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Operating Segments | 3 Months Ended
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Mar. 31, 2025
Segment Reporting [Abstract] |
Operating Segments | Note 9 - Operating Segments The Company’s Chief Executive Officer serves as the Chief Operating Decision Maker (“CODM”) and evaluates the financial performance of the business and makes resource allocation decisions on a consolidated basis. As a result, the Company operates as a single reportable segment under ASC 280, Segment Reporting. The Company’s operations include performance marketing services, lead generation, and data analytics, all of which are managed centrally. The Company focuses on delivering quality traffic and player acquisitions, retention and conversions to global casino gaming partners worldwide in exchange for a commission (cost per acquisition or portion of net gaming revenues) paid to the Company by the partners for the new players referred to them. The CODM assesses financial performance based on consolidated revenue, operating profit, and key operating expenses as detailed below. The following table presents significant segment expenses regularly provided to and reviewed by the CODM: Schedule of Companies Reportable Segments
|  | Affiliate Marketing Segment |
|  | March 31, 2025 |  |  | March 31, 2024 |
Revenue |  | $ | 741,731 |  |  | $ | 975,946 |
Less: |  |  |  |  |  |  |  |
Cost of revenues |  |  | 609,936 |  |  |  | 688,734 |
Segment gross profit |  |  | 131,795 |  |  |  | 287,212 |
Less: |  |  |  |  |  |  |  |
Salaries and benefits |  |  | 302,700 |  |  |  | 460,962 |
Contractors and consulting expense |  |  | 70,791 |  |  |  | 87,625 |
Marketing expense |  |  | 20,450 |  |  |  | 75,797 |
Other segment expenses (1) |  |  | 651,778 |  |  |  | 1,417,965 |
Segment net loss from continuing operations before income taxes |  |  | (913,924 | ) |  |  | (1,755,137 | )
Reconciliation of profit or loss |  |  |  |  |  |  |  |
Adjustments and reconciling items |  |  | - |  |  |  | - |
Consolidated net loss from continuing operations before income taxes |  |  | (913,924 | ) |  |  | (1,755,137 | )
(1) |  | - other segment items included in segment net loss include: professional fees, insurance, general and administrative expenses, depreciation and amortization, foreign currency exchange gains and losses, other income and interest expense
These expenses represent the key cost components reviewed by the CODM in assessing the Company’s performance. The CODM evaluates income generated from the Company’s assets using net income (loss) as a key metric. The CODM utilizes this measure to assess return on assets when making strategic decisions, including whether to reinvest profits into the affiliate marketing platform, enhance technology and data analytics capabilities, or expand partnerships with advertisers and publishers. Summarized revenues by country in which the Company operated for the three months ended March 31, 2025 and 2024 are shown below: Schedule of Revenues by Country For the three months ended March 31, 2025:
|  | Affiliate Marketing |
|  | Services |
United States |  | $ | 230,728 |
Rest of the World |  | $ | 511,003 |
Total Revenue |  | $ | 741,731 |
For the three months ended March 31, 2024:
|  | Affiliate Marketing |
|  | Services |
United States |  | $ | 208,001 |
Rest of the World |  | $ | 767,945 |
Total Revenue |  | $ | 975,946 |
The Company does not have material assets in foreign jurisdictions. The Company’s Affiliate Marketing Services segment derives a significant portion of its revenues from several large customers. The table below presents the percentage of consolidated revenues derived from large customers: Schedule of Percentage of Consolidated Revenues Derived from Large Customers
|  | March 31, 2025 |  |  | March 31, 2024 |
Customer A |  |  | 42 | % |  |  | 42 | %
Customer B |  |  | 24 | % |  |  | 19 | %
Customer C |  |  | 14 | % |  |  | 14 | %
Percentage of consolidated revenues |  |  | 14 | % |  |  | 14 | %

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- Definition The entire disclosure for reporting segments including data and tables. Reportable segments include those that meet any of the following quantitative thresholds a) it's reported revenue, including sales to external customers and intersegment sales or transfers is 10 percent or more of the combined revenue, internal and external, of all operating segments b) the absolute amount of its reported profit or loss is 10 percent or more of the greater, in absolute amount of 1) the combined reported profit of all operating segments that did not report a loss or 2) the combined reported loss of all operating segments that did report a loss c) its assets are 10 percent or more of the combined assets of all operating segments. + References Reference 1: http://www.xbrl.org/2003/role/exampleRef -Topic 280 -SubTopic 10 -Name Accounting Standards Codification -Section 55 -Paragraph 48 -Publisher FASB -URI https://asc.fasb.org/1943274/2147482785/280-10-55-48 Reference 2: http://www.xbrl.org/2003/role/disclosureRef -Topic 280 -SubTopic 10 -Name Accounting Standards 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