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Operating Segments
 3 Months Ended
Mar. 31, 2025
Segment Reporting [Abstract]  
Operating Segments

Note 9 - Operating Segments

 

The Company’s Chief Executive Officer serves as the Chief Operating Decision Maker (“CODM”) and evaluates the financial performance of the business and makes resource allocation decisions on a consolidated basis. As a result, the Company operates as a single reportable segment under ASC 280, Segment Reporting. The Company’s operations include performance marketing services, lead generation, and data analytics, all of which are managed centrally. The Company focuses on delivering quality traffic and player acquisitions, retention and conversions to global casino gaming partners worldwide in exchange for a commission (cost per acquisition or portion of net gaming revenues) paid to the Company by the partners for the new players referred to them. The CODM assesses financial performance based on consolidated revenue, operating profit, and key operating expenses as detailed below.

 

The following table presents significant segment expenses regularly provided to and reviewed by the CODM:

 

         
   Affiliate Marketing Segment 
   March 31, 2025   March 31, 2024 
Revenue  $741,731   $975,946 
Less:          
Cost of revenues   609,936    688,734 
Segment gross profit   131,795    287,212 
Less:          
Salaries and benefits   302,700    460,962 
Contractors and consulting expense   70,791    87,625 
Marketing expense   20,450    75,797 
Other segment expenses (1)   651,778    1,417,965 
Segment net loss from continuing operations before income taxes   (913,924)   (1,755,137)
           
Reconciliation of profit or loss          
Adjustments and reconciling items   -    - 
Consolidated net loss from continuing operations before income taxes   (913,924)   (1,755,137)

 

(1)- other segment items included in segment net loss include: professional fees, insurance, general and administrative expenses, depreciation and amortization, foreign currency exchange gains and losses, other income and interest expense

 

These expenses represent the key cost components reviewed by the CODM in assessing the Company’s performance.

 

The CODM evaluates income generated from the Company’s assets using net income (loss) as a key metric. The CODM utilizes this measure to assess return on assets when making strategic decisions, including whether to reinvest profits into the affiliate marketing platform, enhance technology and data analytics capabilities, or expand partnerships with advertisers and publishers.

 

Summarized revenues by country in which the Company operated for the three months ended March 31, 2025 and 2024 are shown below:

 

For the three months ended March 31, 2025:

 

   Affiliate Marketing 
   Services 
United States  $230,728 
Rest of the World  $511,003 
Total Revenue  $741,731 

 

For the three months ended March 31, 2024:

 

   Affiliate Marketing 
   Services 
United States  $208,001 
Rest of the World  $767,945 
Total Revenue  $975,946 

 

 

The Company does not have material assets in foreign jurisdictions.

 

The Company’s Affiliate Marketing Services segment derives a significant portion of its revenues from several large customers. The table below presents the percentage of consolidated revenues derived from large customers:

 

   March 31, 2025   March 31, 2024 
         
Customer A   42%   42%
Customer B   24%   19%
Customer C   14%   14%