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Summary of Significant Accounting Policies, Revenue Recognition (Q3) (Details)
$ in Thousands
3 Months Ended 5 Months Ended 7 Months Ended 9 Months Ended 12 Months Ended
Sep. 30, 2022
USD ($)
Store
Sep. 30, 2021
USD ($)
Jun. 10, 2020
USD ($)
Dec. 31, 2020
USD ($)
Sep. 30, 2022
USD ($)
Store
Sep. 30, 2021
USD ($)
Dec. 31, 2021
USD ($)
Store
Dec. 31, 2019
USD ($)
Account Receivables, Net of Allowance for Doubtful Accounts [Abstract]                
Number of mobile app stores | Store 2       2   2  
Accounts receivable balances, net of allowances $ 18,433     $ 11,833 $ 18,433   $ 17,885 $ 11,261
Contract Liabilities [Abstract]                
Deferred revenue 18,732     13,530 18,732   20,077 14,102
Deferred revenue recognized 2,406 $ 1,823 $ 11,448 4,014 18,848 $ 13,978 13,530 10,690
Disaggregation of Revenue [Abstract]                
Revenue 50,402 38,249 43,385 61,078 140,487 100,812 145,833 108,698
United States [Member]                
Disaggregation of Revenue [Abstract]                
Revenue 31,127 23,531 24,921 34,987 87,876 63,533 93,628 68,776
United Kingdom [Member]                
Disaggregation of Revenue [Abstract]                
Revenue 3,752 3,127 3,894 5,366 10,457 7,753 10,704 8,940
Rest of the World [Member]                
Disaggregation of Revenue [Abstract]                
Revenue 15,523 11,591 14,570 20,725 $ 42,154 29,526 $ 41,501 30,982
Minimum [Member]                
Contract Liabilities [Abstract]                
Performance obligation period         1 month   1 month  
Maximum [Member]                
Contract Liabilities [Abstract]                
Performance obligation period         12 months   12 months  
Direct Revenue [Member]                
Disaggregation of Revenue [Abstract]                
Revenue 43,209 30,537 39,840 49,268 $ 118,364 80,733 $ 116,031 84,000
Indirect Revenue [Member]                
Disaggregation of Revenue [Abstract]                
Revenue $ 7,193 $ 7,712 $ 3,545 $ 11,810 $ 22,123 $ 20,079 $ 29,802 $ 24,698