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GOODWILL AND INTANGIBLE ASSETS - Intangible Assets with Definite Lives (Details) - USD ($)
$ in Thousands
Dec. 31, 2024
Dec. 31, 2023
Intangible assets with definite lives    
Gross Carrying Amount $ 871,841 $ 877,893
Accumulated Amortization (662,819) (547,416)
Total $ 209,022 $ 330,477
Weighted-Average Useful Life 5 years 1 month 6 days 5 years
Advertiser relationships    
Intangible assets with definite lives    
Gross Carrying Amount $ 297,000 $ 297,000
Accumulated Amortization (211,694) (154,819)
Total $ 85,306 $ 142,181
Weighted-Average Useful Life 5 years 5 years
Licensee relationships    
Intangible assets with definite lives    
Gross Carrying Amount $ 171,000 $ 171,000
Accumulated Amortization (123,115) (85,496)
Total $ 47,885 $ 85,504
Weighted-Average Useful Life 4 years 10 months 24 days 4 years 10 months 24 days
Trade names    
Intangible assets with definite lives    
Gross Carrying Amount $ 138,118 $ 119,383
Accumulated Amortization (77,639) (54,165)
Total $ 60,479 $ 65,218
Weighted-Average Useful Life 8 years 3 months 18 days 9 years 3 months 18 days
Content    
Intangible assets with definite lives    
Gross Carrying Amount $ 104,939 $ 104,939
Accumulated Amortization (104,939) (88,845)
Total $ 0 $ 16,094
Weighted-Average Useful Life 2 years 10 months 24 days 2 years 10 months 24 days
Technology    
Intangible assets with definite lives    
Gross Carrying Amount $ 91,900 $ 116,110
Accumulated Amortization (91,900) (114,582)
Total $ 0 $ 1,528
Weighted-Average Useful Life 2 years 2 years 2 months 12 days
Customer lists and user base    
Intangible assets with definite lives    
Gross Carrying Amount $ 68,084 $ 68,661
Accumulated Amortization (52,732) (48,721)
Total $ 15,352 $ 19,940
Weighted-Average Useful Life 6 years 4 months 24 days 6 years 4 months 24 days
Professional relationships    
Intangible assets with definite lives    
Gross Carrying Amount $ 800 $ 800
Accumulated Amortization (800) (788)
Total $ 0 $ 12
Weighted-Average Useful Life 4 years 4 years