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Revenue Recognition | 3 Months Ended
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Mar. 31, 2019
Revenue From Contract With Customer [Abstract] |
Revenue Recognition |
4. | Revenue Recognition
The Company’s patrons have the option to purchase movie tickets well in advance of a movie showtime or right before the movie showtime, or at any point in between those two timeframes depending on seat availability. The Company recognizes such admissions revenues when the showtime for a purchased movie ticket has passed. Concession revenues are recognized when sales are made at the registers. Other revenues primarily consist of screen advertising, promotional income and transactional fees. Screen advertising revenues are recognized over the period that the related advertising is delivered on-screen or in-theatre. The Company sells gift cards and discount ticket vouchers, the proceeds from which are recorded as current liabilities. Revenues for gift cards and discount ticket vouchers are recognized when they are redeemed for movie tickets or concession items. The Company offers a subscription program in the U.S. whereby patrons can pay a monthly fee to receive a monthly credit for use towards a future movie ticket purchase. The Company records the monthly subscription program fees as current liabilities and records admissions revenues when the showtime for a movie ticket purchased with a credit has passed. The Company also has loyalty programs in many of its locations that either have a prepaid annual membership fee or award points to customers as purchases are made. For those loyalty programs that have an annual membership fee, the Company recognizes the fee collected as other revenues over the term of the membership. For those loyalty programs that award points to customers based on their purchases, the Company records a portion of the original transaction proceeds as liabilities based on the number of reward points issued to customers and recognizes revenues when the customer redeems such points. Advances collected on long-term screen advertising, concession and other contracts are recorded as deferred revenues. In accordance with the terms of the agreements, the advances collected on such contracts are recognized during the period in which the Company satisfies the related performance obligations, which may differ from the period in which the advances are collected. These advances are recognized on either a straight-line basis over the term of the contracts or as the Company has met its performance obligations in accordance with the terms of the contracts. Accounts receivable as of March 31, 2019 included approximately $34,833 of receivables related to contracts with customers. The Company did not record any assets related to the costs to obtain or fulfill a contract with customers during the three months ended March 31, 2019. Disaggregation of Revenue The following table presents revenues for the three months ended March 31, 2019 and 2018, disaggregated based on major type of good or service and by reportable operating segment.
| Three Months Ended |
| March 31, 2019 |
| U.S. |  |  | International |  |  |  |  |
| Operating |  |  | Operating |  |  |  |  |
Major Goods/Services | Segment (1) |  |  | Segment |  |  | Consolidated |
Admissions revenues | $ | 308,839 |  |  | $ | 86,701 |  |  | $ | 395,540 |
Concession revenues |  | 199,386 |  |  |  | 51,938 |  |  |  | 251,324 |
Screen advertising and promotional revenues |  | 20,580 |  |  |  | 14,038 |  |  |  | 34,618 |
Other revenues |  | 26,011 |  |  |  | 7,230 |  |  |  | 33,241 |
Total revenues | $ | 554,816 |  |  | $ | 159,907 |  |  | $ | 714,723 |
| Three Months Ended |
| March 31, 2018 |
| U.S. |  |  | International |  |  |  |  |
| Operating |  |  | Operating |  |  |  |  |
Major Goods/Services | Segment (1) |  |  | Segment |  |  | Consolidated |
Admissions revenues | $ | 349,352 |  |  | $ | 103,272 |  |  | $ | 452,624 |
Concession revenues |  | 203,750 |  |  |  | 58,022 |  |  |  | 261,772 |
Screen advertising and promotional revenues |  | 18,179 |  |  |  | 14,269 |  |  |  | 32,448 |
Other revenues |  | 25,062 |  |  |  | 8,065 |  |  |  | 33,127 |
Total revenues | $ | 596,343 |  |  | $ | 183,628 |  |  | $ | 779,971 |
| (1) | U.S. segment revenues include eliminations of intercompany transactions with the international operating segment. See Note 16 for additional information on intercompany eliminations.
The following table presents revenues for the three months ended March 31, 2019, disaggregated based on timing of revenue recognition.
|  | Three Months Ended |
|  | March 31, 2019 |
|  | U.S. |  |  | International |  |  |  |  |
|  | Operating |  |  | Operating |  |  |  |  |
|  | Segment (1) |  |  | Segment |  |  | Consolidated |
Goods and services transferred at a point in time |  | $ | 532,183 |  |  | $ | 143,109 |  |  | $ | 675,292 |
Goods and services transferred over time |  |  | 22,633 |  |  |  | 16,798 |  |  |  | 39,431 |
Total |  | $ | 554,816 |  |  | $ | 159,907 |  |  | $ | 714,723 |
| (1) | U.S. segment revenues include eliminations of intercompany transactions with the international operating segment. See Note 16 for additional information on intercompany eliminations.
Deferred Revenues The following table presents changes in the Company’s deferred revenues for the three months ended March 31, 2019.
|  | Deferred Revenue - NCM |  |  | Other Deferred Revenues (1) |  |  | Total |
Balance at January 1, 2019 |  | $ | 287,349 |  |  | $ | 106,075 |  |  | $ | 393,424 |
Amounts recognized as accounts receivable |  |  | — |  |  |  | 5,907 |  |  |  | 5,907 |
Cash received from customers in advance |  |  | — |  |  |  | 40,899 |  |  |  | 40,899 |
Common units received from NCM (see Note 8) |  |  | 1,552 |  |  |  | — |  |  |  | 1,552 |
Revenue recognized during period |  |  | (3,957 | ) |  |  | (43,760 | ) |  |  | (47,717 | )
Foreign currency translation adjustments |  |  | — |  |  |  | (318 | ) |  |  | (318 | )
Balance at March 31, 2019 |  | $ | 284,944 |  |  | $ | 108,803 |  |  | $ | 393,747 |
| (1) | Includes liabilities associated with outstanding gift cards and SuperSavers, points or rebates outstanding under the Company’s loyalty and membership programs and revenues not yet recognized for screen advertising and other promotional activities. Classified as accounts payable and accrued expenses or other long-term liabilities on the condensed consolidated balance sheet.
The table below summarizes the aggregate amount of the transaction price allocated to performance obligations that are unsatisfied as of March 31, 2019 and when the Company expects to recognize this revenue.
|  | Twelve Months Ended March 31, |  |  |  |  |  |  |  |  |
Remaining Performance Obligations |  | 2020 |  |  | 2021 |  |  | 2022 |  |  | 2023 |  |  | 2024 |  |  | Thereafter |  |  | Total |
Deferred revenue - NCM |  | $ | 15,901 |  |  | $ | 15,917 |  |  | $ | 15,917 |  |  | $ | 15,917 |  |  | $ | 15,917 |  |  | $ | 205,375 |  |  | $ | 284,944 |
Deferred revenue - other |  |  | 97,421 |  |  |  | 11,036 |  |  |  | 200 |  |  |  | 146 |  |  |  | — |  |  |  | — |  |  |  | 108,803 |
Total |  | $ | 113,322 |  |  | $ | 26,953 |  |  | $ | 16,117 |  |  | $ | 16,063 |  |  | $ | 15,917 |  |  | $ | 205,375 |  |  | $ | 393,747 |
Significant Financing Component As discussed further in Note 8, in connection with the completion of the NCM, Inc. (“NCMI”) initial public offering, the Company amended and restated its ESA with NCM and received approximately $174,000 in cash consideration from NCM. The proceeds were recorded as deferred revenue and are being amortized over the term of the modified ESA, or through February 2037. In addition to the consideration received upon the ESA modification during 2007, the Company also receives consideration in the form of common units from NCM, at each annual common unit adjustment settlement, in exchange for exclusive access to the Company’s newly opened domestic screens under the ESA. See Note 8 for additional information regarding the common unit adjustment and related accounting. Due to the significant length of time between receiving the consideration from NCM and fulfillment of the related performance obligation, the ESA includes an implied significant financing component, as per the guidance in ASC Topic 606. As a result of the significant financing component on deferred revenue - NCM, the Company recognized incremental screen advertising revenue and an offsetting interest expense of $4,782 and $4,979 during the three months ended March 31, 2019 and 2018, respectively. The interest expense was calculated using the Company’s incremental borrowing rates at the time when the cash and each tranche of common units were received from NCM, which ranged from 5.5% to 8.0%.

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- Definition The entire disclosure of revenue from contract with customer to transfer good or service and to transfer nonfinancial asset. Includes, but is not limited to, disaggregation of revenue, credit loss recognized from contract with customer, judgment and change in judgment related to contract with customer, and asset recognized from cost incurred to obtain or fulfill contract with customer. Excludes insurance and lease contracts. + References Reference 1: http://fasb.org/us-gaap/role/ref/legacyRef -Publisher FASB -Name Accounting Standards Codification -Topic 606 -URI http://asc.fasb.org/topic&trid=49130388 Reference 2: http://fasb.org/us-gaap/role/ref/legacyRef -Publisher FASB -Name Accounting Standards Codification -Topic 235 -URI http://asc.fasb.org/topic&trid=2122369 + Details
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