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Revenues (Tables)
9 Months Ended
Sep. 30, 2019
Revenue from Contract with Customer [Abstract]  
Disaggregation of Revenue

The following table summarizes revenues by source:
 
 
Three Months Ended
 
Nine Months Ended
 
 
September 30,
 
September 30,
(in millions)
 
2019
 
2018
 
2019
 
2018
Billboard:
 
 
 
 
 
 
 
 
Static displays
 
$
234.7

 
$
223.9

 
$
658.1

 
$
630.6

Digital displays
 
65.8

 
57.4

 
179.0

 
152.6

Other
 
11.5

 
9.3

 
31.7

 
27.1

Billboard revenues
 
312.0

 
290.6

 
868.8

 
810.3

Transit:
 
 
 
 
 
 
 
 
Static displays
 
94.1

 
87.0

 
270.2

 
238.8

Digital displays
 
27.6

 
15.2

 
72.6

 
39.9

Other
 
11.6

 
9.6

 
33.3

 
27.2

Total transit revenues
 
133.3

 
111.8

 
376.1

 
305.9

Sports marketing and other
 
17.2

 
11.8

 
49.2

 
37.6

Transit and other revenues
 
150.5

 
123.6

 
425.3

 
343.5

Total revenues
 
$
462.5

 
$
414.2

 
$
1,294.1

 
$
1,153.8


Revenue from External Customers by Geographic Areas
The following table summarizes revenues by geography:
 
 
Three Months Ended
 
Nine Months Ended
 
 
September 30,
 
September 30,
(in millions)
 
2019
 
2018
 
2019
 
2018
United States:
 
 
 
 
 
 
 
 
Billboard
 
$
292.8

 
$
271.3

 
$
814.1

 
$
760.1

Transit and other
 
129.9

 
108.4

 
366.6

 
296.7

Sports marketing and other
 
17.2

 
11.8

 
49.2

 
37.6

Total United States revenues
 
439.9

 
391.5

 
1,229.9

 
1,094.4

Canada
 
22.6

 
22.7

 
64.2

 
59.4

Total revenues
 
$
462.5

 
$
414.2

 
$
1,294.1

 
$
1,153.8