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Business Segments
12 Months Ended
Mar. 31, 2020
Segment Reporting [Abstract]  
Business Segments Business Segments
Segment information has been prepared in accordance with the Segment Reporting topic of FASB ASC 280. Our current reportable segments consist of (i) North American OTC Healthcare and (ii) International OTC Healthcare. We sold our Household Cleaning segment on July 2, 2018; see Note 2 for further information. We evaluate the performance of our operating segments and allocate resources to these segments based primarily on contribution margin, which we define as gross profit less advertising and promotional expenses.
  
The tables below summarize information about our operating and reportable segments.
 Year Ended March 31, 2020
(In thousands)North American OTC
Healthcare
International OTC
Healthcare
Household
Cleaning
Consolidated
Total segment revenues*$859,368  $103,642  $—  $963,010  
Cost of sales372,133  38,654  —  410,787  
Gross profit487,235  64,988  —  552,223  
Advertising and promotion127,972  19,222  —  147,194  
Contribution margin$359,263  $45,766  $—  405,029  
Other operating expenses  113,874  
Operating income  291,155  
*Intersegment revenues of $3.5 million were eliminated from the North American OTC Healthcare segment.


 Year Ended March 31, 2019
(In thousands)North American OTC
Healthcare
International OTC
Healthcare
Household
Cleaning
Consolidated
Total segment revenues*$862,446  $93,520  $19,811  $975,777  
Cost of sales364,533  39,080  16,588  420,201  
Gross profit497,913  54,440  3,223  555,576  
Advertising and promotion126,374  16,286  430  143,090  
Contribution margin$371,539  $38,154  $2,793  412,486  
Other operating expenses**344,983  
Operating income67,503  
* Intersegment revenues of $7.4 million were eliminated from the North American OTC Healthcare segment.
**Other operating expenses for the year ended March 31, 2019 includes a tradename impairment charge of $195.9 million and a goodwill impairment charge of $33.5 million.


 Year Ended March 31, 2018
(In thousands)North American OTC
Healthcare
International OTC
Healthcare
Household
Cleaning
Consolidated
Total segment revenues* $868,874  $91,658  $80,647  $1,041,179  
Cost of sales357,298  40,244  67,132  464,674  
Gross profit511,576  51,414  13,515  576,505  
Advertising and promotion129,058  16,267  1,961  147,286  
Contribution margin$382,518  $35,147  $11,554  429,219  
Other operating expenses**  213,745  
Operating income  215,474  
*Intersegment revenues of $7.7 million were eliminated from the North America OTC Healthcare segment.
**Other operating expenses for the year ended March 31, 2018 includes a tradename impairment charge of $99.9 million.
The tables below summarize information about our segment revenues from similar product groups.

Year Ended March 31, 2020
(In thousands)North American OTC
Healthcare
International OTC
Healthcare
Household
Cleaning
Consolidated
Analgesics$113,130  $877  $—  $114,007  
Cough & Cold87,601  23,505  —  111,106  
Women's Health239,330  12,221  —  251,551  
Gastrointestinal130,088  42,820  —  172,908  
Eye & Ear Care100,245  11,911  —  112,156  
Dermatologicals100,591  2,421  —  103,012  
Oral Care83,323  9,882  —  93,205  
Other OTC5,060   —  5,065  
Household Cleaning—  —  —  —  
Total segment revenues$859,368  $103,642  $—  $963,010  

Year Ended March 31, 2019
(In thousands)North American OTC
Healthcare
International OTC
Healthcare
Household
Cleaning
Consolidated
Analgesics$113,563  $615  $—  $114,178  
Cough & Cold83,168  19,955  —  103,123  
Women's Health244,927  13,552  —  258,479  
Gastrointestinal125,416  35,046  —  160,462  
Eye & Ear Care101,128  11,709  —  112,837  
Dermatologicals95,801  2,171  —  97,972  
Oral Care92,964  10,468  —  103,432  
Other OTC5,479   —  5,483  
Household Cleaning—  —  19,811  19,811  
Total segment revenues$862,446  $93,520  $19,811  $975,777  

Year Ended March 31, 2018
(In thousands)North American OTC
Healthcare
International OTC
Healthcare
Household
Cleaning
Consolidated
Analgesics$118,610  $807  $—  $119,417  
Cough & Cold93,537  18,310  —  111,847  
Women's Health247,244  12,140  —  259,384  
Gastrointestinal117,627  34,609  —  152,236  
Eye & Ear Care92,308  11,744  —  104,052  
Dermatologicals94,775  2,113  —  96,888  
Oral Care99,072  11,930  —  111,002  
Other OTC5,701   —  5,706  
Household Cleaning—  —  80,647  80,647  
Total segment revenues$868,874  $91,658  $80,647  $1,041,179  
Our total segment revenues by geographic area are as follows:
Year Ended March 31,
202020192018
United States$812,653  $837,049  $903,511  
Rest of world150,357  138,728  137,668  
Total$963,010  $975,777  $1,041,179  

Our consolidated goodwill and intangible assets have been allocated to the reportable segments as follows:


March 31, 2020
(In thousands)
North American OTC
Healthcare
International OTC
Healthcare
Consolidated
Goodwill$546,643  $28,536  $575,179  
Intangible assets 
Indefinite-lived2,195,617  69,714  2,265,331  
Finite-lived209,604  4,456  214,060  
Intangible assets, net$2,405,221  74,170  2,479,391  
Total$2,951,864  $102,706  $3,054,570  


March 31, 2019
(In thousands)
North American OTC
Healthcare
International OTC
Healthcare
Consolidated
Goodwill$547,393  $31,190  $578,583  
Intangible assets 
Indefinite-lived2,195,617  77,574  2,273,191  
Finite-lived228,743  5,276  234,019  
Intangible assets, net2,424,360  82,850  2,507,210  
Total$2,971,753  $114,040  $3,085,793  

Our goodwill and intangible assets by geographic area are as follows:
Year Ended March 31,
20202019
United States$2,951,864  $2,971,753  
Rest of world102,706  114,040  
Total$3,054,570  $3,085,793