<SEC-DOCUMENT>0001104659-16-114641.txt : 20160427
<SEC-HEADER>0001104659-16-114641.hdr.sgml : 20160427
<ACCEPTANCE-DATETIME>20160427151913
ACCESSION NUMBER:		0001104659-16-114641
CONFORMED SUBMISSION TYPE:	DEFA14A
PUBLIC DOCUMENT COUNT:		2
FILED AS OF DATE:		20160427
DATE AS OF CHANGE:		20160427
EFFECTIVENESS DATE:		20160427

FILER:

	COMPANY DATA:	
		COMPANY CONFORMED NAME:			CHEESECAKE FACTORY INC
		CENTRAL INDEX KEY:			0000887596
		STANDARD INDUSTRIAL CLASSIFICATION:	RETAIL-EATING PLACES [5812]
		IRS NUMBER:				510340466
		STATE OF INCORPORATION:			DE
		FISCAL YEAR END:			1230

	FILING VALUES:
		FORM TYPE:		DEFA14A
		SEC ACT:		1934 Act
		SEC FILE NUMBER:	000-20574
		FILM NUMBER:		161594949

	BUSINESS ADDRESS:	
		STREET 1:		26901 MALIBU HILLS RD
		CITY:			CALABASAS HILLS
		STATE:			CA
		ZIP:			91301
		BUSINESS PHONE:		818-871-3000

	MAIL ADDRESS:	
		STREET 1:		26901 MALIBU HILLS RD
		CITY:			CALABASAS HILLS
		STATE:			CA
		ZIP:			91301

	FORMER COMPANY:	
		FORMER CONFORMED NAME:	CHEESECAKE FACTORY INCORPORATED
		DATE OF NAME CHANGE:	19930328
</SEC-HEADER>
<DOCUMENT>
<TYPE>DEFA14A
<SEQUENCE>1
<FILENAME>a16-2073_3defa14a.htm
<DESCRIPTION>DEFA14A
<TEXT>


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<p style="margin:0in 0in .0001pt;"><font size="2" face="Times New Roman" style="font-size:10.0pt;">&nbsp;</font></p>
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<p align="center" style="margin:0in 0in .0001pt;text-align:center;text-autospace:none;"><b><font size="2" face="Times New Roman" style="font-size:10.0pt;font-weight:bold;">UNITED STATES</font></b></p>    </td>   </tr>
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<p align="center" style="margin:0in 0in .0001pt;text-align:center;text-autospace:none;"><b><font size="2" face="Times New Roman" style="font-size:10.0pt;font-weight:bold;">SECURITIES   AND EXCHANGE COMMISSION</font></b></p>    </td>   </tr>
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<p align="center" style="margin:0in 0in .0001pt;text-align:center;text-autospace:none;"><b><font size="2" face="Times New Roman" style="font-size:10.0pt;font-weight:bold;">Washington,   D.C. 20549</font></b></p>    </td>   </tr>
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<p align="center" style="margin:0in 0in .0001pt;text-align:center;text-autospace:none;"><b><font size="2" face="Times New Roman" style="font-size:10.0pt;font-weight:bold;">&nbsp;</font></b></p>    </td>   </tr>
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<p align="center" style="margin:0in 0in .0001pt;text-align:center;text-autospace:none;"><b><font size="4" face="Times New Roman" style="font-size:14.0pt;font-weight:bold;">SCHEDULE 14A</font></b></p>    </td>   </tr>
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<p align="center" style="margin:0in 0in .0001pt;text-align:center;text-autospace:none;"><font size="2" face="Times New Roman" style="font-size:10.0pt;">&nbsp;</font></p>    </td>   </tr>
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<p align="center" style="margin:0in 0in .0001pt;text-align:center;text-autospace:none;"><font size="2" face="Times New Roman" style="font-size:10.0pt;">Proxy Statement   Pursuant to Section 14(a) of<br>   the Securities Exchange Act of 1934 (Amendment No. &nbsp;&nbsp;&nbsp;&nbsp;)</font></p>    </td>   </tr>
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<p style="margin:0in 0in .0001pt;text-autospace:none;"><font size="2" face="Times New Roman" style="font-size:10.0pt;">&nbsp;</font></p>    </td>   </tr>
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<p style="font-size:10.0pt;margin:0in 0in .0001pt;text-autospace:none;"><font size="2" face="Times New Roman" style="font-size:10.0pt;">Filed by the Registrant&nbsp;&nbsp;</font><font face="Wingdings">x</font></p>    </td>   </tr>
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<p style="margin:0in 0in .0001pt;text-autospace:none;"><font size="2" face="Times New Roman" style="font-size:10.0pt;">&nbsp;</font></p>    </td>   </tr>
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<p style="font-size:10.0pt;margin:0in 0in .0001pt;text-autospace:none;"><font size="2" face="Times New Roman"><font style="font-size:10.0pt;">Filed by a Party other than the Registrant</font>&nbsp;&nbsp;</font><font face="Wingdings">o</font></p>    </td>   </tr>
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<p style="margin:0in 0in .0001pt;text-autospace:none;"><font size="2" face="Times New Roman" style="font-size:10.0pt;">&nbsp;</font></p>    </td>   </tr>
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<p style="margin:0in 0in .0001pt;text-autospace:none;"><font size="2" face="Times New Roman" style="font-size:10.0pt;">Check the appropriate box:</font></p>    </td>   </tr>
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<p style="margin:0in 0in .0001pt;text-autospace:none;"><font size="2" face="Wingdings" style="font-size:10.0pt;">o</font></p>    </td>
<td width="94%" colspan="3" valign="top" style="padding:0in .7pt 0in .7pt;width:94.96%;">
<p style="margin:0in 0in .0001pt;text-autospace:none;"><font size="2" face="Times New Roman" style="font-size:10.0pt;">Preliminary Proxy Statement</font></p>    </td>   </tr>
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<p style="font-size:10.0pt;margin:0in 0in .0001pt;text-autospace:none;"><font size="2" face="Wingdings" style="font-size:10.0pt;">o</font> </p>    </td>
<td width="94%" colspan="3" valign="top" style="padding:0in .7pt 0in .7pt;width:94.96%;">
<p style="margin:0in 0in .0001pt;text-autospace:none;"><b><font size="2" face="Times New Roman" style="font-size:10.0pt;font-weight:bold;">Confidential, for Use of the Commission Only (as   permitted by Rule 14a-6(e)(2))</font></b></p>    </td>   </tr>
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<p style="margin:0in 0in .0001pt;text-autospace:none;"><font size="2" face="Wingdings" style="font-size:10.0pt;">o</font></p>    </td>
<td width="94%" colspan="3" valign="top" style="padding:0in .7pt 0in .7pt;width:94.96%;">
<p style="margin:0in 0in .0001pt;text-autospace:none;"><font size="2" face="Times New Roman" style="font-size:10.0pt;">Definitive Proxy Statement</font></p>    </td>   </tr>
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<td width="5%" valign="top" style="padding:0in .7pt 0in .7pt;width:5.04%;">
<p style="margin:0in 0in .0001pt;text-autospace:none;"><font size="2" face="Wingdings" style="font-size:10.0pt;">x</font></p>    </td>
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<p style="margin:0in 0in .0001pt;text-autospace:none;"><font size="2" face="Times New Roman" style="font-size:10.0pt;">Definitive Additional Materials</font></p>    </td>   </tr>
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<p style="margin:0in 0in .0001pt;text-autospace:none;"><font size="2" face="Wingdings" style="font-size:10.0pt;">o</font></p>    </td>
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<p style="margin:0in 0in .0001pt;text-autospace:none;"><font size="2" face="Times New Roman" style="font-size:10.0pt;">Soliciting Material Pursuant to &#167;240.14a-12</font></p>    </td>   </tr>
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<p align="center" style="margin:0in 0in .0001pt;text-align:center;text-autospace:none;"><font size="2" face="Times New Roman" style="font-size:10.0pt;">&nbsp;</font></p>    </td>   </tr>
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<p align="center" style="margin:0in 0in .0001pt;text-align:center;text-autospace:none;"><font size="2" face="Times New Roman" style="font-size:10.0pt;">The Cheescake   Factory Incorporated</font></p>    </td>   </tr>
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<p align="center" style="margin:0in 0in .0001pt;text-align:center;text-autospace:none;"><font size="2" face="Times New Roman" style="font-size:10.0pt;">(Name of Registrant   as Specified In Its Charter)</font></p>    </td>   </tr>
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<p align="center" style="margin:0in 0in .0001pt;text-align:center;text-autospace:none;"><font size="2" face="Times New Roman" style="font-size:10.0pt;">&nbsp;</font></p>    </td>   </tr>
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<p align="center" style="margin:0in 0in .0001pt;text-align:center;text-autospace:none;"><font size="2" face="Times New Roman" style="font-size:10.0pt;">&nbsp;</font></p>    </td>   </tr>
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<p align="center" style="margin:0in 0in .0001pt;text-align:center;text-autospace:none;"><font size="2" face="Times New Roman" style="font-size:10.0pt;">(Name of Person(s)   Filing Proxy Statement, if other than the Registrant)</font></p>    </td>   </tr>
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<p style="margin:0in 0in .0001pt;text-autospace:none;"><font size="2" face="Times New Roman" style="font-size:10.0pt;">&nbsp;</font></p>    </td>   </tr>
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<p style="margin:0in 0in .0001pt;text-autospace:none;"><font size="2" face="Times New Roman" style="font-size:10.0pt;">Payment of Filing Fee (Check the appropriate box):</font></p>    </td>   </tr>
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<p style="margin:0in 0in .0001pt;text-autospace:none;"><font size="2" face="Wingdings" style="font-size:10.0pt;">x</font></p>    </td>
<td width="94%" colspan="3" valign="top" style="padding:0in .7pt 0in .7pt;width:94.96%;">
<p style="margin:0in 0in .0001pt;text-autospace:none;"><font size="2" face="Times New Roman" style="font-size:10.0pt;">No fee required.</font></p>    </td>   </tr>
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<p style="margin:0in 0in .0001pt;text-autospace:none;"><font size="2" face="Wingdings" style="font-size:10.0pt;">o</font></p>    </td>
<td width="94%" colspan="3" valign="top" style="padding:0in .7pt 0in .7pt;width:94.96%;">
<p style="margin:0in 0in .0001pt;text-autospace:none;"><font size="2" face="Times New Roman" style="font-size:10.0pt;">Fee computed on table below per Exchange Act Rules 14a-6(i)(1)   and 0-11.</font></p>    </td>   </tr>
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<p style="margin:0in 0in .0001pt;text-autospace:none;"><font size="2" face="Times New Roman" style="font-size:1.0pt;">&nbsp;</font></p>    </td>
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<p style="margin:0in 0in .0001pt;text-autospace:none;"><font size="2" face="Times New Roman" style="font-size:10.0pt;">(1)</font></p>    </td>
<td width="90%" valign="top" style="padding:0in .7pt 0in .7pt;width:90.3%;">
<p style="margin:0in 0in .0001pt;text-autospace:none;"><font size="2" face="Times New Roman" style="font-size:10.0pt;">Title of each class of securities to which transaction applies:</font></p>    </td>   </tr>
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<p style="margin:0in 0in .0001pt;text-autospace:none;"><font size="2" face="Times New Roman" style="font-size:10.0pt;">&nbsp;</font></p>    </td>
<td width="4%" colspan="2" valign="top" style="padding:0in .7pt 0in .7pt;width:4.66%;">
<p style="margin:0in 0in .0001pt;text-autospace:none;"><font size="2" face="Times New Roman" style="font-size:10.0pt;">&nbsp;</font></p>    </td>
<td width="90%" valign="top" style="border:none;border-bottom:solid windowtext 1.0pt;padding:0in .7pt 0in .7pt;width:90.3%;">
<p style="margin:0in 0in .0001pt;text-autospace:none;"><font size="2" face="Times New Roman" style="font-size:10.0pt;">&nbsp;</font></p>    </td>   </tr>
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<td width="5%" valign="top" style="padding:0in .7pt 0in .7pt;width:5.04%;">
<p style="margin:0in 0in .0001pt;text-autospace:none;"><font size="2" face="Times New Roman" style="font-size:1.0pt;">&nbsp;</font></p>    </td>
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<p style="margin:0in 0in .0001pt;text-autospace:none;"><font size="2" face="Times New Roman" style="font-size:10.0pt;">(2)</font></p>    </td>
<td width="90%" valign="top" style="padding:0in .7pt 0in .7pt;width:90.3%;">
<p style="margin:0in 0in .0001pt;text-autospace:none;"><font size="2" face="Times New Roman" style="font-size:10.0pt;">Aggregate number of securities to which transaction applies:</font></p>    </td>   </tr>
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<p style="margin:0in 0in .0001pt;text-autospace:none;"><font size="2" face="Times New Roman" style="font-size:10.0pt;">&nbsp;</font></p>    </td>
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<p style="margin:0in 0in .0001pt;text-autospace:none;"><font size="2" face="Times New Roman" style="font-size:10.0pt;">&nbsp;</font></p>    </td>
<td width="90%" valign="top" style="border:none;border-bottom:solid windowtext 1.0pt;padding:0in .7pt 0in .7pt;width:90.3%;">
<p style="margin:0in 0in .0001pt;text-autospace:none;"><font size="2" face="Times New Roman" style="font-size:10.0pt;">&nbsp;</font></p>    </td>   </tr>
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<p style="margin:0in 0in .0001pt;text-autospace:none;"><font size="2" face="Times New Roman" style="font-size:1.0pt;">&nbsp;</font></p>    </td>
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<p style="margin:0in 0in .0001pt;text-autospace:none;"><font size="2" face="Times New Roman" style="font-size:10.0pt;">(3)</font></p>    </td>
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<p style="margin:0in 0in .0001pt;text-autospace:none;"><font size="2" face="Times New Roman" style="font-size:10.0pt;">Per unit price or other underlying value of transaction computed   pursuant to Exchange Act Rule 0-11 (set forth the amount on which the filing   fee is calculated and state how it was determined):</font></p>    </td>   </tr>
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<p style="margin:0in 0in .0001pt;text-autospace:none;"><font size="2" face="Times New Roman" style="font-size:10.0pt;">&nbsp;</font></p>    </td>
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<p style="margin:0in 0in .0001pt;text-autospace:none;"><font size="2" face="Times New Roman" style="font-size:10.0pt;">&nbsp;</font></p>    </td>
<td width="90%" valign="top" style="border:none;border-bottom:solid windowtext 1.0pt;padding:0in .7pt 0in .7pt;width:90.3%;">
<p style="margin:0in 0in .0001pt;text-autospace:none;"><font size="2" face="Times New Roman" style="font-size:10.0pt;">&nbsp;</font></p>    </td>   </tr>
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<td width="5%" valign="top" style="padding:0in .7pt 0in .7pt;width:5.04%;">
<p style="margin:0in 0in .0001pt;text-autospace:none;"><font size="2" face="Times New Roman" style="font-size:1.0pt;">&nbsp;</font></p>    </td>
<td width="4%" colspan="2" valign="top" style="padding:0in .7pt 0in .7pt;width:4.66%;">
<p style="margin:0in 0in .0001pt;text-autospace:none;"><font size="2" face="Times New Roman" style="font-size:10.0pt;">(4)</font></p>    </td>
<td width="90%" valign="top" style="padding:0in .7pt 0in .7pt;width:90.3%;">
<p style="margin:0in 0in .0001pt;text-autospace:none;"><font size="2" face="Times New Roman" style="font-size:10.0pt;">Proposed maximum aggregate value of transaction:</font></p>    </td>   </tr>
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<td width="5%" valign="top" style="padding:0in .7pt 0in .7pt;width:5.04%;">
<p style="margin:0in 0in .0001pt;text-autospace:none;"><font size="2" face="Times New Roman" style="font-size:10.0pt;">&nbsp;</font></p>    </td>
<td width="4%" colspan="2" valign="top" style="padding:0in .7pt 0in .7pt;width:4.66%;">
<p style="margin:0in 0in .0001pt;text-autospace:none;"><font size="2" face="Times New Roman" style="font-size:10.0pt;">&nbsp;</font></p>    </td>
<td width="90%" valign="top" style="border:none;border-bottom:solid windowtext 1.0pt;padding:0in .7pt 0in .7pt;width:90.3%;">
<p style="margin:0in 0in .0001pt;text-autospace:none;"><font size="2" face="Times New Roman" style="font-size:10.0pt;">&nbsp;</font></p>    </td>   </tr>
<tr>
<td width="5%" valign="top" style="padding:0in .7pt 0in .7pt;width:5.04%;">
<p style="margin:0in 0in .0001pt;text-autospace:none;"><font size="2" face="Times New Roman" style="font-size:1.0pt;">&nbsp;</font></p>    </td>
<td width="4%" colspan="2" valign="top" style="padding:0in .7pt 0in .7pt;width:4.66%;">
<p style="margin:0in 0in .0001pt;text-autospace:none;"><font size="2" face="Times New Roman" style="font-size:10.0pt;">(5)</font></p>    </td>
<td width="90%" valign="top" style="padding:0in .7pt 0in .7pt;width:90.3%;">
<p style="margin:0in 0in .0001pt;text-autospace:none;"><font size="2" face="Times New Roman" style="font-size:10.0pt;">Total fee paid:</font></p>    </td>   </tr>
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<td width="5%" valign="top" style="padding:0in .7pt 0in .7pt;width:5.04%;">
<p style="margin:0in 0in .0001pt;text-autospace:none;"><font size="2" face="Times New Roman" style="font-size:10.0pt;">&nbsp;</font></p>    </td>
<td width="4%" colspan="2" valign="top" style="padding:0in .7pt 0in .7pt;width:4.66%;">
<p style="margin:0in 0in .0001pt;text-autospace:none;"><font size="2" face="Times New Roman" style="font-size:10.0pt;">&nbsp;</font></p>    </td>
<td width="90%" valign="top" style="border:none;border-bottom:solid windowtext 1.0pt;padding:0in .7pt 0in .7pt;width:90.3%;">
<p style="margin:0in 0in .0001pt;text-autospace:none;"><font size="2" face="Times New Roman" style="font-size:10.0pt;">&nbsp;</font></p>    </td>   </tr>
<tr style="page-break-inside:avoid;">
<td width="5%" valign="top" style="padding:0in .7pt 0in .7pt;width:5.04%;">
<p style="margin:0in 0in .0001pt;text-autospace:none;"><font size="2" face="Wingdings" style="font-size:10.0pt;">o</font></p>    </td>
<td width="94%" colspan="3" valign="top" style="padding:0in .7pt 0in .7pt;width:94.96%;">
<p style="margin:0in 0in .0001pt;text-autospace:none;"><font size="2" face="Times New Roman" style="font-size:10.0pt;">Fee paid previously with preliminary materials.</font></p>    </td>   </tr>
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<p style="font-size:10.0pt;margin:0in 0in .0001pt;text-autospace:none;"><font size="2" face="Wingdings" style="font-size:10.0pt;">o</font> </p>    </td>
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<p style="margin:0in 0in .0001pt;text-autospace:none;"><font size="2" face="Times New Roman" style="font-size:10.0pt;">Check box if any part of the fee is offset as provided by   Exchange Act Rule 0-11(a)(2) and identify the filing for which the offsetting   fee was paid previously. Identify the previous filing by registration   statement number, or the Form or Schedule and the date of its filing.</font></p>    </td>   </tr>
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<p style="margin:0in 0in .0001pt;text-autospace:none;"><font size="2" face="Times New Roman" style="font-size:1.0pt;">&nbsp;</font></p>    </td>
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<p style="margin:0in 0in .0001pt;text-autospace:none;"><font size="2" face="Times New Roman" style="font-size:10.0pt;">(1)</font></p>    </td>
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<p style="margin:0in 0in .0001pt;text-autospace:none;"><font size="2" face="Times New Roman" style="font-size:10.0pt;">Amount Previously Paid:</font></p>    </td>   </tr>
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<p style="margin:0in 0in .0001pt;text-autospace:none;"><font size="2" face="Times New Roman" style="font-size:10.0pt;">&nbsp;</font></p>    </td>
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<p style="margin:0in 0in .0001pt;text-autospace:none;"><font size="2" face="Times New Roman" style="font-size:10.0pt;">&nbsp;</font></p>    </td>
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<p style="margin:0in 0in .0001pt;text-autospace:none;"><font size="2" face="Times New Roman" style="font-size:10.0pt;">&nbsp;</font></p>    </td>   </tr>
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<p style="margin:0in 0in .0001pt;text-autospace:none;"><font size="2" face="Times New Roman" style="font-size:1.0pt;">&nbsp;</font></p>    </td>
<td width="4%" valign="top" style="padding:0in .7pt 0in .7pt;width:4.36%;">
<p style="margin:0in 0in .0001pt;text-autospace:none;"><font size="2" face="Times New Roman" style="font-size:10.0pt;">(2)</font></p>    </td>
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<p style="margin:0in 0in .0001pt;text-autospace:none;"><font size="2" face="Times New Roman" style="font-size:10.0pt;">Form, Schedule or Registration Statement No.:</font></p>    </td>   </tr>
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<p style="margin:0in 0in .0001pt;text-autospace:none;"><font size="2" face="Times New Roman" style="font-size:10.0pt;">&nbsp;</font></p>    </td>
<td width="4%" valign="top" style="padding:0in .7pt 0in .7pt;width:4.36%;">
<p style="margin:0in 0in .0001pt;text-autospace:none;"><font size="2" face="Times New Roman" style="font-size:10.0pt;">&nbsp;</font></p>    </td>
<td width="90%" colspan="2" valign="top" style="border:none;border-bottom:solid windowtext 1.0pt;padding:0in .7pt 0in .7pt;width:90.6%;">
<p style="margin:0in 0in .0001pt;text-autospace:none;"><font size="2" face="Times New Roman" style="font-size:10.0pt;">&nbsp;</font></p>    </td>   </tr>
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<p style="margin:0in 0in .0001pt;text-autospace:none;"><font size="2" face="Times New Roman" style="font-size:1.0pt;">&nbsp;</font></p>    </td>
<td width="4%" valign="top" style="padding:0in .7pt 0in .7pt;width:4.36%;">
<p style="margin:0in 0in .0001pt;text-autospace:none;"><font size="2" face="Times New Roman" style="font-size:10.0pt;">(3)</font></p>    </td>
<td width="90%" colspan="2" valign="top" style="padding:0in .7pt 0in .7pt;width:90.6%;">
<p style="margin:0in 0in .0001pt;text-autospace:none;"><font size="2" face="Times New Roman" style="font-size:10.0pt;">Filing Party:</font></p>    </td>   </tr>
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<p style="margin:0in 0in .0001pt;text-autospace:none;"><font size="2" face="Times New Roman" style="font-size:10.0pt;">&nbsp;</font></p>    </td>
<td width="4%" valign="top" style="padding:0in .7pt 0in .7pt;width:4.36%;">
<p style="margin:0in 0in .0001pt;text-autospace:none;"><font size="2" face="Times New Roman" style="font-size:10.0pt;">&nbsp;</font></p>    </td>
<td width="90%" colspan="2" valign="top" style="border:none;border-bottom:solid windowtext 1.0pt;padding:0in .7pt 0in .7pt;width:90.6%;">
<p style="margin:0in 0in .0001pt;text-autospace:none;"><font size="2" face="Times New Roman" style="font-size:10.0pt;">&nbsp;</font></p>    </td>   </tr>
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<p style="margin:0in 0in .0001pt;text-autospace:none;"><font size="2" face="Times New Roman" style="font-size:1.0pt;">&nbsp;</font></p>    </td>
<td width="4%" valign="top" style="padding:0in .7pt 0in .7pt;width:4.36%;">
<p style="margin:0in 0in .0001pt;text-autospace:none;"><font size="2" face="Times New Roman" style="font-size:10.0pt;">(4)</font></p>    </td>
<td width="90%" colspan="2" valign="top" style="padding:0in .7pt 0in .7pt;width:90.6%;">
<p style="margin:0in 0in .0001pt;text-autospace:none;"><font size="2" face="Times New Roman" style="font-size:10.0pt;">Date Filed:</font></p>    </td>   </tr>
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<p style="margin:0in 0in .0001pt;text-autospace:none;"><font size="2" face="Times New Roman" style="font-size:10.0pt;">&nbsp;</font></p>    </td>
<td width="4%" valign="top" style="padding:0in .7pt 0in .7pt;width:4.36%;">
<p style="margin:0in 0in .0001pt;text-autospace:none;"><font size="2" face="Times New Roman" style="font-size:10.0pt;">&nbsp;</font></p>    </td>
<td width="90%" colspan="2" valign="top" style="border:none;border-bottom:solid windowtext 1.0pt;padding:0in .7pt 0in .7pt;width:90.6%;">
<p style="margin:0in 0in .0001pt;text-autospace:none;"><font size="2" face="Times New Roman" style="font-size:10.0pt;">&nbsp;</font></p>    </td>   </tr>
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<p align="center" style="margin:0in 0in .0001pt;text-align:center;"><font size="2" face="Times New Roman" style="font-size:10.0pt;">&nbsp;</font></p>
<div style="margin:0in 0in .0001pt;"><hr size="3" width="100%" noshade align="left" style="color:#010101;"></div>
</div>
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<p align="center" style="margin:0in 0in .0001pt;text-align:center;"><font size="2" face="Arial" style="font-size:10.0pt;">&nbsp;</font></p>
<p align="center" style="margin:0in 0in .0001pt;text-align:center;"><b><font size="5" face="Times New Roman" style="font-size:17.0pt;font-weight:bold;">*** Exercise Your <i>Right</i> to Vote ***</font></b></p>
<p align="center" style="margin:0in 0in .0001pt;text-align:center;"><b><font size="3" face="Arial" style="font-size:12.0pt;font-weight:bold;">Important Notice Regarding the Availability of Proxy Materials for the</font></b></p>
<p align="center" style="margin:0in 0in .0001pt;text-align:center;"><b><font size="3" face="Arial" style="font-size:12.0pt;font-weight:bold;">Stockholder Meeting to Be Held on June 23, 2016</font></b></p>
<p style="margin:0in 0in .0001pt;"><font size="2" face="Arial" style="font-size:10.0pt;">&nbsp;</font></p>
<table border="0" cellspacing="0" cellpadding="0" width="100%" style="border-collapse:collapse;">
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<td width="50%" valign="top" style="border:none;border-right:solid windowtext 1.0pt;padding:0in 0in 0in 0in;width:50.0%;">
<p style="margin:0in 0in .0001pt .4in;"><b><font size="1" face="Arial" style="font-size:8.0pt;font-weight:bold;">&nbsp;</font></b></p>
<p style="margin:0in 0in .0001pt .4in;"><b><i><font size="3" face="Arial" style="font-size:12.0pt;font-style:italic;font-weight:bold;">THE CHEESECAKE FACTORY   INCORPORATED</font></i></b></p>    </td>
<td width="50%" valign="top" style="border:solid windowtext 1.0pt;border-left:none;padding:0in 0in 0in 0in;width:50.0%;">
<p align="center" style="margin:0in 0in .0001pt;text-align:center;"><b><font size="1" face="Arial" style="font-size:2.0pt;font-weight:bold;">&nbsp;</font></b></p>
<p align="center" style="margin:0in 0in .0001pt;text-align:center;"><b><u><font size="2" face="Arial" style="font-size:11.0pt;font-weight:bold;">Meeting Information</font></u></b></p>
<p style="margin:0in 0in .0001pt 58.35pt;"><font size="1" face="Arial" style="font-size:3.0pt;">&nbsp;</font></p>
<p style="margin:0in 0in .0001pt 2.15pt;"><b><font size="1" face="Arial" style="font-size:9.0pt;font-weight:bold;">Meeting Type: </font></b><font size="1" face="Arial" style="font-size:9.0pt;">Annual Meeting</font></p>
<p style="margin:0in 0in .0001pt;"><font size="1" face="Arial" style="font-size:2.0pt;">&nbsp;</font></p>
<p style="margin:0in 0in .0001pt 2.15pt;"><b><font size="1" face="Arial" style="font-size:9.0pt;font-weight:bold;">For holders as of: </font></b><font size="1" face="Arial" style="font-size:9.0pt;">April 25, 2016</font></p>
<p style="margin:0in 0in .0001pt;"><font size="1" face="Arial" style="font-size:2.0pt;">&nbsp;</font></p>
<p style="margin:0in 0in .0001pt 2.15pt;"><b><font size="1" face="Arial" style="font-size:9.0pt;font-weight:bold;">Date: </font></b><font size="1" face="Arial" style="font-size:9.0pt;">June 23, 2016</font><font size="1" face="Arial" style="font-size:9.0pt;">&nbsp;&nbsp;&nbsp;&nbsp; <b>Time: </b>10:00 AM PDT</font></p>
<p style="margin:0in 0in .0001pt;"><font size="1" face="Arial" style="font-size:2.0pt;">&nbsp;</font></p>
<p style="margin:0in 0in .0001pt 2.15pt;"><b><font size="1" face="Arial" style="font-size:9.0pt;font-weight:bold;">Location:&nbsp; </font></b><font size="1" face="Arial" style="font-size:9.0pt;">Westlake   Village Inn</font></p>
<p style="margin:0in 0in .0001pt 48.25pt;"><font size="1" face="Arial" style="font-size:9.0pt;">Lakeside   Room</font></p>
<p style="margin:0in 0in .0001pt 48.25pt;"><font size="1" face="Arial" style="font-size:9.0pt;">31943   Agoura Road</font></p>
<p style="margin:0in 0in .0001pt 48.25pt;"><font size="1" face="Arial" style="font-size:9.0pt;">Westlake   Village, CA 91361</font></p>
<p style="margin:0in 0in .0001pt .7in;"><font size="2" face="Arial" style="font-size:10.0pt;">&nbsp;</font></p>    </td>   </tr>
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<p style="margin:0in 0in .0001pt .5in;"><b><font size="1" face="Arial" style="font-size:5.0pt;font-weight:bold;">&nbsp;</font></b></p>    </td>
<td width="50%" valign="top" style="padding:0in 0in 0in 0in;width:50.0%;">
<p style="margin:0in 0in .0001pt;"><font size="1" face="Arial" style="font-size:5.0pt;">&nbsp;</font></p>    </td>   </tr>
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<td width="50%" valign="top" style="padding:0in 0in 0in 0in;width:50.0%;">
<p style="margin:0in 0in .0001pt .5in;"><b><font size="2" face="Arial" style="font-size:10.0pt;font-weight:bold;">&nbsp;</font></b></p>
<p style="margin:0in 0in .0001pt;text-align:justify;"><b><font size="2" face="Arial" style="font-weight:bold;"><img width="147" height="72" src="g20733bi01i001.gif"></font></b></p>
<p style="margin:0in 0in .0001pt;"><i><font size="2" face="Times New Roman" style="font-size:10.0pt;font-style:italic;">THE CHEESECAKE FACTORY INCORPORATED</font></i></p>
<p style="margin:0in 0in .0001pt;"><i><font size="2" face="Times New Roman" style="font-size:10.0pt;font-style:italic;">ATTN: W. DOUGLAS BENN</font></i></p>
<p style="margin:0in 0in .0001pt;"><i><font size="2" face="Times New Roman" style="font-size:10.0pt;font-style:italic;">26901 MALIBU HILLS ROAD</font></i></p>
<p style="margin:0in 0in .0001pt;"><i><font size="2" face="Times New Roman" style="font-size:10.0pt;font-style:italic;">CALABASAS HILLS, CA 91301</font></i></p>
<p style="margin:0in 0in .0001pt .5in;"><b><font size="2" face="Arial" style="font-size:10.0pt;font-weight:bold;">&nbsp;</font></b></p>    </td>
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<p style="margin:0in 0in .0001pt;text-align:justify;"><font size="2" face="Arial" style="font-size:9.5pt;">You   are receiving this communication because you hold shares in the above named   company.</font></p>
<p style="margin:0in 0in .0001pt;text-align:justify;"><font size="1" face="Arial" style="font-size:5.0pt;">&nbsp;</font></p>
<p style="margin:0in 0in .0001pt;text-align:justify;"><font size="2" face="Arial" style="font-size:9.5pt;">This   is not a ballot. You cannot use this notice to vote these shares. This   communication presents only an overview of the more complete proxy materials   that are available to you on the Internet. You may view the proxy materials   online at <i>www.proxyvote.com</i> or easily request a   paper copy (see reverse side).</font></p>
<p style="margin:0in 0in .0001pt;text-align:justify;"><font size="1" face="Arial" style="font-size:5.0pt;">&nbsp;</font></p>
<p style="margin:0in 0in .0001pt;text-align:justify;"><font size="2" face="Arial" style="font-size:9.5pt;">We   encourage you to access and review all of the important information contained   in the proxy materials before voting.</font></p>    </td>   </tr>
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<p style="margin:0in 0in .0001pt .5in;"><b><font size="1" face="Arial" style="font-size:5.0pt;font-weight:bold;">&nbsp;</font></b></p>    </td>
<td width="50%" valign="top" style="padding:0in 0in 0in 0in;width:50.0%;">
<p style="margin:0in 0in .0001pt;"><font size="1" face="Arial" style="font-size:5.0pt;">&nbsp;</font></p>    </td>   </tr>
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<p style="margin:0in 0in .0001pt .5in;"><b><font size="2" face="Arial" style="font-size:1.0pt;font-weight:bold;">&nbsp;</font></b></p>    </td>
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<p style="margin:0in 2.15pt .0001pt;"><b><font size="1" color="white" face="Arial" style="color:white;font-size:2.0pt;font-weight:bold;">&nbsp;</font></b></p>
<p style="margin:0in 2.15pt .0001pt;"><b><font size="2" color="white" face="Arial" style="color:white;font-size:11.0pt;font-weight:bold;">See the reverse side of this notice to obtain   proxy materials and voting instructions.</font></b></p>
<p style="margin:0in 2.15pt .0001pt;"><font size="1" color="white" face="Arial" style="color:white;font-size:2.0pt;">&nbsp;</font></p>    </td>   </tr>  </table>
<p style="margin:0in 0in .0001pt;"><font size="2" face="Arial" style="font-size:10.0pt;">&nbsp;</font></p>
<p style="margin:0in 0in .0001pt;"><font size="2" face="Arial" style="font-size:10.0pt;">&nbsp;</font></p>
<p style="margin:0in 0in .0001pt 1.0pt;"><font size="1" face="Arial" style="font-size:7.0pt;">0000291281_1 R1.0.1.25</font></p>
<p style="margin:0in 0in .0001pt 1.0pt;"><font size="2" face="Arial" style="font-size:10.0pt;">&nbsp;</font></p>
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<p align="center" style="margin:0in 0in .0001pt;text-align:center;"><font size="4" color="#363435" face="Arial" style="color:#363435;font-size:15.0pt;">&#151;&#151;</font><font size="5" color="#363435" face="Arial" style="color:#363435;font-size:18.0pt;"> &#160;&#160;</font><b><font size="5" color="#363435" face="Times New Roman" style="color:#363435;font-size:18.0pt;font-weight:bold;">Before You Vote</font></b><font size="5" color="#363435" face="Times New Roman" style="color:#363435;font-size:18.0pt;">  </font><font size="5" color="#363435" face="Arial" style="color:#363435;font-size:18.0pt;">&#160;&#160;</font><font size="4" color="#363435" face="Arial" style="color:#363435;font-size:15.0pt;">&#151;&#151;</font></p>
<p align="center" style="margin:0in 0in .0001pt;text-align:center;"><font size="3" face="Arial" style="font-size:12.0pt;">How to Access the Proxy Materials</font></p>
<p align="center" style="margin:0in 0in .0001pt;text-align:center;"><font size="1" face="Arial" style="font-size:5.0pt;">&nbsp;</font></p>
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<p style="margin:0in .15in .0001pt .1in;"><b><font size="2" face="Arial" style="font-size:10.0pt;font-weight:bold;">Proxy   Materials Available to VIEW or RECEIVE:</font></b></p>
<p style="margin:0in .15in .0001pt .1in;"><font size="1" color="#363435" face="Arial" style="color:#363435;font-size:6.0pt;">&nbsp;</font></p>
<p style="margin:0in .15in .0001pt .1in;"><font size="2" color="#363435" face="Arial" style="color:#363435;font-size:10.0pt;">1. Annual Report &nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;2.   Notice &amp; Proxy Statement</font></p>
<p style="margin:0in .15in .0001pt .1in;"><b><font size="1" color="#363435" face="Arial" style="color:#363435;font-size:6.0pt;font-weight:bold;">&nbsp;</font></b></p>
<p style="margin:0in .15in .0001pt .1in;"><b><font size="2" face="Arial" style="font-size:10.0pt;font-weight:bold;">How to   View Online:</font></b></p>
<p style="margin:0in .15in .0001pt .1in;"><font size="2" face="Arial" style="font-size:10.0pt;">Have the information that   is printed in the box marked by the arrow </font><font size="2" face="Wingdings" style="font-size:10.0pt;">&#232;</font><font size="2" face="Arial" style="font-size:10.0pt;">  <font style="border:solid windowtext 1.0pt;padding:0in;">&nbsp;&nbsp;xxxx xxxx xxxx xxxx&nbsp; </font>&nbsp;(located on the following page) and visit: <i>www.proxyvote.com.</i></font></p>
<p style="margin:0in .15in .0001pt .1in;"><font size="1" color="#363435" face="Arial" style="color:#363435;font-size:6.0pt;">&nbsp;</font></p>
<p style="margin:0in .15in .0001pt .1in;"><b><font size="2" face="Arial" style="font-size:10.0pt;font-weight:bold;">How to   Request and Receive a PAPER or E-MAIL Copy:</font></b></p>
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<p style="font-size:12.0pt;margin:0in .15in .0001pt .1in;"><font size="2" face="Arial" style="font-size:10.0pt;">If you want to receive a   paper or e-mail copy of these documents, you must request one. There is NO   charge for</font><font face="Arial">  </font><font size="2" face="Arial" style="font-size:10.0pt;">requesting a copy. Please   choose one of the following methods to make your request:</font></p>
<p style="margin:0in .15in .0001pt 2.75in;text-indent:-1.4in;"><font size="2" face="Arial" style="font-size:10.0pt;">1)   <i>BY INTERNET</i>:</font><font size="1" face="Arial" style="font-size:8.5pt;">&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; </font><font size="2" face="Arial" style="font-size:10.0pt;">www.proxyvote.com</font></p>
<p style="margin:0in .15in .0001pt 2.75in;text-indent:-1.4in;"><font size="2" face="Arial" style="font-size:10.0pt;">2)   <i>BY TELEPHONE</i>:</font><font size="1" face="Arial" style="font-size:8.5pt;">&nbsp;&nbsp;&nbsp; </font><font size="2" face="Arial" style="font-size:10.0pt;">1-800-579-1639</font></p>
<p style="margin:0in .15in .0001pt 2.75in;text-indent:-1.4in;"><font size="2" face="Arial" style="font-size:10.0pt;">3)   <i>BY E-MAIL*</i>:&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;sendmaterial@proxyvote.com</font></p>
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<p style="font-size:12.0pt;margin:0in .15in .0001pt .1in;"><font size="2" face="Arial" style="font-size:10.0pt;">* If requesting materials   by e-mail, please send a blank e-mail with the information that is printed in   the box marked</font><font face="Arial">  </font><font size="2" face="Arial" style="font-size:10.0pt;">by the arrow </font><font size="2" face="Wingdings" style="font-size:10.0pt;">&#232;</font><font size="2" face="Arial" style="font-size:10.0pt;">  <font style="border:solid windowtext 1.0pt;padding:0in;">&nbsp;&nbsp;xxxx xxxx xxxx xxxx&nbsp; </font>&nbsp;(located on the following page) in the   subject line.</font></p>
<p style="margin:0in .15in .0001pt .1in;"><font size="1" color="#363435" face="Arial" style="color:#363435;font-size:1.0pt;">&nbsp;</font></p>
<p style="font-size:12.0pt;margin:0in .15in .0001pt .1in;"><font size="2" face="Arial" style="font-size:10.0pt;">Requests, instructions   and other inquiries sent to this e-mail address will NOT be forwarded to your   investment</font><font face="Arial">  </font><font size="2" face="Arial" style="font-size:10.0pt;">advisor. Please make the   request as instructed above on or before June&nbsp;09, 2016 to facilitate   timely delivery.</font></p>
<p style="margin:0in .15in .0001pt .1in;"><font size="1" face="Arial" style="font-size:5.0pt;">&nbsp;</font></p>    </td>   </tr>  </table>
<p style="margin:0in 0in .0001pt 10.2pt;"><font size="1" face="Arial" style="font-size:3.0pt;">&nbsp;</font></p>
<p align="center" style="margin:0in 0in .0001pt;text-align:center;"><font size="4" color="#363435" face="Arial" style="color:#363435;font-size:15.0pt;">&#151;&#151;</font><font size="5" color="#363435" face="Arial" style="color:#363435;font-size:18.0pt;">&#160;&#160; </font><b><font size="5" color="#363435" style="color:#363435;font-size:18.0pt;font-weight:bold;">How To Vote</font></b><font size="5" color="#363435" face="Arial" style="color:#363435;font-size:18.0pt;">&#160;&#160; </font><font size="4" color="#363435" face="Arial" style="color:#363435;font-size:15.0pt;">&#151;&#151;</font></p>
<p align="center" style="margin:0in 0in .0001pt;text-align:center;"><font size="3" color="#363435" face="Arial" style="color:#363435;font-size:12.0pt;">Please Choose One of the Following Voting Methods</font></p>
<p align="center" style="margin:0in 0in .0001pt;text-align:center;"><font size="1" color="#363435" face="Arial" style="color:#363435;font-size:7.0pt;">&nbsp;</font></p>
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<p style="margin:0in .15in .0001pt 5.05pt;text-align:justify;"><b><font size="1" face="Arial" style="font-size:5.0pt;font-weight:bold;">&nbsp;</font></b></p>
<p style="font-size:12.0pt;margin:0in .15in .0001pt 5.05pt;text-align:justify;"><b><font size="2" face="Arial" style="font-size:10.0pt;font-weight:bold;">Vote In Person: </font></b><font size="2" face="Arial" style="font-size:10.0pt;">Many stockholder meetings have attendance   requirements including, but not limited to, the possession of an attendance   ticket issued by the entity holding the meeting. Please check the meeting   materials for any special</font><font face="Arial">  </font><font size="2" face="Arial" style="font-size:10.0pt;">requirements for meeting   attendance. At the meeting, you will need to request a ballot to vote these   shares.</font></p>
<p style="margin:0in 0in .0001pt 5.15pt;text-align:justify;"><font size="1" color="#363435" face="Arial" style="color:#363435;font-size:5.0pt;">&nbsp;</font></p>
<p style="font-size:12.0pt;margin:0in .15in .0001pt 5.05pt;text-align:justify;"><b><font size="2" face="Arial" style="font-size:10.0pt;font-weight:bold;">Vote By Internet: </font></b><font size="2" face="Arial" style="font-size:10.0pt;">To vote now by Internet,   go to <i>www.proxyvote.com. </i>Have   the information that is printed in the box</font><font face="Arial">  </font><font size="2" face="Arial" style="font-size:10.0pt;">marked by the arrow </font><font size="2" face="Wingdings" style="font-size:10.0pt;">&#232;</font><font size="2" face="Arial" style="font-size:10.0pt;">  <font style="border:solid windowtext 1.0pt;padding:0in;">&nbsp;&nbsp;xxxx xxxx xxxx xxxx&nbsp; </font>&nbsp;available and follow the instructions.</font></p>
<p style="margin:0in 0in .0001pt;"><font size="1" color="#363435" face="Arial" style="color:#363435;font-size:5.0pt;">&nbsp;</font></p>
<p style="margin:0in .15in .0001pt 5.05pt;text-align:justify;"><b><font size="2" face="Arial" style="font-size:10.0pt;font-weight:bold;">Vote By Mail: </font></b><font size="2" face="Arial" style="font-size:10.0pt;">You can vote by mail by requesting a   paper copy of the materials, which will include a proxy card.</font></p>
<p style="margin:0in .15in .0001pt .1in;"><font size="1" face="Arial" style="font-size:5.0pt;">&nbsp;</font></p>    </td>   </tr>  </table>
<p style="margin:0in 0in .0001pt 5.15pt;"><font size="2" face="Arial" style="font-size:10.0pt;">&nbsp;</font></p>
<p style="margin:0in 0in .0001pt 5.15pt;"><font size="2" color="#363435" face="Arial" style="color:#363435;font-size:10.0pt;">&nbsp;</font></p>
<p style="margin:0in 0in .0001pt 1.0pt;"><font size="1" color="#363435" face="Arial" style="color:#363435;font-size:7.0pt;">0000291281_2 R1.0.1.25</font></p>
<p style="margin:0in 0in .0001pt 5.15pt;"><font size="2" face="Arial" style="font-size:10.0pt;">&nbsp;</font></p>
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<p style="margin:0in 0in .0001pt 46.3pt;"><b><font size="2" color="#363435" face="Arial" style="color:#363435;font-size:10.0pt;font-weight:bold;">&nbsp;</font></b></p>
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<p align="center" style="margin:0in 0in .0001pt 10.0pt;text-align:center;text-indent:-10.0pt;"><b><font size="2" color="#363435" face="Arial" style="color:#363435;font-size:10.0pt;font-weight:bold;">Voting items</font></b></p>    </td>
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<p style="margin:0in 0in .0001pt;"><font size="2" color="#363435" face="Arial" style="color:#363435;font-size:1.0pt;">&nbsp;</font></p>    </td>   </tr>  </table>
<p style="margin:0in 0in .0001pt;"><b><font size="1" color="#363435" face="Arial" style="color:#363435;font-size:1.0pt;font-weight:bold;">&nbsp;</font></b></p>
<p style="margin:0in 0in .0001pt;"><b><font size="1" color="#363435" face="Arial" style="color:#363435;font-size:7.0pt;font-weight:bold;">The Board of Directors recommends you vote FOR the following:</font></b></p>
<p style="margin:0in 0in .0001pt 6.0pt;"><font size="1" color="#363435" face="Arial" style="color:#363435;font-size:7.0pt;">&nbsp;</font></p>
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<p style="margin:0in 0in .0001pt;"><b><font size="1" face="Arial" style="font-size:7.0pt;font-weight:bold;">1.</font></b></p>    </td>
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<p style="margin:0in 0in .0001pt;"><font size="1" color="#363435" face="Arial" style="color:#363435;font-size:7.0pt;">Election of Directors</font></p>    </td>   </tr>
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<p style="margin:0in 0in .0001pt;"><font size="1" color="#363435" face="Arial" style="color:#363435;font-size:1.0pt;">&nbsp;</font></p>    </td>
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<p style="margin:0in 0in .0001pt;"><b><font size="1" color="#363435" face="Arial" style="color:#363435;font-size:7.0pt;font-weight:bold;">Nominees</font></b></p>    </td>   </tr>
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<p style="margin:0in 0in .0001pt;"><font size="1" color="#363435" face="Arial" style="color:#363435;font-size:7.0pt;">1a</font></p>    </td>
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<p style="margin:0in 0in .0001pt;"><font size="1" color="#363435" face="Arial" style="color:#363435;font-size:7.0pt;">David Overton</font></p>    </td>   </tr>
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<td width="3%" valign="top" style="padding:0in 0in 0in 0in;width:3.92%;">
<p style="margin:0in 0in .0001pt;"><b><font size="1" color="#363435" face="Arial" style="color:#363435;font-size:7.0pt;font-weight:bold;">&nbsp;</font></b></p>    </td>
<td width="96%" valign="top" style="padding:0in 0in 0in 0in;width:96.08%;">
<p style="margin:0in 0in .0001pt;"><b><font size="1" color="#363435" face="Arial" style="color:#363435;font-size:7.0pt;font-weight:bold;">&nbsp;</font></b></p>    </td>   </tr>
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<td width="3%" valign="top" style="padding:0in 0in 0in 0in;width:3.92%;">
<p style="margin:0in 0in .0001pt;"><font size="1" color="#363435" face="Arial" style="color:#363435;font-size:7.0pt;">1b</font></p>    </td>
<td width="96%" valign="top" style="padding:0in 0in 0in 0in;width:96.08%;">
<p style="margin:0in 0in .0001pt;"><font size="1" color="#363435" face="Arial" style="color:#363435;font-size:7.0pt;">Alexander L. Cappello</font></p>    </td>   </tr>
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<p style="margin:0in 0in .0001pt;"><b><font size="1" color="#363435" face="Arial" style="color:#363435;font-size:7.0pt;font-weight:bold;">&nbsp;</font></b></p>    </td>
<td width="96%" valign="top" style="padding:0in 0in 0in 0in;width:96.08%;">
<p style="margin:0in 0in .0001pt;"><b><font size="1" color="#363435" face="Arial" style="color:#363435;font-size:7.0pt;font-weight:bold;">&nbsp;</font></b></p>    </td>   </tr>
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<p style="margin:0in 0in .0001pt;"><font size="1" color="#363435" face="Arial" style="color:#363435;font-size:7.0pt;">1c</font></p>    </td>
<td width="96%" valign="top" style="padding:0in 0in 0in 0in;width:96.08%;">
<p style="margin:0in 0in .0001pt;"><font size="1" color="#363435" face="Arial" style="color:#363435;font-size:7.0pt;">Jerome I. Kransdorf</font></p>    </td>   </tr>
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<p style="margin:0in 0in .0001pt;"><b><font size="1" color="#363435" face="Arial" style="color:#363435;font-size:7.0pt;font-weight:bold;">&nbsp;</font></b></p>    </td>
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<p style="margin:0in 0in .0001pt;"><b><font size="1" color="#363435" face="Arial" style="color:#363435;font-size:7.0pt;font-weight:bold;">&nbsp;</font></b></p>    </td>   </tr>
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<td width="3%" valign="top" style="padding:0in 0in 0in 0in;width:3.92%;">
<p style="margin:0in 0in .0001pt;"><font size="1" color="#363435" face="Arial" style="color:#363435;font-size:7.0pt;">1d</font></p>    </td>
<td width="96%" valign="top" style="padding:0in 0in 0in 0in;width:96.08%;">
<p style="margin:0in 0in .0001pt;"><font size="1" color="#363435" face="Arial" style="color:#363435;font-size:7.0pt;">Laurence B. Mindel</font></p>    </td>   </tr>
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<p style="margin:0in 0in .0001pt;"><b><font size="1" color="#363435" face="Arial" style="color:#363435;font-size:7.0pt;font-weight:bold;">&nbsp;</font></b></p>    </td>
<td width="96%" valign="top" style="padding:0in 0in 0in 0in;width:96.08%;">
<p style="margin:0in 0in .0001pt;"><b><font size="1" color="#363435" face="Arial" style="color:#363435;font-size:7.0pt;font-weight:bold;">&nbsp;</font></b></p>    </td>   </tr>
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<td width="3%" valign="top" style="padding:0in 0in 0in 0in;width:3.92%;">
<p style="margin:0in 0in .0001pt;"><font size="1" color="#363435" face="Arial" style="color:#363435;font-size:7.0pt;">1e</font></p>    </td>
<td width="96%" valign="top" style="padding:0in 0in 0in 0in;width:96.08%;">
<p style="margin:0in 0in .0001pt;"><font size="1" color="#363435" face="Arial" style="color:#363435;font-size:7.0pt;">David B. Pittaway</font></p>    </td>   </tr>
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<p style="margin:0in 0in .0001pt;"><b><font size="1" color="#363435" face="Arial" style="color:#363435;font-size:7.0pt;font-weight:bold;">&nbsp;</font></b></p>    </td>
<td width="96%" valign="top" style="padding:0in 0in 0in 0in;width:96.08%;">
<p style="margin:0in 0in .0001pt;"><b><font size="1" color="#363435" face="Arial" style="color:#363435;font-size:7.0pt;font-weight:bold;">&nbsp;</font></b></p>    </td>   </tr>
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<td width="3%" valign="top" style="padding:0in 0in 0in 0in;width:3.92%;">
<p style="margin:0in 0in .0001pt;"><font size="1" color="#363435" face="Arial" style="color:#363435;font-size:7.0pt;">1f</font></p>    </td>
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<p style="margin:0in 0in .0001pt;"><font size="1" color="#363435" face="Arial" style="color:#363435;font-size:7.0pt;">Douglas L. Schmick</font></p>    </td>   </tr>
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<td width="3%" valign="top" style="padding:0in 0in 0in 0in;width:3.92%;">
<p style="margin:0in 0in .0001pt;"><b><font size="1" color="#363435" face="Arial" style="color:#363435;font-size:7.0pt;font-weight:bold;">&nbsp;</font></b></p>    </td>
<td width="96%" valign="top" style="padding:0in 0in 0in 0in;width:96.08%;">
<p style="margin:0in 0in .0001pt;"><b><font size="1" color="#363435" face="Arial" style="color:#363435;font-size:7.0pt;font-weight:bold;">&nbsp;</font></b></p>    </td>   </tr>
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<td width="3%" valign="top" style="padding:0in 0in 0in 0in;width:3.92%;">
<p style="margin:0in 0in .0001pt;"><font size="1" color="#363435" face="Arial" style="color:#363435;font-size:7.0pt;">1g</font></p>    </td>
<td width="96%" valign="top" style="padding:0in 0in 0in 0in;width:96.08%;">
<p style="margin:0in 0in .0001pt;"><font size="1" color="#363435" face="Arial" style="color:#363435;font-size:7.0pt;">Herbert Simon</font></p>    </td>   </tr>  </table>
<p style="margin:0in 0in .0001pt;"><font size="4" color="#363435" face="Arial" style="color:#363435;font-size:15.0pt;">&nbsp;</font></p>
<p style="margin:0in 0in .0001pt;"><b><font size="1" color="#363435" face="Arial" style="color:#363435;font-size:7.0pt;font-weight:bold;">The Board of Directors recommends you vote FOR proposals 2 and 3.</font></b></p>
<p style="margin:0in 0in .0001pt 6.0pt;"><font size="1" color="#363435" face="Arial" style="color:#363435;font-size:8.5pt;">&nbsp;</font></p>
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<p style="margin:0in 0in .0001pt;"><b><font size="1" color="#363435" face="Arial" style="color:#363435;font-size:7.0pt;font-weight:bold;">2</font></b></p>    </td>
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<p style="margin:0in 0in .0001pt;"><font size="1" color="#363435" face="Arial" style="color:#363435;font-size:7.0pt;">To ratify the selection of PricewaterhouseCoopers LLP as the   Company&#146;s independent registered public accounting firm for fiscal year 2016,   ending January 3, 2017.</font></p>    </td>   </tr>
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<td width="3%" valign="top" style="padding:0in 0in 0in 0in;width:3.92%;">
<p style="margin:0in 0in .0001pt;"><b><font size="1" color="#363435" face="Arial" style="color:#363435;font-size:7.0pt;font-weight:bold;">&nbsp;</font></b></p>    </td>
<td width="96%" valign="top" style="padding:0in 0in 0in 0in;width:96.08%;">
<p style="margin:0in 0in .0001pt;"><font size="1" color="#363435" face="Arial" style="color:#363435;font-size:7.0pt;">&nbsp;</font></p>    </td>   </tr>
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<td width="3%" valign="top" style="padding:0in 0in 0in 0in;width:3.92%;">
<p style="margin:0in 0in .0001pt;"><b><font size="1" color="#363435" face="Arial" style="color:#363435;font-size:7.0pt;font-weight:bold;">3</font></b></p>    </td>
<td width="96%" valign="top" style="padding:0in 0in 0in 0in;width:96.08%;">
<p style="margin:0in 0in .0001pt;"><font size="1" color="#363435" face="Arial" style="color:#363435;font-size:7.0pt;">To approve, on a non-binding, advisory basis, the compensation   of the Company&#146;s Named Executive Officers as disclosed pursuant to the   compensation disclosure rules of the SEC.</font></p>    </td>   </tr>  </table>
<p style="margin:0in 0in .0001pt;"><font size="1" color="#363435" face="Arial" style="color:#363435;font-size:8.5pt;">&nbsp;</font></p>
<p style="margin:0in 0in .0001pt;"><b><font size="1" color="#363435" face="Arial" style="color:#363435;font-size:7.0pt;font-weight:bold;">NOTE:</font></b><font size="1" color="#363435" face="Arial" style="color:#363435;font-size:7.0pt;"> In addition, to transact such other business as may properly come before the Annual Meeting or any adjournment or postponement thereof.</font></p>
<p style="margin:0in 0in .0001pt;"><font size="1" color="#363435" face="Arial" style="color:#363435;font-size:7.0pt;">&nbsp;</font></p>
<p style="margin:0in 0in .0001pt;"><font size="1" color="#363435" face="Arial" style="color:#363435;font-size:7.0pt;">&nbsp;</font></p>
<p style="margin:0in 0in .0001pt;"><font size="1" color="#363435" face="Arial" style="color:#363435;font-size:7.0pt;">0000291281_3 R1.0.1.25</font></p>
<p align="center" style="margin:0in 0in .0001pt;text-align:center;"><font size="2" color="#363435" face="Arial" style="color:#363435;font-size:10.0pt;">&nbsp;</font></p>
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<p align="center" style="margin:0in 0in .0001pt;text-align:center;"><font size="2" color="#363435" face="Arial" style="color:#363435;font-size:10.0pt;">&nbsp;</font></p>
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<p style="margin:0in 0in .0001pt;"><font size="1" color="#363435" face="Arial" style="color:#363435;font-size:7.0pt;">0000291281_4 R1.0.1.25</font></p>
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end
</TEXT>
</DOCUMENT>
</SEC-DOCUMENT>
