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Schedule II Valuation and Qualifying Accounts (Details) - USD ($)
$ in Thousands
 12 Months Ended
Mar. 31, 2017
Mar. 31, 2016
Mar. 31, 2015
Reserves for sales returns and allowance      
Movement in Valuation Allowances and Reserves [Roll Forward]      
Valuation allowances and reserves, balance at beginning of year $ 8,823 $ 6,716 $ 7,395
Amounts charged to expense 41,173 41,217 34,598
Deductions (41,417) (40,085) (35,277)
Other 850 975 0
Valuation allowances and reserves, balance at end of year 9,429 8,823 6,716
Reserves for trade promotions      
Movement in Valuation Allowances and Reserves [Roll Forward]      
Valuation allowances and reserves, balance at beginning of year 12,641 9,932 6,101
Amounts charged to expense 69,475 62,331 60,499
Deductions (69,713) (62,409) (56,668)
Other 2,790 2,787 0
Valuation allowances and reserves, balance at end of year 15,193 12,641 9,932
Reserves for consumer coupon redemptions      
Movement in Valuation Allowances and Reserves [Roll Forward]      
Valuation allowances and reserves, balance at beginning of year 4,323 1,672 1,742
Amounts charged to expense 7,616 6,235 5,089
Deductions (7,745) (5,637) (5,159)
Other 420 2,053 0
Valuation allowances and reserves, balance at end of year 4,614 4,323 1,672
Allowance for doubtful accounts      
Movement in Valuation Allowances and Reserves [Roll Forward]      
Valuation allowances and reserves, balance at beginning of year 815 1,277 1,035
Amounts charged to expense 177 (276) 340
Deductions 360 (186) (98)
Other 0 0 0
Valuation allowances and reserves, balance at end of year 1,352 815 $ 1,277
Deferred tax valuation allowance      
Movement in Valuation Allowances and Reserves [Roll Forward]      
Valuation allowances and reserves, balance at beginning of year 0    
Amounts charged to expense 0    
Deductions 0    
Other 3,437    
Valuation allowances and reserves, balance at end of year $ 3,437 $ 0