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UNITED STATES
SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549

| FORM 10-Q |

☒ | QUARTERLY REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934
For the quarterly period ended March 31, 2025
OR
☐ | TRANSITION REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934
For the transition period from_______to_______

—————————————————————
Commission file number 000-23939
—————————————————————
COLUMBIA SPORTSWEAR COMPANY
(Exact name of registrant as specified in its charter)

Oregon |  | 93-0498284
(State or other jurisdiction of incorporation or organization) |  | (IRS Employer Identification Number)
14375 Northwest Science Park Drive, Portland Oregon 97229
(Address of principal executive offices and zip code)
| (503) 985-4000 |
| (Registrant's telephone number, including area code) |

Securities registered pursuant to Section 12(b) of the Act:
Title of each class | Trading Symbol(s) | Name of each exchange on which registered
Common Stock | COLM | The NASDAQ Global Select Market

Indicate by check mark whether the registrant (1) has filed all reports required to be filed by Section 13 or 15(d) of the Securities Exchange Act of 1934 during the preceding 12 months (or for such shorter period that the registrant was required to file such reports), and (2) has been subject to such filing requirements for the past 90 days. | Yes | ☒ | No | ☐
Indicate by check mark whether the registrant has submitted electronically every Interactive Data File required to be submitted pursuant to Rule 405 of Regulation S-T during the preceding 12 months (or for such shorter period that the registrant was required to submit such files). | Yes | ☒ | No | ☐
Indicate by check mark whether the registrant is a large accelerated filer, an accelerated filer, a non-accelerated filer, a smaller reporting company, or an emerging growth company. See the definitions of "large accelerated filer," "accelerated filer," "smaller reporting company," and "emerging growth company" in Rule 12b-2 of the Exchange Act.
| Large Accelerated Filer | ☒ | Accelerated filer | ☐ |  |  |  |  |
| Non-accelerated filer | ☐ | Smaller reporting company | ☐ |  |  |  |  |
|  |  | Emerging growth company | ☐ |  |  |  |  |
If an emerging growth company, indicate by check mark if the registrant has elected not to use the extended transition period for complying with any new or revised financial accounting standards provided pursuant to Section 13(a) of the Exchange Act. | ☐
Indicate by check mark whether the registrant is a shell company (as defined in Rule 12b-2 of the Exchange Act). | Yes | ☐ | No | ☒
The number of shares outstanding of the registrant's common stock on April 25, 2025 was 54,743,898.

TABLE OF CONTENTS

|  | Page
SPECIAL NOTE REGARDING FORWARD-LOOKING STATEMENTS |
PART I — FINANCIAL INFORMATION
Item 1. | Financial Statements | 1
| Condensed Consolidated Balance Sheets (Unaudited) | 1
| Condensed Consolidated Statements of Operations (Unaudited) | 2
| Condensed Consolidated Statements of Comprehensive Income (Unaudited) | 3
| Condensed Consolidated Statements of Cash Flows (Unaudited) | 4
| Condensed Consolidated Statements of Equity (Unaudited) | 5
| Notes to Condensed Consolidated Financial Statements (Unaudited) | 6
Item 2. | Management's Discussion and Analysis of Financial Condition and Results of Operations | 20
Item 3. | Quantitative and Qualitative Disclosures About Market Risk | 30
Item 4. | Controls and Procedures | 30
PART II — OTHER INFORMATION
Item 1. | Legal Proceedings | 31
Item 1A. | Risk Factors | 31
Item 2. | Unregistered Sales of Equity Securities and Use of Proceeds | 42
Item 5. | Other Information | 43
Item 6. | Exhibits | 43
| Signatures | 44

COLUMBIA SPORTSWEAR COMPANY | Q1 2025 FORM 10-Q

Table of Contents |  |

SPECIAL NOTE REGARDING FORWARD-LOOKING STATEMENTS

This Quarterly Report on Form 10-Q contains forward-looking statements within the meaning of federal securities laws. Forward-looking statements often use words such as "will", "anticipate", "estimate", "expect", "should", "may", "believe" and other words and terms of similar meaning or reference future dates. Forward-looking statements include any statements related to our expectations regarding the effectiveness of our investments, future performance or market position, manufacturing locations of our inventory, inventory mix, the continued licensing of certain of our proprietary rights, consumer and customer spending and preferences, the performance of our international businesses, tariffs, international trade policy and the economic and geopolitical environment, consumer and customer behaviors and expectations and our ability to serve and retain existing, value-oriented consumers while attracting new consumers, the impact of new Columbia branded stores, the effect of our pricing, promotional and segmentation strategies, the impact of seasonal trends, risk management strategies, the performance and expected benefits of our Profit Improvement Program and the Columbia brand ACCELERATE Growth Strategy, capital expenditures, and our short and long-term cash needs and our ability to meet those needs.
These forward-looking statements, and others we make from time to time expressed in good faith, are believed to have a reasonable basis; however, each forward-looking statement involves risks and uncertainties. Many factors may cause actual results to differ materially from projected results in forward-looking statements, including the risks described in Part II, Item 1A of this Quarterly Report on Form 10-Q. Forward-looking statements are inherently less reliable than historical information. Except as required by law, we do not undertake any duty to update forward-looking statements after the date they are made or to conform them to actual results or to changes in circumstances or to reflect changes in events, circumstances or expectations. New factors emerge from time to time and it is not possible for us to predict or assess the effects of all such factors or the extent to which any factor, or combination of factors, may cause results to differ materially from those contained in any forward-looking statement.
COLUMBIA SPORTSWEAR COMPANY | Q1 2025 FORM 10-Q | i

Table of Contents |  |

PART I — FINANCIAL INFORMATION

ITEM 1. | FINANCIAL STATEMENTS

CONDENSED CONSOLIDATED BALANCE SHEETS (Unaudited)

|  | As of
(in thousands) |  | March 31, 2025 |  | December 31, 2024 |  | March 31, 2024
ASSETS |  |  |  |  |  |
Current Assets: |  |  |  |  |  |
Cash and cash equivalents |  | $ | 323,339 |  |  | $ | 531,869 |  |  | $ | 418,462 |
Short-term investments |  | 335,076 |  |  | 283,608 |  |  | 369,270 |
Accounts receivable, net of allowance of $3,890, $4,789 and $6,260, respectively |  | 387,850 |  |  | 417,539 |  |  | 366,375 |
Inventories |  | 623,700 |  |  | 690,515 |  |  | 607,373 |
Prepaid expenses and other current assets |  | 71,371 |  |  | 85,051 |  |  | 84,738 |
Total current assets |  | 1,741,336 |  |  | 2,008,582 |  |  | 1,846,218 |
Property, plant and equipment, net of accumulated depreciation of $725,867, $709,785 and $681,497 respectively |  | 282,605 |  |  | 282,908 |  |  | 277,947 |
Operating lease right-of-use assets |  | 408,048 |  |  | 399,669 |  |  | 361,103 |
Intangible assets, net |  | 79,221 |  |  | 79,221 |  |  | 79,496 |
Goodwill |  | 26,694 |  |  | 26,694 |  |  | 26,694 |
Deferred income taxes |  | 104,747 |  |  | 104,203 |  |  | 100,162 |
Other non-current assets |  | 64,764 |  |  | 73,988 |  |  | 70,611 |
Total assets |  | $ | 2,707,415 |  |  | $ | 2,975,265 |  |  | $ | 2,762,231 |
LIABILITIES AND EQUITY |  |  |  |  |  |
Current Liabilities: |  |  |  |  |  |
Accounts payable |  | $ | 268,504 |  |  | $ | 385,695 |  |  | $ | 150,131 |
Accrued liabilities |  | 205,328 |  |  | 273,330 |  |  | 216,903 |
Operating lease liabilities |  | 76,314 |  |  | 75,857 |  |  | 71,550 |
Income taxes payable |  | 8,637 |  |  | 31,663 |  |  | 8,722 |
Total current liabilities |  | 558,783 |  |  | 766,545 |  |  | 447,306 |
Non-current operating lease liabilities |  | 380,562 |  |  | 373,328 |  |  | 340,310 |
Income taxes payable |  | 14,052 |  |  | 13,176 |  |  | 26,262 |
Deferred income taxes |  | 320 |  |  | 310 |  |  | — |
Other long-term liabilities |  | 43,931 |  |  | 41,867 |  |  | 38,910 |
Total liabilities |  | 997,648 |  |  | 1,195,226 |  |  | 852,788 |
Commitments and contingencies (Note 8) |  |  |  |  |  |
Shareholders' Equity: |  |  |  |  |  |
Preferred stock; 10,000 shares authorized; none issued and outstanding |  | — |  |  | — |  |  | — |
Common stock (no par value); 250,000 shares authorized; 55,169, 56,245 and 59,473 issued outstanding, respectively |  | — |  |  | — |  |  | — |
Retained earnings |  | 1,771,218 |  |  | 1,843,261 |  |  | 1,960,634 |
Accumulated other comprehensive loss |  | (61,451) |  |  | (63,222) |  |  | (51,191) |
Total shareholders' equity |  | 1,709,767 |  |  | 1,780,039 |  |  | 1,909,443 |
Total liabilities and shareholders' equity |  | $ | 2,707,415 |  |  | $ | 2,975,265 |  |  | $ | 2,762,231 |

See accompanying notes to unaudited condensed consolidated financial statements.
COLUMBIA SPORTSWEAR COMPANY | Q1 2025 FORM 10-Q | 1

Table of Contents Notes to unaudited Condensed Consolidated Financial Statements |  |

CONDENSED CONSOLIDATED STATEMENTS OF OPERATIONS (Unaudited)

|  |  |  | Three Months Ended March 31,
(in thousands, except per share amounts) |  |  |  |  |  | 2025 |  | 2024 |  |
Net sales |  |  |  |  |  | $ | 778,452 |  |  | $ | 769,982 |  |  |
Cost of sales |  |  |  |  |  | 382,395 |  |  | 380,423 |  |  |
Gross profit |  |  |  |  |  | 396,057 |  |  | 389,559 |  |  |
Selling, general and administrative expenses |  |  |  |  |  | 354,471 |  |  | 349,270 |  |  |
Net licensing income |  |  |  |  |  | 4,922 |  |  | 4,392 |  |  |
Operating income |  |  |  |  |  | 46,508 |  |  | 44,681 |  |  |
Interest income, net |  |  |  |  |  | 6,817 |  |  | 9,197 |  |  |
Other non-operating income, net |  |  |  |  |  | 1,551 |  |  | 271 |  |  |
Income before income tax |  |  |  |  |  | 54,876 |  |  | 54,149 |  |  |
Income tax expense |  |  |  |  |  | 12,628 |  |  | 11,849 |  |  |
Net income |  |  |  |  |  | $ | 42,248 |  |  | $ | 42,300 |  |  |
Earnings per share: |  |  |  |  |  |  |  |  |  |
Basic |  |  |  |  |  | $ | 0.76 |  |  | $ | 0.71 |  |  |
Diluted |  |  |  |  |  | $ | 0.75 |  |  | $ | 0.71 |  |  |
Weighted average shares outstanding: |  |  |  |  |  |  |  |  |  |
Basic |  |  |  |  |  | 55,734 |  | 59,823 |  |
Diluted |  |  |  |  |  | 55,983 |  | 59,998 |  |

See accompanying notes to unaudited condensed consolidated financial statements.
COLUMBIA SPORTSWEAR COMPANY | Q1 2025 FORM 10-Q | 2

Table of Contents Notes to unaudited Condensed Consolidated Financial Statements |  |

CONDENSED CONSOLIDATED STATEMENTS OF COMPREHENSIVE INCOME (Unaudited)

|  |  |  | Three Months Ended March 31,
(in thousands) |  |  |  |  |  | 2025 |  | 2024 |  |
Net income |  |  |  |  |  | $ | 42,248 |  |  | $ | 42,300 |  |  |
Other comprehensive income (loss): |  |  |  |  |  |  |  |  |  |
Change in available-for-sale securities (net of tax effect of $26 and $46, respectively) |  |  |  |  |  | (84) |  |  | (145) |  |  |
Change in derivative transactions (net of tax effects of $2,983 and $(3,435), respectively) |  |  |  |  |  | (7,958) |  |  | 9,777 |  |  |
Foreign currency translation adjustments (net of tax effects of $(223) and $187, respectively) |  |  |  |  |  | 9,813 |  |  | (14,987) |  |  |
Other comprehensive income (loss) |  |  |  |  |  | 1,771 |  |  | (5,355) |  |  |
Comprehensive income |  |  |  |  |  | $ | 44,019 |  |  | $ | 36,945 |  |  |

See accompanying notes to unaudited condensed consolidated financial statements.
COLUMBIA SPORTSWEAR COMPANY | Q1 2025 FORM 10-Q | 3

Table of Contents Notes to unaudited Condensed Consolidated Financial Statements |  |

CONDENSED CONSOLIDATED STATEMENTS OF CASH FLOWS (Unaudited)

|  | Three Months Ended March 31,
(in thousands) |  | 2025 |  |  |  | 2024
Cash flows from operating activities: |  |  |  |  |  |
Net income |  | $ | 42,248 |  |  |  |  | $ | 42,300 |
Adjustments to reconcile net income to net cash provided by (used in) operating activities: |  |  |  |  |  |
Depreciation and amortization |  | 13,465 |  |  |  |  | 15,070 |
Non-cash lease expense |  | 20,921 |  |  |  |  | 18,603 |
Provision for uncollectible accounts receivable |  | 763 |  |  |  |  | 1,033 |
Deferred income taxes |  | 2,658 |  |  |  |  | 1,232 |
Share-based compensation |  | 5,224 |  |  |  |  | 5,644 |
Other, net |  | (2,385) |  |  |  |  | (4,198) |
Changes in operating assets and liabilities: |  |  |  |  |  |
Accounts receivable |  | 33,254 |  |  |  |  | 50,409 |
Inventories |  | 71,634 |  |  |  |  | 131,721 |
Prepaid expenses and other current assets |  | 7,868 |  |  |  |  | (511) |
Other assets |  | 4,252 |  |  |  |  | (2,055) |
Accounts payable |  | (117,346) |  |  |  |  | (77,004) |
Accrued liabilities |  | (71,010) |  |  |  |  | (49,050) |
Income taxes payable |  | (22,227) |  |  |  |  | (8,128) |
Operating lease assets and liabilities |  | (21,609) |  |  |  |  | (18,410) |
Other liabilities |  | 252 |  |  |  |  | 117 |
Net cash provided by (used in) operating activities |  | (32,038) |  |  |  |  | 106,773 |
Cash flows from investing activities: |  |  |  |  |  |
Purchases of short-term investments |  | (152,779) |  |  |  |  | (58,974) |
Sales and maturities of short-term investments |  | 106,913 |  |  |  |  | 110,878 |
Capital expenditures |  | (15,565) |  |  |  |  | (14,795) |
Net cash provided by (used in) investing activities |  | (61,431) |  |  |  |  | 37,109 |
Cash flows from financing activities: |  |  |  |  |  |
Proceeds from issuance of common stock related to share-based compensation |  | 4,931 |  |  |  |  | 1,106 |
Tax payments related to share-based compensation |  | (5,550) |  |  |  |  | (4,354) |
Repurchase of common stock |  | (101,430) |  |  |  |  | (50,168) |
Cash dividends paid |  | (16,600) |  |  |  |  | (17,927) |
Net cash used in financing activities |  | (118,649) |  |  |  |  | (71,343) |
Net effect of exchange rate changes on cash |  | 3,588 |  |  |  |  | (4,396) |
Net increase (decrease) in cash and cash equivalents |  | (208,530) |  |  |  |  | 68,143 |
Cash and cash equivalents, beginning of period |  | 531,869 |  |  |  |  | 350,319 |
Cash and cash equivalents, end of period |  | $ | 323,339 |  |  |  |  | $ | 418,462 |
Supplemental disclosures of cash flow information: |  |  |  |  |  |
Cash paid during the period for income taxes |  | $ | 35,832 |  |  |  |  | $ | 29,070 |
Supplemental disclosures of non-cash investing and financing activities: |  |  |  |  |  |
Property, plant and equipment acquired through increase in liabilities |  | $ | 8,712 |  |  |  |  | $ | 3,492 |

See accompanying notes to unaudited condensed consolidated financial statements.
COLUMBIA SPORTSWEAR COMPANY | Q1 2025 FORM 10-Q | 4

Table of Contents Notes to unaudited Condensed Consolidated Financial Statements |  |

CONDENSED CONSOLIDATED STATEMENTS OF EQUITY (Unaudited)

(in thousands, except per share amounts) |  | Common Stock |  | Retained Earnings |  | Accumulated Other Comprehensive Income (Loss) |  |  |  | Total
| Shares Outstanding |  | Amount
Balance, December 31, 2024 |  | 56,245 |  |  | $ | — |  |  | $ | 1,843,261 |  |  | $ | (63,222) |  |  |  |  | $ | 1,780,039 |
Net income |  | — |  |  | — |  |  | 42,248 |  |  | — |  |  |  |  | 42,248 |
Other comprehensive income |  | — |  |  | — |  |  | — |  |  | 1,771 |  |  |  |  | 1,771 |
Cash dividends ($0.30 per share) |  | — |  |  | — |  |  | (16,600) |  |  | — |  |  |  |  | (16,600) |
Issuance of common stock related to share-based compensation, net |  | 176 |  |  | (619) |  |  | — |  |  | — |  |  |  |  | (619) |
Share-based compensation |  | — |  |  | 5,224 |  |  | — |  |  | — |  |  |  |  | 5,224 |
Repurchase of common stock |  | (1,252) |  |  | (3,747) |  |  | (97,691) |  |  | — |  |  |  |  | (101,438) |
Excise taxes related to repurchase of common stock |  | — |  |  | (858) |  |  | — |  |  | — |  |  |  |  | (858) |
Balance, March 31, 2025 |  | 55,169 |  |  | $ | — |  |  | $ | 1,771,218 |  |  | $ | (61,451) |  |  |  |  | $ | 1,709,767 |

(in thousands, except per share amounts) |  | Common Stock |  | Retained Earnings |  | Accumulated Other Comprehensive Loss |  |  |  | Total
| Shares Outstanding |  | Amount
Balance, December 31, 2023 |  | 59,996 |  |  | $ | — |  |  | $ | 1,984,446 |  |  | $ | (45,836) |  |  |  |  | $ | 1,938,610 |
Net income |  | — |  |  | — |  |  | 42,300 |  |  | — |  |  |  |  | 42,300 |
Other comprehensive loss |  | — |  |  | — |  |  | — |  |  | (5,355) |  |  |  |  | (5,355) |
Cash dividends ($0.30 per share) |  | — |  |  | — |  |  | (17,927) |  |  | — |  |  |  |  | (17,927) |
Issuance of common stock related to share-based compensation, net |  | 108 |  |  | (3,248) |  |  | — |  |  | — |  |  |  |  | (3,248) |
Share-based compensation |  | — |  |  | 5,644 |  |  | — |  |  | — |  |  |  |  | 5,644 |
Repurchase of common stock |  | (631) |  |  | (1,983) |  |  | (48,185) |  |  | — |  |  |  |  | (50,168) |
Excise taxes related to repurchase of common stock |  | — |  |  | (413) |  |  | — |  |  | — |  |  |  |  | (413) |
Balance, March 31, 2024 |  | 59,473 |  |  | $ | — |  |  | $ | 1,960,634 |  |  | $ | (51,191) |  |  |  |  | $ | 1,909,443 |

See accompanying notes to unaudited condensed consolidated financial statements.
COLUMBIA SPORTSWEAR COMPANY | Q1 2025 FORM 10-Q | 5

Table of Contents Notes to unaudited Condensed Consolidated Financial Statements |  |

NOTES TO CONDENSED CONSOLIDATED FINANCIAL STATEMENTS (Unaudited)

NOTE |  | PAGE
Note 1 |  | Basis of Presentation and Organization |  | 7
Note 2 |  | Revenues |  | 7
Note 3 |  | Segment Information |  | 8
Note 4 |  | Share-Based Compensation |  | 10
Note 5 |  | Earnings Per Share |  | 12
Note 6 |  | Intangible Assets, Net and Goodwill |  | 12
Note 7 |  | Supply Chain Financing |  | 13
Note 8 |  | Commitments and Contingencies |  | 13
Note 9 |  | Shareholders' Equity |  | 13
Note 10 |  | Accumulated Other Comprehensive Loss |  | 14
Note 11 |  | Financial Instruments and Risk Management |  | 14
Note 12 |  | Fair Value Measures |  | 16

COLUMBIA SPORTSWEAR COMPANY | Q1 2025 FORM 10-Q | 6

Table of Contents Notes to unaudited Condensed Consolidated Financial Statements |  |

NOTE 1 — BASIS OF PRESENTATION AND ORGANIZATION

The accompanying unaudited condensed consolidated financial statements have been prepared by the management of Columbia Sportswear Company (together with its wholly owned subsidiaries, the "Company") and, in the opinion of management, include all normal recurring material adjustments necessary to present fairly the Company's financial position as of March 31, 2025, December 31, 2024 and March 31, 2024, the results of operations for the three months ended March 31, 2025 and 2024, and cash flows for the three months ended March 31, 2025 and 2024. The December 31, 2024 financial information was derived from the Company's audited consolidated financial statements included in the Company's Annual Report on Form 10-K for the year ended December 31, 2024. A significant part of the Company's business is of a seasonal nature; therefore, results of operations for the three months ended March 31, 2025 are not necessarily indicative of results to be expected for other quarterly periods or for the full year.
Certain information and disclosures normally included in financial statements prepared in accordance with accounting principles generally accepted in the United States of America ("GAAP") have been condensed or omitted pursuant to the rules and regulations of the Securities and Exchange Commission. The Company, however, believes that the disclosures contained in this report comply with the requirements of Section 13(a) of the Securities Exchange Act of 1934, as amended, for a Quarterly Report on Form 10-Q and are adequate to make the information presented not misleading. These unaudited condensed consolidated financial statements should be read in conjunction with the audited consolidated financial statements and notes thereto included in the Company's Annual Report on Form 10-K for the year ended December 31, 2024.
PRINCIPLES OF CONSOLIDATION
The unaudited condensed consolidated financial statements include the accounts of the Company. All significant intercompany balances and transactions have been eliminated in consolidation.
ESTIMATES AND ASSUMPTIONS
The preparation of financial statements in conformity with GAAP requires management to make estimates and assumptions that affect the reported amounts of assets and liabilities and disclosure of contingent assets and liabilities at the date of the unaudited condensed consolidated financial statements and the reported amounts of revenues and expenses during the reporting period. Accordingly, actual results may differ from these estimates and assumptions. The Company's significant estimates relate to sales reserves, excess, close-out and slow-moving inventory, impairment of long-lived assets, impairment of indefinite-lived intangible assets and goodwill, and income taxes.
RECENTLY ISSUED ACCOUNTING PRONOUNCEMENTS NOT YET ADOPTED
In December 2023, the FASB issued ASU No. 2023-09 (“ASU 2023-09”), Income Taxes (Topic 740): Improvements to Income Tax Disclosures, which includes amendments that further enhance income tax disclosures, primarily through disaggregation of specific rate reconciliation categories and income taxes paid by jurisdiction. The amendments are effective for annual periods beginning after December 15, 2024, with early adoption permitted, and may be applied prospectively or retrospectively. The Company is currently evaluating the ASU to determine the impact on the Company’s disclosures.
In November 2024, the FASB issued ASU No. 2024-03 ("ASU 2024-03"), Income Statement - Reporting Comprehensive Income - Expense Disaggregation Disclosures (Subtopic 220-40): Disaggregation of Income Statement Expenses, which is intended to improve disclosures about a public business entity's expenses, primarily through additional disaggregation of income statement expenses. ASU 2024-03 is effective for annual periods beginning after December 15, 2026, and interim periods beginning after December 15, 2027, with early adoption permitted. The amendments in ASU 2024-03 should be applied either prospectively to financial statements issued for reporting periods after the effective date or retrospectively to any or all prior periods presented in the financial statements. The Company is currently evaluating the ASU to determine the impact on the Company's disclosures.

NOTE 2 — REVENUES

DISAGGREGATED REVENUE
As disclosed below in Note 3, the Company has four geographic reportable segments: United States ("U.S."), Latin America and Asia Pacific ("LAAP"), Europe, Middle East and Africa ("EMEA"), and Canada.
COLUMBIA SPORTSWEAR COMPANY | Q1 2025 FORM 10-Q | 7

Table of Contents Notes to unaudited Condensed Consolidated Financial Statements |  |

The following tables disaggregate the Company's reportable segment Net sales by product category and channel, which the Company believes provides a meaningful depiction of how the nature, timing and uncertainty of Net sales are affected by economic factors:

|  | Three Months Ended March 31, 2025
(in thousands) |  | U.S. |  | LAAP |  | EMEA |  | Canada |  | Total
Product category net sales: |  |  |  |  |  |  |  |  |  |
Apparel, accessories and equipment |  | $ | 393,633 |  |  | $ | 120,292 |  |  | $ | 76,983 |  |  | $ | 37,912 |  |  | $ | 628,820 |
Footwear |  | 77,548 |  |  | 31,918 |  |  | 30,497 |  |  | 9,669 |  |  | 149,632 |
Total |  | $ | 471,181 |  |  | $ | 152,210 |  |  | $ | 107,480 |  |  | $ | 47,581 |  |  | $ | 778,452 |
Channel net sales: |  |  |  |  |  |  |  |  |  |
Wholesale |  | $ | 218,834 |  |  | $ | 78,560 |  |  | $ | 74,006 |  |  | $ | 28,369 |  |  | $ | 399,769 |
Direct-to-consumer |  | 252,347 |  |  | 73,650 |  |  | 33,474 |  |  | 19,212 |  |  | 378,683 |
Total |  | $ | 471,181 |  |  | $ | 152,210 |  |  | $ | 107,480 |  |  | $ | 47,581 |  |  | $ | 778,452 |

|  | Three Months Ended March 31, 2024
(in thousands) |  | U.S. |  | LAAP |  | EMEA |  | Canada |  | Total
Product category net sales: |  |  |  |  |  |  |  |  |  |
Apparel, accessories and equipment |  | $ | 397,488 |  |  | $ | 107,963 |  |  | $ | 72,390 |  |  | $ | 41,213 |  |  | $ | 619,054 |
Footwear |  | 76,918 |  |  | 30,683 |  |  | 32,130 |  |  | 11,197 |  |  | 150,928 |
Total |  | $ | 474,406 |  |  | $ | 138,646 |  |  | $ | 104,520 |  |  | $ | 52,410 |  |  | $ | 769,982 |
Channel net sales: |  |  |  |  |  |  |  |  |  |
Wholesale |  | $ | 217,134 |  |  | $ | 67,031 |  |  | $ | 75,748 |  |  | $ | 30,984 |  |  | $ | 390,897 |
Direct-to-consumer |  | 257,272 |  |  | 71,615 |  |  | 28,772 |  |  | 21,426 |  |  | 379,085 |
Total |  | $ | 474,406 |  |  | $ | 138,646 |  |  | $ | 104,520 |  |  | $ | 52,410 |  |  | $ | 769,982 |

PERFORMANCE OBLIGATIONS
For the three months ended March 31, 2025 and 2024, Net sales recognized from performance obligations related to prior periods were not material. Net sales expected to be recognized in any future period related to remaining performance obligations are not material.
CONTRACT BALANCES
As of March 31, 2025, December 31, 2024 and March 31, 2024, the Company did not have any contract assets and had an immaterial amount of contract liabilities included in Accrued liabilities on the unaudited Condensed Consolidated Balance Sheets.

NOTE 3 — SEGMENT INFORMATION

The Company defines its operating segments on the basis of the way in which internally reported financial information is regularly reviewed by the chief operating decision maker ("CODM") to analyze performance, make decisions, and allocate resources. The Company aggregates its operating segments with similar economic and operating characteristics into four reportable segments: U.S., LAAP, EMEA, and Canada. These reportable segments are organized by geographic location. Each geographic segment operates predominantly in one industry: the design, development, marketing, and distribution of outdoor, active and lifestyle products, including apparel, footwear, accessories, and equipment.
The Company’s CODM is the Company’s president and chief executive officer. The Company’s CODM assesses the segments’ performance by using each segment's operating income.
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Table of Contents Notes to unaudited Condensed Consolidated Financial Statements |  |

The CODM uses each segment's operating income to allocate resources predominantly in the annual budget and forecasting process. The CODM considers plan-to-actual variances on a quarterly basis for the segment operating income profit measure when making decisions about the allocation of operating and capital resources to each segment. The CODM also uses this profit measure to assess the performance of each segment by comparing the results of each segment with one another, and in the overall strategic planning for each segment.
Intersegment net sales and intersegment profits, which are recorded at a negotiated mark-up and eliminated in consolidation, are not material. Unallocated corporate expenses consist of expenses incurred by centrally-managed departmental functions, including information technology, certain supply chain functions, finance, human resources, and legal, as well as executive compensation, unallocated benefit program expense, and other miscellaneous costs.
The following tables present segment financial information for the Company's reportable segments:

|  |  | Three Months Ended March 31, 2025
(in thousands) |  |  |  |  | U.S. |  | LAAP |  | EMEA |  | Canada |  | Total
Net sales |  |  |  |  | $ | 471,181 |  |  | $ | 152,210 |  |  | $ | 107,480 |  |  | $ | 47,581 |  |  | $ | 778,452 |
Cost of sales |  |  |  |  | 239,908 |  |  | 66,278 |  |  | 52,855 |  |  | 23,354 |  |  | 382,395 |
Segment selling, general and administrative expenses |  |  |  |  | 146,383 |  |  | 53,081 |  |  | 32,138 |  |  | 11,539 |  |  | 243,141 |
Other segment items(a) |  |  |  |  | 18,936 |  |  | 6,521 |  |  | 3,509 |  |  | 3,725 |  |  | 32,691 |
Segment operating income |  |  |  |  | 65,954 |  |  | 26,330 |  |  | 18,978 |  |  | 8,963 |  |  | 120,225 |
Reconciliation to income before income tax: |  |  |  |  |  |  |  |  |  |  |  |  |
Unallocated corporate expenses |  |  |  |  |  |  |  |  |  |  |  |  | 73,717 |
Operating income |  |  |  |  |  |  |  |  |  |  |  |  | 46,508 |
Interest income, net |  |  |  |  |  |  |  |  |  |  |  |  | 6,817 |
Other non-operating income, net |  |  |  |  |  |  |  |  |  |  |  |  | 1,551 |
Income before income tax |  |  |  |  |  |  |  |  |  |  |  |  | $ | 54,876 |

(a) For each reportable segment, other segment items include certain corporate expenses and net licensing income allocated to each of the reportable segments, as well as net licensing income directly attributable to each of the reportable segments.

|  |  | Three Months Ended March 31, 2024
(in thousands) |  |  |  |  | U.S. |  | LAAP |  | EMEA |  | Canada |  | Total
Net sales |  |  |  |  | $ | 474,406 |  |  | $ | 138,646 |  |  | $ | 104,520 |  |  | $ | 52,410 |  |  | $ | 769,982 |
Cost of sales |  |  |  |  | 241,986 |  |  | 59,045 |  |  | 52,794 |  |  | 26,598 |  |  | 380,423 |
Segment selling, general and administrative expenses |  |  |  |  | 138,917 |  |  | 50,221 |  |  | 28,796 |  |  | 10,363 |  |  | 228,297 |
Other segment items(a) |  |  |  |  | 20,510 |  |  | 7,558 |  |  | 3,784 |  |  | 4,281 |  |  | 36,133 |
Segment operating income |  |  |  |  | 72,993 |  |  | 21,822 |  |  | 19,146 |  |  | 11,168 |  |  | 125,129 |
Reconciliation to income before income tax: |  |  |  |  |  |  |  |  |  |  |  |  |
Unallocated corporate expenses |  |  |  |  |  |  |  |  |  |  |  |  | 80,448 |
Operating income |  |  |  |  |  |  |  |  |  |  |  |  | 44,681 |
Interest income, net |  |  |  |  |  |  |  |  |  |  |  |  | 9,197 |
Other non-operating income, net |  |  |  |  |  |  |  |  |  |  |  |  | 271 |
Income before income tax |  |  |  |  |  |  |  |  |  |  |  |  | $ | 54,149 |

(a) For each reportable segment, other segment items include certain corporate expenses and net licensing income allocated to each of the reportable segments, as well as net licensing income directly attributable to each of the reportable segments.
COLUMBIA SPORTSWEAR COMPANY | Q1 2025 FORM 10-Q | 9

Table of Contents Notes to unaudited Condensed Consolidated Financial Statements |  |

The following table presents segment depreciation and amortization expense information:

|  | Three Months Ended March 31,
(in thousands) |  | 2025 |  | 2024 |  |
Depreciation and amortization expense: |  |  |  |  |  |
U.S. |  | $ | 6,101 |  |  | $ | 5,801 |  |  |
LAAP |  | 1,538 |  |  | 1,389 |  |  |
EMEA |  | 1,054 |  |  | 970 |  |  |
Canada |  | 710 |  |  | 693 |  |  |
Unallocated corporate expense |  | 4,062 |  |  | 6,217 |  |  |
|  | $ | 13,465 |  |  | $ | 15,070 |  |  |

The following table presents segment asset information:

|  | As of
(in thousands) |  | March 31, 2025 |  | December 31, 2024 |  | March 31, 2024
Inventories: |  |  |  |  |  |
U.S. |  | $ | 414,998 |  |  | $ | 450,014 |  |  | $ | 401,423 |
LAAP |  | 87,738 |  |  | 108,818 |  |  | 81,483 |
EMEA |  | 73,336 |  |  | 79,710 |  |  | 72,834 |
Canada |  | 47,628 |  |  | 51,973 |  |  | 51,633 |
Total segment assets |  | 623,700 |  |  | 690,515 |  |  | 607,373 |
All other assets |  | 2,083,715 |  |  | 2,284,750 |  |  | 2,154,858 |
Total assets |  | $ | 2,707,415 |  |  | $ | 2,975,265 |  |  | $ | 2,762,231 |

CONCENTRATIONS
No single customer accounted for 10% or more of Net sales for the three months ended March 31, 2025 and 2024.

NOTE 4 — SHARE-BASED COMPENSATION

The Company's Stock Incentive Plan allows for grants of incentive stock options, non-statutory stock options, restricted stock awards, restricted stock units, and other share-based or cash-based awards to officers, executives, key employees and nonemployee members of the Company’s Board of Directors. The Company uses original issuance shares to satisfy share-based payments.
SHARE-BASED COMPENSATION EXPENSE
Share-based compensation expense, which is primarily recorded in Selling, general and administrative ("SG&A") expenses, consisted of the following:

|  | Three Months Ended March 31,
(in thousands) |  | 2025 |  | 2024 |  |
Share-based compensation expense - equity awards |  | $ | 5,224 |  |  | $ | 5,644 |  |  |
Share-based compensation expense - liability awards |  | 283 |  |  | — |  |  |
Total |  | $ | 5,507 |  |  | $ | 5,644 |  |  |

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Table of Contents Notes to unaudited Condensed Consolidated Financial Statements |  |

STOCK OPTIONS
During the three months ended March 31, 2025, the Company granted a total of 160,263 stock options at a weighted average grant date fair value of $19.23 per option. As of March 31, 2025, unrecognized costs related to outstanding stock options, which are net of estimated forfeitures, totaled $9.6 million, before any related tax benefit. These unrecognized costs related to stock options are expected to be recognized over a weighted average period of 2.46 years.
RESTRICTED STOCK UNITS
Time-Based Restricted Stock Units
During the three months ended March 31, 2025, the Company granted 333,091 time-based restricted stock units ("time-based RSUs") at a weighted average grant date fair value of $82.17 per time-based RSU. As of March 31, 2025, unrecognized costs related to outstanding time-based RSUs, which are net of estimated forfeitures, totaled $48.2 million, before any related tax benefit. These unrecognized costs related to time-based RSUs are expected to be recognized over a weighted average period of 3.05 years.
Performance-Based Restricted Stock Units
During the three months ended March 31, 2025, the Company granted 22,860 performance-based restricted stock units (“performance-based RSUs”) at a weighted average grant date fair value of $81.05 per performance-based RSU. As of March 31, 2025, unrecognized costs related to outstanding performance-based RSUs, which are net of estimated forfeitures and reflect achievement of performance forecasted as of the balance sheet date, totaled $1.6 million, before any related tax benefit. These unrecognized costs related to performance-based RSUs are expected to be recognized over a weighted average period of 2.01 years.
Market-Based Restricted Stock Units
During the three months ended March 31, 2025, the Company granted 22,860 market-based restricted stock units (“market-based RSUs”) at a weighted average grant date fair value of $117.40 per market-based RSU. As of March 31, 2025, unrecognized costs related to outstanding market-based RSUs, which are net of estimated forfeitures, totaled $3.4 million, before any related tax benefit. These unrecognized costs related to market-based RSUs are expected to be recognized over a weighted average period of 2.25 years.
Market-Based Long-Term Cash Awards
During the three months ended March 31, 2025, the Company issued a long-term cash award to its Chief Executive Officer with a target value of $1.3 million that includes both a market and time-based vesting condition. As of March 31, 2025, the fair value of all outstanding market-based long-term cash awards was $3.3 million and the Company had unrecognized compensation costs of $2.6 million. These unrecognized costs are expected to be recognized over a weighted average period of 2.25 years.
COLUMBIA SPORTSWEAR COMPANY | Q1 2025 FORM 10-Q | 11

Table of Contents Notes to unaudited Condensed Consolidated Financial Statements |  |

NOTE 5 — EARNINGS PER SHARE

Earnings per share ("EPS") is presented on both a basic and diluted basis. Basic EPS is based on the weighted average number of common shares outstanding. Diluted EPS reflects the potential dilution that could occur if outstanding securities or other contracts to issue common stock were exercised or converted into common stock.
A reconciliation of the common shares used in the denominator for computing basic and diluted EPS is as follows:

|  |  | Three Months Ended March 31,
(in thousands, except per share amounts) |  |  |  |  | 2025 |  | 2024 |  |
Weighted average common shares outstanding, used in computing basic earnings per share |  |  |  |  | 55,734 |  |  | 59,823 |  |  |
Effect of dilutive stock options and restricted stock units |  |  |  |  | 249 |  |  | 175 |  |  |
Weighted average common shares outstanding, used in computing diluted earnings per share |  |  |  |  | 55,983 |  |  | 59,998 |  |  |
Earnings per share: |  |  |  |  |  |  |  |  |
Basic |  |  |  |  | $ | 0.76 |  |  | $ | 0.71 |  |  |
Diluted |  |  |  |  | $ | 0.75 |  |  | $ | 0.71 |  |  |
Weighted average common shares excluded (1) |  |  |  |  | 1,720 |  |  | 1,996 |  |  |

(1) Common stock related to stock options, time-based restricted stock units, market-based restricted stock units, and performance-based restricted stock units were outstanding but were excluded from the computation of diluted EPS because their effect would be anti-dilutive under the treasury stock method or because the shares were subject to performance conditions that had not been met.

NOTE 6 — INTANGIBLE ASSETS, NET AND GOODWILL

INTANGIBLE ASSETS, NET
Intangible assets, net consisted of the following:

|  | As of
(in thousands) |  | March 31, 2025 |  | December 31, 2024 |  | March 31, 2024
Intangible assets with definite lives: |  |  |  |  |  |
Patents and purchased technology |  | $ | 14,198 |  |  | $ | 14,198 |  |  | $ | 14,198 |
Customer relationships |  | 23,000 |  |  | 23,000 |  |  | 23,000 |
Gross carrying amount |  | 37,198 |  |  | 37,198 |  |  | 37,198 |
Accumulated amortization: |  |  |  |  |  |
Patents and purchased technology |  | (14,198) |  |  | (14,198) |  |  | (14,198) |
Customer relationships |  | (23,000) |  |  | (23,000) |  |  | (22,725) |
Accumulated amortization |  | (37,198) |  |  | (37,198) |  |  | (36,923) |
Net carrying amount |  | — |  |  | — |  |  | 275 |
Intangible assets with indefinite lives |  | 79,221 |  |  | 79,221 |  |  | 79,221 |
Intangible assets, net |  | $ | 79,221 |  |  | $ | 79,221 |  |  | $ | 79,496 |

Intangible assets subject to amortization were fully amortized as of March 31, 2025 and December 31, 2024. For the three months ended March 31, 2024, amortization expense for intangible assets subject to amortization was $0.4 million.
GOODWILL
There have been no changes to the Company's goodwill as described in Note 5 in Part II, Item 8 of the Company's Annual Report on Form 10-K for the year ended December 31, 2024.
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NOTE 7 — SUPPLY CHAIN FINANCING

The Company offers a voluntary supply chain financing (“SCF”) program facilitated through a third-party service provider. Under the program, participating suppliers may, at their sole discretion, elect to receive payment from a select number of third-party financial institutions for one or more of the Company’s valid payment obligations prior to their scheduled due dates. The Company is not a party to the agreements between the participating financial institutions and the suppliers in connection with the program. The Company’s payment terms, including the timing and amount of payments, are based on the original supplier invoices, irrespective of whether a supplier participates in the program. The Company does not have an economic interest in a supplier’s decision to participate in the program and has not pledged any assets as security or provided any guarantees as part of the program.
The Company’s outstanding payables under the SCF program were $51.4 million, $81.3 million and $0 as of March 31, 2025, December 31, 2024, and March 31, 2024, respectively, and were recorded within Accounts payable on the Consolidated Balance Sheets.

NOTE 8 — COMMITMENTS AND CONTINGENCIES

LITIGATION
The Company is involved in litigation and various legal matters arising in the normal course of business, including matters related to employment, retail, intellectual property, contractual agreements, and various regulatory compliance activities. Management has considered facts related to legal and regulatory matters and opinions of counsel handling these matters, and does not believe the ultimate resolution of these proceedings will have a material adverse effect on the Company's financial position, results of operations or cash flows.

NOTE 9 — SHAREHOLDERS' EQUITY

Since the inception of the Company's stock repurchase plan in 2004 through March 31, 2025, the Company's Board of Directors has authorized the repurchase of $2.6 billion of the Company's common stock, excluding excise tax. Shares of the Company's common stock may be purchased in the open market or through privately negotiated transactions, subject to market conditions, and generally settle subsequent to the trade date. The repurchase program does not obligate the Company to acquire any specific number of shares or to acquire shares over any specified period of time.
Under this program as of March 31, 2025, the Company had repurchased 39.3 million shares at an aggregate purchase price of $2,073.9 million and had $526.1 million remaining available under the share repurchase program, excluding excise tax. During the three months ended March 31, 2025 and 2024, the Company repurchased an aggregate of $101.4 million and $50.2 million, respectively, of common stock under this program, excluding excise tax.
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NOTE 10 — ACCUMULATED OTHER COMPREHENSIVE LOSS

Accumulated other comprehensive loss on the unaudited Condensed Consolidated Balance Sheets is net of applicable taxes, and consists of unrealized gains and losses on available-for-sale securities, unrealized gains and losses on certain derivative transactions and foreign currency translation adjustments.
The following tables set forth the changes in Accumulated other comprehensive loss:

(in thousands) |  | Available-for- sale securities |  | Derivative transactions |  | Foreign currency translation adjustments |  | Total
Balance as of December 31, 2024 |  | $ | 84 |  |  | $ | 23,394 |  |  | $ | (86,700) |  |  | $ | (63,222) |
Other comprehensive income (loss) before reclassifications |  | — |  |  | (5,910) |  |  | 9,813 |  |  | 3,903 |
Amounts reclassified from accumulated other comprehensive loss (1) |  | (84) |  |  | (2,048) |  |  | — |  |  | (2,132) |
Net other comprehensive income (loss) during the period |  | (84) |  |  | (7,958) |  |  | 9,813 |  |  | 1,771 |
Balance as of March 31, 2025 |  | $ | — |  |  | $ | 15,436 |  |  | $ | (76,887) |  |  | $ | (61,451) |

(1) Amounts reclassified are recorded in Net sales, Cost of sales, or Other non-operating income, net on the unaudited Condensed Consolidated Statements of Operations. Refer to Note 11 for further information regarding reclassifications.

(in thousands) |  | Available-for- sale securities |  | Derivative transactions |  | Foreign currency translation adjustments |  | Total
Balance as of December 31, 2023 |  | $ | 145 |  |  | $ | 3,689 |  |  | $ | (49,670) |  |  | $ | (45,836) |
Other comprehensive income (loss) before reclassifications |  | (145) |  |  | 11,727 |  |  | (14,987) |  |  | (3,405) |
Amounts reclassified from accumulated other comprehensive loss (1) |  | — |  |  | (1,950) |  |  | — |  |  | (1,950) |
Net other comprehensive income (Ioss) during the period |  | (145) |  |  | 9,777 |  |  | (14,987) |  |  | (5,355) |
Balance as of March 31, 2024 |  | $ | — |  |  | $ | 13,466 |  |  | $ | (64,657) |  |  | $ | (51,191) |

(1) Amounts reclassified are recorded in Net sales, Cost of sales, or Other non-operating income, net on the unaudited Condensed Consolidated Statements of Operations. Refer to Note 11 for further information regarding reclassifications.

NOTE 11 — FINANCIAL INSTRUMENTS AND RISK MANAGEMENT

In the normal course of business, the Company's financial position, results of operations and cash flows are routinely subject to a variety of risks. These risks include risks associated with financial markets, primarily currency exchange rate risk and, to a lesser extent, interest rate risk and equity market risk. The Company regularly assesses these risks and has established policies and business practices designed to mitigate them. The Company does not engage in speculative trading in any financial market.
The Company actively manages the risk of changes in functional currency equivalent cash flows resulting from anticipated non-functional currency denominated purchases and sales. Subsidiaries that use European euros, Canadian dollars, Japanese yen, Chinese renminbi, or Korean won as their functional currency are primarily exposed to changes in functional currency equivalent cash flows from anticipated U.S. dollar inventory purchases. Subsidiaries that use U.S. dollars and euros as their functional currency also have non-functional currency denominated sales for which the Company hedges the Canadian dollar and British pound sterling. The Company seeks to manage these risks by using currency forward contracts formally designated and effective as cash flow hedges. Hedge effectiveness is generally determined by evaluating the ability of a hedging instrument's cumulative change in fair value to offset the cumulative change in the present value of expected cash flows on the underlying exposures. Time value components ("forward points") for forward contracts are included in the fair value of the cash flow hedge. These costs or benefits are included in Accumulated other comprehensive income (loss) until the underlying hedged transaction is recognized in either Net sales or Cost of sales, at which time, the forward points will also be recognized as a component of Net income.
The Company also uses currency forward contracts not formally designated as hedges to manage the consolidated currency exchange rate risk associated with the remeasurement of non-functional currency denominated monetary assets and liabilities by subsidiaries that use U.S.
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dollars, euros, Canadian dollars, yen, renminbi, or won as their functional currency. Non-functional currency denominated monetary assets and liabilities consists of cash and cash equivalents, short-term investments, receivables, payables, deferred income taxes, and intercompany loans and dividends. The gains and losses generated on these currency forward contracts not formally designated as hedges are expected to be largely offset in Other non-operating income, net by the gains and losses generated from the remeasurement of the non-functional currency denominated monetary assets and liabilities.
The following table presents the gross notional amount of outstanding derivative instruments:

|  | As of
(in thousands) |  | March 31, 2025 |  | December 31, 2024 |  | March 31, 2024
Derivative instruments designated as cash flow hedges: |  |  |  |  |  |
Currency forward contracts |  | $ | 696,672 |  |  | $ | 550,591 |  |  | $ | 597,355 |
Derivative instruments not designated as hedges: |  |  |  |  |  |
Currency forward contracts |  | $ | 308,063 |  |  | $ | 263,103 |  |  | $ | 231,449 |

As of March 31, 2025, $16.3 million of deferred net gains on both outstanding and matured derivatives recorded in Accumulated other comprehensive loss are expected to be reclassified to Net income during the next twelve months as a result of underlying hedged transactions also being recorded in Net sales or Cost of sales in the unaudited Condensed Consolidated Statements of Operations. When outstanding derivative contracts mature, actual amounts ultimately reclassified to Net sales or Cost of sales in the unaudited Condensed Consolidated Statements of Operations are dependent on U.S. dollar exchange rates in effect against the euro, renminbi, Canadian dollar, won, and yen as well as the euro exchange rate in effect against the pound sterling.
As of March 31, 2025, the Company's derivative contracts had a remaining maturity of less than 3 years. The maximum net exposure to any single counterparty, which is generally limited to the aggregate unrealized gain of all contracts with that counterparty, was $7.7 million as of March 31, 2025. All of the Company's derivative counterparties have credit ratings that are investment grade or higher. The Company is a party to master netting arrangements that contain features that allow counterparties to net settle amounts arising from multiple separate derivative transactions or net settle in the case of certain triggering events such as a bankruptcy or major default of one of the counterparties to the transaction. The Company has not pledged assets or posted collateral as a requirement for entering into or maintaining derivative positions.
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The following table presents the balance sheet classification and fair value of derivative instruments:

|  |  | As of
(in thousands) | Balance Sheet Classification |  | March 31, 2025 |  | December 31, 2024 |  | March 31, 2024
Derivative instruments designated as cash flow hedges: |  |  |  |  |  |  |
Derivative instruments in asset positions: |  |  |  |  |  |  |
Currency forward contracts | Prepaid expenses and other current assets |  | $ | 14,479 |  |  | $ | 20,890 |  |  | $ | 12,864 |
Currency forward contracts | Other non-current assets |  | $ | 4,929 |  |  | $ | 9,137 |  |  | $ | 5,423 |
Derivative instruments in liability positions: |  |  |  |  |  |  |
Currency forward contracts | Accrued liabilities |  | $ | 939 |  |  | $ | 853 |  |  | $ | 1,090 |
Currency forward contracts | Other long-term liabilities |  | $ | 1,748 |  |  | $ | 13 |  |  | $ | 155 |
Derivative instruments not designated as cash flow hedges: |  |  |  |  |  |  |
Derivative instruments in asset positions: |  |  |  |  |  |  |
Currency forward contracts | Prepaid expenses and other current assets |  | $ | 2,780 |  |  | $ | 3,739 |  |  | $ | 1,978 |
Derivative instruments in liability positions: |  |  |  |  |  |  |
Currency forward contracts | Accrued liabilities |  | $ | 438 |  |  | $ | 872 |  |  | $ | 828 |

The following table presents the statement of operations effect and classification of derivative instruments:

| Statement Of Operations Classification |  | Three Months Ended March 31, |  |
(in thousands) |  | 2025 |  | 2024 |  |
Currency forward contracts: |  |  |  |  |  |  |
Derivative instruments designated as cash flow hedges: |  |  |  |  |  |  |
Gain (loss) recognized in other comprehensive income (loss), net of tax | — |  | $ | (5,910) |  |  | $ | 11,727 |  |  |
Loss reclassified from accumulated other comprehensive loss to income for the effective portion | Net sales |  | $ | (441) |  |  | $ | (282) |  |  |
Gain reclassified from accumulated other comprehensive loss to income for the effective portion | Cost of sales |  | $ | 3,131 |  |  | $ | 2,971 |  |  |
Gain reclassified from accumulated other comprehensive loss to income as a result of cash flow hedge discontinuance | Other non-operating income, net |  | $ | — |  |  | $ | 68 |  |  |
Derivative instruments not designated as cash flow hedges: |  |  |  |  |  |  |
Gain (loss) recognized in income | Other non-operating income, net |  | $ | (612) |  |  | $ | 2,925 |  |  |

NOTE 12 — FAIR VALUE MEASURES

Certain assets and liabilities are reported at fair value on either a recurring or nonrecurring basis. Fair value is defined as an exit price, representing the amount that the Company would receive to sell an asset or pay to transfer a liability in an orderly transaction between market participants, under a three-tier fair value hierarchy that prioritizes the inputs used in measuring fair value as follows:
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| Level 1 | — | observable inputs such as quoted prices for identical assets or liabilities in active liquid markets;
| Level 2 | — | inputs, other than the quoted market prices in active markets, that are observable, either directly or indirectly; or observable market prices in markets with insufficient volume or infrequent transactions; and
| Level 3 | — | unobservable inputs for which there is little or no market data available, that require the reporting entity to develop its own assumptions.

The Company's assets and liabilities measured at fair value are categorized as Level 1 or Level 2 instruments. Level 1 instrument valuations are obtained from real-time quotes for transactions in active exchange markets involving identical assets. Level 2 instrument valuations are obtained from inputs, other than quoted market prices in active markets, that are directly or indirectly observable in the marketplace and quoted prices in markets with limited volume or infrequent transactions.
Assets and liabilities measured at fair value on a recurring basis are as follows:

|  | As of March 31, 2025
(in thousands) |  | Level 1 |  | Level 2 |  | Level 3 |  | Total
Assets: |  |  |  |  |  |  |  |
Cash equivalents: |  |  |  |  |  |  |  |
Money market funds |  | $ | 364 |  |  | $ | — |  |  | $ | — |  |  | $ | 364 |
U.S. government treasury bills |  | — |  |  | 10,158 |  |  | — |  |  | 10,158 |
Time deposits (1) |  | — |  |  | 39,841 |  |  | — |  |  | 39,841 |
Short-term investments: |  |  |  |  |  |  |  |
Available-for-sale short-term investments: (2) |  |  |  |  |  |  |  |
U.S. government treasury bills |  | — |  |  | 333,007 |  |  | — |  |  | 333,007 |
Other short-term investments: |  |  |  |  |  |  |  |
Money market funds |  | 247 |  |  | — |  |  | — |  |  | 247 |
Mutual fund shares |  | 1,822 |  |  | — |  |  | — |  |  | 1,822 |
Prepaid expenses and other current assets: |  |  |  |  |  |  |  |
Derivative financial instruments |  | — |  |  | 17,259 |  |  | — |  |  | 17,259 |
Other non-current assets: |  |  |  |  |  |  |  |
Money market funds |  | 1,801 |  |  | — |  |  | — |  |  | 1,801 |
Mutual fund shares |  | 27,925 |  |  | — |  |  | — |  |  | 27,925 |
Derivative financial instruments |  | — |  |  | 4,929 |  |  | — |  |  | 4,929 |
Total assets measured at fair value |  | $ | 32,159 |  |  | $ | 405,194 |  |  | $ | — |  |  | $ | 437,353 |
Liabilities: |  |  |  |  |  |  |  |
Accrued liabilities: |  |  |  |  |  |  |  |
Derivative financial instruments |  | $ | — |  |  | $ | 1,377 |  |  | $ | — |  |  | $ | 1,377 |
Other long-term liabilities: |  |  |  |  |  |  |  |
Derivative financial instruments |  | — |  |  | 1,748 |  |  | — |  |  | 1,748 |
Total liabilities measured at fair value |  | $ | — |  |  | $ | 3,125 |  |  | $ | — |  |  | $ | 3,125 |

(1) Time deposits are carried at amortized cost on the unaudited Condensed Consolidated Balance Sheets, which reasonably approximates fair value.
(2) Available-for-sale short-term investments have remaining maturities of less than one year.
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Assets and liabilities measured at fair value on a recurring basis are as follows:

|  | As of December 31, 2024
(in thousands) |  | Level 1 |  | Level 2 |  | Level 3 |  | Total
Assets: |  |  |  |  |  |  |  |
Cash equivalents: |  |  |  |  |  |  |  |
Money market funds |  | $ | 160,743 |  |  | $ | — |  |  | $ | — |  |  | $ | 160,743 |
U.S. government treasury bills |  | — |  |  | 84,622 |  |  | — |  |  | 84,622 |
Time deposits (1) |  | — |  |  | 22,306 |  |  | — |  |  | 22,306 |
Short-term investments: |  |  |  |  |  |  |  |
Available-for-sale short-term investments: (2) |  |  |  |  |  |  |  |
U.S. government treasury bills |  | — |  |  | 281,499 |  |  | — |  |  | 281,499 |
Other short-term investments: |  |  |  |  |  |  |  |
Money market funds |  | 384 |  |  | — |  |  | — |  |  | 384 |
Mutual fund shares |  | 1,725 |  |  | — |  |  | — |  |  | 1,725 |
Prepaid expenses and other current assets: |  |  |  |  |  |  |  |
Derivative financial instruments |  | — |  |  | 24,629 |  |  | — |  |  | 24,629 |
Other non-current assets: |  |  |  |  |  |  |  |
Money market funds |  | 1,263 |  |  | — |  |  | — |  |  | 1,263 |
Mutual fund shares |  | 29,225 |  |  | — |  |  | — |  |  | 29,225 |
Derivative financial instruments |  | — |  |  | 9,137 |  |  | — |  |  | 9,137 |
Total assets measured at fair value |  | $ | 193,340 |  |  | $ | 422,193 |  |  | $ | — |  |  | $ | 615,533 |
Liabilities: |  |  |  |  |  |  |  |
Accrued liabilities: |  |  |  |  |  |  |  |
Derivative financial instruments |  | $ | — |  |  | $ | 1,725 |  |  | $ | — |  |  | $ | 1,725 |
Other long-term liabilities: |  |  |  |  |  |  |  |
Derivative financial instruments |  | — |  |  | 13 |  |  | — |  |  | 13 |
Total liabilities measured at fair value |  | $ | — |  |  | $ | 1,738 |  |  | $ | — |  |  | $ | 1,738 |

(1) Time deposits are carried at amortized cost on the unaudited Condensed Consolidated Balance Sheets, which reasonably approximates fair value.
(2) Available-for-sale short-term investments have remaining maturities of less than one year.
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Assets and liabilities measured at fair value on a recurring basis are as follows:

|  | As of March 31, 2024
(in thousands) |  | Level 1 |  | Level 2 |  | Level 3 |  | Total
Assets: |  |  |  |  |  |  |  |
Cash equivalents: |  |  |  |  |  |  |  |
Money market funds |  | $ | 57,144 |  |  | $ | — |  |  | $ | — |  |  | $ | 57,144 |
U.S. Government treasury bills |  | — |  |  | 74,828 |  |  | — |  |  | 74,828 |
Time deposits (1) |  | — |  |  | 40,699 |  |  | — |  |  | 40,699 |
Short-term investments: |  |  |  |  |  |  |  |
Available-for-sale short-term investments: (2) |  |  |  |  |  |  |  |
U.S. Government treasury bills |  | — |  |  | 366,982 |  |  | — |  |  | 366,982 |
Other short-term investments: |  |  |  |  |  |  |  |
Money market funds |  | 343 |  |  | — |  |  | — |  |  | 343 |
Mutual fund shares |  | 1,945 |  |  | — |  |  | — |  |  | 1,945 |
Prepaid expenses and other current assets: |  |  |  |  |  |  |  |
Derivative financial instruments |  | — |  |  | 14,842 |  |  | — |  |  | 14,842 |
Other non-current assets: |  |  |  |  |  |  |  |
Money market funds |  | 1,532 |  |  | — |  |  | — |  |  | 1,532 |
Mutual fund shares |  | 25,449 |  |  | — |  |  | — |  |  | 25,449 |
Derivative financial instruments |  | — |  |  | 5,423 |  |  | — |  |  | 5,423 |
Total assets measured at fair value |  | $ | 86,413 |  |  | $ | 502,774 |  |  | $ | — |  |  | $ | 589,187 |
Liabilities: |  |  |  |  |  |  |  |
Accrued liabilities: |  |  |  |  |  |  |  |
Derivative financial instruments |  | $ | — |  |  | $ | 1,918 |  |  | $ | — |  |  | $ | 1,918 |
Other long-term liabilities: |  |  |  |  |  |  |  |
Derivative financial instruments |  | — |  |  | 155 |  |  | — |  |  | 155 |
Total liabilities measured at fair value |  | $ | — |  |  | $ | 2,073 |  |  | $ | — |  |  | $ | 2,073 |

(1) Time deposits are carried at amortized cost on the unaudited Condensed Consolidated Balance Sheets, which reasonably approximates fair value.
(2) Available-for-sale short-term investments have remaining maturities of less than one year.
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ITEM 2. | MANAGEMENT'S DISCUSSION AND ANALYSIS OF FINANCIAL CONDITION AND RESULTS OF OPERATIONS

The following discussion and analysis of our financial condition and results of operations should be read in conjunction with "Special Note Regarding Forward-Looking Statements", Part I, Item 1 and Part II, Item 1A of this Quarterly Report on Form 10-Q.
OVERVIEW
As a global leader in designing, developing, marketing, and distributing outdoor, active and lifestyle products, our mission is to connect active people with their passions. We provide our products through our four brands: Columbia, SOREL, Mountain Hardwear, and prAna; and two major product categories: apparel, accessories and equipment products and footwear products. Apparel, accessories and equipment products are provided by our Columbia, Mountain Hardwear and prAna brands. Footwear products are provided by our Columbia and SOREL brands. We sell our products in more than 110 countries and operate in four geographic segments: U.S., LAAP, EMEA, and Canada.
Our business is affected by the general seasonal trends common to the industry, including seasonal weather and discretionary consumer shopping and spending patterns. Our products are marketed on a seasonal basis, and our sales are weighted substantially toward the third and fourth quarters, while our operating costs are more equally distributed throughout the year.
ACCELERATE Growth Strategy
Last year, we announced the Columbia brand ("Brand") ACCELERATE Growth Strategy. At its core, the ACCELERATE Growth Strategy is intended to elevate the Brand to target a younger and more active consumer. It is a multi-year initiative centered around several consumer-centric shifts to the Brand, product and marketplace strategies, as well as enhanced ways of working. We believe successful execution of the ACCELERATE Growth Strategy can elevate the Brand and drive profitable growth. Through the ACCELERATE Growth Strategy, we will focus on achieving the following objectives:
•steward existing consumer segments while focusing on bringing new younger and active consumers into the Brand;
•elevate consumers' perception of the Brand;
•create product based on a consumer-centric product construct;
•enhance the positioning of the Brand in the U.S. marketplace; and
•deliver integrated full-funnel marketing.
In addition, we are committed to investing in our company-wide strategic priorities with a renewed emphasis to:
•accelerate profitable growth;
•create iconic products that are differentiated, functional and innovative;
•drive brand engagement through increased, focused demand creation investments;
•enhance consumer experiences by investing in capabilities to delight and retain consumers;
•amplify marketplace excellence, with digitally-led, omni-channel, global distribution; and
•empower talent that is driven by our core values.
Ultimately, we expect our investments to enable market share capture across our brand portfolio, expand gross margin, improve selling, general and administrative expense efficiency, and drive improved operating margin over the long-term.
Profit Improvement Program
Concurrent with the ACCELERATE Growth Strategy, we continue to make progress on our multi-year Profit Improvement Program to accelerate profitable growth and improve the efficiency of our operations. The Profit Improvement Program focuses on four areas of cost reduction and realignment, including:
•operational cost savings;
•organizational cost savings;
•operating model improvements; and
•indirect, or non-inventory, spending.
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In 2024, our Profit Improvement Program delivered approximately $90 million in realized cost savings, net of approximately $3 million of severance costs. In 2025, in response to ongoing SG&A expense and operating profit pressures, we have initiated a review of our cost structure as we pursue additional cost savings, beyond the previously stated $125 to $150 million target. On a cumulative basis, actions executed in 2024 and planned for 2025 are intended to yield annualized cost savings exceeding $150 million. Our review of the Company's cost structure is ongoing, as we seek additional savings and respond to tariff-induced pressures on profitability. These actions are intended to lower the Company's SG&A expenses as a percentage of consolidated net sales and to increase the Company's operating margin, over time.
Business Environment and Trends
Tariffs Uncertainty | We are headquartered in the U.S. and are subject to the laws and regulations governing companies operating in the U.S. In April 2025, the U.S. presidential administration announced an incremental tariff of 10 percent on products imported into the U.S. from most countries, with the potential for these incremental tariffs to move much higher. These incremental tariffs are in addition to the product-based tariffs the Company already pays for its imported goods into the U.S. These actions, and the potential for retaliatory actions by other countries and their consumers, have led to significant volatility and uncertainty in global markets. We originally planned for Vietnam, Bangladesh, Indonesia, and India to represent approximately 44 percent, 22 percent, 11 percent, and 10 percent, respectively, of our finished goods imports into the U.S. in 2025. Additionally, we originally planned for China to represent a low-single-digit percent of our finished goods imports into the U.S. in 2025. These percentages were based on our original plan and will likely change based on our tariff mitigation strategies. While we have very little direct exposure to the new U.S. tariffs on products from China, China remains a strategically important country for us, and we intend to continue investing in product creation capabilities in China and remain committed to manufacturing in China to support our China direct business as well as other international markets.
While the final scope and application of these incremental tariffs remain uncertain at this time, higher tariffs on U.S. imports are already adversely impacting our U.S. p roduct input costs. We expect these incremental tariffs may also impact demand for our products as consumers weigh discretionary spending. While we are currently continuing to import products into the U.S. to meet delivery deadlines and take advantage of the 90-day tariff pause, decisions across the industry could potentially lead to broader supply chain disruptions. We expect our inventories to also be impacted by a reduction in consumer and customer demand and are rationalizing Fall 2025 and Spring 2026 inventory buys, while seeking to preserve our strategic sourcing relationships, in order to reduce the risk of excess inventory.
For Fall 2025, we are focused on maximizing our marketplace opportunity. We are working with our wholesale partners to deliver value to consumers and keep inventory and wholesale partner margins healthy. As a result, at this point in time, we expect to absorb much of the incremental tariff cost related to Fall 2025 in 2025 and early in 2026 as the costs are realized. For 2026, we are contemplating strategies to offset the impact of higher U.S. tariffs on our business. Our team of experts is exploring possibilities to mitigate the impact of increased tariffs including to re-design, re-develop, re-resource and re-price products, among other mitigation tactics. Our tariff mitigation strategy will evolve in response to trade policy changes.
We continue to monitor the changing tariff and trade restrictions and have taken several actions in response to the announced tariffs to reduce costs and capital outflows, including domesticating all on-hand U.S. inventory through our owned Foreign Trade Zone distribution centers prior to the April 2 nd announcement, taking actions to restrain discretionary spending and making progress against our Profit Improvement Program.
Retaliatory actions and anti-American consumer sentiment may also adversely impact our ability to compete in other regions of the world.
Heightened Geopolitical Risk | We sell our products in more than 110 countries and our ability to sell, import into and produce in certain markets may be impacted by ongoing geopolitical tensions. We believe these tensions will remain elevated and will continue to manifest themselves in certain regions where we operate.
Evolving North America Strategy | Over the past year, U.S. consumer demand for traditional outdoor apparel and footwear brands softened and remains lackluster. This weakness can be attributed to several factors, including a highly competitive environment as many brands have shifted their strategies and new brands have entered the marketplace to capitalize on the emergence of casual and lifestyle trends. In response to marketplace trends and to drive profitable growth, the Columbia brand created the ACCELERATE Growth Strategy, to retain our historical value-oriented consumers while attracting younger and more active consumers to the Columbia brand. As part of the Columbia brand ACCELERATE Growth Strategy, we are approaching the North America marketplace with an updated omni-channel perspective and evaluating how, when, and where we utilize promotions across all channels, creating new product assortments and enhancing our marketing to attract these younger and more active consumers.
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During 2024, we shifted our marketing strategies for the Columbia brand's U.S. direct-to-consumer ("DTC") e-commerce business to become less promotional, in order for Columbia.com to represent the best expression of the Brand. In our DTC brick-and-mortar business, we have opened a small number of branded stores in high-traffic shopping malls in North America. These new branded stores feature elevated product assortments that showcase Columbia’s apparel and footwear innovations. These stores join the hundreds of Columbia branded stores that raise the image of the Brand in important international markets. Within our U.S. wholesale business, we are implementing pricing, promotional and segmentation strategies that are also intended to elevate the positioning of the Brand in the marketplace.
While we expand the Columbia brand's North America target consumer, we intend to continue serving our core consumer base that is focused primarily on value. To capture demand associated with value-oriented consumers, we have increasingly relied on our fleet of DTC brick-and-mortar outlet stores.
We remain committed to increasing our investment in demand creation in 2025 to bring our new highly differentiated marketing campaign and enhanced product assortment to life. We are also leveraging modern digital and social-first strategies to be more efficient and effective with our demand creation investments.
In this period of tariff turmoil, we believe we have the opportunity to set ourselves apart.
International Trends | We haven’t seen a meaningful change in trends in most of our international businesses, which were quite healthy in the first quarter. Across our LAAP and EMEA markets, our product offerings, marketing activations and marketplace strategies, are working to create a more premium Columbia brand experience. However, it is not possible to predict the extent to which U.S. tariff actions will impact international economic growth and consumer demand for our products globally.
RESULTS OF OPERATIONS
The following discussion of our results of operations and liquidity and capital resources should be read in conjunction with Part I, Item 1 of this Quarterly Report on Form 10-Q.
Non-GAAP Financial Measure
To supplement financial information reported in accordance with U.S. GAAP, we disclose constant-currency net sales information, which is a non-GAAP financial measure, to provide a framework to assess how the business performed excluding the effects of changes in foreign currency exchange rates against the U.S. dollar between comparable reporting periods. We calculate constant-currency net sales by translating net sales in foreign currencies for the current period into U.S. dollars at the exchange rates that were in effect during the comparable period of the prior year. Management believes that this non-GAAP financial measure reflects an additional and useful way of viewing an aspect of our operations that, when viewed in conjunction with our GAAP results, provides a more comprehensive understanding of our business and operations. In particular, investors may find the non-GAAP measure useful by reviewing our net sales results without the volatility of foreign currency exchange rates. This non-GAAP financial measure also facilitates management's internal comparisons to our historical net sales results and comparisons to competitors' net sales results. Constant-currency financial measures should be viewed in addition to, and not in lieu of or superior to, our financial measures calculated in accordance with GAAP.
The following discussion includes references to constant-currency net sales, and we provide a reconciliation of this non-GAAP measure to the most directly comparable financial measure calculated in accordance with GAAP below.
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Results of Operations — Consolidated
The following table presents the items in our unaudited Condensed Consolidated Statements of Operations, both in dollars and as a percentage of net sales:

|  |  |  | Three Months Ended March 31,
(in thousands, except for percentage of net sales and per share amounts) |  |  |  |  |  | 2025 |  | 2024
Net sales |  |  |  |  |  |  |  |  |  | $ | 778,452 |  |  | 100.0 | % |  | 769,982 |  |  | 100.0 | %
Cost of sales |  |  |  |  |  |  |  |  |  | 382,395 |  |  | 49.1 | % |  | 380,423 |  |  | 49.4 | %
Gross profit |  |  |  |  |  |  |  |  |  | 396,057 |  |  | 50.9 | % |  | 389,559 |  |  | 50.6 | %
Selling, general and administrative expenses |  |  |  |  |  |  |  |  |  | 354,471 |  |  | 45.5 | % |  | 349,270 |  |  | 45.4 | %
Net licensing income |  |  |  |  |  |  |  |  |  | 4,922 |  |  | 0.6 | % |  | 4,392 |  |  | 0.6 | %
Operating income |  |  |  |  |  |  |  |  |  | 46,508 |  |  | 6.0 | % |  | 44,681 |  |  | 5.8 | %
Interest income, net |  |  |  |  |  |  |  |  |  | 6,817 |  |  | 0.9 | % |  | 9,197 |  |  | 1.2 | %
Other non-operating income, net |  |  |  |  |  |  |  |  |  | 1,551 |  |  | 0.2 | % |  | 271 |  |  | — | %
Income before income tax |  |  |  |  |  |  |  |  |  | 54,876 |  |  | 7.0 | % |  | 54,149 |  |  | 7.0 | %
Income tax expense |  |  |  |  |  |  |  |  |  | 12,628 |  |  | 1.6 | % |  | 11,849 |  |  | 1.5 | %
Net income |  |  |  |  |  |  |  |  |  | $ | 42,248 |  |  | 5.4 | % |  | $ | 42,300 |  |  | 5.5 | %
Diluted earnings per share |  |  |  |  |  |  |  |  |  | $ | 0.75 |  |  |  |  | $ | 0.71 |  |  |

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Three Months Ended March 31, 2025 Compared to Three Months Ended March 31, 2024
Net Sales. Net sales by brand, product category and channel are summarized in the following table:

|  | Three Months Ended March 31,
(in thousands, except for percentages) |  | Reported Net Sales 2025 |  | Adjust for Foreign Currency Translation |  | Constant-currency Net Sales 2025 (1) |  | Reported Net Sales 2024 |  | Reported Net Sales % Change |  | Constant-currency Net Sales % Change (1)
Brand net sales: |  |  |  |  |  |  |  |  |  |  |  |
Columbia |  | $ | 683,121 |  |  | $ | 12,470 |  |  | $ | 695,591 |  |  | $ | 663,965 |  |  | 3% |  | 5%
SOREL |  | 42,205 |  |  | 515 |  |  | 42,720 |  |  | 45,660 |  |  | (8)% |  | (6)%
prAna |  | 28,114 |  |  | 8 |  |  | 28,122 |  |  | 31,298 |  |  | (10)% |  | (10)%
Mountain Hardwear |  | 25,012 |  |  | 298 |  |  | 25,310 |  |  | 29,059 |  |  | (14)% |  | (13)%
Total |  | $ | 778,452 |  |  | $ | 13,291 |  |  | $ | 791,743 |  |  | $ | 769,982 |  |  | 1% |  | 3%
Product category net sales: |  |  |  |  |  |  |  |  |  |  |  |
Apparel, accessories and equipment |  | $ | 628,820 |  |  | $ | 10,312 |  |  | $ | 639,132 |  |  | $ | 619,054 |  |  | 2% |  | 3%
Footwear |  | 149,632 |  |  | 2,979 |  |  | 152,611 |  |  | 150,928 |  |  | (1)% |  | 1%
Total |  | $ | 778,452 |  |  | $ | 13,291 |  |  | $ | 791,743 |  |  | $ | 769,982 |  |  | 1% |  | 3%
Channel net sales: |  |  |  |  |  |  |  |  |  |  |  |
Wholesale |  | $ | 399,769 |  |  | $ | 6,421 |  |  | $ | 406,190 |  |  | $ | 390,897 |  |  | 2% |  | 4%
Direct-to-consumer |  | 378,683 |  |  | 6,870 |  |  | 385,553 |  |  | 379,085 |  |  | —% |  | 2%
Total |  | $ | 778,452 |  |  | $ | 13,291 |  |  | $ | 791,743 |  |  | $ | 769,982 |  |  | 1% |  | 3%

(1) Constant-currency net sales is a non-GAAP financial measure. See "Non-GAAP Financial Measure" above for further information.
Our global net sales increase was driven by growth within our LAAP and EMEA regions, partially offset by declines in Canada and the U.S., as compared to the same period in 2024. The growth in our LAAP and EMEA net sales was largely driven by the strength of our Columbia brand within our wholesale business across many markets. The strength in our Columbia brand was attributable to the execution of our business strategies, as well as to the benefit of certain trends and/or factors favorably impacting the outdoor apparel and footwear sector. The declines in Canada and the U.S. were primarily driven by retailer cautiousness and increased competition within the outdoor lifestyle category, coupled with a difficult macroeconomic environment as global economic uncertainty weighs on consumer sentiment, particularly in the U.S.
Gross Profit. Gross profit is summarized in the following table:

|  | Three Months Ended March 31,
(in thousands, except for percentages and basis points) |  | 2025 |  | 2024 |  | Change
Gross profit |  | $ | 396,057 |  | $ | 389,559 |  | $ | 6,498 |  | 2 | %
Gross margin |  | 50.9 | % |  | 50.6 | % |  | 30 bps |

Gross margin expanded due to several factors including a favorable increase in channel profitability reflecting lower outbound shipping expenses, higher closeout margins, and favorable Spring 2025 product input costs.
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Selling, General and Administrative Expenses. SG&A expenses are summarized in the following table:

|  | Three Months Ended March 31,
(in thousands, except for percentages and basis points) |  | 2025 |  | 2024 |  | Change
Selling, general and administrative expenses |  | $ | 354,471 |  | $ | 349,270 |  | $ | 5,201 |  | 1 | %
Selling, general and administrative expenses as percent of net sales |  | 45.5 | % |  | 45.4 | % |  | 10 bps |

SG&A expenses increased primarily due to the following factors:
•higher omni-channel expenses, reflecting higher DTC brick-and-mortar expenses associated with new stores; and
•higher demand creation expenses, reflecting our increased investment in demand creation in line with our ACCELERATE Growth Strategy.
Interest Income, Net. Interest income, net is summarized in the following table:

|  | Three Months Ended March 31,
(in thousands, except for percentages) |  | 2025 |  | 2024 |  | Change
Interest income, net |  | $ | 6,817 |  | $ | 9,197 |  | $ | (2,380) |  | (26) | %
Interest income, net as a percent of net sales |  | 0.9 | % |  | 1.2 | % |  |  |

Interest income, net, decreased primarily reflecting lower yields on decreased levels of cash, cash equivalents and short-term investments.
Income Tax Expense. Income tax expense and the related effective income tax rate are summarized in the following table:

|  | Three Months Ended March 31,
(in thousands, except for percentages) |  | 2025 |  | 2024 |  | Change
Income tax expense |  | $ | 12,628 |  | $ | 11,849 |  | $ | 779 |  | 7 | %
Effective income tax rate |  | 23.0 | % |  | 21.9 | % |  |  |

Income tax expense increased to $12.6 million for the three months ended March 31, 2025 from a tax expense of $11.8 million for the comparable period in 2024. Our effective tax rate was 23.0% for the three months ended March 31, 2025 compared to 21.9% for the comparable period in 2024. For the three months ended March 31, 2025, our effective income tax rate increased as compared to the same period in 2024 due to discrete non-deductible compensation tax adjustments included in the current period.
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Results of Operations — Segment
Segment operating income includes net sales, cost of sales, segment SG&A expenses, and other segment items for each of our four reportable segments. For each reportable segment, other segment items include certain corporate expenses and net licensing income allocated to each of the reportable segments, as well as net licensing income directly attributable to each of the reportable segments. Refer to Note 16 in Part II, Item 8 of our Annual Report on Form 10-K for further information.
Three Months Ended March 31, 2025 Compared to Three Months Ended March 31, 2024
Net sales by reportable segment are summarized in the following table:

|  | Three Months Ended March 31,
(in thousands, except for percentage changes) |  | Reported Net Sales 2025 |  | Adjust for Foreign Currency Translation |  | Constant-currency Net Sales 2025 (1) |  | Reported Net Sales 2024 |  | Reported Net Sales % Change |  | Constant-currency Net Sales % Change (1)
U.S. |  | $ | 471,181 |  |  | $ | — |  |  | $ | 471,181 |  |  | $ | 474,406 |  |  | (1)% |  | (1)%
LAAP |  | 152,210 |  |  | 5,263 |  |  | 157,473 |  |  | 138,646 |  |  | 10% |  | 14%
EMEA |  | 107,480 |  |  | 4,438 |  |  | 111,918 |  |  | 104,520 |  |  | 3% |  | 7%
Canada |  | 47,581 |  |  | 3,590 |  |  | 51,171 |  |  | 52,410 |  |  | (9)% |  | (2)%
|  | $ | 778,452 |  |  | $ | 13,291 |  |  | $ | 791,743 |  |  | $ | 769,982 |  |  | 1% |  | 3%

(1) Constant-currency net sales is a non-GAAP financial measure. See "Non-GAAP Financial Measure" above for further information.
Segment operating income for each reportable segment and unallocated corporate expenses are summarized in the following table:

|  | Three Months Ended March 31,
(in thousands) |  | 2025 |  | 2024 |  | Change
U.S. |  | $ | 65,954 |  |  | $ | 72,993 |  |  | $ | (7,039) |
LAAP |  | 26,330 |  |  | 21,822 |  |  | 4,508 |
EMEA |  | 18,978 |  |  | 19,146 |  |  | (168) |
Canada |  | 8,963 |  |  | 11,168 |  |  | (2,205) |
Total segment operating income |  | 120,225 |  |  | 125,129 |  |  | (4,904) |
Unallocated corporate expenses |  | (73,717) |  |  | (80,448) |  |  | 6,731 |
Operating income |  | $ | 46,508 |  |  | $ | 44,681 |  |  | $ | 1,827 |

U.S.
U.S. segment operating income decreased $7.0 million to $66.0 million, or 14.0% of net sales, for the first quarter of 2025 from $73.0 million, or 15.4% of net sales, for the comparable period in 2024. The decrease was driven primarily by decreased net sales and gross profit combined with increased segment SG&A expenses. U.S. net sales decreased $3.2 million, or 1%, for the first quarter of 2025, compared to the same period in 2024, driven primarily by decreased net sales in our U.S. DTC e-commerce business, partially offset by growth in our U.S. DTC brick-and-mortar business. The declines in our e-commerce net sales were attributable to a challenging e-commerce environment for outdoor brands and increased competition within the outdoor lifestyle category, coupled with a difficult macroeconomic environment as global economic uncertainty weighs on consumer sentiment. The growth in our brick-and-mortar business was primarily driven by new stores for the three months ended March 31, 2025. As of March 31, 2025, our U.S. business operated 169 retail stores, compared to 161 stores as of March 31, 2024. Our U.S. wholesale business remained relatively flat, reflecting a modest increase in Spring 2025 shipments as compared to the same period in 2024. U.S. segment SG&A expenses increased as a percentage of net sales to 31.1% for the first quarter of 2025, compared to 29.3% for the same period in 2024.
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LAAP
LAAP segment operating income increased $4.5 million to $26.3 million, or 17.3% of net sales, for the first quarter of 2025 from $21.8 million, or 15.7% of net sales, for the comparable period in 2024. The increase was driven primarily by increased net sales and gross profit. LAAP net sales increased $13.6 million, or 10% (14% constant-currency), for the first quarter of 2025, compared to the same period in 2024, primarily driven by increased net sales in our China, LAAP distributor, and Japan businesses, partially offset by declines in our Korea business. The growth in our China business reflected continued strong consumer demand which we believe was attributable to the execution of our marketplace strategies, including premium product offerings and marketing activations. The growth was further aided by positive outdoor category trends as compared to the same period in 2024. The growth in our LAAP distributor business was driven by double-digit growth in our Spring 2025 orders as compared to the same period in 2024. The growth in our Japan business was driven by strong consumer demand for late season winter products across all channels, as compared to the same period in 2024. The declines in our Korea business reflected unfavorable effects from foreign currency fluctuation, which more than offset constant-currency net sales growth resulting from consumer demand for late season winter products. LAAP segment SG&A expenses decreased as a percentage of net sales to 34.9% for the first quarter of 2025, compared to 36.2% for the same period in 2024, primarily driven by increased net sales. In total, LAAP segment SG&A expenses increased 5.7% for the three months ended March 31, 2025 as compared to the same period in 2024.
EMEA
EMEA segment operating income decreased $0.2 million to $19.0 million, or 17.7% of net sales, for the first quarter of 2025 from $19.1 million, or 18.3% of net sales, for the comparable period in 2024. The decrease was driven primarily by increased segment SG&A expenses. EMEA net sales increased $3.0 million, or 3% (7% constant-currency), for the first quarter of 2025, compared to the same period in 2024, primarily driven by our Europe-direct business, partially offset by a decline in our EMEA distributor business. The growth in our Europe-direct business was primarily driven by robust demand within our DTC brick-and-mortar businesses that we believe was attributable to the execution of our marketplace strategies, including marketing activations and elevating the in-store consumer experience. The decline in our EMEA distributor business was driven by a shift of Spring 2025 shipments out of the first quarter of 2025 into the second quarter of 2025, partially offset by growth in our Spring 2025 orders as compared to the same period in 2024. EMEA segment SG&A expenses increased as a percentage of net sales to 29.9% for the first quarter of 2025, compared to 27.6% for the same period in 2024.
Canada
Canada segment operating income decreased $2.2 million to $9.0 million, or 18.8% of net sales, for the first quarter of 2025 from $11.2 million, or 21.3% of net sales, for the comparable period in 2024. The decrease was primarily driven by lower net sales and gross profit combined with increased segment SG&A expenses. Canada net sales decreased $4.8 million, or 9% (2% constant-currency), for the first quarter of 2025, compared to the same period in 2024, driven by decreased net sales in our Canada wholesale and DTC businesses. The declines in our wholesale and DTC businesses resulted from retailer cautiousness. Canada segment SG&A expenses increased as a percentage of net sales to 24.3% for the first quarter of 2025, compared to 19.8% for the same period in 2024.
Unallocated Corporate Expenses
Unallocated corporate expenses decreased by $6.7 million to $73.7 million for the first quarter of 2025 from $80.4 million for the same period in 2024, driven by lower personnel expenses.
LIQUIDITY AND CAPITAL RESOURCES
Our primary sources of liquidity include cash, cash equivalents, short-term investments, and available committed credit lines. Our liquidity is affected by the general seasonal trends common to the industry. Our products are marketed on a seasonal basis and our sales are weighted substantially toward the third and fourth quarters, while our operating costs are more equally distributed throughout the year. Our cash and cash equivalents and short-term investments balances generally are at their lowest level just prior to the start of the U.S. holiday season and increase during the fourth quarter from collection of wholesale business receivables and fourth quarter DTC sales. This trough cash position is impacted by the amount of product we order from our contract manufacturers in anticipation of customer demand and is more heavily impacted in advance of periods of expected high demand. We expect that our cash position will be impacted by incremental tariff costs for U.S. product in the third and fourth quarter of 2025 in a meaningful way. To the extent necessary in the third and fourth quarter of 2025, we have a $500 million committed credit facility on which we can draw until we receive fourth quarter cash receipts.
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Cash Flow Activities
Cash flows are summarized in the following table:

|  | Three Months Ended March 31,
(in thousands) |  | 2025 |  | 2024 |  | Change
Net cash provided by (used in): |  |  |  |  |  |  |
Operating activities |  | $ | (32,038) |  |  | $ | 106,773 |  |  | $ | (138,811) |  |
Investing activities |  | (61,431) |  |  | 37,109 |  |  | (98,540) |  |
Financing activities |  | (118,649) |  |  | (71,343) |  |  | (47,306) |  |
Net effect of exchange rate changes on cash |  | 3,588 |  |  | (4,396) |  |  | 7,984 |  |
Net increase (decrease) in cash and cash equivalents |  | $ | (208,530) |  |  | $ | 68,143 |  |  | $ | (276,673) |  |

The change in cash flows used in operating activities was driven by a $142.0 million decrease in cash provided by changes in assets and liabilities, as well as a $3.2 million increase in cash provided by net income and non-cash adjustments. The most significant comparative changes in assets and liabilities included Inventories, Accounts payable and Accrued Liabilities. The $60.1 million decrease in cash provided by Inventories reflected cash provided of $131.7 million for the three months ended March 31, 2024 as we liquidated excess inventory levels, as compared to cash provided of $71.6 million for the three months ended March 31, 2025 as we replenished inventory levels to align inventory supply with anticipated seasonal demand. The $40.3 million increase in cash used in Accounts Payable was primarily driven by the timing of inventory receipts, including higher in-season inventory, and increased related payments for the three months ended March 31, 2025 as compared to March 31, 2024. The $22.0 million increase in cash used in Accrued liabilities primarily reflected a decrease in our sales returns reserve for specific wholesale customers as compared to March 31, 2024.
Net cash used in investing activities was $61.4 million for the three months ended March 31, 2025, compared to $37.1 million of cash provided by investing activities for the three months ended March 31, 2024. The decrease in cash provided by investing was primarily driven by higher purchases of short-term investments in the first quarter of fiscal 2025, as compared to the first quarter of fiscal 2024.
Net cash used in financing activities was $118.6 million for the three months ended March 31, 2025 compared to $71.3 million for the three months ended March 31, 2024. The increase in cash used in financing in the first quarter of fiscal 2025 was primarily driven by higher share repurchases of common stock, as compared to the first quarter of fiscal 2024.
Sources of Liquidity
Cash and cash equivalents and short-term investments
As of March 31, 2025, we had cash and cash equivalents of $323.3 million and short-term investments of $335.1 million, compared to $531.9 million and $283.6 million, respectively, as of December 31, 2024 and $418.5 million and $369.3 million, respectively, as of March 31, 2024.
Committed Credit Facilities
As of March 31, 2025, we had available an unsecured, committed revolving credit facility, which provides for borrowings up to $500.0 million. We were in compliance with all associated covenants and there was no balance outstanding under the facility. Refer to Note 6 in Part II, Item 8 of our Annual Report on Form 10-K for further information regarding our domestic credit facility.
Further, as of March 31, 2025, our European subsidiary had available an unsecured, committed line of credit, which is guaranteed by the Company and provides for borrowings up to €4.4 million (approximately US$4.8 million). There was no balance outstanding under the facility.
Uncommitted Credit Facilities
As of March 31, 2025, collectively, our international subsidiaries had unsecured, uncommitted lines of credit, credit facilities and overdraft facilities, providing for borrowings up to approximately US$98.9 million. There were no balances outstanding under these facilities.
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Capital Requirements
Our expected short-term and long-term cash needs are primarily for working capital and capital expenditures. We expect to meet these short-term and long-term cash needs primarily with cash and cash equivalents, short-term investments, cash flows from operations and, if needed, borrowings from our existing credit facilities.
Our working capital management goals include maintaining an optimal level of inventory necessary to deliver goods on time to our customers and to satisfy end consumer demand, alleviating manufacturing capacity constraints, and driving efficiencies to minimize the cycle time from the purchase of inventory from our suppliers to the collection of accounts receivable balances from our customers. Inventory balances may be elevated in advance of periods of expected high demand. As of March 31, 2025, our inventory balance increased to $623.7 million, compared to $607.4 million as of March 31, 2024, as we replenished inventory levels to align inventory supply with anticipated seasonal demand, as compared to the same period in 2024 which saw inventory levels decrease as we liquidated excess inventory levels. We believe older season inventories represent a manageable portion of our total inventory mix.
We have planned 2025 capital expenditures of approximately $60 to $80 million. This includes investments in our DTC operations, including new stores and supply chain and digital capabilities to support our strategic priorities. Our actual capital expenditures may differ from the planned amounts depending on factors such as the timing of system implementations and new store openings and related construction.
Our long-term goal is to maintain a strong balance sheet and a disciplined approach to capital allocation. Dependent upon our financial position, market conditions and our strategic priorities, our capital allocation approach includes:
•investing in organic growth opportunities to drive long-term profitable growth;
•returning at least 40% of free cash flow to shareholders through dividends and share repurchases; and
•considering opportunistic mergers and acquisitions.
Free cash flow is a non-GAAP financial measure. Free cash flow is calculated by reducing net cash flow from operating activities by capital expenditures. Management believes free cash flow provides investors with an important perspective on the cash available for shareholders and acquisitions after making the capital investments required to support ongoing business operations and long-term value creation. Free cash flow does not represent the residual cash flow available for discretionary expenditures since it excludes certain mandatory expenditures. Management uses free cash flow as a measure to assess both business performance and overall liquidity.
Other cash commitments
Our inventory purchase obligations were $708.6 million as of March 31, 2025, compared to $473.0 million and $675.0 million as of December 31, 2024 and March 31, 2024, respectively.
There have been no other significant changes to our other cash commitments as described in Item 7 of our Annual Report on Form 10-K for the year ended December 31, 2024.
CRITICAL ACCOUNTING ESTIMATES
Management's discussion and analysis of our financial condition and results of operations are based on our unaudited condensed consolidated financial statements, which have been prepared in accordance with GAAP. The preparation of these financial statements requires us to make various estimates and judgments that affect reported amounts of assets, liabilities, sales, cost of sales, and expenses and related disclosure of contingent assets and liabilities. We base our ongoing estimates on historical experience and other assumptions that we believe to be reasonable in the circumstances. The business and economic uncertainty resulting from volatile geopolitical conditions, including expanded tariffs, have made such estimates and assumptions more difficult to calculate. Accordingly, actual results may differ from these estimates and assumptions.
We believe that the estimates, assumptions and judgments involved in the accounting for sales reserves, allowance for uncollectible accounts receivable, excess, close-out and slow-moving inventory, impairment of long-lived assets, intangible assets and goodwill, and income taxes have the greatest potential effect on our financial statements, so we consider these to be our critical accounting policies and estimates. Refer to Part II, Item 7 of our Annual Report on Form 10-K for the year ended December 31, 2024 for additional information regarding our critical accounting policies and estimates.
Management regularly discusses with our audit committee our critical accounting estimates and the development and selection of these accounting estimates. These discussions typically occur at our quarterly audit committee meetings and include the basis and methodology
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used in developing and selecting these estimates, the trends in and amounts of these estimates, specific matters affecting the amount of and changes in these estimates, and any other relevant matters related to these estimates, including significant issues concerning accounting principles and financial statement presentation.
There have been no significant changes to the Company's significant accounting policies described in Note 2 in Part II, Item 8 of our Annual Report on Form 10-K for the year ended December 31, 2024.
RECENT ACCOUNTING PRONOUNCEMENTS
Refer to Note 1 in Part I, Item 1 of this Quarterly Report on Form 10-Q.

ITEM 3. | QUANTITATIVE AND QUALITATIVE DISCLOSURES ABOUT MARKET RISK

There has not been any material change in the market risk disclosure contained in Part II, Item 7A of our Annual Report on Form 10-K for the year ended December 31, 2024.

ITEM 4. | CONTROLS AND PROCEDURES

EVALUATION OF DISCLOSURE CONTROLS AND PROCEDURES
We have evaluated, under the supervision and with the participation of management, including our Chief Executive Officer and Chief Financial Officer, the effectiveness of our disclosure controls and procedures pursuant to Rule 13a-15(b) under the Securities Exchange Act of 1934, as amended (the "Exchange Act") as of the end of the period covered by this report. These disclosure controls and procedures require information to be disclosed in our Exchange Act reports to be (1) recorded, processed, summarized, and reported in a timely manner and (2) accumulated and communicated to our management, including our Chief Executive Officer and Chief Financial Officer.
Based on our evaluation, we, including our Chief Executive Officer and Chief Financial Officer, have concluded that as of March 31, 2025 our disclosure controls and procedures are designed at a reasonable assurance level and are effective to provide reasonable assurance that information we are required to disclose in reports we file or submit under the Exchange Act is recorded, processed, summarized and reported within the time periods specified in the Securities and Exchange Commission’s rules and forms, and that such information is accumulated and communicated to our management, including our Chief Executive Officer and Chief Financial Officer, as appropriate, to allow timely decisions regarding required disclosure.
CHANGES IN INTERNAL CONTROL OVER FINANCIAL REPORTING
There have not been any changes in our internal control over financial reporting that occurred during the quarter ended March 31, 2025 that have materially affected, or are reasonably likely to materially affect, our internal control over financial reporting.
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PART II — OTHER INFORMATION

ITEM 1. | LEGAL PROCEEDINGS

We are involved in litigation and various legal matters arising in the normal course of business, including matters related to employment, retail, intellectual property, contractual agreements, and various regulatory compliance activities. We have considered facts related to legal and regulatory matters and opinions of counsel handling these matters and do not believe the ultimate resolution of these proceedings will have a material adverse effect on our financial condition, results of operations or cash flows.

Item 1A. | RISK FACTORS

In addition to the other information contained in this Quarterly Report on Form 10-Q, the following risk factors should be considered carefully in evaluating our business. Our business, financial condition, results of operations, or cash flows may be materially adversely affected by these and other risks. Please note that additional risks not presently known to us or that we currently deem immaterial may also impair our business and operations.
The following risk factors include changes to and supersede the description of the risk factors associated with our business previously disclosed in Part I, Item 1A of our Annual Report on Form 10-K for the year ended December 31, 2024.
Rapidly Evolving U.S. Global Trade Policy Has Had and May Continue to Have an Adverse Impact on Our Business, Operating Results and Financial Condition.
Our imported products are subject to duties, tariffs or import limitations that affect the cost and quantity of various types of goods imported into the U.S. and other markets. The changes in U.S. global trade policy, and ongoing uncertainty around future tariff rates, have had and may continue to have, an adverse impact on our business, financial condition and operating results and may (and in many cases, have):
•Reduce our ability to achieve planned consumer demand at our stores, (see "We May Not Realize Returns on Our Fixed Cost Investments in Our DTC Business Operations");
•Lead to a decline in discretionary spending by consumers (see "We are Subject to a Number of Risks Which May Adversely Affect Consumer and/or Wholesale Customer Demand for Our Products and Lead to a Decline in Sales and/or Earnings");
•Result in canceled orders, non-payment for orders received and/or delayed payment for orders received (see "Our Orders from Wholesale Customers are Subject to Cancellation, Which Could Lead to a Decline in Sales or Gross Profit, Write-downs of Excess Inventory, Increased Discounts or Extended Credit Terms to Our Wholesale Customers");
•Impair the financial health of certain of our wholesale customers (see "We are Subject to a Number of Risks Which May Adversely Affect Consumer and/or Wholesale Customer Demand for Our Products and Lead to a Decline in Sales and/or Earnings");
•Result in a misalignment between demand and supply (see "Our Inability to Accurately Predict Consumer and/or Customer Demand for Our Products Could Lead to a Build-up of Inventory or a Lack of Inventory and Affect Our Gross Margin");
•Impact global economic conditions and contribute to an economic slowdown, possibly resulting in a U.S. or global recession (see "We are Subject to a Number of Risks Which May Adversely Affect Consumer and/or Wholesale Customer Demand for Our Products and Lead to a Decline in Sales and/or Earnings" and "We May Incur Additional Expenses, Be Unable to Obtain Financing, or Be Unable to Meet Financial Covenants of Our Financing Agreements as a Result of Downturns in the Global Markets");
•Cause disruptions in the supply chain, including the timeliness of product deliveries and the ability to deliver product (see “Our Reliance on Contract Manufacturers, Including Our Ability to Enter Into Purchase Order Commitments with Them and Maintain Quality Standards of Our Products and Standards of Manufacturing Processes at Contract Manufacturers, May Result in Lost Sales and Impact Our Gross Margin and Results of Operations”, “For Certain Materials We Depend on a Limited Number of Suppliers, Which May Cause Increased Costs or Production Delays” and “Our Success Depends on Our Third-Party Logistics Providers and Our Third-Party Distribution Facilities”);
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•Impact previous business assumptions (see "Acquisitions Are Subject to Many Risks", "We May Have Additional Tax Liabilities or Experience Increased Volatility in Our Effective Tax Rate" and "Our Inability to Accurately Predict Consumer and/or Customer Demand for Our Products Could Lead to a Build-up of Inventory or a Lack of Inventory and Affect Our Gross Margin");
•Cause the implementation of cost containment measures and reductions in capital expenditures, including those relating to strategic priorities (see “We May Be Unable to Execute Our Strategic Priorities, Which Could Limit Our Ability to Invest in and Grow Our Business”);
•Restrict global business and travel (see “Global Regulation and Economic and Political Conditions, as well as Potential Changes in Regulations, Legislation and Government Policy, May Negatively Affect Our Business”);
•Cause currency rate fluctuations (see “Fluctuations in Inflation and Currency Exchange Rates Could Result in Lower Revenues, Higher Costs and/or Decreased Margins and Earnings”);
•Result in rising costs across our U.S. operations, as the prices of goods ranging from building materials to automobiles increase in response to new tariffs;
•Result in supply chain finance issues or otherwise impair the health of our contract manufacturers (see “Our Reliance on Contract Manufacturers, Including Our Ability to Enter Into Purchase Order Commitments with Them and Maintain Quality Standards of Our Products and Standards of manufacturing Processes at Contract Manufacturers, May Result in Lost Sales and Impact our Gross Margin and Results of Operations”);
•Cause any number of other disruptions to our business, the risks of which may be otherwise identified herein.
In addition, the impact of U.S. global trade policy changes may also exacerbate other risks discussed in this Item 1A, any of which could have a material adverse effect on us. New or increased tariffs or other trade restrictions, retaliatory actions, or anti-American sentiment could also exacerbate the risks outlined above and in this Item 1A. Changes in tariffs may also affect our ability to compete globally, including the risk of international markets being impacted by the influx of goods originally planned for U.S. consumption by our competitors, or cause a change to our sourcing strategy, which we may or may not be able to implement based on timing and availability. The current trade environment is dynamic in nature, including uncertainties relating to the duration, magnitude and scope of the U.S. tariffs.
CHANGES IN PRODUCT DEMAND CAN ADVERSELY AFFECT OUR FINANCIAL RESULTS
We are Subject to a Number of Risks Which May Adversely Affect Consumer and/or Wholesale Customer Demand for Our Products and Lead to a Decline in Sales and/or Earnings.
These risks include, but are not limited to:
•Volatile Economic Conditions. We are a consumer products company and are highly dependent on consumer discretionary spending. Consumer discretionary spending behavior is inherently unpredictable. Consumer demand, and related wholesale customer demand, for our products may not support our sales targets, or may decline, especially during periods of heightened economic uncertainty in our key markets.
•Highly Competitive Markets. In each of our geographic markets, we face significant competition from global and regional branded apparel, footwear, accessories, and equipment companies. More recently this competition has extended to emerging brands that may not be viewed as outdoor brands but are participating in the outdoor apparel and footwear industry. Retailers who are our wholesale customers often pose a significant competitive threat by designing, marketing and distributing apparel, footwear, accessories, and equipment under their own private labels. We also experience direct competition in our DTC business from retailers that are our wholesale customers. This is particularly the case in the digital marketplace, where increased consumer expectations and competitive pressure related to various aspects of our e-commerce business, including speed of product delivery, shipping charges, return privileges, and other evolving expectations are key factors.
•Consumer Preferences and Fashion/Product Trends. Changes in consumer preferences, consumer interest in outdoor activities, and fashion/product trends may have a material adverse effect on our business. We also face risks because our success depends on our and our customers' abilities to anticipate consumer preferences and our ability to respond to changes of such preferences in a timely manner. Product development and/or production lead times for many of our products may make it more difficult for us to respond rapidly to new or changing fashion/product trends or consumer preferences.
•Brand Images. Our brands have wide recognition, and our success has been due in large part to our ability to maintain, enhance and protect our brand image and reputation and our consumers' and customers' connection to our brands. Our continued success depends in part on our ability to adapt to a rapidly changing media environment, including our increasing reliance on social media
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and online dissemination of advertising campaigns. In addition, consumer and customer sentiment could be shaped by our sustainability policies and related design, sourcing and operational decisions. Finally, demand in certain channels may be impacted in the short term as we seek to bring additional consumer segments to our brands by proactively managing the promotional activity of the brands in the marketplace.
•Weather Conditions, Including Global Climate Change Trends. Our sales are affected by weather conditions. Our DTC sales are dependent in part on the weather and our DTC sales growth is likely to be adversely impacted or may even decline in years in which weather conditions do not stimulate demand for our products. Unseasonably warm weather also impacts future sales to our wholesale customers, who may hold inventory into subsequent seasons in response to unseasonably warm weather. Our results may be negatively impacted if management is not able to adjust expenses in a timely manner in response to unfavorable weather conditions and the resulting impact on consumer and customer demand. The magnitude of climate change and whether resulting weather patterns continue to trend warmer will influence the extent to which consumer and customer demand for our outerwear and cold weather footwear products will be negatively affected.
•Shifts in Retail Traffic Patterns. Shifts in consumer purchasing patterns in our key markets may have an adverse effect on our DTC operations and the financial health of certain of our wholesale customers, some of whom may reduce their brick and mortar store fleet, file for protection under bankruptcy laws, restructure, or cease operations. These related business impacts have already occurred at certain of our wholesale customers. We face increased risk of order reduction and cancellation when dealing with financially ailing wholesale customers. We also extend credit to our wholesale customers based on an assessment of the wholesale customer's financial condition, generally without requiring collateral. We may choose (and have chosen in the past) to limit our credit risk by reducing our level of business with wholesale customers experiencing financial difficulties and may not be able to replace those revenues with other customers or through our DTC businesses within a reasonable period or at all.
•Innovation. To distinguish our products in the marketplace and achieve commercial success, we rely on product innovations, including new or exclusive technologies, inventive and appealing design or other differentiating features. If we fail to introduce innovative products that appeal to consumers and customers, we could suffer reputational damage to our brands and demand for our products could decline.
Our Orders from Wholesale Customers are Subject to Cancellation, Which Could Lead to a Decline in Sales or Gross Profit, Write-downs of Excess Inventory, Increased Discounts or Extended Credit Terms to Our Wholesale Customers.
We do not have long-term contracts with any of our wholesale customers. We do have contracts with our independent international distributors; although these contracts may have annual purchase minimums that must be met in order to retain distribution rights, the distributors are not otherwise obligated to purchase products from us. Sales to our wholesale customers (other than our international distributors) are generally on an order-by-order basis and are subject to rights of cancellation and rescheduling prior to shipment of orders. We place the majority of our orders for products with our contract manufacturers for our wholesale customers based on these advance orders. We consider the timing of delivery dates in our wholesale customer orders when we forecast our sales and earnings for future periods. If any of our major wholesale customers experience a significant downturn in business or fail to remain committed to our products or brands, or if we are unable to deliver products to our wholesale customers in the agreed upon manner or reach mutually agreeable accommodations, these customers could postpone, reduce, cancel, or discontinue purchases from us, including after we have begun production on any order, or seek to impose chargebacks.
Our Inability to Accurately Predict Consumer and/or Customer Demand for Our Products Could Lead to a Build-up of Inventory or a Lack of Inventory and Affect Our Gross Margin.
We place orders for our products with our contract manufacturers in advance of the related selling season and, as a result, are vulnerable to changes in consumer and/or customer demand for our products. Therefore, we must accurately forecast consumer and/or customer demand for our products well in advance of the selling season. We are subject to numerous risks relating to consumer and/or customer demand (see “We are Subject to a Number of Risks Which May Adversely Affect Consumer and/or Customer Demand for our Products and Lead to a Decline in Sales and/or Earnings” and “Our Orders from Wholesale Customers are Subject to Cancellation, Which Could Lead to a Decline in Sales or Gross Profit, Write-downs of Excess Inventory, Increased Discounts or Extended Credit Terms to Our Wholesale Customers” for additional information). Our ability to accurately predict consumer and/or customer demand well in advance of the selling season for our products is impacted by these risks, as well as our reliance on manual processes and judgments that are subject to human error. These risks are heightened during periods of macroeconomic and geopolitical volatility.
Our failure to accurately forecast consumer and/or customer demand could result in inventory levels in excess of demand, which may cause inventory write-downs and/or the sale of excess inventory at discounted prices through our outlet stores, temporary clearance locations, or third-party liquidation channels and could have a material adverse effect on our brand image and gross margin. In addition, we may
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experience additional costs and margin pressure relating to the storage and processing of excess inventory, including through our outlet stores.
Conversely, if we underestimate consumer and/or customer demand for our products or if our contract manufacturers or third-party logistics providers are unable to supply or deliver products when we need them, we may experience inventory shortages, which may prevent us from fulfilling product orders or having optimal inventory assortments for our DTC channels resulting in lost sales, negatively affect our wholesale customer and consumer relationships, result in increased costs to expedite production and delivery, or diminish our ability to build brand loyalty.
WE ARE SUBJECT TO VARIOUS RISKS IN OUR SUPPLY CHAIN
Our Reliance on Contract Manufacturers, Including Our Ability to Enter Into Purchase Order Commitments with Them and Maintain Quality Standards of Our Products and Standards of Manufacturing Processes at Contract Manufacturers, May Result in Lost Sales and Impact our Gross Margin and Results of Operations.
Our products are manufactured by contract manufacturers worldwide, primarily in the Asia Pacific region. Although we enter into purchase order commitments with these contract manufacturers each season, we generally do not maintain long-term manufacturing commitments with them, and various factors could interfere with our ability to source our products. Without long-term commitments, there is no assurance that we will be able to secure adequate or timely production capacity and our competitors may obtain production capacities that effectively limit or eliminate the availability of our contract manufacturers. If we are unable to obtain necessary production capacities, we may be unable to meet consumer demand, resulting in lost sales.
In addition, contract manufacturers may fail to perform as expected. If a contract manufacturer fails to ship orders in a timely manner or is unable to produce contracted for goods (including as a result of third-party supply chain financing issues), we could experience supply disruptions that result in missed delivery deadlines, which may cause our customers to cancel their orders, refuse to accept deliveries or demand a reduction in purchase price or cause us to incur additional freight costs. We may also not be able to produce the goods necessary to meet our demand and experience lost sales.
Reliance on contract manufacturers also creates quality control risks. Contract manufacturers may need to use sub-contracted manufacturers to fulfill our orders, which could result in compromised quality of our products. A failure in our quality control program, or a failure of our contract manufacturers or their subcontractors to meet our quality control standards, may result in diminished product quality, which in turn could result in increased order cancellations, price concessions, product returns, decreased consumer and customer demand for our products, non-compliance with our product standards or regulatory requirements, or product recalls or other regulatory actions.
We impose standards of manufacturing practices on our contract manufacturers for the benefit of workers and require compliance with our restricted substances list and product safety and other applicable laws, including environmental, health and safety and forced labor laws. We also require that our contract manufacturers impose these practices, standards and laws on their subcontractors. If a contract manufacturer or subcontractor violates labor or other laws or engages in practices that are not generally accepted as safe or ethical, we may experience production disruptions, lost sales or significant negative publicity that could result in long-term damage to our reputation. In some circumstances, parties may assert that we are liable for our contract manufacturers' or subcontractors' labor and operational practices, which could have a material adverse effect on our brand image, results of operations and our financial condition.
Volatility in the Availability of and Prices for Raw Materials We Use in Our Products Could Have a Material Adverse Effect on Our Revenues, Costs, Gross Margins and Profitability.
Our products are derived from raw materials that are subject to both disruptions to supply availability and price volatility. If there are supply disruptions or price increases for raw materials we use in our products and we are unable to obtain sufficient raw materials to meet production needs or offset rising costs by increasing the price of our products or achieving efficiency improvements, we could experience negative impacts to our sales and profitability.
For Certain Materials We Depend on a Limited Number of Suppliers, Which May Cause Increased Costs or Production Delays.
As an innovative company, some of our materials are highly technical and/or proprietary and may be available from only one source or a very limited number of sources. As a result, from time to time, we may have difficulty satisfying our material requirements. Although we believe that we can identify and qualify additional contract manufacturers to produce or supply these materials or alternative materials as necessary,
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there are no guarantees that additional contract manufacturers will be available. In addition, depending on the timing, any changes in sources or materials may result in increased costs or production delays.
Our Success Depends on Our Third-Party Logistics Providers and Our Third-Party Distribution Facilities.
The majority of our products are manufactured outside of our principal sales markets, which requires these products to be consolidated and transported, sometimes over large geographical distances. A small number of third-party logistics providers currently consolidate, deconsolidate and/or transload almost all of our products. Any disruption in the operations of these providers or changes to the costs they charge, due to capacity constraints, volatile fuel prices or otherwise, could materially impact our sales and profitability. A prolonged disruption in the operations of these providers could also require us to seek alternative distribution arrangements, which may not be available on attractive terms and could lead to delays in distribution of products, either of which could have a significant and material adverse effect on our business, results of operations and financial condition.
In addition, the ability to move products over larger geographical distances could be negatively affected by ocean, air and trucking cargo capacity constraints or labor disruptions, or such constraints or disruptions at ports or borders, or geopolitical conflicts (such as is occurring currently in the Red Sea). These constraints, conflicts and disruptions could hinder our ability to satisfy demand through our wholesale and DTC businesses, and we may miss delivery deadlines, which may cause our customers to cancel their orders, refuse to accept deliveries or demand a reduction in purchase price. Furthermore, increases in distribution costs, including but not limited to freight costs, could adversely affect our costs, which we may not be able to offset through price increases or decreased promotions.
We receive our products from third-party logistics providers at our owned distribution centers in the U.S., Canada and France. The fixed costs associated with owning, operating and maintaining such distribution centers during a period of economic weakness or declining sales can result in lower operating efficiencies, financial deleverage and potential impairment in the recorded value of distribution assets.
We also receive and distribute our products through third-party operated distribution facilities internationally and domestically. We depend on these third-parties to manage the operation of their distribution facilities as necessary to meet our business needs. If the third-parties fail to manage these responsibilities, our international and domestic distribution operations could face significant disruptions or we could incur additional expense. Transitions within our distribution network amongst third-party distribution partners exacerbates this risk.
Our ability to meet consumer and customer expectations, manage inventory, complete sales, and achieve our objectives for operating efficiencies depends on the proper operation of our existing distribution facilities, as well as the facilities of third-parties, the development or expansion of additional distribution capabilities and services, and the timely performance of services by third-parties, including those involved in moving products to and from our distribution facilities and facilities operated by third-parties. The uneven flow of inventory receipts during peak times at our distribution centers may cause us to miss delivery deadlines, as we work through inventory, which in turn may cause our customers to cancel their orders, refuse to accept deliveries or demand a reduction in purchase price.
OUR INVESTMENT IN STRATEGIC PRIORITIES EXPOSES US TO CERTAIN RISKS
We May Be Unable to Execute Our Strategic Priorities, Which Could Limit Our Ability to Invest in and Grow Our Business.
Our strategic priorities are to drive brand awareness and sales growth through increased, focused demand creation investments, enhance consumer experience and digital capabilities in all of our channels and geographies, expand and improve global DTC operations with supporting processes and systems and invest in our people and optimize our organization across our portfolio of brands.
To implement our strategic priorities, we must continue to, among other things, modify and fund various aspects of our business, effectively prioritize our initiatives and execute effective change management. These efforts, coupled with a continuous focus on expense discipline, may place strain on internal resources, and we may have operating difficulties as a result.
Our strategic priorities also generally involve increased expenditures, which could cause our profitability or operating margin to decline if we are unable to offset our increased spending with increased sales or gross profit or comparable reductions in other operating costs (as is currently occurring). This could result in a decision to delay, modify, or terminate certain initiatives related to our strategic priorities.
Initiatives to Upgrade Our Business Processes and Information Technology Systems to Optimize Our Operational and Financial Performance Involve Many Risks Which Could Result in, Among Other Things, Business Interruptions, Higher Costs and Lost Profits.
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We regularly implement business process improvement and information technology initiatives intended to optimize our operational and financial performance. Transitioning to these new or upgraded processes and systems requires significant capital investments and personnel resources. Implementation is also highly dependent on the coordination of numerous employees, contractors and software and system providers. The interdependence of these processes and systems is a significant risk to the successful completion and continued refinement of these initiatives, and the failure of any aspect could have a material adverse effect on the functionality of our overall business. We may also experience difficulties in implementing or operating our new or upgraded business processes or information technology systems, including, but not limited to, ineffective or inefficient operations, significant system failures, system outages, delayed implementation and loss of system availability, which could lead to increased implementation and/or operational costs, loss or corruption of data, delayed shipments, excess inventory and interruptions of operations resulting in lost sales and/or profits.
We May Not Realize Returns on Our Fixed Cost Investments in Our DTC Business Operations.
We continue to make investments in our digital capabilities and our DTC operations, including new stores. (See “Initiatives to Upgrade Our Business Processes and Information Technology Systems to Optimize Our Operational and Financial Performance Involve Many Risks Which Could Result in, Among Other Things, Business Interruptions, Higher Costs and Lost Profits”.) Since many of the costs of our DTC operations are fixed, we may be unable to reduce expenses in order to avoid losses or negative cash flows if we have insufficient sales. We may not be able to exit DTC brick and mortar locations and related leases at all or without significant cost or loss, renegotiate the terms thereof, or effectively manage the profitability of our existing brick and mortar stores. In addition, obtaining real estate and effectively renewing real estate leases for our DTC brick and mortar operations is subject to the real estate market and we may not be able to secure adequate new locations or successfully renew leases for existing locations.
WE ARE SUBJECT TO CERTAIN INFORMATION TECHNOLOGY RISKS
We Rely on Information Technology Systems, including Third-Party Cloud-based Solutions, and Any Failure of These Systems or Interruption in Services Provided by the Systems May Result in Disruptions or Outages in Our E-Commerce and In-Store Retail Platforms, Loss of Processing Capabilities, and/or Loss of Data, Any of Which May Have a Material Adverse Effect on Our Financial Condition, Results of Operations or Cash Flow.
Our reputation and ability to attract, retain and serve consumers and customers is dependent upon the reliable performance of our underlying technology infrastructure and external service providers, including third-party cloud-based solutions. The services these systems provide are vulnerable to interruption, in particular during a period of transition of systems, and we have experienced interruptions in the past.
We rely on cloud-based solutions furnished by third-parties primarily to allocate resources, pay vendors, collect from customers, manage loyalty programs, process transactions, develop demand and supply plans, manage product design, production, transportation, and distribution, forecast and report operating results, meet regulatory requirements and administer employee payroll and benefits, among other functions. In addition, our DTC operations, both in-store and online, rely on cloud-based solutions to process transactions. We have also designed a significant portion of our software and computer systems to utilize data processing and storage capabilities from third-party cloud solution providers. Our existing cloud-based solution providers have broad discretion to change and interpret their terms of service and other policies with respect to our use of their systems, and they may take actions beyond our control that could harm our business. We also may not be able to control the quality of the systems and services we receive from our third-party cloud-based solution providers. Some transitions of the cloud-based solutions currently provided to different cloud providers would be difficult to implement and may cause us to incur significant time and expense, or an interruption in services.
Both our on-premises and cloud-based infrastructure may be susceptible to outages due to any number of reasons, including human error, fire, floods, power loss, telecommunications failures, terrorist attacks and similar events. Despite the implementation of security measures that we believe to be reasonable, both our on-premises and our cloud-based infrastructure may also be vulnerable to hacking, computer viruses, the installation of malware and similar disruptions either by third-parties or employees, which may result in outages. We do not have redundancy for all of our systems and our disaster recovery planning may not account for all eventualities.
If we or our existing third-party cloud-based solution providers experience interruptions in service regularly or for a prolonged basis, or other similar issues, our business could be seriously harmed and, in some instances, our consumers and customers may not be able to purchase our products, which could significantly and negatively affect our sales. While we maintain cyber liability insurance policies for coverage in the event of a cybersecurity incident, we cannot be certain that our existing coverage will continue to be available on acceptable terms or will be available, and in sufficient amount, to cover the potentially significant losses that could result from a cybersecurity incident or that the insurer will not deny coverage as to any future claims.
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If we and/or our cloud-based solution providers are not successful in preventing or effectively responding to outages or cyberattacks, our financial condition, results of operations and cash flow could be materially and adversely affected.
A Security Breach of Our or Our Third-Parties' Systems, Exposure of Personal or Confidential Information or Increased Government Regulation Relating to Handling of Personal Data, Could, Among Other Things, Disrupt Our Operations or Cause Us to Incur Substantial Costs or Negatively Affect Our Reputation.
We and many of our third-party vendors manage and maintain various types of proprietary information and sensitive and confidential data relating to our business, such as personally identifiable information of our consumers, our customers, our employees, and our business partners, as well as payment information in certain instances. Unauthorized parties may attempt to gain access to these systems or information through fraud or other means of deceiving our employees or third-party service providers. The methods used to obtain unauthorized access, disable or degrade service or sabotage systems are constantly changing and evolving, and may be difficult to anticipate or detect for long periods of time. The ever-evolving threats mean we and our third-parties must continually evaluate and adapt our systems and processes, and there is no guarantee that these efforts will be adequate to safeguard against all data security breaches or misuses of data. Any breaches of our or our third-parties’ systems could expose us, our customers, our consumers, our suppliers, our employees, or other individuals to a risk of loss or misuse of this information, result in litigation and potential liability for us, damage our reputation, or otherwise harm our business.
In addition, as the regulatory environment related to information security, data collection and use and privacy becomes increasingly rigorous, with new and constantly changing requirements applicable to our business, compliance with those requirements could also result in additional costs or liabilities. Non-U.S. data privacy and data security laws and regulations, various U.S. federal and state laws and other information privacy and security standards may be and are applicable to us. Violations of these requirements could result in significant penalties, investigations or litigation. Significant legislative, judicial or regulatory changes have been and could be issued in the future. As new requirements are issued, new processes must be implemented to ensure compliance. In addition, previously implemented processes must be continually refined. This work is accomplished through significant efforts by our employees. The diverted attention of these employees may impact our operations and there may be additional costs incurred by us for third-party resources to advise on the constantly changing landscape. Limitations on the use of data may also impact our future business strategies. Additionally, our DTC business depends on customers' willingness to entrust us with their personal information. Events that adversely affect that trust could adversely affect our brand and reputation.
We Depend on Certain Legacy Information Technology Systems, Which May Inhibit Our Ability to Operate Efficiently.
Our legacy product development, retail and other systems, on which we continue to manage a portion of our business activities, depend on the availability of limited internal and external resources with the expertise to maintain the systems. In addition, our legacy systems, including aged systems in our Japanese and Korean businesses and systems associated with our retail order management process, may not support desired functionality for our operations and may inhibit our ability to operate efficiently and cost effectively. The continued use of these legacy systems also increases the risk of service disruption and can complicate recovery effort when issues arise. Moreover, our continued transition from these legacy systems to new ones is complex and requires significant change management, including extensive coordination and integration with third-parties and their systems. Consequently, these transitions could result in the interruption of our operations.
WE ARE SUBJECT TO LEGAL AND REGULATORY RISKS
Our Success Depends on the Protection of Our Intellectual Property Rights.
Our registered and common law trademarks, our patented or patent-pending designs and technologies, trade dress and the overall appearance and image of our products have significant value and are important to our ability to differentiate our products from those of our competitors.
As we strive to achieve product innovations, extend our brands into new product categories and expand the geographic scope of our marketing, we face a greater risk of inadvertent infringements of third-party rights or compliance issues with regulations applicable to products with technical features or components. We may become subject to litigation based on allegations of infringement or other improper use of intellectual property rights of third-parties. In addition, failure to successfully obtain and maintain patents on innovations could negatively affect our ability to market and sell our products.
We regularly discover products that are counterfeit reproductions of our products or that otherwise infringe on our proprietary rights. Increased instances of counterfeit manufactured products and sales may adversely affect our sales and the reputation of our brands and
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result in a shift of consumer preference away from our products. The actions we take to establish and protect trademarks and other proprietary rights may not be adequate to prevent imitation of our products by others or to prevent others from seeking to block sales of our products as violations of proprietary rights. In markets outside of the U.S., it may be more difficult for us to establish our proprietary rights and to successfully challenge use of those rights by other parties.
Litigation is often necessary to defend against claims of infringement or to enforce and protect our intellectual property rights. Intellectual property litigation may be costly and may divert management's attention from the operation of our business. Adverse determinations in any litigation may result in the loss of our proprietary rights, subject us to significant liabilities or require us to seek licenses from third-parties, which may not be available on commercially reasonable terms, if at all.
Certain of Our Products Are Subject to Product Regulations and/or Carry Warranties, Which May Cause an Increase to Our Expenses in the Event of Non-Compliance and/or Warranty Claims.
Our products are subject to increasingly stringent and complex domestic and foreign product labeling, performance, environmental and safety standards, laws and other regulations, including those pertaining to perfluoroalkyl and polyfluoroalkyl substances and other environmental impacts. These requirements could result in greater expense associated with compliance efforts, and failure to comply with these regulations could result in a delay, non-delivery, recall, or destruction of inventory shipments during key seasons, a loss of advance orders from wholesale customers or in other financial penalties. Significant or continuing noncompliance with these standards and laws could disrupt our business and harm our reputation.
Our products are generally used in outdoor activities, sometimes in severe conditions. Product recalls or product liability claims resulting from the failure, or alleged failure, of our products could have a material adverse effect on the reputation of our brands and result in additional expenses. Most of our products carry limited warranties for defects in quality and workmanship. We maintain a warranty reserve for estimated future warranty claims, but the actual costs of servicing future warranty claims may exceed the reserve.
We May Have Additional Tax Liabilities or Experience Increased Volatility in Our Effective Tax Rate.
As a global company, we determine our income tax liability in various tax jurisdictions and our effective tax rate based on an analysis and interpretation of local tax laws and regulations and our financial projections. This analysis requires a significant amount of judgment and estimation and is often based on various assumptions about the future, which, in times of economic disruptions, are highly uncertain. These determinations are the subject of periodic domestic and foreign tax audits. Although we accrue for uncertain tax positions, our accruals may be insufficient to satisfy unfavorable findings. Unfavorable audit findings and tax rulings may result in payment of taxes, fines and penalties for prior periods and higher tax rates in future periods.
Other changes in the tax laws of the jurisdictions where we do business, including an increase in tax rates or an adverse change in the treatment of an item of income or expense, could result in a material increase in our tax expense. For example, changes in the tax laws of foreign jurisdictions could arise as a result of the Base Erosion and Profit Shifting project undertaken by the Organization for Economic Co-operation and Development ("OECD"). The OECD, which represents a coalition of member countries, has recommended changes to numerous long-standing tax principles. The OECD Pillar 2 global minimum tax rules, which generally provide for a minimum effective tax rate of 15%, are intended to apply for tax years beginning in 2024. On February 2, 2023, the OECD issued administrative guidance providing transition and safe harbor rules around the implementation of the Pillar 2 global minimum tax. Under a transitional safe harbor released July 17, 2023, the undertaxed profits rule top-up tax in the jurisdiction of a company's ultimate parent entity will be zero for each fiscal year of the transition period if that jurisdiction has a corporate tax rate of at least 20%. The safe harbor transition period will apply to fiscal years beginning on or before December 31, 2025 and ending before December 31, 2026. We are closely monitoring developments and evaluating the impact these new rules are anticipated to have on our tax rate, including eligibility to qualify for these safe harbor rules. As these changes are adopted by countries, tax uncertainty could increase and may adversely affect our provision for income taxes.
Due to the nature of the findings in the Korea 2009 through 2014 income tax audits, the Company has invoked the Mutual Agreement Procedures outlined in the U.S.-Korean income tax treaty. The Company does not anticipate that adjustments relative to these findings will result in material changes to its financial condition, results of operations or cash flows.
Changes to the U.S. tax laws being proposed by the U.S. presidential administration may impact our U.S. corporate tax rate. Although we cannot predict whether or in what form these proposals will pass, several of the proposals considered, if enacted into law, could have an adverse impact on our effective tax rate, income tax expense and cash flows.
WE OPERATE GLOBALLY AND ARE SUBJECT TO SIGNIFICANT RISKS IN MANY JURISDICTIONS
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Global Regulation and Economic and Political Conditions, as well as Potential Changes in Regulations, Legislation and Government Policy, May Negatively Affect Our Business.
We are subject to risks generally associated with doing business internationally. These risks include, but are not limited to, the burden of complying with, and unexpected changes to, foreign and domestic laws and regulations, such as anti-corruption and forced labor regulations and sanctions regimes, sustainability regulations, the effects of fiscal and political crises and political and economic disputes, changes in diverse consumer preferences, foreign currency exchange rate fluctuations, managing a diverse and widespread workforce, political unrest, terrorist acts, military operations, disruptions or delays in shipments, disease outbreaks, natural disasters, and changes in economic conditions in countries in which we contract to manufacture, source raw materials or sell products. Our ability to sell products in certain markets, demand for our products in certain markets, our ability to collect accounts receivable, our contract manufacturers' ability to procure raw materials or manufacture products, distribution and logistics providers' ability to operate, our ability to operate brick and mortar stores, our workforce, and our cost of doing business (including the cost of freight and logistics) may be impacted by these events should they occur and laws and regulations that are enacted in response to such events. Our exposure to these risks is heightened in Vietnam, where a significant portion of our contract manufacturing is located, as well as in China, where a large portion of the raw materials used in our products is sourced by our contract manufacturers. Should certain of these events occur in Vietnam or China, they could cause a substantial disruption to our business and have a material adverse effect on our financial condition, results of operations or cash flows. In addition, goods suspected of being manufactured with forced labor could be blocked from importation into the U.S. or other countries, which could materially impact sales.
In connection with the United Kingdom's exit from the European Union (commonly referred to as "Brexit"), on December 24, 2020, the European Union ("E.U.") and the United Kingdom ("U.K.") reached an agreement, the E.U.-U.K. Trade and Cooperation Agreement, to govern aspects of the relationship of the E.U. and U.K. following Brexit. As a result of no longer having "free circulation" between the U.K. and the E.U., we have incurred and will continue to incur additional duties. We are investigating alternatives to mitigate these additional costs in the future.
Fluctuations in Inflation and Currency Exchange Rates Could Result in Lower Revenues, Higher Costs and/or Decreased Margins and Earnings.
We derive a significant portion of our sales from markets outside the U.S., which consist of sales to wholesale customers and directly to consumers by our entities in Europe, Asia, and Canada and sales to independent international distributors who operate within EMEA and LAAP. The majority of our purchases of finished goods inventory from contract manufacturers are denominated in U.S. dollars, including purchases by our foreign entities. These purchase and sale transactions expose us to the volatility of global economic conditions, including fluctuations in inflation and foreign currency exchange rates. Our international revenues and expenses generally are derived from sales and operations in foreign currencies, and these revenues and expenses could be and have been affected by currency fluctuations, specifically amounts recorded in foreign currencies and translated into U.S. dollars for consolidated financial reporting, as weakening of foreign currencies relative to the U.S. dollar adversely affects the U.S. dollar value of the Company’s foreign currency-denominated sales and earnings.
Our exposure is increased with respect to our wholesale customers, where, in order to facilitate solicitation of advance orders for the spring and fall seasons, we establish local-currency-denominated wholesale and retail price lists in each of our foreign entities approximately six to nine months prior to U.S. dollar-denominated seasonal inventory purchases. As a result, our consolidated results are directly exposed to transactional foreign currency exchange risk and have been and could be further impacted by the U.S. dollar strengthening during the six to nine months between when we establish seasonal local-currency prices and when we purchase inventory. In addition to the direct currency exchange rate exposures described above, our wholesale business is indirectly exposed to currency exchange rate risks. Weakening of a wholesale customer’s functional currency relative to the U.S. dollar makes it more expensive for it to purchase finished goods inventory from us, which may cause a wholesale customer to cancel orders or increase prices for our products, which may make our products less price-competitive in those markets. In addition, in order to make purchases and pay us on a timely basis, our international distributors must exchange sufficient quantities of their functional currency for U.S. dollars through the financial markets and may be limited in the amount of U.S. dollars they are able to obtain.
We employ several strategies in an effort to mitigate this transactional currency risk, but these strategies may not fully mitigate the negative effects of adverse foreign currency exchange rate fluctuations on the cost of our finished goods in a given period and there is no assurance that price increases will be accepted by our wholesale customers, international distributors or consumers. Our gross margins are adversely affected whenever we are not able to offset the full extent of finished goods cost increases caused by adverse fluctuations in foreign currency exchange rates.
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Currency exchange rate fluctuations may also create indirect risk to our business by disrupting the business of independent finished goods manufacturers from which we purchase our products. When their functional currencies weaken in relation to other currencies, the raw materials they purchase on global commodities markets become more expensive and more difficult to finance. Although each manufacturer bears the full risk of fluctuations in the value of its currency against other currencies, our business can be and has been indirectly affected when adverse fluctuations cause a manufacturer to raise the prices of goods it produces for us, disrupt the manufacturer's ability to purchase the necessary raw materials on a timely basis, or disrupt the manufacturer's ability to function as an ongoing business.
WE ARE SUBJECT TO NUMEROUS OPERATIONAL RISKS
Our Ability to Manage Fixed Costs Across a Business That is Affected by Seasonality May Impact Our Profits.
Our business is affected by the general seasonal trends common to the outdoor industry. Our products are marketed on a seasonal basis and our annual net sales are weighted heavily toward the fall/winter season, while our operating expenses are more equally distributed throughout the year. As a result, often a majority of our operating profits are generated in the second half of the year. If we are unable to manage our fixed costs in the seasons where we experience lower net sales, our profits may be adversely impacted.
Labor Matters, Changes in Labor Laws and Our Ability to Meet Our Labor Needs May Reduce Our Revenues and Earnings.
Our business depends on our ability to source and distribute products in a timely manner. While a majority of our own operations are not subject to organized labor agreements, certain of our operations in Europe include a formal representation of employees by a Works Council and the application of a collective bargaining agreement. Matters that may affect our workforce at contract manufacturers where our goods are produced, shipping ports, transportation carriers, retail stores, or distribution centers create risks for our business, particularly if these matters result in work shut-downs (with little to no notice), slowdowns, lockouts, strikes, or other disruptions. The foregoing includes potential impacts to our business as a result of the International Longshore and Warehouse Union and Teamsters negotiations. Labor matters may have a material adverse effect on our business, potentially resulting in canceled orders by customers, inability to fulfill potential e-commerce demand, unanticipated inventory accumulation and reduced net sales and net income.
In addition, our ability to meet our labor needs at our distribution centers, retail stores, corporate headquarters, and regional subsidiaries, including our ability to find qualified employees while controlling wage and related labor costs, is generally subject to numerous external factors, including the availability of a sufficient number of qualified people in the work force of the markets in which our operations are located, unemployment levels within those markets, absenteeism, prevailing wage rates, changing demographics, parental responsibilities, health and other insurance costs, and adoption of new or revised employment and labor laws and regulations. Our ability to source, distribute and sell products in a timely and cost-effective manner may be negatively affected to the extent we experience these factors. Our ability to comply with labor laws, including our ability to adapt to rapidly changing labor laws, as well as provide a safe working environment may increase our risk of litigation and cause us to incur additional costs.
We May Incur Additional Expenses, Be Unable to Obtain Financing, or Be Unable to Meet Financial Covenants of Our Financing Agreements as a Result of Downturns in the Global Markets.
Our vendors, wholesale customers, licensees and other participants in our supply chain may require access to credit markets in order to do business. Credit market conditions may slow our collection efforts as our wholesale customers find it more difficult to obtain necessary financing, leading to higher than normal accounts receivable. This could result in greater expense associated with collection efforts and increased bad debt expense. Credit conditions and/or supply chain disruptions may impair our vendors' ability to finance the purchase of raw materials or general working capital needs to support our production requirements, resulting in a delay or non-receipt of inventory shipments during key seasons.
Historically, we have limited our reliance on debt to finance our working capital, capital expenditures and investing activity requirements. We expect to fund our future capital expenditures with existing cash, expected operating cash flows and credit facilities, but, if the need arises to finance additional expenditures, we may need to seek additional funding. Our ability to obtain additional financing will depend on many factors, including prevailing market conditions, our financial condition and our ability to negotiate favorable terms and conditions. Financing may not be available on terms that are acceptable or favorable to us, if at all.
Our credit agreements have various financial and other covenants. If an event of default were to occur, the lenders could, among other things, declare outstanding amounts due and payable. If we were to borrow under our credit agreements, we would be subject to market interest rates and may incur additional interest expense when borrowing in a high interest rate environment.
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Acquisitions Are Subject to Many Risks.
From time to time, we may pursue growth through strategic acquisitions of assets or companies. Acquisitions are subject to many risks, including potential loss of significant customers or key personnel of the acquired business as a result of the change in ownership, difficulty integrating the operations of the acquired business or achieving targeted efficiencies, the incurrence of substantial costs and expenses related to the acquisition effort, and diversion of management's attention from other aspects of our business operations.
Acquisitions may also cause us to incur debt or result in dilutive issuances of our equity securities. Our acquisitions may cause large one-time expenses or create goodwill or other intangible assets that could result in significant impairment charges in the future (as has recently occurred with the prAna brand). We also make various estimates and assumptions in order to determine purchase price allocation and estimate the fair value of assets acquired and liabilities assumed. If our estimates or assumptions used to value these assets and liabilities vary from actual or future projected results, we may be exposed to losses, including impairment losses, that could be material.
We do not provide any assurance that we will be able to successfully integrate the operations of any acquired businesses into our operations or achieve the expected benefits of any acquisitions. The failure to successfully integrate newly acquired businesses or achieve the expected benefits of strategic acquisitions in the future could have an adverse effect on our financial condition, results of operations or cash flows. We may not complete a potential acquisition for a variety of reasons, but we may nonetheless incur material costs in the preliminary stages of evaluating and pursuing such an acquisition that we cannot recover.
Extreme Weather Conditions, Climate Change, and Natural Disasters Could Negatively Impact Our Operating Results and Financial Condition.
Extreme weather conditions in the areas in which our retail stores, suppliers, consumers, customers, distribution centers, headquarters and vendors are located could adversely affect our operating results and financial condition. Moreover, climate change and natural disasters such as wildfires, earthquakes, hurricanes and tsunamis, whether occurring in the U.S. or abroad, and their related consequences and effects, including energy shortages and public health issues, could disrupt our operations, the operations of our vendors and other suppliers or result in economic instability and changes in consumer preferences and spending that may negatively impact our operating results and financial condition.
An Outbreak of Disease or Similar Public Health Threat, Such as a Pandemic, Could Have an Adverse Impact on Our Business, Operating Results and Financial Condition.
An outbreak of disease or similar public health threat, such a pandemic, could have an adverse impact on our business, financial condition and operating results, including in the form of lowered net sales and the delay of inventory production and fulfillment in impacted regions.
Our Investment Securities May Be Adversely Affected by Market Conditions.
Our investment portfolio is subject to a number of risks and uncertainties. Changes in market conditions, such as those that accompany an economic downturn or economic uncertainty, may negatively affect the value and liquidity of our investment portfolio, perhaps significantly. Our ability to find diversified investments that are both safe and liquid and that provide a reasonable return may be impaired, potentially resulting in lower interest income, less diversification, longer investment maturities, or other-than-temporary impairments.
We Depend on Certain Key Personnel.
Our future success will depend in part on our ability to attract, retain and develop certain key talent and to effectively manage succession. We face intense competition for these individuals worldwide, and there is a significant concentration of well-funded apparel and footwear competitors near our headquarters in Portland, Oregon. We may not be able to attract qualified new employees or retain existing employees, which may have a material adverse effect on our financial condition, results of operations or cash flows.
We License our Proprietary Rights to Third-Parties and Could Suffer Reputational Damage to Our Brands if We Fail to Choose Appropriate Licensees.
We currently license, and expect to continue licensing, certain of our proprietary rights, such as trademarks or copyrighted material, to third-parties. We rely on our licensees to help preserve the value of our brands. Although we attempt to protect our brands through approval rights, we cannot completely control the use of our licensed brands by our licensees. The misuse of a brand by or negative publicity involving a licensee could have a material adverse effect on that brand and on us.
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In addition, from time to time we license the right to operate retail stores for our brands to third-parties, primarily to our independent international distributors. We provide training to support these stores and set operational standards. However, these third-parties may not operate the stores in a manner consistent with our standards, which could cause reputational damage to our brands or harm these third-parties' sales.
RISKS RELATED TO OUR SECURITIES
Our Common Stock Price May Be Volatile.
Our common stock is traded on the NASDAQ Global Select Market. Factors such as general market conditions, actions by institutional investors to rapidly accumulate or divest of a substantial number of our shares, fluctuations in financial results, variances from financial market expectations, changes in earnings estimates or recommendations by analysts, or announcements by us or our competitors may cause the market price of our common stock to fluctuate, perhaps substantially.
Certain Shareholders Have Substantial Control Over Us and Are Able to Influence Corporate Matters.
As of March 31, 2025, three related shareholders, Timothy P. Boyle, Joseph P. Boyle, and Molly E. Boyle, controlled just over 50% of our common stock outstanding. As a result, if acting together, Timothy P. Boyle, Joseph P. Boyle, and Molly E. Boyle are able to exercise significant influence over all matters requiring shareholder approval. These holdings could be significantly diminished (and with them the related effective control percentage) to satisfy any applicable estate or unrealized gains tax obligations of the holders.
The Sale or Proposed Sale of a Substantial Number of Shares of Our Common Stock Could Cause the Market Price of Our Common Stock to Decline.
Shares held by Timothy P. Boyle, Joseph P. Boyle, and Molly E. Boyle, are available for resale, subject to the requirements of, and the rules under, the Securities Act of 1933 and the Securities Exchange Act of 1934. The sale or the prospect of the sale of a substantial number of these shares may have an adverse effect on the market price of our common stock.
We also may issue our capital stock or securities convertible into our capital stock from time to time in connection with a financing, acquisition, investment, or otherwise. Any such issuance could result in substantial dilution to our existing shareholders and cause the market price of our common stock to decline.

Item 2. | UNREGISTERED SALES OF EQUITY SECURITIES AND USE OF PROCEEDS

PURCHASES OF EQUITY SECURITIES BY THE ISSUER
Since the inception of our share repurchase program in 2004 through March 31, 2025, our Board of Directors has authorized the repurchase of $2.6 billion of our common stock, excluding excise tax. Shares of our common stock may be purchased in the open market or through privately negotiated transactions, subject to market conditions, and generally settle subsequent to the trade date. The repurchase program does not obligate us to acquire any specific number of shares or to acquire shares over any specified period of time. Under this program as of March 31, 2025, we had repurchased 39.3 million shares at an aggregate purchase price of $2,073.9 million, and had $526.1 million remaining available under the share repurchase program, excluding excise tax.
The following is a summary of our common stock repurchases, excluding excise tax, during the quarter ended March 31, 2025:

Period |  | Total Number of Shares Purchased |  | Average Price Paid per Share |  | Total Number of Shares Purchased as Part of Publicly Announced Plans or Programs |  | Approximate Dollar Value of Shares that May Yet Be Purchased Under the Plans or Programs (in millions)
January 1, 2025 through January 31, 2025 |  | — |  |  | $ | — |  |  | — |  |  | $ | 627.6 |
February 1, 2025 through February 28, 2025 |  | 923,879 |  |  | $ | 80.58 |  |  | 923,879 |  |  | $ | 553.1 |
March 1, 2025 through March 31, 2025 |  | 327,905 |  |  | $ | 82.33 |  |  | 327,905 |  |  | $ | 526.1 |
Total |  | 1,251,784 |  |  | $ | 81.03 |  |  | 1,251,784 |  |  | $ | 526.1 |

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ITEM 5. | Other Information

Securities Trading Plans
No "Rule 10b5-1 trading arrangements" or “non-Rule 10b5-1 trading arrangements” (as each term is defined by Regulation S-K Item 408(a)) were entered into or terminated by our directors or officers (as defined in Rule 16a-1(f) under the Exchange Act) during the first quarter of 2025.

ITEM 6. | EXHIBITS

(a) | See Exhibit Index below for a description of the documents that are filed as Exhibits to this Quarterly Report on Form 10-Q or incorporated herein by reference.

EXHIBIT INDEX

Exhibit No. | Exhibit Name
| 3.1 | Third Restated Articles of Incorporation (incorporated by reference to exhibit 3.1 to the Company's Quarterly Report on Form 10-Q for the quarterly period ended March 31, 2000) (File No. 000-23939).
| 3.1(a) | Amendment to Third Restated Articles of Incorporation (incorporated by reference to exhibit 3.1 to the Company's Quarterly Report on Form 10-Q for the quarterly period ended June 30, 2002) (File No. 000-23939).
| 3.1(b) | Second Amendment to Third Restated Articles of Incorporation (incorporated by reference to exhibit 3.1 to the Company's Quarterly Report on Form 10-Q for the quarterly period ended June 30, 2018) (File No. 000-23939).
| 3.2 | 2023 Amended and Restated Bylaws of Columbia Sportswear Company (incorporated by reference to exhibit 3.2 to the Company's Form 8-K filed on February 1, 2023) (File No. 000-23939).
| 10.1+ | Form of Long-Term Incentive Cash Award Agreement (Cumulative Operating Income) for cash awards granted under the Company’s 2020 Stock Incentive Plan on or after March 5, 2024.
| 10.2+ | Form of Performance-Based Restricted Stock Units Award Agreement (Cumulative Operating Income) for performance-based restricted stock units granted under the Company’s 2020 Stock Incentive Plan on or after March 5, 2024.
| 31.1 | Rule 13a-14(a) Certification of Timothy P. Boyle, Chairman, President and Chief Executive Officer.
| 31.2 | Rule 13a-14(a) Certification of Jim A. Swanson, Executive Vice President and Chief Financial Officer.
| 32.1 | Section 1350 Certification of Timothy P. Boyle, Chairman, President and Chief Executive Officer.
| 32.2 | Section 1350 Certification of Jim A. Swanson, Executive Vice President and Chief Financial Officer.
| 101.INS | XBRL Instance Document - the instance document does not appear in the Interactive Data File because its XBRL tags are embedded within the Inline XBRL document
| 101.SCH | XBRL Taxonomy Extension Schema Document
| 101.CAL | XBRL Taxonomy Extension Calculation Linkbase Document
| 101.DEF | XBRL Taxonomy Extension Definition Linkbase Document
| 101.LAB | XBRL Taxonomy Extension Label Linkbase Document
| 101.PRE | XBRL Taxonomy Extension Presentation Linkbase Document
| 104 | Cover Page Interactive Data File, formatted as Inline XBRL and contained in Exhibit 101

+ Management Contract or Compensatory Plan
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SIGNATURES

Pursuant to the requirements of Section 13 or Section 15(d) of the Securities Exchange Act of 1934, the registrant has duly caused this report to be signed on its behalf by the undersigned, thereunto duly authorized.

COLUMBIA SPORTSWEAR COMPANY
Date: |  | May 8, 2025 |  | By: |  | /s/ JIM A. SWANSON
|  |  |  |  |  | Jim A. Swanson
|  |  |  |  |  | Executive Vice President and Chief Financial Officer
|  |  |  |  |  | (Duly Authorized Officer and Principal Financial and Accounting Officer)

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