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Income tax (Schedule of Reconciliation of Total Tax Expense Computed by Applying Respective Statutory Income Tax Rate to Pre-tax Income) (Details) - ¥ / shares
12 Months Ended
Dec. 31, 2018
Dec. 31, 2017
Dec. 31, 2016
PRC Statutory income tax rate (as a percent) (25.00%) (25.00%) (25.00%)
Effect of tax holiday and preferential tax rate benefit (as a percent) 16.50% 13.20% 11.60%
Effect of different tax rates available to different jurisdictions (as a percent) (10.10%) (0.30%) (1.70%)
Permanent differences (as a percent) [1] (3.50%) (1.80%) (1.10%)
Change in valuation allowance (as a percent) (1.60%) (2.30%) (1.50%)
Effect of Super Deduction available to the Group (as a percent) 4.90% 1.80% 2.00%
Effective income tax rate (as a percent) (18.80%) (14.40%) (15.70%)
Per share effect of tax holiday (RMB) ¥ 0.27 ¥ 0.24 ¥ 0.18
ADS [Member]      
Per share effect of tax holiday (RMB) ¥ 5.35 ¥ 4.71 ¥ 3.52
[1] Permanent differences mainly arise from expenses not deductible for tax purposes including primarily share-based compensation costs and expenses incurred by subsidiaries and VIEs.