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Investment in National CineMedia (Details Textual) (USD $) In Thousands, except Share data, unless otherwise specified | 1 Months Ended | 9 Months Ended
--- | --- | ---
Mar. 31, 2011 | Sep. 30, 2011 | Sep. 30, 2010
Investment in National CineMedia (Textual) [Abstract] |  |  |
Number of additional common units of NCM received under common unit adjustment agreement | 549,417 |  |
Equity method investment ownership percentage before adjustment | 15.30% |  |
Equity method investment ownership percentage after adjustment | 15.80% |  |
Total number of common units of NCM owned by Company |  | 17,495,920 |
Other revenues excluding amortization of deferred revenue |  | $ 4,305 | $ 3,666
Company's beverage concessionaire |  | 8,305 | 7,806
Remaining term of exhibitor services agreement | 26 years |  |
Deferred Revenue [Member] |  |  |
Schedule of Investment in Balance Sheet and Income Statement Location (Textual) |  |  |
Investment in NCM - receipt of common units (see Note) | 9,302 |  |
NCM [Member] |  |  |
Schedule of Investment in Balance Sheet and Income Statement Location (Textual) |  |  |
Equity in loss of affiliates |  | $ 4,486 | $ 3,615

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- Definition Cost of on-screen advertising time provided to the company's beverage concessionaire. + Details
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