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Schedule II Valuation and Qualifying Accounts (Details) - USD ($)
$ in Thousands
12 Months Ended
Mar. 31, 2016
Mar. 31, 2015
Mar. 31, 2014
Reserves for Sales Returns and Allowances      
Movement in Valuation Allowances and Reserves [Roll Forward]      
Valuation allowances and reserves, balance at beginning of year $ 6,716 $ 7,395 $ 6,446
Amounts charged to expense 41,217 34,598 38,314
Deductions (40,085) (35,277) (37,365)
Other 975 0 0
Valuation allowances and reserves, balance at end of year 8,823 6,716 7,395
Reserves for Trade Promotions      
Movement in Valuation Allowances and Reserves [Roll Forward]      
Valuation allowances and reserves, balance at beginning of year 9,932 6,101 8,523
Amounts charged to expense 62,331 60,499 39,967
Deductions (62,409) (56,668) (42,389)
Other 2,787 0 0
Valuation allowances and reserves, balance at end of year 12,641 9,932 6,101
Reserves for Consumer Coupon Redemptions      
Movement in Valuation Allowances and Reserves [Roll Forward]      
Valuation allowances and reserves, balance at beginning of year 1,672 1,742 4,249
Amounts charged to expense 6,235 5,089 2,755
Deductions (5,637) (5,159) (5,262)
Other 2,053 0 0
Valuation allowances and reserves, balance at end of year 4,323 1,672 1,742
Allowance for Doubtful Accounts      
Movement in Valuation Allowances and Reserves [Roll Forward]      
Valuation allowances and reserves, balance at beginning of year 1,277 1,035 863
Amounts charged to expense (276) 340 134
Deductions (186) (98) (6)
Other 0 0 44
Valuation allowances and reserves, balance at end of year $ 815 $ 1,277 $ 1,035