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Certain risks and concentration (Schedule of Consolidated Financial Information of Group's VIEs and VIE's Subsidiary Excluding Inter Company Items With Group's Subsidiaries Included in Accompanying Consolidated Financial Statements) (Details)
¥ in Thousands, $ in Thousands
 12 Months Ended
Dec. 31, 2015
USD ($)
Dec. 31, 2015
CNY (¥)
Dec. 31, 2014
CNY (¥)
Dec. 31, 2013
CNY (¥)
Dec. 31, 2015
CNY (¥)
Dec. 31, 2014
USD ($)
Dec. 31, 2014
CNY (¥)
Dec. 31, 2012
CNY (¥)
Current assets                
Cash and cash equivalents $ 143,403     ¥ 729,598 ¥ 928,934 $ 73,331 ¥ 475,028 ¥ 504,702
Short-term deposits 292,529       1,894,946   4,214,576  
Restricted short-term deposits 60,085       389,221   100,000  
Accounts receivable, net 20,432       132,353   257,436  
Inventory 2,221       14,385   1,445  
Amounts due from related parties 818       5,297   61,073  
Prepayments and other current assets 22,822       147,823   204,139  
Deferred tax assets 18,049       116,921   111,436  
Total current assets 560,359       3,629,880   5,425,133  
Non-current assets                
Deferred tax assets 519       3,363   1,392  
Investments 87,616       567,557   186,654  
Property and equipment, net 130,206       843,449   234,228  
Intangible assets, net 22,606       146,437   154,034  
Goodwill 23,409     1,577 151,638   300,382  
Other non-current assets 306,541       1,985,714   560,971  
Total non-current assets 570,897       3,698,158   1,437,661  
Total assets 1,131,256       7,328,038   6,862,794  
Current liabilities                
Accounts payable 20,041       129,819   101,525  
Deferred revenue 59,480       385,300   356,150  
Advances from customers 8,504       55,086   34,127  
Income taxes payable 16,580       107,403   89,161  
Accrued liabilities and other current liabilities 105,266       681,889   478,703  
Amounts due to related parties 3,847       24,917   30,892  
Total current liabilities $ 213,718       ¥ 1,384,414   1,090,558  
Non-current liabilities                
Long-term payable         183,000  
Deferred revenue $ 3,204       ¥ 20,752   24,383  
Deferred tax liabilities 2,596       16,817   26,709  
Total non-current liabilities 406,770       2,634,972   2,682,072  
Total liabilities 620,488       4,019,386   3,772,630  
Net income 159,506 ¥ 1,033,243 ¥ 1,064,472 477,727        
Net cash provided by operating activities 281,493 1,823,442 1,301,351 891,173        
Net cash used in investing activities (161,787) (1,048,022) (3,954,055) (659,603)        
Net increase / (decrease) in cash and cash equivalents $ 67,660 438,277 (249,942) 225,883        
Variable interest entity [Member]                
Current assets                
Cash and cash equivalents         403,722   305,405  
Short-term deposits         250,000   1,002,020  
Restricted short-term deposits         110,000   100,000  
Accounts receivable, net         127,365   243,529  
Inventory         14,385   1,445  
Amounts due from related parties         5,164   43,816  
Prepayments and other current assets         117,536   113,939  
Deferred tax assets         87,492   85,004  
Total current assets         1,115,664   1,895,158  
Non-current assets                
Deferred tax assets         3,363   1,392  
Investments         285,292   63,220  
Property and equipment, net         292,340   227,372  
Intangible assets, net         110,214   133,888  
Goodwill         136,066   298,802  
Other non-current assets         1,932,356   31,520  
Total non-current assets         2,759,631   756,194  
Total assets         3,875,295   2,651,352  
Current liabilities                
Accounts payable         108,500   101,160  
Deferred revenue         385,300   354,987  
Advances from customers         45,189   25,897  
Income taxes payable         80,978   65,162  
Accrued liabilities and other current liabilities         579,760   357,464  
Amounts due to related parties         23,684   30,892  
Total current liabilities         ¥ 1,223,411   935,562  
Non-current liabilities                
Long-term payable           183,000  
Deferred revenue         ¥ 20,752   24,383  
Deferred tax liabilities         12,592   26,709  
Total non-current liabilities         33,344   234,092  
Total liabilities         ¥ 1,256,755   ¥ 1,169,654  
Net revenues   5,821,305 3,543,994 1,669,852        
Net income   1,267,111 1,136,570 486,095        
Net cash provided by operating activities   2,164,953 1,313,521 845,198        
Net cash used in investing activities   (2,251,207) ¥ (994,574) ¥ (592,390)        
Net cash provided by financing activities   704,298        
Net increase / (decrease) in cash and cash equivalents   ¥ 618,044 ¥ 318,947 ¥ 252,808