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REVENUE RECOGNITION | 12 Months Ended
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Dec. 31, 2020
Revenue From Contract With Customer [Abstract] |
Revenue Recognition |
5. | REVENUE RECOGNITION
Revenue Recognition Policy The Company’s patrons have the option to purchase movie tickets well in advance of a movie showtime or right before the movie showtime, or at any point in between those two timeframes depending on when tickets are put on sale and seat availability. The Company recognizes such admissions revenues when the showtime for a purchased movie ticket has passed. Concession revenues are recognized when products are sold to the consumer or, if pre-ordered, after the associated pick-up date has passed. Other revenues primarily consist of screen advertising and screen rental revenues, promotional income, studio trailer placements and transactional fees. The Company sells gift cards and discount ticket vouchers, the proceeds from which are recorded as deferred revenues. Deferred revenues for gift cards and discount ticket vouchers are recognized when they are redeemed for movie tickets or concession items. The Company offers a subscription program in the U.S. whereby patrons can pay a monthly fee to receive a monthly credit for use towards a future movie ticket purchase. The Company records the monthly subscription program fees as deferred revenues and records admissions revenues when the showtime for a movie ticket purchased with a credit has passed. The Company has loyalty programs in the U.S. and many of its international locations that either have a prepaid annual membership fee or award points to customers as purchases are made. For those loyalty programs that have an annual membership fee, the Company recognizes the fee collected as other revenues on a straight-line basis over the term of the membership. For those loyalty programs that award points to customers based on their purchases, the Company records a portion of the original transaction proceeds as deferred revenues based on the number of reward points issued to customers and recognizes the deferred revenues when the customer redeems such points. The value of loyalty points issued is based on the estimated fair value of the rewards offered. The Company generally records breakage revenue on gift cards and discount ticket vouchers generally based on redemption activity and historical experience with unused balances. The Company records breakage revenue upon the expiration of loyalty points and subscription credits. Advances collected on concession and other contracts are deferred and recognized during the period in which the Company satisfies the related performance obligations, which may differ from the period in which the advances are collected. These advances are recognized on either a straight-line basis over the term of the contracts or as the Company meets its performance obligations in accordance with the terms of the contracts. Screen advertising and screen rental revenues for the U.S. operating segment primarily relate to the ESA with NCM and the Company’s agreement with its beverage concessionaire. Prior to September 17, 2019, such screen advertising was accounted for under ASC Topic 606, Revenue from Contracts with Customers, and effective upon the amendment of the ESA, NCM screen advertising was accounted for under ASC Topic 842. See table at Note 8 for screen advertising revenues recorded in other revenue under ASC Topic 606 prior to the amendment of the ESA and screen rental revenues recorded in other revenue under ASC Topic 842 subsequent to the amendment of the ESA. Accounts receivable included approximately $31,620 and $6,232 of receivables related to contracts with customers as of December 31, 2019 and 2020, respectively. The Company did not record any assets related to the costs to obtain or fulfill a contract with customers during the year ended December 31, 2020. Disaggregation of Revenue The following tables present revenues for the periods indicated, disaggregated based on major type of good or service and by reportable operating segment.
|  | Twelve Months Ended |
|  | December 31, 2020 |
|  | U.S. |  |  | International |  |  |  |  |
|  | Operating |  |  | Operating |  |  |  |  |
Major Goods/Services |  | Segment (1) |  |  | Segment |  |  | Consolidated |
Admissions revenues |  | $ | 291,636 |  |  | $ | 64,872 |  |  | $ | 356,508 |
Concession revenues |  |  | 189,561 |  |  |  | 41,485 |  |  |  | 231,046 |
Screen advertising, screen rental and promotional revenues |  |  | 46,199 |  |  |  | 16,332 |  |  |  | 62,531 |
Other revenues |  |  | 29,513 |  |  |  | 6,712 |  |  |  | 36,225 |
Total revenues |  | $ | 556,909 |  |  | $ | 129,401 |  |  | $ | 686,310 |
|  | Twelve Months Ended |
|  | December 31, 2019 |
|  | U.S. |  |  | International |  |  |  |  |
|  | Operating |  |  | Operating |  |  |  |  |
Major Goods/Services |  | Segment (1) |  |  | Segment |  |  | Consolidated |
Admissions revenues |  | $ | 1,431,790 |  |  | $ | 373,531 |  |  | $ | 1,805,321 |
Concession revenues |  |  | 936,241 |  |  |  | 224,842 |  |  |  | 1,161,083 |
Screen advertising, screen rental and promotional revenues |  |  | 128,839 |  |  |  | 35,888 |  |  |  | 164,727 |
Other revenues |  |  | 84,033 |  |  |  | 67,935 |  |  |  | 151,968 |
Total revenues |  | $ | 2,580,903 |  |  | $ | 702,196 |  |  | $ | 3,283,099 |
|  | Twelve Months Ended |
|  | December 31, 2018 |
|  | U.S. |  |  | International |  |  |  |  |
|  | Operating |  |  | Operating |  |  |  |  |
Major Goods/Services |  | Segment (1) |  |  | Segment |  |  | Consolidated |
Admissions revenues |  | $ | 1,461,151 |  |  | $ | 373,022 |  |  | $ | 1,834,173 |
Concession revenues |  |  | 892,391 |  |  |  | 216,402 |  |  |  | 1,108,793 |
Screen advertising, screen rental and promotional revenues |  |  | 78,591 |  |  |  | 61,269 |  |  |  | 139,860 |
Other revenues |  |  | 106,824 |  |  |  | 32,085 |  |  |  | 138,909 |
Total revenues |  | $ | 2,538,957 |  |  | $ | 682,778 |  |  | $ | 3,221,735 |
| (1) | U.S. segment revenues exclude intercompany transactions with the international operating segment. See Note 21 for additional information on intercompany eliminations.
The following tables present revenues for the periods indicated, disaggregated based on timing of revenue recognition (as discussed above).
|  | Twelve Months Ended |
|  | December 31, 2020 |
|  | U.S. |  |  | International |  |  |  |  |
|  | Operating |  |  | Operating |  |  |  |  |
|  | Segment (1) |  |  | Segment |  |  | Consolidated |
Goods and services transferred at a point in time |  | $ | 497,338 |  |  | $ | 109,997 |  |  | $ | 607,335 |
Goods and services transferred over time |  |  | 59,571 |  |  |  | 19,404 |  |  |  | 78,975 |
Total |  | $ | 556,909 |  |  | $ | 129,401 |  |  | $ | 686,310 |
|  | Twelve Months Ended |
|  | December 31, 2019 |
|  | U.S. |  |  | International |  |  |  |  |
|  | Operating |  |  | Operating |  |  |  |  |
|  | Segment (1) |  |  | Segment |  |  | Consolidated |
Goods and services transferred at a point in time |  | $ | 2,488,716 |  |  | $ | 621,785 |  |  | $ | 3,110,501 |
Goods and services transferred over time |  |  | 92,187 |  |  |  | 80,411 |  |  |  | 172,598 |
Total |  | $ | 2,580,903 |  |  | $ | 702,196 |  |  | $ | 3,283,099 |
|  | Twelve Months Ended |
|  | December 31, 2018 |
|  | U.S. |  |  | International |  |  |  |  |
|  | Operating |  |  | Operating |  |  |  |  |
|  | Segment (1) |  |  | Segment |  |  | Consolidated |
Goods and services transferred at a point in time |  | $ | 2,453,313 |  |  | $ | 608,347 |  |  | $ | 3,061,660 |
Goods and services transferred over time |  |  | 85,644 |  |  |  | 74,431 |  |  |  | 160,075 |
Total |  | $ | 2,538,957 |  |  | $ | 682,778 |  |  | $ | 3,221,735 |
| (1) | U.S. segment revenues exclude intercompany transactions with the international operating segment. See Note 21 for additional information on intercompany eliminations.
Screen Advertising Advances and Other Deferred Revenues The following table presents changes in the Company’s deferred revenues for the year ended December 31, 2020.
Deferred Revenues |  | NCM Screen Advertising Advances (1) |  |  | Other Deferred Revenues (2) |  |  | Total |
Balance at January 1, 2020 |  | $ | 348,354 |  |  | $ | 138,426 |  |  | $ | 486,780 |
Amounts recognized as accounts receivable |  |  | — |  |  |  | 2,915 |  |  |  | 2,915 |
Cash received from customers in advance |  |  | — |  |  |  | 56,772 |  |  |  | 56,772 |
Common units received from NCM (see Note 8) |  |  | 3,620 |  |  |  | — |  |  |  | 3,620 |
Interest accrued related to significant financing component |  |  | 23,595 |  |  |  | — |  |  |  | 23,595 |
Revenue recognized during period |  |  | (31,314 | ) |  |  | (57,625 | ) |  |  | (88,939 | )
Foreign currency translation adjustments |  |  | — |  |  |  | (1,658 | ) |  |  | (1,658 | )
Balance at December 31, 2020 |  | $ | 344,255 |  |  | $ | 138,830 |  |  | $ | 483,085 |
| (1) | See Significant Financing Component discussion below. See Note 8 for the maturity of balances as of December 31, 2020.
| (2) | Includes liabilities associated with outstanding gift cards and discount ticket vouchers, points or rebates outstanding under the Company’s loyalty and membership programs and revenues not yet recognized for screen advertising and other promotional activities. Amount is classified as accounts payable and accrued expenses or other long-term liabilities on the consolidated balance sheet.
The table below summarizes the aggregate amount of the transaction price allocated to performance obligations that are unsatisfied as of December 31, 2020 and when the Company expects to recognize this revenue.
|  | Twelve Months Ended December 31, |  |  |  |  |  |  |  |  |
Remaining Performance Obligations |  | 2021 |  |  | 2022 |  |  | 2023 |  | 2024 |  |  | 2025 |  |  | Thereafter |  |  | Total |
Deferred revenue - other |  | $ | 124,326 |  |  |  | 14,504 |  |  |  |  |  | — |  |  |  | — |  |  |  | — |  |  | $ | 138,830 |

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- Definition The entire disclosure of revenue from contract with customer to transfer good or service and to transfer nonfinancial asset. Includes, but is not limited to, disaggregation of revenue, credit loss recognized from contract with customer, judgment and change in judgment related to contract with customer, and asset recognized from cost incurred to obtain or fulfill contract with customer. Excludes insurance and lease contracts. + References Reference 1: http://www.xbrl.org/2003/role/disclosureRef -Publisher FASB -Name Accounting Standards Codification -Topic 606 -URI http://asc.fasb.org/topic&trid=49130388 Reference 2: http://www.xbrl.org/2003/role/disclosureRef -Publisher FASB -Name Accounting Standards Codification -Topic 606 -SubTopic 10 -Section 50 -Paragraph 10 -URI http://asc.fasb.org/extlink&oid=121604090&loc=SL49130551-203045 Reference 3: http://www.xbrl.org/2003/role/disclosureRef -Publisher FASB -Name Accounting Standards Codification -Topic 606 -SubTopic 10 -Section 50 -Paragraph 13 -Subparagraph (b)(2) -URI http://asc.fasb.org/extlink&oid=121604090&loc=SL49130556-203045 Reference 4: http://www.xbrl.org/2003/role/disclosureRef -Publisher FASB -Name Accounting Standards Codification -Topic 606 -SubTopic 10 -Section 50 -Paragraph 12 -Subparagraph (b) -URI http://asc.fasb.org/extlink&oid=121604090&loc=SL49130554-203045 Reference 5: http://www.xbrl.org/2003/role/disclosureRef -Publisher FASB -Name Accounting Standards Codification -Topic 606 -SubTopic 10 -Section 50 -Paragraph 9 -URI http://asc.fasb.org/extlink&oid=121604090&loc=SL49130550-203045 Reference 6: http://www.xbrl.org/2003/role/disclosureRef -Publisher FASB -Name Accounting Standards Codification -Topic 606 -SubTopic 10 -Section 50 -Paragraph 12 -Subparagraph (e) -URI http://asc.fasb.org/extlink&oid=121604090&loc=SL49130554-203045 Reference 7: http://www.xbrl.org/2003/role/disclosureRef -Publisher FASB -Name Accounting Standards Codification -Topic 606 -SubTopic 10 -Section 50 -Paragraph 12 -Subparagraph (a) -URI http://asc.fasb.org/extlink&oid=121604090&loc=SL49130554-203045 Reference 8: http://www.xbrl.org/2003/role/disclosureRef -Publisher FASB -Name Accounting Standards Codification -Topic 606 -SubTopic 10 -Section 50 -Paragraph 12 -Subparagraph (d) -URI http://asc.fasb.org/extlink&oid=121604090&loc=SL49130554-203045 Reference 9: http://www.xbrl.org/2003/role/disclosureRef -Publisher FASB -Name Accounting Standards Codification -Topic 606 -SubTopic 10 -Section 50 -Paragraph 15 -URI http://asc.fasb.org/extlink&oid=121604090&loc=SL49130558-203045 Reference 10: http://www.xbrl.org/2003/role/disclosureRef -Publisher FASB -Name Accounting Standards Codification -Topic 606 -SubTopic 10 -Section 50 -Paragraph 12 -Subparagraph (c) -URI http://asc.fasb.org/extlink&oid=121604090&loc=SL49130554-203045 + Details
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