<SEC-DOCUMENT>0001179110-12-012577.txt : 20120808
<SEC-HEADER>0001179110-12-012577.hdr.sgml : 20120808
<ACCEPTANCE-DATETIME>20120808180647
ACCESSION NUMBER:		0001179110-12-012577
CONFORMED SUBMISSION TYPE:	3
PUBLIC DOCUMENT COUNT:		2
CONFORMED PERIOD OF REPORT:	20120801
FILED AS OF DATE:		20120808
DATE AS OF CHANGE:		20120808

REPORTING-OWNER:	

	OWNER DATA:	
		COMPANY CONFORMED NAME:			Schmick Douglas L
		CENTRAL INDEX KEY:			0001296992

	FILING VALUES:
		FORM TYPE:		3
		SEC ACT:		1934 Act
		SEC FILE NUMBER:	000-20574
		FILM NUMBER:		121017973

	MAIL ADDRESS:	
		STREET 1:		720 SW WASHINGTON STREET
		STREET 2:		SUITE 550
		CITY:			PORTLAND
		STATE:			OR
		ZIP:			97205

ISSUER:		

	COMPANY DATA:	
		COMPANY CONFORMED NAME:			CHEESECAKE FACTORY INC
		CENTRAL INDEX KEY:			0000887596
		STANDARD INDUSTRIAL CLASSIFICATION:	RETAIL-EATING PLACES [5812]
		IRS NUMBER:				510340466
		STATE OF INCORPORATION:			DE
		FISCAL YEAR END:			1230

	BUSINESS ADDRESS:	
		STREET 1:		26901 MALIBU HILLS RD
		CITY:			CALABASAS HILLS
		STATE:			CA
		ZIP:			91301
		BUSINESS PHONE:		818 871-8342

	MAIL ADDRESS:	
		STREET 1:		26901 MALIBU HILLS RD
		CITY:			CALABASAS HILLS
		STATE:			CA
		ZIP:			91301

	FORMER COMPANY:	
		FORMER CONFORMED NAME:	CHEESECAKE FACTORY INCORPORATED
		DATE OF NAME CHANGE:	19930328
</SEC-HEADER>
<DOCUMENT>
<TYPE>3
<SEQUENCE>1
<FILENAME>edgar.xml
<DESCRIPTION>FORM 3 -
<TEXT>
<XML>
<?xml version="1.0"?>
<ownershipDocument>

    <schemaVersion>X0206</schemaVersion>

    <documentType>3</documentType>

    <periodOfReport>2012-08-01</periodOfReport>

    <noSecuritiesOwned>1</noSecuritiesOwned>

    <issuer>
        <issuerCik>0000887596</issuerCik>
        <issuerName>CHEESECAKE FACTORY INC</issuerName>
        <issuerTradingSymbol>CAKE</issuerTradingSymbol>
    </issuer>

    <reportingOwner>
        <reportingOwnerId>
            <rptOwnerCik>0001296992</rptOwnerCik>
            <rptOwnerName>Schmick Douglas L</rptOwnerName>
        </reportingOwnerId>
        <reportingOwnerAddress>
            <rptOwnerStreet1>C/O 26901 MALIBU HILLS ROAD</rptOwnerStreet1>
            <rptOwnerStreet2></rptOwnerStreet2>
            <rptOwnerCity>CALABASAS HILLS</rptOwnerCity>
            <rptOwnerState>CA</rptOwnerState>
            <rptOwnerZipCode>91301</rptOwnerZipCode>
            <rptOwnerStateDescription></rptOwnerStateDescription>
        </reportingOwnerAddress>
        <reportingOwnerRelationship>
            <isDirector>1</isDirector>
            <isOfficer>0</isOfficer>
            <isTenPercentOwner>0</isTenPercentOwner>
            <isOther>0</isOther>
            <officerTitle></officerTitle>
            <otherText></otherText>
        </reportingOwnerRelationship>
    </reportingOwner>

    <nonDerivativeTable></nonDerivativeTable>

    <derivativeTable></derivativeTable>

    <footnotes></footnotes>

    <ownerSignature>
        <signatureName>Douglas L. Schmick by Debby R. Zurzolo, his attorney in fact</signatureName>
        <signatureDate>2012-08-08</signatureDate>
    </ownerSignature>
</ownershipDocument>
</XML>
</TEXT>
</DOCUMENT>
<DOCUMENT>
<TYPE>EX-24
<SEQUENCE>2
<FILENAME>dshcmickpoa.txt
<DESCRIPTION>LIMITED POWER OF ATTORNEY
<TEXT>
LIMITED POWER OF ATTORNEY

Know all by these presents that the undersigned hereby
constitutes and appoints each of Debby R. Zurzolo, W. Douglas
Benn and Cheryl Slomann, signing singly, the undersigneds
true and lawful attorney-in-fact to (1) execute for and on behalf
of the undersigned, in the undersigneds capacity as an officer
and or a director of The Cheesecake Factory Incorporated (the
Company), Form ID, 3, 4, and 5 in accordance with Section 16(a)
of the Securities Exchange Act of 1934 and the rules thereunder,
(2) do and perform any and all acts for and on behalf of the
undersigned which may be necessary or desirable to compete and
execute and such Form ID, 3, 4, and 5, complete and execute any
amendment or thereto, and timely file such form with the United
States Securities Exchange Commission and any stock exchange or
similar authority and (3) take any other action of any type
whatsoever in connection with the foregoing which, in the opinion
of such attorney-in-fact, may be of benefit to, in the best
interest of, or legally required by, the undersigned, it being
understood that the documents executed by such attorney-in-fact
on behalf of the undersigned pursuant to this Power of Attorney
shall be in such form and shall contain such terms and conditions
as such attorney-in-fact may approve in such attorney-in-facts
discretion.

The undersigned hereby grants to each such attorney-in-fact full
power and authority to do and perform any and every act and thing
whatsoever requisite, necessary, or proper to be done in the
exercise of any of the rights and powers herein granted, as fully
to all intents and purposes as the undersigned might or could do
it personally present, with full power of substitution or
revocation, here by ratifying and confirming all that such
attorney-in-fact, or such attorney-in-facts substitute or
substitutes, shall lawfully do or cause to be done by virtue of
this power of attorney and the rights and powers herein granted.
The undersigned acknowledges that the foregoing attorneys-in-
fact, in serving in such capacity at the request of the
undersigned, are not assuming, nor is the Company assuming, and
of the undersigneds responsibilities to company with Section 16
of the Securities Exchange Act of 1934.

This Power of Attorney shall remain in full force and effect
until the undersigned is no longer required to file Form ID, 3,
4, and 5 with respect to the undersigneds holdings of and
transaction in securities issued by the Company, unless earlier
revoked by the undersigned in a signed writing delivered to the
foregoing attorney-in-fact.

IN WITNESS WHEREOF, the undersigned has caused this Power of
Attorney to be executed as of this 3 day of August, 2012.

Signed Douglas L. Schmick
Printed Douglas L. Schmick
</TEXT>
</DOCUMENT>
</SEC-DOCUMENT>
