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Schedule II Valuation and Qualifying Accounts (Details) - USD ($)
$ in Thousands
 12 Months Ended
Mar. 31, 2020
Mar. 31, 2019
Mar. 31, 2018
Reserves for sales returns and allowance      
SEC Schedule, 12-09, Movement in Valuation Allowances and Reserves [Roll Forward]      
Balance at Beginning of Year $ 8,973 $ 8,813 $ 9,429
Amounts Charged to Expense 57,505 56,276 62,953
  Deductions (50,669) (56,116) (63,569)
  Other 0 0 0
Balance at End of Year 15,809 8,973 8,813
Reserves for trade promotions      
SEC Schedule, 12-09, Movement in Valuation Allowances and Reserves [Roll Forward]      
Balance at Beginning of Year 15,491 11,435 15,193
Amounts Charged to Expense 88,502 90,844 78,669
  Deductions (85,604) (88,415) (82,427)
  Other 0 0 0
Balance at End of Year 18,389 15,491 11,435
Reserves for consumer coupon redemptions      
SEC Schedule, 12-09, Movement in Valuation Allowances and Reserves [Roll Forward]      
Balance at Beginning of Year 1,175 2,645 4,614
Amounts Charged to Expense 4,555 5,199 7,283
  Deductions (3,667) (6,669) (9,252)
  Other 0 0 0
Balance at End of Year 2,063 1,175 2,645
Allowance for doubtful accounts      
SEC Schedule, 12-09, Movement in Valuation Allowances and Reserves [Roll Forward]      
Balance at Beginning of Year 1,259 1,203 1,352
Amounts Charged to Expense 750 203 187
  Deductions (624) (147) (336)
  Other 0 0 0
Balance at End of Year 1,385 1,259 1,203
Deferred tax valuation allowance      
SEC Schedule, 12-09, Movement in Valuation Allowances and Reserves [Roll Forward]      
Balance at Beginning of Year 3,236 609 3,437
Amounts Charged to Expense 2,205 2,627 0
  Deductions 0 0 0
  Other 0 0 (2,828)
Balance at End of Year $ 5,441 3,236 609
ASC 606 | Reserves for trade promotions      
SEC Schedule, 12-09, Movement in Valuation Allowances and Reserves [Roll Forward]      
Balance at Beginning of Year   $ 13,062  
Balance at End of Year     $ 13,062