, Item&nbsp;10(e).</TD>
</TR>

</TABLE>
</DIV>

<DIV align="left" style="font-size: 10pt; margin-top: 10pt"><B>Response: </B>We respectfully submit that in the Executive Summary section of MD&#038;A on Page 30, we
provided discussion of reasons for presenting non-GAAP measures. However, in the spirit of
providing enhanced disclosure, we will expand this discussion to also discuss how such non-GAAP
measures are used by management for our individual business unit financial statement reporting and
consolidation level reporting as a basis for measuring performance against our profit plans and
estimates.
</DIV>

<DIV align="left" style="font-size: 10pt; margin-top: 10pt">In addition to making this discussion more complete, we will reposition it so it will be closely
and clearly tied with the specific non-GAAP measures being presented in MD&#038;A.
</DIV>

<DIV style="margin-top: 10pt">
<TABLE width="100%" border="0" cellpadding="0" cellspacing="0" style="font-size: 10pt">
<TR valign="top" style="font-size: 10pt; color: #000000; background: transparent">
    <TD width="4%" style="background: transparent">&nbsp;</TD>
    <TD width="3%" nowrap align="left">5.</TD>
    <TD width="1%">&nbsp;</TD>
    <TD>In this regard, we note you have provided very little in the way of discussion and
analysis of your GAAP operating results. In addition, your discussions of GAAP and
non-GAAP operating results are often highly commingled. In order to present a balanced
disclosure, please provide enhanced discussion of your GAAP operating results, including
the reasons for changes in results between periods, in a format and location which give
prominence to the GAAP results over your non-GAAP disclosures.</TD>
</TR>

</TABLE>
</DIV>

<DIV align="left" style="font-size: 10pt; margin-top: 10pt"><B>Response: </B>As noted in our response to Staff comment number 1 above, we will give greater
prominence to GAAP measures and our discussion of reasons for changes in key GAAP measures/results
between periods and we will make such discussion of changes more robust. Any associated non-GAAP
disclosures will be presented in separate and appropriately labeled sections that follow the GAAP
discussion. Further, all tables and amounts presented therein will be labeled as non-GAAP.
</DIV>

<DIV align="left" style="font-size: 10pt; margin-top: 10pt">We will make such changes beginning with our first quarter Form 10-Q for 2011.
</DIV>

<DIV style="margin-top: 10pt">
<TABLE width="100%" border="0" cellpadding="0" cellspacing="0" style="font-size: 10pt">
<TR valign="top" style="font-size: 10pt; color: #000000; background: transparent">
    <TD width="4%" style="background: transparent">&nbsp;</TD>
    <TD width="3%" nowrap align="left">6.</TD>
    <TD width="1%">&nbsp;</TD>
    <TD>On page 34, you present a table which you have labeled as consolidated summary &#151;
non-GAAP basis, where you show operating revenues, operating expenses, operating income,
non-operating expense and diluted per share income from continuing operations. Although
you have used the GAAP titles for these amounts, it appears that you are actually
presenting non-GAAP adjusted amounts. Regulation&nbsp;S-K, Item 10(e) specifically prohibits
using titles or descriptions for non-GAAP measures that are the same or confusingly similar
to GAAP titles. Please revise your disclosure to remove this table or change the
descriptions of the non-GAAP measures so they are easily distinguishable from the similar
GAAP measures. For example, you might label operating revenues on a non-GAAP basis as
&#147;Adjusted operating revenues.&#148;</TD>
</TR>

</TABLE>
</DIV>

<P align="center" style="font-size: 10pt">&nbsp;

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<DIV align="left" style="font-size: 10pt; margin-top: 10pt"><B>Response: </B>We confirm that if we continue use of this table organization or tables similar to it,
we will make clear that the line item amounts are non-GAAP measures by changing descriptions of
them (for example, to &#147;Adjusted operating expenses &#151; non-GAAP basis&#148; or something similar).
</DIV>

<DIV align="left" style="font-size: 10pt; margin-top: 10pt">We will make such changes beginning with our first quarter Form 10-Q for 2011.
</DIV>

<DIV align="left" style="font-size: 10pt; margin-top: 10pt"><U>Publishing</U><BR>
<U>Publishing expense comparisons, page 37</U>

</DIV>

<DIV style="margin-top: 10pt">
<TABLE width="100%" border="0" cellpadding="0" cellspacing="0" style="font-size: 10pt">
<TR valign="top" style="font-size: 10pt; color: #000000; background: transparent">
    <TD width="4%" style="background: transparent">&nbsp;</TD>
    <TD width="3%" nowrap align="left">7.</TD>
    <TD width="1%">&nbsp;</TD>
    <TD>In the last sentence of the first paragraph of this section, you indicate that absent
certain items, publishing expense changed by 9%. As this is a non-GAAP measure, it should
be labeled as such. For instance, you may add qualifying language such as &#147;on an adjusted
basis&#148; to clarify that this measure deviates from GAAP. Alternatively, we would encourage
you to instead discuss in detail any items or events which impacted the comparability of
operating results from one period to the next without calculating a non-GAAP measure.
Please note that this comment applies to all instances where a similar non-GAAP measure has
been calculated as described above.</TD>
</TR>

</TABLE>
</DIV>

<DIV align="left" style="font-size: 10pt; margin-top: 10pt"><B>Response: </B>When statements such as these are made based on or referring to non-GAAP measures, they
will be set apart from associated GAAP measure discussions. The non-GAAP measures which may be
discussed will be identified as an &#147;As adjusted &#151; non-GAAP&#148; measure or something similar. As
noted in our response to Staff comment number 1 above, discussion of the associated GAAP measures
and explanations of changes therein from period to period will precede any non-GAAP measure
discussion.
</DIV>

<DIV align="left" style="font-size: 10pt; margin-top: 10pt">We will make such changes beginning with our first quarter Form 10-Q for 2011.
</DIV>

<DIV align="left" style="font-size: 10pt; margin-top: 10pt"><U>Digital</U><BR>
<U>Digital results 2009-2008, page 38</U>

</DIV>

<DIV style="margin-top: 10pt">
<TABLE width="100%" border="0" cellpadding="0" cellspacing="0" style="font-size: 10pt">
<TR valign="top" style="font-size: 10pt; color: #000000; background: transparent">
    <TD width="4%" style="background: transparent">&nbsp;</TD>
    <TD width="3%" nowrap align="left">8.</TD>
    <TD width="1%">&nbsp;</TD>
    <TD>Your disclosure refers to revenues on a pro forma basis. We understand that these pro
forma revenues are prepared on the assumption that CareerBuilder and ShopLocal had been
consolidated for all of fiscal 2008. Please confirm our understanding supplementally, or
advise us how we are not correct. On an ongoing basis, please note that we will generally
not object if you wish to provide a supplemental comparative discussion of actual operating
results with pro forma operating results for a fiscal period. However, we would generally
expect the pro forma operating results to be prepared on a basis consistent with the form
and content requirements set forth in Rule&nbsp;11-02(b) of Regulation&nbsp;S-X. We would also
expect to see pro forma financial information provided in the filing.</TD>
</TR>

</TABLE>
</DIV>

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<DIV align="left" style="font-size: 10pt; margin-top: 10pt"><B>Response: </B>We confirm your understanding that in the discussion &#147;Digital results 2009-2008&#148; our
reference to pro forma revenue is based on the assumption that CareerBuilder and ShopLocal had been
consolidated for all of 2008. With respect to future filings, there would be no need or requirement for any pro forma discussion for these two businesses as the 2009-2008 comparisons
would no longer be necessary. With respect to any future acquisitions where pro forma information
would either be required or a useful disclosure, we will include it on a basis consistent with the
form and content requirements of Rule&nbsp;11-02(b) of Regulation&nbsp;S-X.
</DIV>

<DIV align="left" style="font-size: 10pt; margin-top: 10pt"><U>Consolidated operating expenses, page 40</U>
</DIV>


<DIV style="margin-top: 10pt">
<TABLE width="100%" border="0" cellpadding="0" cellspacing="0" style="font-size: 10pt">
<TR valign="top" style="font-size: 10pt; color: #000000; background: transparent">
    <TD width="4%" style="background: transparent">&nbsp;</TD>
    <TD width="3%" nowrap align="left">9.</TD>
    <TD width="1%">&nbsp;</TD>
    <TD>The table you present showing payroll, benefits and newsprint costs as a percentage of
operating expenses, appears to be calculated on a non-GAAP basis, using adjusted total
operating expenses. If our understanding is correct, please revise your disclosure to
clearly label this analysis as non-GAAP and provide a reconciliation to the closest GAAP
measure.</TD>
</TR>

</TABLE>
</DIV>

<DIV align="left" style="font-size: 10pt; margin-top: 10pt"><B>Response: </B>The Staff&#146;s understanding is correct, the percentages presented in this table are based
on non-GAAP measures of operating expenses, which exclude certain special charges and credits. We
will present this table using only GAAP measures and if a supplemental table is desired to present
the percentage data based on non-GAAP measures, we will appropriately separate and label the table
as non-GAAP based, and provide the required reconciliation between the GAAP and non-GAAP measures.
We will make such changes beginning when these tables are next presented in our 2011 Form 10-Qs or
Form 10-K.
</DIV>

<DIV align="left" style="font-size: 10pt; margin-top: 10pt"><U>Income (loss)&nbsp;from continuing operations attributable to Gannett Co., Inc., page 42</U>
</DIV>


<DIV style="margin-top: 10pt">
<TABLE width="100%" border="0" cellpadding="0" cellspacing="0" style="font-size: 10pt">
<TR valign="top" style="font-size: 10pt; color: #000000; background: transparent">
    <TD width="4%" style="background: transparent">&nbsp;</TD>
    <TD width="3%" nowrap align="left">10.</TD>
    <TD width="1%">&nbsp;</TD>
    <TD>At the end of this section, you present a table showing income and earnings per share
which appears to be presented on a non-GAAP basis. As stated in the comment above,
Regulation&nbsp;S-K, Item 10(e) specifically prohibits using titles or descriptions of non-GAAP
measures that are the same or confusingly similar to GAAP titles. Please revise to remove
this table or change the descriptions of the non-GAAP measures so they are easily
distinguishable from the similar GAAP measures.</TD>
</TR>

</TABLE>
</DIV>

<DIV align="left" style="font-size: 10pt; margin-top: 10pt"><B>Response: </B>This table will be revised to change the description of the non-GAAP measures so they
are clearly distinguishable from similar GAAP measures.
</DIV>

<DIV align="left" style="font-size: 10pt; margin-top: 10pt">We will make this change beginning with our first quarter Form 10-Q for 2011.
</DIV>

<DIV style="margin-top: 10pt">
<TABLE width="100%" border="0" cellpadding="0" cellspacing="0" style="font-size: 10pt">
<TR valign="top" style="font-size: 10pt; color: #000000; background: transparent">
    <TD width="4%" style="background: transparent">&nbsp;</TD>
    <TD width="3%" nowrap align="left">11.</TD>
    <TD width="1%">&nbsp;</TD>
    <TD>In addition, please revise your disclosure to provide a reconciliation of your non-GAAP
measure to the most comparable GAAP measure.</TD>
</TR>

</TABLE>
</DIV>

<DIV align="left" style="font-size: 10pt; margin-top: 10pt"><B>Response: </B>A reconciliation will be provided between the GAAP and the associated non-GAAP measures
presented in this table, beginning with our first quarter Form 10-Q for 2011.
</DIV>

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<DIV align="left" style="font-size: 10pt; margin-top: 10pt"><U>Liquidity
and Capital Resources</U><BR><BR>
<U>Long Term Debt, page 43</U>

</DIV>

<DIV style="margin-top: 10pt">
<TABLE width="100%" border="0" cellpadding="0" cellspacing="0" style="font-size: 10pt">
<TR valign="top" style="font-size: 10pt; color: #000000; background: transparent">
    <TD width="4%" style="background: transparent">&nbsp;</TD>
    <TD width="3%" nowrap align="left">12.</TD>
    <TD width="1%">&nbsp;</TD>
    <TD>Based on your disclosure on page 44, it appears the terms of your revolving credit and
term loan agreements restrict your ability to issue long term debt above a certain amount.
In this regard, you appear to show a pattern of raising new capital through the issuance of
debt and using the proceeds to refinance existing debt. Based upon your related Form 8-K
for September&nbsp;30, 2010, it appears that the current terms of the revolving credit
agreements allow for the issuance of up to $750&nbsp;million in additional unsecured
indebtedness guaranteed by the guarantors under the credit agreements so long as that
indebtedness meets certain requirements. It also appears that you may exceed that $750
million limitation if the net cash proceeds are applied to permanently repay or prepay your
term loan agreement, the revolving credit agreement or certain outstanding notes. Please
clarify how the $500&nbsp;million private placement completed in September&nbsp;2010 impacts your
remaining borrowing capacity. If you may now issue just $250&nbsp;million in additional
indebtedness (other than to permanently repay or prepay current borrowings), please revise
your disclosure to discuss any such restrictions on your capacity to raise capital or issue
new debt and how you expect this to impact your liquidity in future periods.</TD>
</TR>

</TABLE>
</DIV>

<DIV align="left" style="font-size: 10pt; margin-top: 10pt"><B>Response: </B>The $500&nbsp;million private placement completed in September&nbsp;2010 counted against an
existing debt basket set forth in Section&nbsp;6.5(b)(i)(C) of our revolving credit agreements which did
not require the proceeds of the borrowing to be used to repay outstanding debt (the &#147;Unrestricted
Debt Basket&#148;). Therefore, we have $250&nbsp;million of additional availability under this Unrestricted
Debt Basket after giving effect to the private placement. Pursuant to the fifth amendment of our
revolving credit agreements, which was described in our Form 8-K, dated September&nbsp;30, 2010, a new
debt basket for a minimum of $750&nbsp;million was created which also does not require the proceeds of
the borrowing to be used to repay outstanding debt (the &#147;Additional Unrestricted Debt Basket&#148;).
The Company currently has the ability to borrow at least $1.0&nbsp;billion of debt under the
Unrestricted Debt Basket and the Additional Unrestricted Debt Basket. As noted in the
above-referenced Form 8-K, the Additional Unrestricted Debt Basket is subject to increases within
certain ranges depending upon the Company&#146;s total leverage ratio.
</DIV>

<DIV align="left" style="font-size: 10pt; margin-top: 10pt">We will clarify this disclosure beginning with our first quarter Form 10-Q for 2011.
</DIV>

<DIV align="left" style="font-size: 10pt; margin-top: 10pt"><U>Item&nbsp;10. Directors, Executive Officers and Corporate Governance, page 84</U>
</DIV>


<DIV style="margin-top: 10pt">
<TABLE width="100%" border="0" cellpadding="0" cellspacing="0" style="font-size: 10pt">
<TR valign="top" style="font-size: 10pt; color: #000000; background: transparent">
    <TD width="4%" style="background: transparent">&nbsp;</TD>
    <TD width="3%" nowrap align="left">13.</TD>
    <TD width="1%">&nbsp;</TD>
    <TD>We note that only a list of directors was to be incorporated by reference from your
proxy statement. In future filings, please ensure that all required information to be
disclosed pursuant to Item&nbsp;10 is appropriately incorporated by reference.</TD>
</TR>

</TABLE>
</DIV>

<DIV align="left" style="font-size: 10pt; margin-top: 10pt"><B>Response: </B>We acknowledge the Staff&#146;s comment and will make sure that all information required to
be disclosed pursuant to Item&nbsp;10 is appropriately incorporated by reference in future filings.
</DIV>


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<DIV align="left" style="font-size: 10pt; margin-top: 10pt"><U>Exhibits 31-1 and 31-2</U>
</DIV>

<DIV style="margin-top: 10pt">
<TABLE width="100%" border="0" cellpadding="0" cellspacing="0" style="font-size: 10pt">
<TR valign="top" style="font-size: 10pt; color: #000000; background: transparent">
    <TD width="4%" style="background: transparent">&nbsp;</TD>
    <TD width="3%" nowrap align="left">14.</TD>
    <TD width="1%">&nbsp;</TD>
    <TD>We note that in paragraph 4(d) of the certifications required by Exchange Act Rule
13a-14(a) that in each certification the language &#147;during the registrant&#146;s most recent
fiscal quarter (the registrant&#146;s fourth fiscal quarter in the case of an annual report)&#148;
has been modified to &#147;during the registrant&#146;s fourth fiscal quarter.&#148; We also note that in
the introductory language of paragraph 5 in each certification that the language &#147;(or
persons performing the equivalent functions)&#148; has been deleted. In future filings, the
certifications should be revised to track the language exactly as set forth in Item
601(b)(31) of Regulation&nbsp;S-K.</TD>
</TR>

</TABLE>
</DIV>

<DIV align="left" style="font-size: 10pt; margin-top: 10pt"><B>Response: </B>We confirm that we will revise future certifications (beginning with the first quarter
Form 10-Q for 2011) required by Exchange Act Rule&nbsp;13a-14(a) to track the language exactly as set
forth in Item&nbsp;601(b)(31) of Regulation&nbsp;S-K.
</DIV>

<DIV align="left" style="font-size: 10pt; margin-top: 10pt"><U>Definitive Proxy Statement on Schedule&nbsp;14A</U>
</DIV>


<DIV align="left" style="font-size: 10pt; margin-top: 10pt"><U>Compensation Discussion and Analysis, page 18</U>
</DIV>


<DIV style="margin-top: 10pt">
<TABLE width="100%" border="0" cellpadding="0" cellspacing="0" style="font-size: 10pt">
<TR valign="top" style="font-size: 10pt; color: #000000; background: transparent">
    <TD width="4%" style="background: transparent">&nbsp;</TD>
    <TD width="3%" nowrap align="left">15.</TD>
    <TD width="1%">&nbsp;</TD>
    <TD>We note your disclosure in the first paragraph of the Base Salary section on page 22
and in the first paragraph of the Long-Term Equity Award Targets section on page 25 that
you use comparative market data of Peer Group and Comparable Group companies to make
compensation decisions related to your CEO&#146;s compensation and to establish appropriate
long-term incentive equity targets for each NEO. In future filings, please revise to
discuss in greater detail how you use comparative market data and how that comparative
market data affects your compensation decisions. Additionally, where you target elements
of compensation to a range within the comparative market data, such as the median or
average of Peer Group and Comparable Group companies as disclosed in the first paragraph of
the Base Salary section on page 22, identify the element of compensation, the range and
explain more specifically where your compensation fell within that range. Refer to Item
402(b)(2)(xiv) of Regulation&nbsp;S-K.</TD>
</TR>

</TABLE>
</DIV>

<DIV align="left" style="font-size: 10pt; margin-top: 10pt"><B>Response: </B>We acknowledge the Staff&#146;s comment and will include appropriately responsive disclosures
in future filings as applicable.
</DIV>

<DIV style="margin-top: 10pt">
<TABLE width="100%" border="0" cellpadding="0" cellspacing="0" style="font-size: 10pt">
<TR valign="top" style="font-size: 10pt; color: #000000; background: transparent">
    <TD width="4%" style="background: transparent">&nbsp;</TD>
    <TD width="3%" nowrap align="left">16.</TD>
    <TD width="1%">&nbsp;</TD>
    <TD>We note your disclosure in the second paragraph of the Executive Incentive Bonuses
section on page 23 and in the first paragraph of the Long-Term Equity Award Targets section
on page 25 that you have established bonus guideline amounts and long-term incentive equity
target amounts. In future filings, in addition to disclosing the annual bonus and
long-term incentive equity awards for each NEO, please revise to also disclose the
guideline and target amounts for each NEO.</TD>
</TR>

</TABLE>
</DIV>

<DIV align="left" style="font-size: 10pt; margin-top: 10pt"><B>Response: </B>We acknowledge the Staff&#146;s comment and will include appropriately responsive disclosures
in future filings as applicable.
</DIV>

<P align="center" style="font-size: 10pt">&nbsp;

<P align="center" style="font-size: 10pt"><!-- Folio -->7<!-- /Folio -->
</DIV>

<!-- PAGEBREAK -->
<P><HR noshade><P>
<H5 align="left" style="page-break-before:always">&nbsp;</H5><P>
<DIV style="font-family: 'Times New Roman',Times,serif; margin-left: .25in; width: 7.50in">

<DIV align="center" style="font-size: 10pt; margin-top: 10pt"><B>* * * * *</B>
</DIV>


<DIV align="left" style="font-size: 10pt; margin-top: 10pt">We hope the Staff finds the above information responsive to its comment letter.
</DIV>

<DIV align="left" style="font-size: 10pt; margin-top: 10pt">In connection with this response, the Company acknowledges that:
</DIV>

<DIV style="margin-top: 10pt">
<TABLE width="100%" border="0" cellpadding="0" cellspacing="0" style="font-size: 10pt">
<TR valign="top" style="font-size: 10pt; color: #000000; background: transparent">
    <TD width="4%" style="background: transparent">&nbsp;</TD>
    <TD width="3%" nowrap align="left"><B>&#149;</B></TD>
    <TD width="1%">&nbsp;</TD>
    <TD>The Company is responsible for the adequacy and accuracy of the disclosure in the
filing;</TD>
</TR>

</TABLE>
</DIV>

<DIV style="margin-top: 10pt">
<TABLE width="100%" border="0" cellpadding="0" cellspacing="0" style="font-size: 10pt">
<TR valign="top" style="font-size: 10pt; color: #000000; background: transparent">
    <TD width="4%" style="background: transparent">&nbsp;</TD>
    <TD width="3%" nowrap align="left"><B>&#149;</B></TD>
    <TD width="1%">&nbsp;</TD>
    <TD>Staff comments or changes to disclosure in response to Staff comments do not
foreclose the Commission from taking any action with respect to the filing; and</TD>
</TR>

</TABLE>
</DIV>

<DIV style="margin-top: 10pt">
<TABLE width="100%" border="0" cellpadding="0" cellspacing="0" style="font-size: 10pt">
<TR valign="top" style="font-size: 10pt; color: #000000; background: transparent">
    <TD width="4%" style="background: transparent">&nbsp;</TD>
    <TD width="3%" nowrap align="left"><B>&#149;</B></TD>
    <TD width="1%">&nbsp;</TD>
    <TD>The Company may not assert Staff comments as a defense in any proceeding initiated
by the Commission or any person under the federal securities laws of the United States.</TD>
</TR>

</TABLE>
</DIV>

<DIV align="left" style="font-size: 10pt; margin-top: 10pt">Should you have further comments or questions concerning the above responses, please contact our
Vice President/Controller George Gavagan at 703-854-6966.
</DIV>

<DIV align="left" style="font-size: 10pt; margin-top: 10pt">Sincerely,
</DIV>




<DIV>
<TABLE width="100%" border="0" cellpadding="0" cellspacing="0" style="font-size: 10pt">
<TR valign="top" style="font-size: 10pt; color: #000000; background: transparent">
    <TD width="4%">&nbsp;</TD>
    <TD width="3%">&nbsp;</TD>
    <TD width="3%">&nbsp;</TD>

</TR>
<TR><TD>
<DIV style="border-bottom: 1px solid #000000">/s/ Gracia C. Martore</DIV></TD>
    <TD>&nbsp;</TD>
    <TD>&nbsp;</TD>
<TR>

<TR><TD>
Gracia C. Martore<BR>
President and Chief Operating Officer<BR>
Gannett Co., Inc.</TD>
    <TD>&nbsp;</TD>
    <TD>&nbsp;</TD>
<TR>

</TABLE>
</DIV>


<DIV align="left" style="font-size: 10pt; margin-top: 10pt">
</DIV>



<DIV align="center" style="font-size: 10pt; margin-top: 10pt">Gannett Co., Inc. <B>&#149;</B> 7950 Jones Branch Drive <B>&#149;</B> McLean, VA 22107
</DIV>



<P align="center" style="font-size: 10pt">&nbsp;

<P align="center" style="font-size: 10pt"><!-- Folio -->8<!-- /Folio -->
</DIV>




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