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NET REVENUES - Significant changes to the contract liabilities balances (Details) - CNY (¥)
¥ in Thousands
12 Months Ended
Dec. 31, 2025
Dec. 31, 2024
Dec. 31, 2023
NET REVENUES      
Beginning balance ¥ 522,646 ¥ 341,907 ¥ 46,521
Revenue recognized that was included in unamortized upfront fees received from franchisees at the beginning of the year (68,790) (45,263) (5,394)
Increase for upfront fees associated with contracts that became effective during the year, net of amounts recognized as revenue during the year 17,735 164,398 161,121
Increase for payments received in advance of transferring control of goods to franchised stores and franchise related service fee, net of amounts recognized as revenue during the year 8,111 61,604 139,659
Ending balance ¥ 479,702 ¥ 522,646 ¥ 341,907