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Revenue Recognition (Tables) | 9 Months Ended
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Sep. 30, 2018
Revenue Recognition [Abstract] |
Disaggregation of Revenue | The following tables disaggregate the Company’s revenue by major product type and geography (in thousands):
| Three months ended September 30, 2018
| ORV / Snowmobiles |  | Motorcycles |  | Global Adj. Markets |  | Aftermarket |  | Boats |  | Consolidated
Revenue by product type |  |  |  |  |  |  |  |  |  |  |
Wholegoods | $ | 851,733 |  |  | $ | 134,410 |  |  | $ | 78,312 |  |  | — |  |  | $ | 134,321 |  |  | $ | 1,198,776 |
PG&A | 183,821 |  |  | 20,906 |  |  | 17,939 |  |  | $ | 229,973 |  |  | — |  |  | 452,639 |
Total revenue | $ | 1,035,554 |  |  | $ | 155,316 |  |  | $ | 96,251 |  |  | $ | 229,973 |  |  | $ | 134,321 |  |  | $ | 1,651,415 |
Revenue by geography |  |  |  |  |  |  |  |  |  |  |
United States | $ | 866,289 |  |  | $ | 116,072 |  |  | $ | 51,363 |  |  | $ | 217,816 |  |  | $ | 132,139 |  |  | $ | 1,383,679 |
Canada | 70,765 |  |  | 9,712 |  |  | 837 |  |  | 12,157 |  |  | 2,182 |  |  | 95,653 |
EMEA | 64,218 |  |  | 15,706 |  |  | 42,893 |  |  | — |  |  | — |  |  | 122,817 |
APLA | 34,282 |  |  | 13,826 |  |  | 1,158 |  |  | — |  |  | — |  |  | 49,266 |
Total revenue | $ | 1,035,554 |  |  | $ | 155,316 |  |  | $ | 96,251 |  |  | $ | 229,973 |  |  | $ | 134,321 |  |  | $ | 1,651,415 |
Deferred Revenue, by Arrangement, Disclosure | The activity in the deferred revenue reserve during the periods presented was as follows (in thousands):
| Three months ended September 30, |  | Nine months ended September 30,
| 2018 |  | 2017 |  | 2018 |  | 2017
Balance at beginning of period | $ | 52,620 |  |  | $ | 36,188 |  |  | $ | 45,760 |  |  | $ | 26,157 |
New contracts sold | 8,054 |  |  | 6,962 |  |  | 25,226 |  |  | 22,076 |
Less: reductions for revenue recognized | (5,088 | ) |  | (3,130 | ) |  | (15,400 | ) |  | (8,213 | )
Balance at end of period (1) | $ | 55,586 |  |  | $ | 40,020 |  |  | $ | 55,586 |  |  | $ | 40,020 |

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