<SEC-DOCUMENT>0001209191-12-023053.txt : 20120413
<SEC-HEADER>0001209191-12-023053.hdr.sgml : 20120413
<ACCEPTANCE-DATETIME>20120413173712
ACCESSION NUMBER:		0001209191-12-023053
CONFORMED SUBMISSION TYPE:	3
PUBLIC DOCUMENT COUNT:		1
CONFORMED PERIOD OF REPORT:	20120319
FILED AS OF DATE:		20120413
DATE AS OF CHANGE:		20120413

REPORTING-OWNER:	

	OWNER DATA:	
		COMPANY CONFORMED NAME:			Hoyer Thomas
		CENTRAL INDEX KEY:			0001385097

	FILING VALUES:
		FORM TYPE:		3
		SEC ACT:		1934 Act
		SEC FILE NUMBER:	001-10466
		FILM NUMBER:		12759507

	MAIL ADDRESS:	
		STREET 1:		490 VILLAUME AVENUE
		CITY:			SOUTH ST. PAUL
		STATE:			MN
		ZIP:			55075

ISSUER:		

	COMPANY DATA:	
		COMPANY CONFORMED NAME:			ST JOE CO
		CENTRAL INDEX KEY:			0000745308
		STANDARD INDUSTRIAL CLASSIFICATION:	LAND SUBDIVIDERS & DEVELOPERS (NO CEMETERIES) [6552]
		IRS NUMBER:				590432511
		STATE OF INCORPORATION:			FL
		FISCAL YEAR END:			1231

	BUSINESS ADDRESS:	
		STREET 1:		133 SOUTH WATERSOUND PARKWAY
		CITY:			WATERSOUND
		STATE:			FL
		ZIP:			32413
		BUSINESS PHONE:		850-231-6482

	MAIL ADDRESS:	
		STREET 1:		133 SOUTH WATERSOUND PARKWAY
		CITY:			WATERSOUND
		STATE:			FL
		ZIP:			32413

	FORMER COMPANY:	
		FORMER CONFORMED NAME:	ST JOE CORP
		DATE OF NAME CHANGE:	19980430

	FORMER COMPANY:	
		FORMER CONFORMED NAME:	ST JOE PAPER CO
		DATE OF NAME CHANGE:	19920703
</SEC-HEADER>
<DOCUMENT>
<TYPE>3
<SEQUENCE>1
<FILENAME>doc3.xml
<DESCRIPTION>FORM 3 SUBMISSION
<TEXT>
<XML>
<?xml version="1.0"?>
<ownershipDocument>

    <schemaVersion>X0205</schemaVersion>

    <documentType>3</documentType>

    <periodOfReport>2012-03-19</periodOfReport>

    <noSecuritiesOwned>1</noSecuritiesOwned>

    <issuer>
        <issuerCik>0000745308</issuerCik>
        <issuerName>ST JOE CO</issuerName>
        <issuerTradingSymbol>JOE</issuerTradingSymbol>
    </issuer>

    <reportingOwner>
        <reportingOwnerId>
            <rptOwnerCik>0001385097</rptOwnerCik>
            <rptOwnerName>Hoyer Thomas</rptOwnerName>
        </reportingOwnerId>
        <reportingOwnerAddress>
            <rptOwnerStreet1>133 S WATERSOUND PARKWAY</rptOwnerStreet1>
            <rptOwnerStreet2></rptOwnerStreet2>
            <rptOwnerCity>WATERSOUND</rptOwnerCity>
            <rptOwnerState>FL</rptOwnerState>
            <rptOwnerZipCode>32413</rptOwnerZipCode>
            <rptOwnerStateDescription></rptOwnerStateDescription>
        </reportingOwnerAddress>
        <reportingOwnerRelationship>
            <isDirector>0</isDirector>
            <isOfficer>1</isOfficer>
            <isTenPercentOwner>0</isTenPercentOwner>
            <isOther>0</isOther>
            <officerTitle>Chief Financial Officer</officerTitle>
        </reportingOwnerRelationship>
    </reportingOwner>

    <footnotes></footnotes>

    <remarks>The Reporting Person does not own any securities of the Issuer at the time of the filing of this Form 3.</remarks>

    <ownerSignature>
        <signatureName>/s/ Thomas Hoyer</signatureName>
        <signatureDate>2012-04-13</signatureDate>
    </ownerSignature>
</ownershipDocument>
</XML>
</TEXT>
</DOCUMENT>
</SEC-DOCUMENT>
