XML 20 R9.htm IDEA: XBRL DOCUMENT
v3.10.0.1

Revenue Recognition | 9 Months Ended
--- | ---
Sep. 30, 2018
Revenue From Contract With Customer [Abstract] |
Revenue Recognition |
3. | Revenue Recognition
Revenue Recognition Policy The Company recognizes admissions and concession revenues when sales are made at the box office and concession stand, respectively. Other revenues include screen advertising, transactional fees and other ancillary revenues such as vendor marketing promotions and meeting rentals and events. The Company records proceeds from the sale of gift cards and other advanced sale-type certificates in current liabilities and recognizes admissions or concession revenue when a holder redeems the card or certificate. Additionally, the Company recognizes unredeemed gift cards and other advanced sale-type certificates as other revenues based on a proportion of redemptions, which is estimated primarily based on the Company’s historical experience with such cards and certificates. Screen advertising revenues are generally recognized over the period that the related advertising is delivered on-screen or in-theatre. Advances collected on long-term screen advertising, concession and other contracts are recorded as deferred revenues. In accordance with the terms of the agreements, the advances collected on such contracts are recognized during the period in which the Company satisfies the related performance obligations, which may differ from the period in which the advances are collected. These advances are recognized on either a straight-line basis over the term of the contracts or as the Company has met its performance obligations in accordance with the terms of the contracts. See additional revenue recognition policy considerations, updated for the adoption of ASC Topic 606, below. Adoption of ASC Topic 606 The Company adopted ASC 606, Revenue from Contracts with Customers, effective January 1, 2018 under the modified retrospective method (cumulative-effect) and therefore, revenue amounts as presented on the condensed consolidated statements of income have not been adjusted for prior periods presented. Changes to the way in which the Company recognizes revenue resulted in the following impacts to the condensed consolidated statements of income:
| a) | Recording of incremental other revenue and interest expense related to the significant financing component of the Company’s Exhibitor Services Agreement (“ESA”) with NCM, LLC (“NCM”). See further discussion below, including the estimated interest rates assumed in determining the amount of interest expense.
| b) | Deferral of a portion of admissions and concession revenues for transactions that include the issuance of loyalty points to customers. To determine the amount of revenues to defer upon issuance of points to customers under its points-based loyalty programs, the Company estimated the values of the rewards expected to be redeemed by its customers for those points. The estimates are based on the rewards that have historically been offered under the loyalty programs, which the Company believes is representative of the rewards to be offered in the future.
| c) | Increase in other revenues and an increase in utilities and other expenses due to the presentation of transactional fees on a gross versus net basis.
| d) | Increase in other revenues due to the change in amortization methodology for deferred revenue – NCM that is now amortized on a straight-line basis and effective for the entire term of the ESA. As a result of the change in amortization method, the Company recorded a cumulative effect of accounting change adjustment of $40,526, net of taxes, in retained earnings on January 1, 2018 (see also Note 6).
The above noted changes increased (decreased) admissions, concession and other revenue for the three and nine months ended September 30, 2018, disaggregated as follows:
|  | Three Months Ended |  |  | Nine Months Ended |
|  | September 30, 2018 |
Admissions revenues |  | $ | (1,524 | ) |  | $ | (4,724 | )
Concession revenues |  | $ | (725 | ) |  | $ | (1,932 | )
Other revenues |  | $ | 25,794 |  |  | $ | 85,963 |
The Company applied the practical expedient to exclude sales and other similar taxes collected from customers from its transaction price for purposes of recording revenues. As such, revenues are presented net of such taxes. Disaggregation of Revenue The following table presents revenues for the three and nine months ended September 30, 2018, disaggregated based on major type of good or service and by reportable operating segment.
|  | Three Months Ended |  |  | Nine Months Ended |
|  | September 30, 2018 |  |  | September 30, 2018 |
|  | U.S. |  |  | International |  |  |  |  |  |  | U.S. |  |  | International |  |  |  |  |
|  | Operating |  |  | Operating |  |  |  |  |  |  | Operating |  |  | Operating |  |  |  |  |
Major Goods/Services |  | Segment (1) |  |  | Segment |  |  | Consolidated |  |  | Segment (1) |  |  | Segment |  |  | Consolidated |
Admissions revenues |  | $ | 333,274 |  |  | $ | 94,342 |  |  | $ | 427,616 |  |  | $ | 1,091,489 |  |  | $ | 297,621 |  |  | $ | 1,389,110 |
Concession revenues |  |  | 207,960 |  |  |  | 56,205 |  |  |  | 264,165 |  |  |  | 661,328 |  |  |  | 169,915 |  |  |  | 831,243 |
Screen advertising and promotional revenues |  |  | 19,010 |  |  |  | 13,420 |  |  |  | 32,430 |  |  |  | 58,240 |  |  |  | 43,135 |  |  |  | 101,375 |
Other revenues |  |  | 22,031 |  |  |  | 7,993 |  |  |  | 30,024 |  |  |  | 76,635 |  |  |  | 24,896 |  |  |  | 101,531 |
Total revenues |  | $ | 582,275 |  |  | $ | 171,960 |  |  | $ | 754,235 |  |  | $ | 1,887,692 |  |  | $ | 535,567 |  |  | $ | 2,423,259 |
| (1) | U.S. segment revenues include eliminations of intercompany transactions with the international operating segment. See Note 15 for additional information on intercompany eliminations.
The following table presents revenues for the three and nine months ended September 30, 2018, disaggregated based on timing of revenue recognition (see Revenue Recognition Policy above).
|  | Three Months Ended |  |  | Nine Months Ended |
|  | September 30, 2018 |  |  | September 30, 2018 |
|  | U.S. |  |  | International |  |  |  |  |  |  | U.S. |  |  | International |  |  |  |  |
|  | Operating |  |  | Operating |  |  |  |  |  |  | Operating |  |  | Operating |  |  |  |  |
|  | Segment (1) |  |  | Segment |  |  | Consolidated |  |  | Segment (1) |  |  | Segment |  |  | Consolidated |
Goods and services transferred at a point in time |  | $ | 561,849 |  |  | $ | 155,291 |  |  | $ | 717,140 |  |  | $ | 1,824,138 |  |  | $ | 482,790 |  |  | $ | 2,306,928 |
Goods and services transferred over time |  |  | 20,426 |  |  |  | 16,669 |  |  |  | 37,095 |  |  |  | 63,554 |  |  |  | 52,777 |  |  |  | 116,331 |
Total |  | $ | 582,275 |  |  | $ | 171,960 |  |  | $ | 754,235 |  |  | $ | 1,887,692 |  |  | $ | 535,567 |  |  | $ | 2,423,259 |
| (1) | U.S. segment revenues include eliminations of intercompany transactions with the international operating segment. See Note 15 for additional information on intercompany eliminations.
Deferred Revenues The following table presents changes in the Company’s deferred revenues for the nine months ended September 30, 2018.
Deferred Revenues |  | Deferred Revenue - NCM |  |  | Other Deferred Revenues (1) |  |  | Total |
Balance at January 1, 2018 |  | $ | 351,706 |  |  | $ | 86,498 |  |  | $ | 438,204 |
Impact of adoption of ASC Topic 606 |  |  | (53,605 | ) |  |  | — |  |  |  | (53,605 | )
Amounts recognized as accounts receivable |  |  | — |  |  |  | 13,693 |  |  |  | 13,693 |
Cash received from customers in advance |  |  | — |  |  |  | 80,617 |  |  |  | 80,617 |
Common units received from NCM (see Note 7) |  |  | 5,012 |  |  |  | — |  |  |  | 5,012 |
Revenue recognized during period |  |  | (11,806 | ) |  |  | (94,790 | ) |  |  | (106,596 | )
Foreign currency translation adjustments |  |  | — |  |  |  | (2,468 | ) |  |  | (2,468 | )
Balance at September 30, 2018 |  | $ | 291,307 |  |  | $ | 83,550 |  |  | $ | 374,857 |
| (1) | Includes liabilities associated with outstanding gift cards and SuperSavers, points or rebates outstanding under the Company’s loyalty and membership programs and revenues not yet recognized for screen advertising and other promotional activities. Classified as accounts payable and accrued expenses or other long-term liabilities on the condensed consolidated balance sheet.
The table below summarizes the aggregate amount of the transaction price allocated to performance obligations that are unsatisfied as of September 30, 2018 and when the Company expects to recognize this revenue.
|  | Twelve Months Ended September 30, |  |  |  |  |  |  |  |  |
Remaining Performance Obligations |  | 2019 |  |  | 2020 |  |  | 2021 |  |  | 2022 |  |  | 2023 |  |  | Thereafter |  |  | Total |
Deferred revenue - NCM |  | $ | 15,831 |  |  | $ | 15,831 |  |  | $ | 15,831 |  |  | $ | 15,831 |  |  | $ | 15,831 |  |  | $ | 212,152 |  |  | $ | 291,307 |
Deferred revenue - other |  |  | 70,468 |  |  |  | 12,682 |  |  |  | 264 |  |  |  | 136 |  |  |  | — |  |  |  | — |  |  |  | 83,550 |
Total |  | $ | 86,299 |  |  | $ | 28,513 |  |  | $ | 16,095 |  |  | $ | 15,967 |  |  | $ | 15,831 |  |  | $ | 212,152 |  |  | $ | 374,857 |
Accounts receivable as of September 30, 2018 included approximately $49,224 of receivables related to contracts with customers. The Company did not record any assets related to the costs to obtain or fulfill a contract with customers during the nine months ended September 30, 2018. Significant Financing Component As discussed further in Note 7, in connection with the completion of the NCM, Inc. (“NCMI”) initial public offering, the Company amended and restated its ESA with NCM and received approximately $174,000 in cash consideration from NCM. The proceeds were recorded as deferred revenue and are being amortized over the term of the modified ESA, or through February 2037. In addition to the consideration received upon the ESA modification during 2007, the Company also receives consideration in the form of common units from NCM, at each annual common unit adjustment settlement, in exchange for exclusive access to the Company’s newly opened domestic screens under the ESA. See Note 7 for additional information regarding the common unit adjustment and related accounting. Due to the significant length of time between receiving the consideration from NCM and fulfillment of the related performance obligation, the ESA includes an implied significant financing component, as per the guidance in ASC Topic 606. As a result of the significant financing component on deferred revenue - NCM, the Company recognized incremental screen advertising revenue and an offsetting interest expense of $4,983 and $14,875 during the three and nine months ended September 30, 2018, respectively. The interest expense was calculated using the Company’s incremental borrowing rates at the time when the cash and each tranche of common units were received from NCM, which ranged from 5.5% to 8.0%.

X
- References No definition available. + Details
Name: | us-gaap_RevenueFromContractWithCustomerAbstract
Namespace Prefix: | us-gaap_
Data Type: | xbrli:stringItemType
Balance Type: | na
Period Type: | duration

X
- Definition The entire disclosure of revenue from contract with customer to transfer good or service and to transfer nonfinancial asset. Includes, but is not limited to, disaggregation of revenue, credit loss recognized from contract with customer, judgment and change in judgment related to contract with customer, and asset recognized from cost incurred to obtain or fulfill contract with customer. Excludes insurance and lease contracts. + References Reference 1: http://fasb.org/us-gaap/role/ref/legacyRef -Publisher FASB -Name Accounting Standards Codification -Topic 606 -URI http://asc.fasb.org/topic&trid=49130388 Reference 2: http://fasb.org/us-gaap/role/ref/legacyRef -Publisher FASB -Name Accounting Standards Codification -Topic 235 -URI http://asc.fasb.org/topic&trid=2122369 + Details
Name: | us-gaap_RevenueFromContractWithCustomerTextBlock
Namespace Prefix: | us-gaap_
Data Type: | nonnum:textBlockItemType
Balance Type: | na
Period Type: | duration