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Principal Business Activity and Significant Accounting Policies - Narrative (Details) |  | 12 Months Ended |
--- | --- | --- | ---
May 11, 2023 | Dec. 31, 2023 USD ($) segment installment | Dec. 31, 2022 USD ($) | Dec. 31, 2021 USD ($)
Disaggregation of Revenue [Line Items] |  |  |  |  |  |
Typical number of installments under the consumer installment payment plans | installment |  | 4 |  |  |  |
Interest-free period |  | 42 days |  |  |  |
Installment period |  | 14 days |  |  |  |
Typical settlement period from initiation of transaction with third parties |  | 3 days |  |  |  |
Capitalization threshold |  | $ 1,000 |  |  |  |
Impairment losses |  | 0 |  | $ 0 |  |
Advertising costs |  | $ 11,636,719 |  | 18,476,899 |  |
Number of operating segments | segment |  | 1 |  |  |  |
Number of reportable segments | segment |  | 1 |  |  |  |
Gains (losses) from foreign exchange rate fluctuations |  | $ 207,647 |  | (118,831) |  |
Foreign currency translation adjustment |  | (3,025) |  | (1,207,885) |  |
Reverse stock split ratio | 0.02631579 |  |  |  |  |
Increase in retained earnings upon ASU adoption |  | 22,094,324 | [1] | 8,843,246 | [1] | $ 37,792,038
Accumulated Deficit |  |  |  |  |  |
Disaggregation of Revenue [Line Items] |  |  |  |  |  |
Increase in retained earnings upon ASU adoption |  | $ (157,519,880) |  | (165,496,479) |  | $ (127,402,723)
Adoption of Accounting Standards Update No. 2016-13 |  |  |  |  |  |
Disaggregation of Revenue [Line Items] |  |  |  |  |  |
Increase in retained earnings upon ASU adoption |  |  |  | 878,577 |  |
Adoption of Accounting Standards Update No. 2016-13 | Accumulated Deficit |  |  |  |  |  |
Disaggregation of Revenue [Line Items] |  |  |  |  |  |
Increase in retained earnings upon ASU adoption |  |  |  | $ 878,577 |  |
[1] | Effective May 11, 2023, we performed a 1-for-38 reverse stock split. Share amounts (excluding shares authorized and par value) have been retroactively restated.

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