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Intangible assets, net (Summary of Group's Intangible Assets) (Details)
¥ in Thousands, $ in Thousands
Dec. 31, 2015
USD ($)
Dec. 31, 2015
CNY (¥)
Dec. 31, 2014
CNY (¥)
Intangible assets, net [Line Items]      
Gross carrying amount   ¥ 297,634 ¥ 183,276
Less: accumulated amortization   (87,485) (23,008)
Less: accumulated impairment   (63,712) (6,234)
Intangible assets, net $ 22,606 146,437 154,034
Brand names [Member]      
Intangible assets, net [Line Items]      
Gross carrying amount   102,654 94,120
Less: accumulated amortization   (20,294) (1,728)
Operating rights for licensed games [Member]      
Intangible assets, net [Line Items]      
Gross carrying amount   46,879 11,721
Less: accumulated amortization   (15,010) (4,249)
Software [Member]      
Intangible assets, net [Line Items]      
Gross carrying amount   38,307 17,304
Less: accumulated amortization   (9,464) ¥ (5,944)
Operating rights for game broadcasting [Member]      
Intangible assets, net [Line Items]      
Gross carrying amount   35,071
Less: accumulated amortization   (23,278)
Domain names [Member]      
Intangible assets, net [Line Items]      
Gross carrying amount   25,902 ¥ 24,686
Less: accumulated amortization   (6,249) (4,278)
Technology [Member]      
Intangible assets, net [Line Items]      
Gross carrying amount   17,621 17,145
Less: accumulated amortization   (7,712) (6,035)
Others [Member]      
Intangible assets, net [Line Items]      
Gross carrying amount   31,200 18,300
Less: accumulated amortization   ¥ (5,478) ¥ (774)