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Schedule II Valuation and Qualifying Accounts (Details) - USD ($)
$ in Thousands
 12 Months Ended
Mar. 31, 2019
Mar. 31, 2018
Mar. 31, 2017
Reserves for sales returns and allowance      
SEC Schedule, 12-09, Movement in Valuation Allowances and Reserves [Roll Forward]      
Balance at Beginning of Year $ 8,813 $ 9,429 $ 8,823
Amounts Charged to Expense 56,276 62,953 41,173
Deductions (56,116) (63,569) (41,417)
Other 0 0 850
Balance at End of Year 8,973 8,813 9,429
Reserves for trade promotions      
SEC Schedule, 12-09, Movement in Valuation Allowances and Reserves [Roll Forward]      
Balance at Beginning of Year 11,435 15,193 12,641
Amounts Charged to Expense 90,844 78,669 69,475
Deductions (88,415) (82,427) (69,713)
Other 0 0 2,790
Balance at End of Year 15,491 11,435 15,193
Reserves for consumer coupon redemptions      
SEC Schedule, 12-09, Movement in Valuation Allowances and Reserves [Roll Forward]      
Balance at Beginning of Year 2,645 4,614 4,323
Amounts Charged to Expense 5,199 7,283 7,616
Deductions (6,669) (9,252) (7,745)
Other 0 0 420
Balance at End of Year 1,175 2,645 4,614
Allowance for doubtful accounts      
SEC Schedule, 12-09, Movement in Valuation Allowances and Reserves [Roll Forward]      
Balance at Beginning of Year 1,203 1,352 815
Amounts Charged to Expense 203 187 177
Deductions (147) (336) 360
Other 0 0 0
Balance at End of Year 1,259 1,203 1,352
Deferred tax valuation allowance      
SEC Schedule, 12-09, Movement in Valuation Allowances and Reserves [Roll Forward]      
Balance at Beginning of Year 609 3,437 0
Amounts Charged to Expense 2,627 0 0
Deductions 0 0 0
Other 0 (2,828) 3,437
Balance at End of Year 3,236 609 $ 3,437
ASC 606 | Reserves for trade promotions      
SEC Schedule, 12-09, Movement in Valuation Allowances and Reserves [Roll Forward]      
Balance at Beginning of Year $ 13,062    
Balance at End of Year   $ 13,062