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Intangible Assets and Goodwill
 9 Months Ended
Sep. 30, 2025
Goodwill and Intangible Assets Disclosure [Abstract]  
Intangible Assets and Goodwill Intangible Assets and Goodwill
2025 Acquisition—Streamrai, Inc.
In September 2025, the Company completed the acquisition of the business of Streamrai, Inc. ("Streamr.ai" and such acquisition the "Streamr.ai Acquisition"), a platform that specializes in artificial intelligence tools that make CTV advertising accessible to small and medium-sized businesses ("SMBs"). The total purchase consideration was $10.1 million, of which $8.1 million was paid in cash and $2.0 million was held back to cover possible indemnification claims that will be partially released one year after the acquisition, with the remainder released by March 2027. In accordance with the accounting for business combinations, the Company recorded the acquisition based on the fair value of the consideration transferred and then allocated the purchase price to the identifiable assets acquired and liabilities assumed based on their respective fair values as of the acquisition date. The excess of the value of consideration transferred over the aggregate fair value of those net assets was recorded as goodwill. The allocation of purchase consideration resulted in an estimated $5.0 million of developed technology intangible assets with an estimated useful life of 3 years, $0.7 million of non-compete intangible assets with an estimated useful life of 2 to 3 years, $0.1 million of customer relationships with an estimated useful life of 0.5 years, $0.2 million of trademark and tradename intangible assets with an estimated useful life of 3 years, goodwill of $5.7 million, which is attributable to the workforce of Streamr.ai and revenue synergies from the acquisition, and deferred tax liability of $1.5 million. The purchase price allocation is preliminary and subject to change pending finalization of the valuation. For tax purposes, the acquisition of Streamr.ai will be treated as a stock acquisition. The goodwill recognized in the acquisition of Streamr.ai is not tax deductible for tax purposes.
Acquisition related costs associated with the Streamr.ai Acquisition during the three and nine months ended September 30, 2025 were immaterial. In addition, Streamr.ai's post-acquisition revenue and operating results on a standalone basis were immaterial.
The Company's intangible assets are being amortized over their estimated useful lives as follows:
Years
Developed technology
3 to 5
In-process research and development
3 to 5
Customer relationships
0.5 to 4
Non-compete agreements
2 to 3
Other intangible assets
3 to 10
The Company’s intangible assets as of September 30, 2025 and December 31, 2024 included the following:
September 30, 2025December 31, 2024
(in thousands)
Amortizable intangible assets:
Developed technology$114,756 $109,736 
Customer relationships60 37,300 
In-process research and development8,830 8,830 
Other intangible assets
1,844 1,332 
Non-compete agreements690 — 
Total identifiable intangible assets, gross126,180 157,198 
Accumulated amortization—intangible assets:
Developed technology(102,213)(93,941)
Customer relationships(8)(34,192)
In-process research and development(7,938)(6,856)
Other intangible assets
(921)(900)
Non-compete agreements(22)— 
Total accumulated amortization—intangible assets(111,102)(135,889)
Total intangible assets, net
$15,078 $21,309 
Amortization of intangible assets for the three months ended September 30, 2025 and 2024 was $2.2 million and $7.5 million, respectively, and $12.5 million and $22.7 million for the nine months ended September 30, 2025 and 2024, respectively. For the nine months ended September 30, 2025, the Company wrote off fully amortized intangible assets with a historical cost of $37.3 million.
The estimated remaining amortization expense associated with the Company's intangible assets was as follows as of September 30, 2025:
Fiscal YearAmount
(in thousands)
Remaining 2025$2,633 
20268,095 
20272,466 
20281,367 
202979 
Thereafter438 
Total$15,078 
Changes to the Company's goodwill were as follows (in thousands):
Total
Ending balance at December 31, 2024
$978,217 
Additions for the Streamr.ai Acquisition
5,685 
Ending balance at September 30, 2025
$983,902