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Principal accounting policies (Sales and Marketing Expenses, Share based Compensation, Statutory Reserves, Dividends and Segment Reporting - Narrative) (Details)
¥ in Thousands
12 Months Ended
Dec. 31, 2015
CNY (¥)
item
Dec. 31, 2014
CNY (¥)
Dec. 31, 2013
CNY (¥)
Sales and marketing expenses      
Advertising and market promotion expenses ¥ 253,210 ¥ 76,192 ¥ 8,054
Employee social security and welfare benefits      
Employee social security and welfare benefits ¥ 171,349 ¥ 115,012 ¥ 68,334
Statutory reserves [Line Item]      
Minimum percentage appropriation to general reserve fund required 10.00%    
Reserve level threshold for mandatory appropriation requirement (as a percent) 50.00%    
Minimum percentage appropriation to statutory surplus fund required 10.00%    
Surplus fund threshold for mandatory appropriation requirement (as a percent) 50.00%    
Amount appropriated to statutory reserves
Dividends      
Dividends declared ¥ 0 ¥ 0 ¥ 0
Segment reporting      
Number of operating segments | item 1    
Statutory reserves [Member]      
Statutory reserves [Line Item]      
Amount appropriated to statutory reserves ¥ 38 ¥ 15,812 ¥ 40,657