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Schedule II Valuation and Qualifying Accounts (Details) - USD ($)
$ in Thousands
 12 Months Ended
Mar. 31, 2021
Mar. 31, 2020
Mar. 31, 2019
Reserves for sales returns and allowance      
SEC Schedule, 12-09, Movement in Valuation Allowances and Reserves [Roll Forward]      
Balance at Beginning of Year $ 15,809 $ 8,973 $ 8,813
Amounts Charged to Expense (Income) 46,195 57,505 56,276
  Deductions (49,841) (50,669) (56,116)
  Other 0 0 0
Balance at End of Year 12,163 15,809 8,973
Reserves for trade promotions      
SEC Schedule, 12-09, Movement in Valuation Allowances and Reserves [Roll Forward]      
Balance at Beginning of Year 18,389 15,491 13,062
Amounts Charged to Expense (Income) 83,479 88,502 90,844
  Deductions (83,446) (85,604) (88,415)
  Other 0 0 0
Balance at End of Year 18,422 18,389 15,491
Reserves for consumer coupon redemptions      
SEC Schedule, 12-09, Movement in Valuation Allowances and Reserves [Roll Forward]      
Balance at Beginning of Year 2,063 1,175 2,645
Amounts Charged to Expense (Income) 3,751 4,555 5,199
  Deductions (3,873) (3,667) (6,669)
  Other 0 0 0
Balance at End of Year 1,941 2,063 1,175
Allowance for doubtful accounts      
SEC Schedule, 12-09, Movement in Valuation Allowances and Reserves [Roll Forward]      
Balance at Beginning of Year 1,385 1,259 1,203
Amounts Charged to Expense (Income) 259 750 203
  Deductions (99) (624) (147)
  Other 0 0 0
Balance at End of Year 1,545 1,385 1,259
Deferred tax valuation allowance      
SEC Schedule, 12-09, Movement in Valuation Allowances and Reserves [Roll Forward]      
Balance at Beginning of Year 5,441 3,236 609
Amounts Charged to Expense (Income) (5,441) 2,205 2,627
  Deductions 0 0 0
  Other 0 0 0
Balance at End of Year $ 0 $ 5,441 $ 3,236