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Intangible assets, net (Summary of Group's Intangible Assets) (Details) ¥ in Thousands, $ in Thousands | Dec. 31, 2015 USD ($) | Dec. 31, 2015 CNY (¥) | Dec. 31, 2014 CNY (¥)
--- | --- | --- | ---
Intangible assets, net [Line Items] |  |  |
Gross carrying amount |  | ¥ 297,634 | ¥ 183,276
Less: accumulated amortization |  | (87,485) | (23,008)
Less: accumulated impairment |  | (63,712) | (6,234)
Intangible assets, net | $ 22,606 | 146,437 | 154,034
Brand names [Member] |  |  |
Intangible assets, net [Line Items] |  |  |
Gross carrying amount |  | 102,654 | 94,120
Less: accumulated amortization |  | (20,294) | (1,728)
Operating rights for licensed games [Member] |  |  |
Intangible assets, net [Line Items] |  |  |
Gross carrying amount |  | 46,879 | 11,721
Less: accumulated amortization |  | (15,010) | (4,249)
Software [Member] |  |  |
Intangible assets, net [Line Items] |  |  |
Gross carrying amount |  | 38,307 | 17,304
Less: accumulated amortization |  | (9,464) | ¥ (5,944)
Operating rights for game broadcasting [Member] |  |  |
Intangible assets, net [Line Items] |  |  |
Gross carrying amount |  | 35,071 |
Less: accumulated amortization |  | (23,278) |
Domain names [Member] |  |  |
Intangible assets, net [Line Items] |  |  |
Gross carrying amount |  | 25,902 | ¥ 24,686
Less: accumulated amortization |  | (6,249) | (4,278)
Technology [Member] |  |  |
Intangible assets, net [Line Items] |  |  |
Gross carrying amount |  | 17,621 | 17,145
Less: accumulated amortization |  | (7,712) | (6,035)
Others [Member] |  |  |
Intangible assets, net [Line Items] |  |  |
Gross carrying amount |  | 31,200 | 18,300
Less: accumulated amortization |  | ¥ (5,478) | ¥ (774)

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