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Goodwill and Other Intangible Assets (Tables) | 9 Months Ended
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Sep. 30, 2020
Goodwill and Intangible Assets Disclosure [Abstract] |
Schedule of intangible assets and goodwill | Goodwill and other intangible assets, net of accumulated amortization, at September 30, 2020 and December 31, 2019 are as follows (in millions):
| September 30, 2020 |  | December 31, 2019
Goodwill | $ | 392.9 |  |  | $ | 659.9 |
Other intangible assets, net | 694.4 |  |  | 830.3 |
Total goodwill and other intangible assets, net | $ | 1,087.3 |  |  | $ | 1,490.2 |
Schedule of changes in carrying amount of goodwill | The changes in the carrying amount of goodwill for the nine months ended September 30, 2020 were as follows (in millions):
| Nine months ended September 30, 2020
Goodwill, beginning of period | $ | 659.9 |
Goodwill impairment | (270.3) |
Currency translation effect on foreign goodwill balances | 3.3 |
Goodwill, end of period | $ | 392.9 |
Schedule of components of other intangible assets | The components of other intangible assets were as follows ($ in millions):
| Total estimated life (years) |  | September 30, 2020 |  | December 31, 2019
Non-amortizable—indefinite lived: |  |  |  |  |
Brand/trade names |  |  | $ | 333.7 |  |  | $ | 442.0 |
Amortizable: |  |  |  |  |
Non-compete agreements | 4 |  | 2.6 |  |  | 2.6 |
Dealer/customer related | 5-20 |  | 460.1 |  |  | 499.5 |
Developed technology | 5-7 |  | 9.8 |  |  | 12.7 |
Total amortizable |  |  | 472.5 |  |  | 514.8 |
Less: Accumulated amortization |  |  | (111.8) |  |  | (126.5) |
Net amortized other intangible assets |  |  | 360.7 |  |  | 388.3 |
Total other intangible assets, net |  |  | $ | 694.4 |  |  | $ | 830.3 |

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- Definition Tabular disclosure of assets, excluding financial assets and goodwill, lacking physical substance with a finite life, by either major class or business segment. + References Reference 1: http://fasb.org/us-gaap/role/ref/legacyRef -Publisher FASB -Name Accounting Standards Codification -Topic 350 -SubTopic 30 -Section 50 -Paragraph 2 -Subparagraph (a) -URI http://asc.fasb.org/extlink&oid=66006027&loc=d3e16323-109275 Reference 2: http://fasb.org/us-gaap/role/ref/legacyRef -Publisher FASB -Name Accounting Standards Codification -Topic 350 -SubTopic 30 -Section 50 -Paragraph 1 -Subparagraph (a) -URI http://asc.fasb.org/extlink&oid=66006027&loc=d3e16265-109275 + Details
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